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Job Opening: Marketing Manager – Retail Marketing (North India)

Department: Marketing

Location: North India (Extensive Travel Required)

🔍 Role Overview

We are looking for a high-energy, execution-focused Retail Marketing professional with strong experience working with retailers and franchise partners. The role focuses on driving store footfall, sales, and local brand visibility through cost-effective ATL/BTL campaigns and on-ground execution across North India. This position blends strategic planning with hands-on implementation.

🎯 Key Responsibilities

Retail & BTL Marketing

Plan and execute ATL, BTL, and retail marketing initiatives including catchment area marketing and in-store promotions

Drive localized marketing programs to increase store footfall and conversions

Work closely with franchise partners to support business growth

Brand Engagement & Activation

Execute high-impact, frugal marketing campaigns in collaboration with OEMs and brand teams

Ensure timely deployment of branding assets (POSM, signage, displays, in-store branding)

Optimize marketing budgets to maximize brand visibility across stores

Market Intelligence & Digital Support

Track competitor activities, market trends, and consumer insights

Support digital marketing initiatives that complement offline campaigns

Coordinate with agencies and vendors to meet timelines and KPIs

Cross-Functional Collaboration

Partner with sales, operations, creative, and tech teams for seamless execution

Take complete ownership of on-ground execution and problem-solving

Performance Tracking & Reporting

Track campaign ROI, store-level performance, and budget utilization

Prepare MIS reports and present actionable insights to leadership

✅ Qualifications & Experience

Education: MBA / PGDBM in Marketing

Experience: 3+ years in Retail Marketing / BTL Marketing

Background in Retail, Consumer Electronics, Mobile, Telecom, or Technology sectors preferred

Proven experience working directly with retailers or franchise networks

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Sr. Technology Architect

Experience Range: 12–15+ years of IT experience, including 3–5+ years in leadership / people management roles.

Location: Chennai, Hyderabad, Bangalore

Qualification: B. Tech /B.E in computer science or equivalent

Minimum 10+ years of experience in Advanced Java

At least 2+ years of experience for the following areas:

• Lead and mentor full-stack development teams across multiple projects and workstreams.
• Define technical architecture, coding standards, and development best practices.
• Drive end-to-end delivery of enterprise applications using Agile methodologies.
• Oversee application design, development, testing, deployment, and production support.
• Ensure adherence to security, performance, quality, and compliance standards.
• Collaborate with clients, product owners, architects, and cross-functional teams.
• Manage resource planning, risk mitigation, technical reviews, and stakeholder communication.
• Promote DevOps, CI/CD, and automation practices to improve delivery efficiency

Must Haves-

• Strong experience in Java Full Stack Development.
• Expertise in Spring Boot and Microservices Architecture.
• Proficiency in Python, Shell Scripting, and backend development.
• Hands-on experience with SQL, Oracle, and PostgreSQL databases.
• Front-end expertise in React, Angular, HTML5, CSS3, Bootstrap, and JSP.
• Experience with Kafka or similar event-driven messaging platforms.
• Strong understanding of API Design, REST Services, and Swagger/OpenAPI.
• Experience implementing security frameworks including OAuth 2.0.
• Hands-on expertise with Jenkins, CI/CD pipelines, and DevOps practices.
• Experience with code quality and security tools such as SonarQube and Fortify.
• Proven people management, stakeholder management, and delivery leadership experience.
• Experience working in Agile/Scrum environments.

Good to Haves-

• Experience with cloud platforms (AWS, Azure, or GCP).
• Knowledge of containerization and orchestration technologies such as Docker and Kubernetes/OpenShift.
• Experience with performance tuning, observability, and application monitoring tools.
• Telecom, OSS/BSS, or enterprise digital transformation domain experience.
• SAFe Agile, PMP, Scrum Master, or cloud certifications.
• Exposure to AI-assisted development tools and engineering productivity platforms.

Key Responsibilities:

• Make outbound calls and handle inbound inquiries to counsel students and parents about our courses and programs.
• Understand student requirements, preferences, and academic background to suggest suitable courses.
• Follow up on leads and inquiries through calls, emails, and messages.
• Convert leads into walk-ins, and walk-ins into successful admissions.
• Meet and exceed weekly/monthly admission targets and KPIs.
• Coordinate with the academic and operations team to ensure smooth onboarding of students.
• Stay updated with course offerings, admission criteria, deadlines, and industry trends.

Required Skills & Qualifications:

• Bachelor's degree in any discipline (preferred: Education, Business, or Communication).
• Prior experience in telesales, inside sales, or academic counselling is a plus.
• Excellent verbal and written communication skills.
• Strong interpersonal and persuasive abilities.
• Proficiency in using MS Office tools.
• Goal-oriented mindset with the ability to work under pressure.

Business Development Manager’

CupShup is looking for a qualified business development specialist to extend our reach through expert discovery and exploration of new and untapped business opportunities and relationships. Our ideal candidate will be trusted to dive right in, take the lead, use initiative, and help build billion-dollar brands that make everyday activities easier for people around the world. Highly skilled at sales and business operations, this person will join and inspire a team of like-minded go-getters to achieve our company vision.

Responsibilities:

• Manage both our existing sales pipeline and the development of new business opportunities
• Take a lead role in developing new-business proposals and presentations that create and nurture opportunities and partnerships
• Identify trends and customer needs, building a sales pipeline for short/medium/long term in accordance with targets
• Develop strategies and positions by analyzing new-venture integration
• Assist in the coordination and implementation of marketing strategies, and delegate tasks to achieve strategic goals
• Motivate the team, track performance, and report metrics
• Manage proposal response process, including detailed RFP requirements, content creation, and inputs from various sources
• Generate new leads, identify and contact decision-makers, screen potential business opportunities, select deals in line with strategies, and facilitate pitch logistics
• Develop and implement overarching outbound sales and business development strategy, sales processes, structure, and best practices across the company
• Support deal structure and pricing with business-value analysis, and negotiate prices for proactive bids and proposals
• Maintain and share professional knowledge through education, networking, events, and presentations

Requirement:-

• Post Graduation in business or related fields preferred
• Minimum of 5 years experience in acquisition of brands, B2B sales, consultative sales
• Successful track record in B2B sales and negotiation
• Excellent verbal and written communication skills
• Experience in sales techniques
• Proficiency in data analysis, forecasting, and budgeting
• Proven ability to plan and manage resources
• An analytical mind with good organizational skills.
• Commercial and business awareness
• Agile to adapt with the dynamic business environment

ORGANIZATION OVERVIEW

About CupShup

—-------------------

Byju’s, Ola Cabs, Dunzo, Swiggy, Zomato, Uber.

What is common across all of these shining stars of Indian Startup World? They are the most valued startups of the country. True. They are Unicorns or Soonicorns. That’s also true. They are changing the game and consumer behavior in their respective segments. Correct!

But there is one small detail common across these. CupShup was fortunate enough to partner with all of these brands during nascent/early stages of their journey and we are still helping them reach their audience pan India!

CupShup, a 7 year old RoI-focused growth partner to startups and brands like HUL, Marico, SBI, ICICI, have been a major contributor in scaling the biggest names in the startup world. We are proud to contribute in our small way in taking these brands to its target audience in an innovative way and make a name for ourselves to rely upon in the process. We are a 200 member team spread across 12 cities of the country which specializes in scaling up the brands quickly. CupShup is a 360 degree growth partner with offerings across Creative, Digital and Offline marketing that provides a seamless planning, marketing budget allocation and execution to reach brand goals. CupShup has helped more than 300 brands scale up to its potential across the country and currently we are scaling up a cohort of 45 brands.

We need more hands on the deck! People who are fascinated by the entrepreneurial zeal that has gripped our country and hustle that goes behind the scenes. If you are a hustler who wants to understand and be part of the sea change that India is witnessing and wants to be a part of a dynamic team.

You can read about us and understand how we have brewed innovation in detail at http://www.cupshup.co.in">www.cupshup.co.in 

• Java 8, Spring Boot, Java Microservices
• REST API’s
• Angular 11, HTML5, CSS3, Bootstrap
• SQL DB
• Azure/AWS
• Kafka

We're looking for a Full Stack developer who will take a key role on our team. Our Full Stack developer must have knowledge in all stages of software development.

Requirements:

• Design overall architecture of the web application.
• Maintain quality and ensure responsiveness of applications.
• Collaborate with the rest of the engineering team to design and launch new features.
• Maintain code integrity and organisation.
• Experience working with graphic designers and converting designs to visual elements.
• Understanding and implementation of security and data protection.
• Highly experienced with back-end programming with NodeJS, you can easily design and integrate the REST APIs with front end.
• Well versed with JavaScript (frameworks such as ReactJS).
• Development experience for both mobile and desktop.
• Experience with cloud message APIs and usage of push notifications.
• Knowledge of code versioning tools such as Git.
• Knowledge about Firebase & GoLang is an added advantage.

• Delivering complete front end applications
• Ensuring high performance on mobile and desktop
• Writing tested, idiomatic, and documented JavaScript, HTML, and CSS
• Cooperating with the back-end developer in the process of building the RESTful API
• Communicating with external web services