- Manage and build an overall email marketing strategy
- Create various email lists and campaigns
- Create and design various CTAs and email templates
- Test the success of every campaign
- Determine email marketing KPIs
- Develop a lead generation strategy
- Create smart email lists
- Increase email subscriptions
- Analyze data to get smart insights
- Suggest methods for improvements
- Segment lists based on behaviors like past email engagement and website interactions
- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
Requirements and qualifications:
- Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics
- Proficient using marketing automation technology
- Knowledge of the latest digital marketing trends
- Experience with email automation tools
- Sense of ownership and pride in your performance and its impact on company's success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- Minimum 3-6 years of experience in the same field.
Subodh Popalwar
Software Engineer, Memorres
About Cibirix
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This is a sales target-driven role that involves managing the day-to-day activities of the HQ marketing team in Bangalore. This role Involves coordination, tracking and managing timelines of deliverables as well as ensuring that quality standards are met.
Responsibilities:
- Manage the global demand generation engine
- Work towards increasing the number of sales qualified leads generated
- Engage partners in areas such as lead generation, joint marketing efforts and events
- Coordinate Subex Secure’s presence in events
- Secure endorsements from analysts and media
- Manage the digital marketing team
- Prepare content where needed for campaigns, social media, search engine optimization and marketing
- Coordinate with internal teams for preparation of collateral, deriving messaging and ensuring preparation of sales enablement material in a timely manner
- Intervene to improve marketing processes to improve the outcomes and efficiency of our global lead generation efforts
Requirements (please read these carefully before applying)
- Experience in managing planning and execution of global campaigns through Salesforce and Hubspot
- Have carried revenue targets or have at least played a key role in attaining these targets
- Prior experience in B2B marketing involving a sophisticated product line is a must. Experience in marketing cybersecurity products will present a clear advantage.
- Prior experience in managing teams and revenue targets is an essential requirement
- You should have over 6 years of experience with B2B marketing
- Excellent understanding of SEM and SEO and ways to get leads out of SEM and increase volume of web traffic, improve domain authority and traffic quality through SEO
- Top notch project management skills
- Excellent content writing and presentation skills
The outcomes (KPI) associated with this role would be:
- Rise in the number of qualified opportunities and quality of leads processed by the sales team this includes Sales Accepted Leads and Sales Qualified Leads
- Quality and volume of engagements on social media and improvement in regional web traffic
- Your contribution towards improving our brand presence globally
- Measured improvement in pipeline velocity
- Attainment of pipeline targets
- Timely execution of monthly and quarterly marketing plans
HTML/CSSTitle: Email Marketing Specialist
Location: India
Department: Marketing
Who We Are
HeadSpin is a startup organization, and we are revolutionizing the way developers test, monitor and optimize their applications. The company is building a first-of-its-kind global mobile device cloud platform that allows apps to instantaneously run on real devices across global mobile carrier networks. HeadSpin provides powerful, actionable data which pinpoint any problems in the app and enable developers to fix these issues before launch. HeadSpin integrates seamlessly with your development workflow and requires no changes to your app. The HeadSpin mobile platform is now in 80 countries and 140 cities worldwide, supporting over several hundred cellular networks and over 2,000 mobile devices. Using HeadSpin’s service, developers can launch products with the confidence that their applications will work in all the conditions that their users will experience. HeadSpin is funded by Google Ventures, Nexus Venture Partners, ICONIC , Danhua Capital and other blue-chip investors.
About the Role
Are you an experienced professional in digital or email marketing? Join our team to spread our digital marketing to each corner of the world.
What You'll Do
- Develop e-mail marketing strategy for building brand awareness, adoption and lead generation
- Maintain and execute email marketing calendar for clients assigned, including ideation and concepting campaigns, building or getting emails, segmenting lists, deploying campaigns and reporting results.
- Diligently following checklist to ensure the campaigns are delivered right and are result driven Concept, code (HTML/CSS) and test email templates for campaigns using EmailonAcid.
- Create, execute and analyze A/B test plans to improve email campaign performance and conversion rates including all metrics.
- Develop or get it developed corresponding landing pages for campaigns and thoroughly test them before deploying or passing to clients.
- Measure and report on email campaign and A/B test plan performance and manage ongoing reporting for launched campaigns and work on aligning each campaign performance to email marketing objectives for each client.
- Assist in marketing automation campaigns, retargeting ads, list clearing and more aspects of digital marketing.
- Collaborate with production teams to design and develop new assets for each touchpoint of the customer journey Evaluate and improve the process understanding the needs of each client in order to deliver a delightful experience.
What You Need
- At least 10+ years of experience setting up campaigns for digital or email marketing for B2B SaaS companies targeting large enterprise customers in the US and UK
- 10+ years of experience to build or get emails/landing pages built from team that delivers results and meets clients expectations
- Worked on Hubspot in setting up campaigns and creating segmentations, dynamic content and reports
- A technology savvy or minded marketer with exposure and capability of problem-solving and data analysis
- Good, standards-based HTML and CSS skills Exposure on setting automation and campaigns for known ESPs
- Excellent English communication skills both written and verbal is must
- Responsible self-starter, innovative thinker, analytic, detail oriented; comfortable in a metrics-driven business environment.
- Identify target audience and grow our email list
- Design and implement direct email marketing campaigns
- Proofread emails for clarity, grammar and spelling
- Ensure mobile-friendly email templates
- Write newsletters including all company updates
- Upgrade our email templates using graphics, personalization and advanced features
- Ensure prompt and accurate communication with clients via email to minimize unsubscribes
- Create email databases for lead generation
About the Company: Torre Capital is a VC-Funded Fintech based out of Singapore focused on disrupting the Asset Management Industry. We are backed by prestigious VC firms and a network of angels and industry leaders, with over 18 months of runway. We are creating new ways to interact and service High Net Worth Individuals using latest tech and analytics interventions. Torre Capital was started by professionals (Mckinsey, Accenture, Flipkart, PayU, CIMB) with 50+ years of experience in Digital Business Build and Asset Management.
Job Description:
1) work with Research & Analysis team to build our email templates (ensuring concise, engaging content and consistency with our brand guidelines)
2) curate and test templates and content to find winning variants for performance
3) make recommendations for performance and optimisation based on competetive intelligence gathered
4) conducting market research to better comprehend prevailing consumer behaviors\
5) reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs
6) creating well-written copy that is free from mistakes
7) work to improve the appearance layout of outputs
8) maintaining a database of customers who have opted to receive our correspondence
9) monitoring and reporting on the utility of each campaign
Key Skills & Experience Required :
- Specific skills – HTML, CSS, Email Testing (Litmus), SendGrid API,
- Experience with Klaviyo / Mail Chimp / Zoho
- Previous experience with email templating and scheduling preferred
- Degree in marketing management, advertising, communications, or similar.
- Proven experience creating high-impact, unique marketing campaigns
- Familiarity with pertinent automation and performance evaluation software.
- Outstanding copywriting and copyediting abilities.
- Personal characteristics – Design and User Experience focused with a Detail-Oriented Mindset
What We Offer:
- You get to work in a very dynamic environment and be part of an international team
- You will get to have involvement in developing a brand new product from scratch alongside with a talented team
- Salary is not a constraint for top candidates
- Flexible work hours, family-friendly
- Independent work culture, no micro management
- Might get converted into a full time role based on performance
About the job
The Marketing Manager will be responsible for design and execution of marketing strategies, planning the product portfolio, allocating marketing activities, handling digital marketing and marketing communication, setting goals and ensuring the long-term viability of each location.
Responsibilities
• Strategic market research through different sources to analyze the current trends for having a strong media presence.
• Planning and working on Branding budgets, competition tracking and analysis, strategizing and scheduling marketing.
• Ideate and implement marketing plans through (digital and offline) campaigns and programs
• Monitor/track the monthly performance of brands against budgets and deliver the objectives
• Monitor/track digital footfall on all our platforms and explore means to improve the figures in quantity and quality.
• Manage all aspects of Digital marketing - SEO, SEM, social media marketing, messaging, email campaigns, content marketing, etc.
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Identify areas where there are gaps and find opportunities to reach new market segments and expand market share
• Ensure quality and timely delivery/execution of various Marcom requirements like, EDM’s, case studies, video content, PDF’s, Use Cases etc
• You will be responsible for engaging with customers to ensure that we receive feedbacks and suggestions through testimonials, etc.
Requirements
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing and scaling cross-functional marketing programs
• SaaS sales Experience/ Exposure in product selling
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal with stakeholders
• 5+ years of marketing experience
• MBA with 7+ years of marketing experience
• Languages to be known- English and Hindi
• Demonstrated ability of strategic problem solving and creating/building solutions from scratch
• Seasoned in creating customer-facing experiences and programs
• Demonstrated analytical skills in quantitative and qualitative consumer research methodology
We want the person to understand the business problem and can translate the same into marketing automation language. We also expect the professional to create best-in-class strategies, come up with breakthrough campaign ideas and implement emerging automation practices to solve the problem. Having innovative ideas on top of this will be an added advantage.
This individual will work closely to manage, create, and strategize campaigns with the best of the Marketing Automation tools like HubSpot, Marketo, Salesforce, Pardot, etc.
He/ She will collaborate with Account Managers, Delivery Team, Creative Teams and Customers to plan, execute, and measure effective inbound strategies to deliver astounding results
Responsibilities:
Work directly with the customer to understand their business requirements in terms of Sales & Marketing funnel fluency and translate the same for the internal marketing & delivery team to plan, build and execute marketing automation campaigns.
Understand the customer’s buyer persona, pain points, available resources, and marketing communication channels, to plan the holistic inbound strategy and deliver results.
Understand the gap between the current marketing process and required sales and marketing automation goals. Define the overall automation strategy and plan execution in phases.
Showcase excellent project management skills to ensure smoother and timely delivery to the customer.
Ideate and execute end-to-end inbound marketing campaigns and collaborate with all the involved stakeholders for smoother execution.
Create effective detailed content strategy and calendar, content promotion campaigns and measuring the effectiveness of the content in terms of the expected KPIs.
Manage overall marketing budgets and spend to ensure maximum ROI for the customers.
Create, manage, and present standard and custom analytics reports on MQL’s acquisition programs, nurture campaigns, sales conversion rates and media buys to track campaign ROI, attribution, and sales effectiveness, to customers and internal stakeholders
Requirements:
Proficiency in working on email marketing campaigns, marketing automation funnel, drip/nurturing campaigns, and Google Analytics.
Prior experience in working with HubSpot, Marketo, Pardot or any other globally recognized automation tool is strongly preferred.
Experience in inbound marketing and managing automation campaigns with large data sets.
Preliminary knowledge of relevant marketing areas including content writing, copywriting, social media, email campaigns, Google Analytics, Tag Manager, etc.
Excellent verbal and written communication skills.
Project management and collaboration skills.
Fundamental knowledge of HTML/CSS is a huge plus as it can help while working on email templates and landing pages.
Skills:
Excellent verbal and written communication.
Strong leadership and management skills.
Must have excellent interpersonal skills.
Sound knowledge of MS Office, word and Email correspondence.
Knowledge of E-commerce online portals.
Job Description:
- Create email marketing campaigns to promote products or services.
- Ensure marketing message is conveyed clearly and delivered properly to prospects.
- To fix bad domain reputation, IP reputation
- Knowledge of Spam rate, resolving any impromptu issue related to the backend of email marketing
- Follow up on interested respondents.
- Purge non-deliverable email addresses and opt-outs.
- Track and analyze direct and interactive marketing campaigns.
- Use statistical analysis and reports to create campaigns.
- Provide recommendations for new and existing campaigns including triggers, and automation
- Build creative, messaging, and content for campaigns using email and automated marketing
Required Candidate Profile:
- Minimum 1 year of experience in Email marketing, bulk emailing & email campaigns.
- Should have experience in generating leads through email marketing, Data mining, and database development using different tools.
- Should have knowledge of lead data extraction from search engines and other lead portals.
Follow CutshortSubodh Popalwar
Software Engineer, Memorres