Area sales manager- Laminates/Sunmica

At Wendor, we’re transforming the vending industry in India with our in-house designed, tech-enabled smart vending machines — already live in 70+ cities and expanding rapidly. We’re a focused, fast-growing team where everyone takes ownership and moves with purpose.

We are looking for a Senior Software Engineer to take end-to-end ownership of the software powering Wendor’s smart vending machines. In this role, you will architect and develop robust full-stack applications, integrate low-level systems on Linux, and lead a team of engineers to build scalable, real-time software solutions.

Your work will directly impact how users interact with our machines across 70+ cities. This is a hands-on role where you’ll collaborate with cross-functional teams, solve complex technical challenges, and contribute to innovations that push the boundaries of smart retail automation.

Key Responsibility:

● Develop and maintain full-stack applications (using technologies Node.js, React) to support Wendor's smart vending ecosystem, ensuring seamless frontend and backend functionality.

● Work on low-level integrations with vending hardware, optimizing performance and stability on Linux-based systems.

● Build and manage scalable backend services and RESTful APIs to handle real-time data, payments, and machine operations.

● Lead and mentor a team of 3–4 software engineers, conducting code reviews, guiding technical decisions, and ensuring timely deliveries.

● Write efficient SQL queries and manage data flow between services and databases to ensure reliability and responsiveness of the platform. ● Ideate, prototype, and implement new features, tools, or automations to improve product performance and internal processes.

● Collaborate with cross-functional teams including hardware, product, design, and operations to deliver integrated solutions.

● Ensure system reliability, performance, and uptime for software running on live vending machines across India.

● Maintain code quality through unit tests, integration tests, and E2E testing practices, following modern software engineering standards.

● Stay updated with emerging tech trends to help Wendor innovate faster and smarter.

Requirements:

● Proven experience as a Senior Software Engineer or similar role.

● Strong customer-centric mindset with a commitment to product excellence.

● Expertise in full-stack development (frontend + backend technologies).

● Ability to write clean, maintainable, and well-documented code.

● Passion for innovation, scalability, and problem-solving.

● Location- Gurugram(On-site).

Main responsibilities and duties:

 Reviews deals on Salesforce with a commercial mindset and assesses the strength and

revenue potential of the deal.

 Has a good understanding of deal structures, and key KPIs e.g. discount, fee etc and uses this

knowledge to suggest improvements to submitted deals in order to maximise potential

profit.

 Works closely with the Merchandiser to ensure deals on-site are bringing in incremental

sales and aren’t cannibalising other deals.

 Provides relevant focus to the sales team to improve quality of deal submissions.

 Prioritises approved deals on the copy board, ensuring deals are written in priority order,

ensuring deals launch in time for key selling periods.

 Schedules launch date of deals.

 Identifies top deals that require a more in-depth write-up from the copy team and ensures

these are written in a timely manner.

Technical Skills required:

 BCom/BBA/MBA Degree or previous experience in a relevant sector

 Proficiency in Microsoft tools (e.g. excel)

 Ability to analyse data sets in order to arrive at logical conclusions

 Experience in tools such as SQL and Power Bi useful but not essential

Soft Skills required:

 Ability to prioritise and multitask, responding to ad-hoc data requests whilst taking care of

ongoing tasks / projects

 Ability to work with people with a variety of styles and working cultures

 Analytical mindset

 Attention to detail

 Strong communication

 Commercial Acumen

Location - Mumbai

Responsibilities

• Ability to transform briefs into compelling copy and content for the brand
• Medium agnostic approach towards writing
• Strong understanding of how creative writing can impact consumer behavior and help build a brand
• Planning and execution of copy requirements for social media channels, CRM, website and other digital platforms (short format copy, captions)
• Guide a team of junior writer/s to deliver creative copy and content according to the brief
• Work with teams (internal and external) to ensure project management and completion
• Ability to work closely with graphic designers and video editors for timely planning and execution of campaigns

Qualifications

• Able to work efficiently in a fast-paced, startup environment
• Impeccable English writing skills, degree or postgraduate degree in English Literature, Mass Communication or Copywriting preferred
• Understanding of how to maintain consistent tone of voice across all brand channels
• Comfortable with both short and long format content (more of short format)
• Must have: Experience in copywriting for social media and CRM channels. Good to have: website, brochures and other POSM
• Previous experience in advertising agencies, design houses and content platforms preferred

P osition holder will be an individual contributor

 Build and manage productive, professional relationships with clients

 Ensure clients are using and deriving benefits from IndiaMART

 Ensure products/services in client’s e-catalog are accurately defined

 Maximize revenue by upselling other services and achieve

fortnightly, monthly client retention and revenue targets

 Systematic follow-up and time-bound closures

 Prompt resolution of complaints

 Daily 4-5 in person meetings (F2F) with clients onsite

We are looking for a marketer with 3+ years of experience promoting B2B SaaS Product by designing and executing innovative marketing strategies to generate B2B leads. The various initiatives include:

1. Competitive Research and Market Analysis
2. Driving traffic to website to generate leads and tracking conversions, and key KPIs
3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4. Launch optimized online adverts through Google AdWords to increase company and brand awareness and conversion
5. Monitoring of Leads from all the Online Channels
6. Prepare online newsletters and promotional emails and organize their distribution through various channels
7. Responsible for Managing Online Brand and Product Campaigns to Raise Brand Awareness
8. Manage SEO, SEM and Content Management
9. Plan and monitor the ongoing company presence on social media (Quora, LinkedIn, Twitter, Facebook, etc)

Skills:

We are looking for someone who has exposure to the following:

• Needs to know Lead Generation, Lead Nurturing, Demand Generation, Email Marketing, Marketing Automation, Campaign Management, Web Traffic and Conversion, Lead Qualification Programs, Automated Nurture Campaigns, Marketing Funnel Management.
• Must have excellent Oral and Written communication skills.
• Must have excellent understanding of digital marketing concepts and best practices
• Hands-on experience in Marketing Automation tools, Google Analytics, Google Adwords and LinkedIn Ads.
• Must have hands on experience in handling CRM’s and its integration with third party plugins.
• Strong analytical skills and data-driven thinking and knowledge of web analytics tools (e.g. Google Analytics, SEMRush, etc.)