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Job Opening: Marketing Manager – Retail Marketing (North India)

Department: Marketing

Location: North India (Extensive Travel Required)

🔍 Role Overview

We are looking for a high-energy, execution-focused Retail Marketing professional with strong experience working with retailers and franchise partners. The role focuses on driving store footfall, sales, and local brand visibility through cost-effective ATL/BTL campaigns and on-ground execution across North India. This position blends strategic planning with hands-on implementation.

🎯 Key Responsibilities

Retail & BTL Marketing

Plan and execute ATL, BTL, and retail marketing initiatives including catchment area marketing and in-store promotions

Drive localized marketing programs to increase store footfall and conversions

Work closely with franchise partners to support business growth

Brand Engagement & Activation

Execute high-impact, frugal marketing campaigns in collaboration with OEMs and brand teams

Ensure timely deployment of branding assets (POSM, signage, displays, in-store branding)

Optimize marketing budgets to maximize brand visibility across stores

Market Intelligence & Digital Support

Track competitor activities, market trends, and consumer insights

Support digital marketing initiatives that complement offline campaigns

Coordinate with agencies and vendors to meet timelines and KPIs

Cross-Functional Collaboration

Partner with sales, operations, creative, and tech teams for seamless execution

Take complete ownership of on-ground execution and problem-solving

Performance Tracking & Reporting

Track campaign ROI, store-level performance, and budget utilization

Prepare MIS reports and present actionable insights to leadership

✅ Qualifications & Experience

Education: MBA / PGDBM in Marketing

Experience: 3+ years in Retail Marketing / BTL Marketing

Background in Retail, Consumer Electronics, Mobile, Telecom, or Technology sectors preferred

Proven experience working directly with retailers or franchise networks

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As a business development manager, you'll need to: • research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets • seek out the appropriate contact in an organisation • generate leads and cold call prospective customers • meet with customers/clients face to face or over the phone • foster and develop relationships with clients • understand the needs of your customers and be able to respond effectively with a plan of how to meet these • think strategically - seeing the bigger picture and setting aims and objectives in order to develop and improve the business • work strategically - carrying out necessary planning in order to implement operational changes • draw up client contracts - depending on the size of company, this task may be completed by someone else or agreements may not be as formal • have a good understanding of the businesses' products or services and be able to advise others about them • ensure staff are on board throughout the organisation, and understand the need for change and what is required of them • train members of your team, arranging external training where appropriate • discuss promotional strategy and activities with the marketing department • seek ways of improving the way the business operates • attend seminars, conferences and events where appropriate • keep abreast of trends and changes in the business world. If your business development role is more sales orientated, you may also: • help to plan sales campaigns • create a sales pipeline • increase sales of the business • carry out sales forecasts and analysis and present your findings to senior management. • develop the business sales and marketing strategy. Skills You'll need to have: • an excellent telephone manner for making initial contact and for ongoing communication with customers and business associates • interpersonal skills for building and developing relationships with clients • written and verbal communication skills - needed for communicating with a range of people, both internally and externally, as well as presentation skills • IT skills, including the use of spreadsheets • teamworking skills and a collaborative approach to work • decision-making skills • the ability to multitask and prioritise your workload • project management and organisational skills • the ability to motivate yourself and set your own goals • negotiating skills • the ability to think strategically • the ability to analyse sales figures and write reports • a flexible approach to work with the ability to adapt to a fast-paced, ever-changing environment • initiative and the confidence to start things from scratch

We are seeking an experienced Lead Full Stack Developer with a strong background in the MERN stack and serverless technologies. The ideal candidate will have a minimum of 6 years of experience in software development, with significant expertise in both relational (RDBMS) and NoSQL databases. You will lead a team in designing and developing scalable, high-quality solutions while ensuring best practices are followed throughout the development lifecycle.

Responsibilities:

• Develop and maintain scalable backend services using Node.js and serverless technologies such as AWS Lambda, Google Cloud Functions, or Azure Functions.
• Architect and implement front-end solutions using React.js, ensuring seamless integration with backend services.
• Design, implement, and optimise both relational (PostgreSQL, MySQL) and NoSQL (MongoDB) databases.
• Translate business requirements into robust, efficient technical solutions.
• Conduct code reviews to maintain high standards of code quality, performance, and maintainability.
• Stay updated with the latest trends and advancements in the MERN stack, serverless architectures, and cloud platforms.
• Lead and mentor a team of developers, providing technical guidance and fostering a collaborative environment.
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Requirements:

• Minimum of 6 years of professional experience in software development, with at least 6 years specifically in the MERN stack.
• Proven leadership experience in managing and mentoring development teams.
• Proficiency in Node.js, Express.js, React.js, and MongoDB.
• Hands-on experience with serverless architectures, including AWS Lambda, Google Cloud Functions, or Azure Functions.
• Strong understanding of RDBMS (PostgreSQL, MySQL) and NoSQL databases (MongoDB).
• Solid understanding of RESTful APIs, microservices architecture, and cloud platforms.
• Excellent problem-solving, debugging, and collaboration

Additional Skills:

• Experience with GraphQL, Docker, and Kubernetes is a plus.
• Contributions to open-source projects are highly valued.
• Understanding of DevOps practices and CI/CD pipelines.

JOB PURPOSE

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• Develop application using Angular JS (worked on Express JS, JEST), Angular 6 
• This is a hands-on role which involves writing code, testing, and deploying finished web applications and libraries

MAJOR ACCOUNTABILITY

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• Design, rapid prototype, and implement a scalable, reliable and maintainable node based web application
• Enforce code quality through test driven development
• Enhance, refactor, and continuously improve the existing codebase
• Collaborate closely with team to define product requirements
• Aggressively collect, analyse, and act on data about product performance
• Communicate effectively with technical and non-technical people
• Proactive in keeping your skills updated

ESSENTIAL SKILLS & EXPERIENCE

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• Excellent working knowledge of core Java, Node JS, JavaScript, ES6, Micro services
• 4-6 year's overall development experience (At least 2 years of experience in Node JS and Angular JS)
• Good understanding of security in Micro service and Web Applications
• Good understanding of OOP, and design patterns
• Experience in working with databases - SQL and Non-SQL Databases

EDUCATION

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• Minimum education: Any Graduate BE/B.Tech would be desirable
• Languages: Excellent English written & spoken

Job Responsibilities :

• Must have knowledge of at least two PHP frameworks out of Laravel, Cakephp, CodeIgniter and YII.
• Must have basic knowledge of HTML, CSS, JavaScript and jQuery.
• Knowledge of CMS architectures like Wordpress, Joomla, Drupal etc. will be an added advantage.
• Knowledge of eCommerce frameworks like WooCommerce, Magento, OpenCart etc will be an added advantage.
• Good knowledge of Object-Oriented Concepts & a strong passion for Software Development.
• Strong Interaction and Design Sense
• Familiarity with LAMP stack (Apache, MySQL and phpMyAdmin)
• Comfortable with SQL and/or Script Programming.
• Experience in Designing & Developing Database in MySQL is a MUST.

Required Skills:

• Knowledge and/or willingness to learn, highly motivated.
• Fully comfortable working in English, both in written and spoken language.

Responsibilities Include:

• Translation of the UI/UX design wireframes to actual code that will produce visual elements of custom analytics products and wide web applications
• Will work with the R&D and Analytics team to bridge the gap between graphical design and technical implementation
• Take an active role on both sides and defining how the application looks as well as how it works

Ideal Candidate

• Experience with JavaScript, TypeScript, HTML, and CSS
• Experience developing new user-facing features
• Strong working knowledge of front-end frameworks (Angular 2+ versions)
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• Experience building reusable code and libraries for future use
• Ensuring the technical feasibility of UI/UX designs
• Optimize application for maximum speed and scalability
• Assure that all user input is validated before submitting to back-end
• Collaborate with other team members and stakeholders

Desired Skills:

• Experience leveraging data analysis to construct strategic narrative
• Excellent problem-solving/analytical skills and ability to break down large complex concepts
• Knowledgeable in web standards and responsive design
• Strong UI/UX and design experience with the ability to simplify complex scenarios to the average user without losing functionality
• Knowledgeable in web standards and responsive design
• Familiarity with Agile project management principles
• Confidence to drive assignments to completion

• 6-8 years’ Digital analytics implementation experience with Google Analytics experience
• Expertise in Google Analytics Tag implementation using Tealium and Google Tag Manager or similar tools like Ensighten, Adobe Launch. Ability to Implement, Manage different tools/extensions in Tag Management System
• experience any other debugging tool - Omnibug, ObservePoint, or any other debugging tool
• Understanding of TMS architecture & functioning
• Intermediate to advanced JavaScript skills
• Experience with HTML and CSS selectors (preferably JQuery)
• Understanding of TMS architecture & functioning

We're looking for a Full Stack developer who will take a key role on our team. Our Full Stack developer must have knowledge in all stages of software development.

Requirements:

• Design overall architecture of the web application.
• Maintain quality and ensure responsiveness of applications.
• Collaborate with the rest of the engineering team to design and launch new features.
• Maintain code integrity and organisation.
• Experience working with graphic designers and converting designs to visual elements.
• Understanding and implementation of security and data protection.
• Highly experienced with back-end programming with NodeJS, you can easily design and integrate the REST APIs with front end.
• Well versed with JavaScript (frameworks such as ReactJS).
• Development experience for both mobile and desktop.
• Experience with cloud message APIs and usage of push notifications.
• Knowledge of code versioning tools such as Git.
• Knowledge about Firebase & GoLang is an added advantage.