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Job Opening: Marketing Manager – Retail Marketing (North India)

Department: Marketing

Location: North India (Extensive Travel Required)

🔍 Role Overview

We are looking for a high-energy, execution-focused Retail Marketing professional with strong experience working with retailers and franchise partners. The role focuses on driving store footfall, sales, and local brand visibility through cost-effective ATL/BTL campaigns and on-ground execution across North India. This position blends strategic planning with hands-on implementation.

🎯 Key Responsibilities

Retail & BTL Marketing

Plan and execute ATL, BTL, and retail marketing initiatives including catchment area marketing and in-store promotions

Drive localized marketing programs to increase store footfall and conversions

Work closely with franchise partners to support business growth

Brand Engagement & Activation

Execute high-impact, frugal marketing campaigns in collaboration with OEMs and brand teams

Ensure timely deployment of branding assets (POSM, signage, displays, in-store branding)

Optimize marketing budgets to maximize brand visibility across stores

Market Intelligence & Digital Support

Track competitor activities, market trends, and consumer insights

Support digital marketing initiatives that complement offline campaigns

Coordinate with agencies and vendors to meet timelines and KPIs

Cross-Functional Collaboration

Partner with sales, operations, creative, and tech teams for seamless execution

Take complete ownership of on-ground execution and problem-solving

Performance Tracking & Reporting

Track campaign ROI, store-level performance, and budget utilization

Prepare MIS reports and present actionable insights to leadership

✅ Qualifications & Experience

Education: MBA / PGDBM in Marketing

Experience: 3+ years in Retail Marketing / BTL Marketing

Background in Retail, Consumer Electronics, Mobile, Telecom, or Technology sectors preferred

Proven experience working directly with retailers or franchise networks

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Role Objective

The Digital Marketing Manager will lead and scale Instanodes’ digital marketing function, overseeing the SEO, PPC, and SMM teams while driving growth across all digital channels. This role requires strong hands-on expertise in SEO, PPC, SMM, AEO, and GEO—along with the ability to guide, mentor, and strategically align the team with business goals.

The DMM will ensure that Instanodes is discoverable, competitive, and positioned effectively across global markets, working closely with Sales, Product, and Growth teams to execute conversion-driven digital strategies.

Key Responsibilities

1. Team Leadership & Management

a. Lead and manage the existing SEO, PPC, and SMM team members.

b. Set clear goals, KPIs, workflows, and reporting structures for each function.

c. Conduct weekly performance reviews and provide guidance, coaching, and skill development.

d. Ensure cross-functional alignment between SEO, PPC, SMM, content, and website initiatives.

2. Digital Positioning & Messaging

a. Define Instanodes’ online brand presence for developers, startups, enterprise clients, and Web3 audiences.

b. Ensure consistent messaging across website, landing pages, ads, and social channels.

c. Oversee SEO-led content strategy and ensure digital messaging reflects product value and technical differentiation.

3. SEO Ownership & Strategy

a. Create and execute the overall SEO strategy (technical + on-page + off-page).

b. Review and guide the SEO specialist’s tasks—keyword strategy, content clusters, backlinks, audits.

c. Optimize product/solution pages to maximize organic visibility and conversions.

d. Implement AEO (Answer Engine Optimization) strategies for AI search platforms.

e. Strengthen GEO targeting for high-value regions.

4. PPC & Paid Acquisition Management

a. Own the paid marketing roadmap—Google Ads, Meta, LinkedIn, X, and Web3-native platforms.

b. Provide hands-on direction to the PPC team on campaign setup, optimization, A/B tests, and scaling.

c. Improve CAC, ROAS, impressions, and conversion efficiency.

d. Align PPC campaigns with GTM plans, feature releases, and chain integrations.

5. Social Media & Community Strategy (SMM)

a. Oversee SMM strategy for LinkedIn, X, Discord, and Web3 communities.

b. Guide the SMM team on content formats, posting strategy, engagement, and campaign execution.

c. Ensure social channels support lead generation, product positioning, and market education.

d. Drive thought leadership for Instanodes across industry channels.

6. Go-to-Market (GTM) Collaboration

a. Work with Product and Growth teams to build digital-first GTM plans for:

• New chain integrations
• New enterprise offerings
• New features and releases

b. Translate GTM plans into SEO, PPC, SMM, and content execution steps.

c. Define target personas, user journeys, and conversion funnels.

7. Website, Landing Pages & CRO

a. Own the website performance—SEO, UX, content, speed, and conversion optimization.

b. Plan new landing pages for campaigns, chain integrations, and enterprise solutions.

c. Run experiments (A/B tests) and improve demo signup and lead conversion rates.

8. Analytics, Reporting & Insights

a. Maintain dashboards for SEO, PPC, SMM, and website performance.

b. Analyze conversion data, user behavior, channel ROI, and funnel performance.

c. Provide insights for ongoing digital optimization and share reports with leadership weekly/monthly.

Requirements

• 5–8 years of experience in Digital Marketing, with minimum 2–3 years in a team lead/managerial role
• Deep hands-on experience in SEO, PPC, and SMM (must be capable of guiding team members at a technical level)
• Experience in AEO (Answer Engine Optimization) and GEO targeting
• Proven success in managing digital marketing teams and multi-channel performance campaigns
• Strong analytical mindset and familiarity with GA4, GSC, SEMrush/Ahrefs, HubSpot, ad managers
• Background in B2B SaaS, developer platforms, or Web3 infrastructure is a strong advantage
• Ability to translate technical product concepts into clear digital marketing strategies
• Strong project management, communication, and leadership skills

Success KPIs

• Growth in organic traffic & keyword rankings (SEO)
• Improved ROAS, CTR, and lower CAC (PPC)
• Increase in demo signups, MQLs, SQLs, and conversions
• Higher social engagement & follower growth (SMM)
• Improved product page conversion rates & landing page performance
• Strong internal alignment between marketing, sales, and product teams
• Positive feedback from team members and leadership on management effectiveness

Key responsibilities:

1. Use a personalized and need-based selling approach to consult and convert prospective customers into paid customers for Byju's premium

2. Understand the core learning needs of students through conversations with parents and align program offerings accordingly via phone, email, and text

3. Address customer objections in a consultative manner to successfully close sales

Who can apply

1. Candidates fluent in English & Hindi languages

2. Candidates willing to work from the office

3. Candidates should have a laptop

4. Candidates below the age of 30

5. No regular students allowed

Salary

Probation: Duration: 3 months

Salary during probation: ₹16,000 /month

After probation:

Annual CTC: ₹ 7,00,000 - 8,00,000 /year

·       Lead generation and developing new business for your assigned territory.

·       Educating the clients about new media and convincing them to advertise their product using Eco-friendly media.

·       Scheduling meeting with prospective clients and drive them for generating business.

·       Handling sales process end to end from pitching to client retention.

·       Candidate shall be well aware of retail and corporate clients in the assigned territory.

·       Develop a thorough understanding of key client’s needs and requirements and preparing customized solutions.

·       Negotiating contracts with clients and meeting established deadlines for the fulfillment of each client's long-term goals.

·       Playing an integral role for the effective on-boarding of new clients.

·       Dealing with clients and efficiently handling their queries.

·       Serve as contact point for key customers and internal teams.

·       Suggest solutions that answer client needs and wants.

·       Demonstrating good communication, presentation, selling and deal closing skills.

·       Driving Business for the company and client retention will be the core expertise.

Company description:

We are a startup company based out of Mohali developing mobile and web applications that changes the way people use technology. We live in the realm of rising, ever-evolving technology. From the cassette tape to nanotech skeletons, we've come a long way. Splitting an atom is no big deal  and who'd have thought that we'd talk through airwaves? Change is inevitable, and the tide that brings it.

At Relinns, we breathe tech solutions and embrace innovation with open arms. With over 5 years of experience, we've had phenomenal growth which acts as a testimony to the knowledge we've come to gather over time. We have been fortunate enough to get an opportunity to work with clients such as Apollo Tyres, Khatabook, Shahi Exports, Manchester City Football Club, etc.

We invite you to join us in developing something new and innovative for this world.

• Immense scope for learning and development

• Work with an innovative and fun environment

• Expert in C#, http://asp.net/">ASP.NET MVC, .NET Core 3.1/.Net 5 ,Angular 8 +,Typescript, JavaScript and REST API Services, Entity Framework.
• Solid understanding of object-oriented programming techniques (Inheritance, interfacing, extensions, clean Architecture,Mediatr etc).
• Experience building reusable components and frontend libraries.              
• Ensuring the entire stack is designed and built for speed and scalability
• Manage the lifecycle of code development, from ideation to sprints to deployment.
• UI Technologies (Angular, React, Typescript)
• working with public cloud (Azure)

What do I need to be Eligible for this Role?

• 3+ years of experience in http://asp.net/">ASP.NET and 1+ years of experience in Angular 
• Azure SQL ,Azure Devops
•  Knowledge of containerization technologies such as Docker and Kubernetes is a plus.
• Excellent communication, organizational, and planning skills
• Working experience of Agile development methodologies and of DevOps integration
• Exposure to JIRA or other ALM tools to create a productive, high-quality developmen
• Working experience in swagger for API documentation and TEST UNIT in order to run them before building and release.
• Microservices
• C#, WCF Services, Windows Services, Web API, Entity Framework NET Core 3.1
• Web Services (XML, JSON, REST, SOAP)
• Messaging technologies(Kafka/MQ)
• In-memory databases (Redis)
• Relational databases (SQL server/DB2)

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

Creative Content Writer - B2B/B2C

Description:

Our clients have stories that need telling, we’re looking for storytellers who weave the right narrative for them. Are you comfortable telling stories of social impact, societal change, industrial evolution, and technological innovation? Are you well-versed with corporate communication, writing content for B2B marketing and sales, and enterprise content marketing? Have you worked on a large variety of content types - emails, brochures, flyers, social media content, website copy, sales presentations, webinar decks, articles, and whitepapers? Then you might be a good fit for this job.

Competencies:

• Ability to work on multiple projects simultaneously, effectively juggle diverse writing demands, and deliver on-time
• High retention capacity and the ability to understand client briefs to create effective content strategies.
• An unerring eye for detail and a knack for creativity. 

Skills:

• Ability to interpret data to make recommendations for optimizing online content marketing.
• Unique, engaging, and varied writing styles with good proofreading and research skills.
• Knowledge of keywords, meta tags, SEO, and basic writing terminologies.

Experience:

• Understands marketing KPIs and ROI generated from content marketing programs, including an understanding of how content sources influence audience acquisition pipelines.
• Experienced in writing blogs, product portfolios, reports, web content, brochures, and other marketing collateral for B2B/B2C clients.
• Has a solid foundation in SEO, content strategy, analytics, copywriting, and copy editing.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolios will be checked for expertise in both B2B and B2C domains. Please share only samples of work done by yourself for actual clients. Share only creative work done for an actual company, strictly no SEO blogs or personal blogs. . Shortlisting will be followed by a video interview.