Digital Media Buyer

We are seeking a highly experienced SEM - Paid Marketing Strategist with a minimum of 3 years of experience to join our team. As a SEM - Paid Marketing Strategist, you will be responsible for developing and executing strategic paid marketing campaigns on Google and Facebook Ads platforms, to drive traffic, increasing conversions and maximizing ROI.

Responsibilities:

• Develop and implement strategic paid marketing campaigns on Google and Facebook Ads platforms
• Conduct in-depth keyword research and competitive analysis to inform campaign strategy
• Develop ad creative, landing pages, and other campaign assets to drive engagement and conversions
• Monitor and report on campaign performance, including key metrics such as ROI, CTR, CPA, and conversion rates
• Collaborate with internal teams to ensure that campaigns align with overall marketing and business goals
• Stay up-to-date with industry trends and best practices, and recommend new strategies for improving campaign performance

Requirements:

• Minimum of 3 years of experience in SEM - Paid Marketing with a focus on Google and Facebook Ads
• Proven track record of developing and executing successful paid marketing campaigns
• In-depth knowledge of keyword research, ad creation and optimization, and performance analysis
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics and Excel
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Bachelor's degree in marketing, business, or a related field

We offer a competitive salary, a comprehensive benefits package, and a dynamic work environment that values creativity and innovation. If you are a results-driven Senior SEM - Paid Marketing Strategist with a passion for delivering exceptional results, we encourage you to apply today!

• Should handle a team of SEO Analyst
• The SEO lead would be responsible for leading and mentoring a team of the analyst to drive business goals
• Developing detailed project plan and monitor progress while delivering projects on time ensuring quality standards
• Make decisions about the day-to-day operation of the team members, including management of work assignments by them
• Primary point of contact for clients
• Perform and ensure completion of quality review check on outgoing work by the team to ensure quality, accuracy, and consistency
• Brainstorm new and creative SEO growth strategies
• Review, analyse and send the Weekly & Monthly to the clients
• Ensuring the Monthly POA & Commitments are delivered as per expectation
• Act as subject matter expert for team members, peers and clients
• Take the primary responsibility for all the Technical Audits & ensuring that the client website is following all the SEO best practices
• In-depth SEO technical knowledge (HTML, CSS, JS) also Google Analytics, webmaster tools, back-end SEO and various online tools
• Communicate team and management on project development, timelines, and results
• Assign all work assignments, commit the team to the work, manage the quality of the work and drive the people management activities within the team

• 3-5 years previous experience in SEO, Digital marketing
• Ability to lead a team of multiple SEO analysts
• Experience in managing large enterprise or eCommerce websites
• Excellent written and verbal communication skills
• Ability to identify and resolve problems
• Ability to organize, manage, and prioritize tasks
• Proficient computer skills, including Microsoft Office Suite

Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

Creador Designs is a graphic design company specializing in logo creation, business branding design, packaging, and website development. Founded in 2014, Creador Designs offers corporate identity design and branding services to small businesses and start-ups. Over the years, we have grown to become one of the most respected online brands for logo design, corporate identity, and web design.

We offer you the opportunity to work with leading and dynamic brands all around the world every day. We are looking for a talented individual for the position of Digital Marketing Executive. Apply to us and unleash your curiosity and challenge your ideas. As you strive to make a real difference, we'll strive to make you a better you!

Requirements and skills :

• Proven experience as Digital Marketing Executive or similar role.
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
• Skills and experience in creative content writing.
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.

• Assist in the formulation of strategies to build a lasting digital connection with consumers.
• Plan and monitor the ongoing company presence on social media.
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
• Be actively involved in SEO efforts for  Social Media Marketing and Website. (keyword, image optimization etc.)
• Provide creative ideas for content marketing and update website.
• Prepare promotional emails and organize their distribution through various channels.
• Collaborate with designers to improve user experience.
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors
• Retaining existing clients.

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• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds and maintains our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize the user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
• Supports and guides the direction of email marketing campaigns 
• Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Creating and maintaining client relationships
• Coaching and subordinate involvement
• Managing processes
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Able to develop budgets
• Familiar with financial planning and strategy

• Bachelor's degree in marketing or business
• Great problem-solving skills
• Proficient in photo and video editing software such as Adobe
• Deep knowledge of web design principles
• Proficient in MS Office Suite, including Outlook, Excel and Word.
• Great communication skills
• Strong project management skills
• Experience working with project management tools such as Asana or Trello
• SEO and SEM experience such as link building and on-page optimization 

Education and Experience Requirements:

• Bachelor’s or Master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the SaaS industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Experience with marketing tech tools for social media management and email marketing, and influencer outreach such as BuzzSumo, BuzzStream, Buffer, MailChimp, and HootSuite.
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints

What you need to have:

• Very strong analytical skills, good command over numbers and sharp eye for data driven insights
• Expertise in the areas of SEM
• Knowledge in tools such as Google Analytics, Google Ads and Facebook/Instagram Ads
• Ability to think strategically and structurally while solving growth problems
• A Problem-Solving mindset and willingness to challenge the established norms    

• Driving marketing programs that are highly targeted basis content affinity of relevant segmented audience cohorts
• Building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix
• Managing all efforts and goals on organic and digital paid media: SEO, SEM, Display, Paid Social, Affiliate, Direct buys etc.
• Serving as the strategic lead for programmatic display, especially the Double Click suite
• Driving campaigns from planning to execution and beyond to meet key performance metrics
• Determining key metrics, constantly reducing operational costs, and measuring the success of performance strategies
• Constantly optimizing marketing activities to improve return on investment
• Allocating budgets and analyzing and recommending modifications to ad spends
• Managing ROI in line with the business/management expectations
• Driving and managing marketing budgets and campaigns for driving user growth through various Digital SME channels

What you need to have:

What you must have:

We are looking for an experienced and creative Digital Head to join our team. You will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with the Marketing and Sales departments.

Responsibilities

• Develop, implement and manage our social media strategy
• Define most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Use social media marketing tools
• Attend educational conferences
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales, and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Hire and train others in the team
• Provide constructive feedback

Requirement

• Experience : 3-6 Years
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices
• Education: Any degree
• Excellent multitasking skills
• Proficient in English