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Job Opening: Marketing Manager – Retail Marketing (North India)

Department: Marketing

Location: North India (Extensive Travel Required)

🔍 Role Overview

We are looking for a high-energy, execution-focused Retail Marketing professional with strong experience working with retailers and franchise partners. The role focuses on driving store footfall, sales, and local brand visibility through cost-effective ATL/BTL campaigns and on-ground execution across North India. This position blends strategic planning with hands-on implementation.

🎯 Key Responsibilities

Retail & BTL Marketing

Plan and execute ATL, BTL, and retail marketing initiatives including catchment area marketing and in-store promotions

Drive localized marketing programs to increase store footfall and conversions

Work closely with franchise partners to support business growth

Brand Engagement & Activation

Execute high-impact, frugal marketing campaigns in collaboration with OEMs and brand teams

Ensure timely deployment of branding assets (POSM, signage, displays, in-store branding)

Optimize marketing budgets to maximize brand visibility across stores

Market Intelligence & Digital Support

Track competitor activities, market trends, and consumer insights

Support digital marketing initiatives that complement offline campaigns

Coordinate with agencies and vendors to meet timelines and KPIs

Cross-Functional Collaboration

Partner with sales, operations, creative, and tech teams for seamless execution

Take complete ownership of on-ground execution and problem-solving

Performance Tracking & Reporting

Track campaign ROI, store-level performance, and budget utilization

Prepare MIS reports and present actionable insights to leadership

✅ Qualifications & Experience

Education: MBA / PGDBM in Marketing

Experience: 3+ years in Retail Marketing / BTL Marketing

Background in Retail, Consumer Electronics, Mobile, Telecom, or Technology sectors preferred

Proven experience working directly with retailers or franchise networks

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Becker Alliance is the leading global dental technology organization originating from US with its branch in Panchkula (India), we are seeking a hardworking, determined, talented individual with the passion to be innovative. This role offers an opportunity for candidates to expand their talents by participating directly in the design, development, deployment and maintenance of customer-facing as well as internal web services. Individual visibility within the team is high, and opportunities for rapid advancement exist. All Becker Alliance developers work directly in a fast-paced, results-oriented environment on products with a rapid time to market but still maintaining quality deployments.

Responsibilities:

   Understanding the server architecture and design pattern

   Developing features to enhance the user experience

   Building reusable code for future use

   Optimizing web pages for maximum speed and scalability

   Utilizing a variety of markup languages to write web pages

   Developing Web services (WEB API) & Windows services

   Developing application development skills utilizing .NET, HTML, JavaScript, Angular

Requirements:

   Must have past experience as full stack developer working on .NET  

   Overall Experience Level: 3 to 8 Years

   Database experience with MS SQL

   Proficiency with HTML, CSS, JavaScript and jQuery

   Understanding of server-side CSS

   Understands Relational Database Management Systems (RDMS)

   Expertise in Entity Framework and LINQ for interaction with database

   Expertise in SQL Stored procedures development.

   AJAX Javascript libraries such as jQuery

Job Details*

- The candidate needs to have excellent skills as far as written communication in English is concerned. We handle several overseas processes and this job would involve communication with native English speakers, so we absolutely cannot compromise on this requirement.

- The candidate would need to have zeal to learn and should not shy away from contributing to processes that need help.

- We're looking for a down to earth individual who is willing to grow with us.

- No previous knowledge of HR required.

- The candidate should be equipped with excellent skills in basic mathematics, and should be familiar or willing learn the techniques for data driven manpower forecasting and estimation.

- The candidate should be willing to explore the field of data analytics and analytical HR.

- Since this might require the candidate to manage our international recruitment process, the candidate should be comfortable with working night shifts, if required.

- Non MBAs are more than welcome!

Job Summary*

We're a Saas startup and we have an urgent requirement for an HR Executive to help us with our domestic and overseas recruitment process.

Roles and Responsibilities

1. Ability to work on diverse backend stack such as Node JS, Java, Express JS
2. Ability to work on diverse frontend stack such as React JS, Angular 6/7/8/9, HTML5, CSS3
3. Ability to deliver quick POC’s using cutting edge technologies.
4. Preparing reports, manuals and other documentation on the status, operation and maintenance of software.
5. Design, develop, and unit test applications in accordance with established standards
6. Developing, refining, and tuning integrations between applications. Analysing and resolving technical and application problems.
7. Ability to debug application.
8. Should have complete knowledge on developing RESTful Services.
9. Should be able to also work in agile development methodology.

Competency Requirements

1. Experience in NodeJS, Java and development using AngularJS / ReactJS
2. Experience in front end frameworks such as Angular.js, React.js, Bootstrap, Foundation etc
3. Experience in client/server application development
4. Knowledge of agile development methodologies
5. Knowledge of unit testing theory
6. Knowledge of AWS cloud
7. Experience in Java, Python and Go will be added advantage

Roles and Responsibilities 

1. Have to attend Walk in Customers and convert into sales. 
2. Have to manage ground level team
3. Submit timely reports 

Requirements-

For Female Candidates: 

• Good Communication 
• Should be presentable 
• Language proficiency should be Hindi and English both

For Male Candidates:

• Must have good communication 
• Must be presentable 
• Must have driving license 
• Must be able to drive both automatic and manual cars 

Job Responsibilities :

• Must have knowledge of at least two PHP frameworks out of Laravel, Cakephp, CodeIgniter and YII.
• Must have basic knowledge of HTML, CSS, JavaScript and jQuery.
• Knowledge of CMS architectures like Wordpress, Joomla, Drupal etc. will be an added advantage.
• Knowledge of eCommerce frameworks like WooCommerce, Magento, OpenCart etc will be an added advantage.
• Good knowledge of Object-Oriented Concepts & a strong passion for Software Development.
• Strong Interaction and Design Sense
• Familiarity with LAMP stack (Apache, MySQL and phpMyAdmin)
• Comfortable with SQL and/or Script Programming.
• Experience in Designing & Developing Database in MySQL is a MUST.

Required Skills:

• Knowledge and/or willingness to learn, highly motivated.
• Fully comfortable working in English, both in written and spoken language.

Job Description:

• Develop, test, and maintain applications to specified designs & standards in Laravel.
• Develop & implement modern web services using service-oriented architecture, RESTful APIs, and SOAP.
• Write and execute unit tests.
• Implement front-end interfaces & experiences with modern HTML/CSS/jQuery.
• Test, troubleshoot, and optimize application components for maximum speed, security, stability, and scalability.

Skills & Experience:

• 4+ years of experience in Laravel.
• Experience in Core PHP using MVC Architecture.
• Ability to write APIs including Restful APIs.
• Knowledge of database operations with MySQL/MariaDB, Stored procedures.
• Knowledge of front-end technologies (HTML5, CSS3, JavaScript, jQuery, etc.).
• Knowledge and experience of OOPS.
• Knowledge of engineering practices like CI-CD.
• Strong documentation, communication, and team collaboration skills.
• Working knowledge of Lumen (preferred).
• Must have full knowledge of latest version of Laravel & PHP

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