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Marketing Manager / Sr. Manager
( Base - Noida, HO ) -
Preferred Candidate:
Experienced with both BTL & Digital Marketing
Qualifications: Education: MBA / PGDBM in Marketing Work
Experience:
• Minimum 3 years of relevant experience in Retail, Consumer Electronics, Mobile, Telecom, or Technology companies.
• Proven track record in Retail Marketing, BTL, and Catchment Area Marketing.
• Experience working directly with retailers or franchisees to increase footfall and sales.
Skills & Attributes:
• Possesses strong command of English & Hindi language (written and verbal).
• Strong understanding of consumer behaviour and retail activation techniques.
• Creative thinker with the ability to design impactful campaigns with limited budgets.
• Highly energetic, self-motivated, and execution-focused.
• Open to frequent travel across North India for on-ground implementation and coordination.
• Strong skills in planning, vendor negotiation, and performance analysis.
• Collaborative team player with a result-oriented mind-set.
• Ability to create impactful MIS reports and presentations with expertise in PowerPoint, Excel, and reporting.
Job Opening: Marketing Manager – Retail Marketing (North India)
Department: Marketing
Location: North India (Extensive Travel Required)
🔍 Role Overview
We are looking for a high-energy, execution-focused Retail Marketing professional with strong experience working with retailers and franchise partners. The role focuses on driving store footfall, sales, and local brand visibility through cost-effective ATL/BTL campaigns and on-ground execution across North India. This position blends strategic planning with hands-on implementation.
🎯 Key Responsibilities
Retail & BTL Marketing
Plan and execute ATL, BTL, and retail marketing initiatives including catchment area marketing and in-store promotions
Drive localized marketing programs to increase store footfall and conversions
Work closely with franchise partners to support business growth
Brand Engagement & Activation
Execute high-impact, frugal marketing campaigns in collaboration with OEMs and brand teams
Ensure timely deployment of branding assets (POSM, signage, displays, in-store branding)
Optimize marketing budgets to maximize brand visibility across stores
Market Intelligence & Digital Support
Track competitor activities, market trends, and consumer insights
Support digital marketing initiatives that complement offline campaigns
Coordinate with agencies and vendors to meet timelines and KPIs
Cross-Functional Collaboration
Partner with sales, operations, creative, and tech teams for seamless execution
Take complete ownership of on-ground execution and problem-solving
Performance Tracking & Reporting
Track campaign ROI, store-level performance, and budget utilization
Prepare MIS reports and present actionable insights to leadership
✅ Qualifications & Experience
Education: MBA / PGDBM in Marketing
Experience: 3+ years in Retail Marketing / BTL Marketing
Background in Retail, Consumer Electronics, Mobile, Telecom, or Technology sectors preferred
Proven experience working directly with retailers or franchise networks
#Marketing #RetailMarketing #BtlMarketing #Retail #consumerelectronics #telecom #mobile #ATL #marketingmanager #Northindia #Retailmarketing
Our client is an Indian brand that competes with global giants in the space of smartphone accessories such as smart watches, wireless earbuds, bluetooth earphone, headphones, speakers and accessories for young Indian consumers.
Founded in 2014 and headquartered in Gurgaon, our client makes the latest personal technology accessories available and affordable.
They have been listed as best selling brand on Amazon and Flipkart for four years in a row and in 2019, they were the biggest Indian seller of wireless earphones in the country. Also, among the top 5 brands selling wireless earphones in India, they were the only Indian brand.
As a Product Manager, you will be responsible for creating innovative products through a mix of qualitative and quantitative methods.
What you will do:
- Dealing with Chinese ecosystems/suppliers is somewhat mandatory for the profile
- Managing and driving the entire product development process, both internally and externally, ensuring all stakeholder timelines and deliverables are met
- Leveraging techniques such as personas, stakeholder maps, customer journey maps, customer lifecycle maps, and user story mapping to develop and refine new product concepts
- Achieving product assortment goals while ensuring product quality and testing standards, as well as margin expectations, are met
- Working closely with sales to understand directives for customer projects, analyze existing item sales and review new product forecasts
- Vendor sourcing, negotiating for achieving cost-effective purchase of raw materials/semi-finished goods and reduction in delivery times
- R&D on new products and categories
- Ordering, tracking, and updating warehouse and category team on status and progress
- Tracking and reporting key functional metrics to reduce expenses and improve effectiveness
- Anticipating unfavorable events through analysis of data and preparing control strategies
- Solving issues and developing new solutions requiring new and innovative approaches
- Balancing both tactical execution with strategic initiatives necessary to drive cost reduction
- Identifying, developing, maintaining vendor base for obtaining timely procurement of materials at favorable terms to ensure smooth operations
- Performing risk management regarding supply contracts and agreements
- Managing & preparing performance reports and sharing the same with respective vendors and within the organization
Desired Candidate Profile
What you need to have:- Strong experience of 3-7 years in a product-based organization (Consumer Electronics will be a plus)
- Mandatory - BE/B.Tech(EEE,ECE, EIT only). MBA will be a value addition
- Extensive Knowledge about Sensors, IOT, and Electronics Concept for NPI
- Comfort with understanding technical aspects of a product development process and communicating with engineering teams on trade-offs vs. implications
- Ability to ruthlessly drive and achieving business goals
- Exceptionally good at understanding business needs and brand vision
- Excellent written and verbal communication skills, and good at interacting with senior-level professionals
- Excellent presentation (PowerPoint and other presentation tools) skills
- Very good negotiation and query handling skills
- Ability to keep calm and perform in a high-pressure business environment
2.Work with R&D/Product team & suggest new ideas/product improvement areas
3.Work with customers for installation of products
4.Technical support at customer location
BE/B.Tech (Electronics & Communication) or 3 years Diploma in Electronics & Communication
0-1 year for BE/B.Tech OR
3 to 5 years for Diploma holder testing any electronics products
- Hiring, developing and managing the creative team
- Making sure all Visual Management activities are executed and implemented as per the plan and budgets allocated
- Planning, and designing overall user flow & user experience (UX) for e-store/ mobile app to ensure its creative, innovative and user-friendly
- Creating appealing and eye-catching visual displays
- Developing visual design and strategies for new collection/ category/ product launch
- Developing visual strategies for the display of products on the e-store in a way that will enhance the overall user experience (UX)
- Brainstorming the e-store & Mobile App theme, design ideas, content etc with senior management
- Making detailed guidelines document to develop the User Interface (UI) for new developments and amendments
- Providing instructions and working closely with Graphic Designer for making UI designs and creatives
- Keeping abreast with current trends, updating job knowledge by participating in educational opportunities, reading professional publications, maintaining personal networks, and participating in professional organizations.
What you need to have:
- Minimum 5 years experience in the creative field.
- A design course or a degree, a course from a top school like NIFT will be preferable
- Portfolio is way more important than degree & CV
- Experience of working with top digital, social media & marketing agencies, experience of clients from tech & consumer electronics space
- Should be a good thinker, with good taste & work in minimalist fashion
- Must have worked with premium brands.
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