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Google AnalyticsWe are looking for an experienced and result-driven Digital Marketing Executive to join our awesome marketing team! As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy.
Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.
We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.
Digital Marketing Executive duties and responsibilities
- Build, plan and implement the overall digital marketing strategy
- Manage the strategy
- Manage and train the rest of the team
- Stay up to date with the latest technology and best practices
- Manage all digital marketing channels
- Measure ROI and KPIs
- Prepare and manage a digital marketing budget
- Oversee all the company's social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Build an inbound marketing plan
- Forecast sales performance trends
- Motivate the digital marketing team to achieve goals
- Monitor competition and provide suggestions for improvement
Digital Marketing Executive requirements
- 2 years of experience as a Digital Marketing Executive
- 2 years of experience in developing and implementing digital marketing strategies
- Good knowledge of all different digital marketing channels
- Should have experience and very well knowledge in In -organic campaigns and in paid promotions.
- Good knowledge and experience with online marketing tools and best practices
- 2 years of hands-on experience with SEO/SEM, Google Analytics and CRM software
- Familiarity with web design
- Sense of ownership and pride in your performance and its impact on a company’s success
- Critical thinking and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- BSc degree in Marketing, Digital technologies or relevant field
Experience:2+ Years
We are seeking a dynamic and experienced Digital Marketing Executive to join our team. The ideal candidate should possess a proven track record of acquiring leads through various digital channels, including Facebook, LinkedIn, YouTube, and Google. Additionally, the candidate should have expertise in promoting Business Software products such as ERP, CRM, Mobile Apps, BI Tools, etc. through targeted marketing strategies.
Roles & Responsibilities:
Lead Generation: Develop and execute digital marketing campaigns to generate high-quality leads through Facebook, LinkedIn, Google, and other relevant platforms.
Business Software Promotion: Plan and implement result-driven marketing strategies to promote our range of Business Software products to a targeted audience.
Social Media Management: Manage and create engaging content for our social media platforms to enhance brand presence and drive user engagement.Paid Advertising: Optimize paid advertising campaigns to maximize lead generation and brand awareness.
Email Marketing: Utilize Mailchimp and other email marketing tools to design and execute effective email campaigns to nurture leads and engage existing customers.
Brand Campaigns: Conceptualize and execute brand campaigns on social media and other channels to enhance brand visibility and recognition.
Analytics and Reporting: Monitor and analyze the performance of digital marketing campaigns using various analytical tools and provide insights for continuous improvement.
SEO and Content Marketing: Collaborate with the content team to optimize website content for SEO and strategize content marketing initiatives.
Market Research: Stay up-to-date with industry trends, competitor activities, and customer preferences to refine marketing strategies.
Requirements:
Proven Experience: Minimum of 2 years of successful experience in digital marketing with a focus on lead generation and brand promotion.
Software Marketing: Strong knowledge and experience in promoting Business Software products such as Odoo, ERP, CRM, Mobile Apps, BI Tools, etc.Social Media Expertise: Proficiency in managing and conducting brand campaigns across various social media platforms.
Lead Generation: Demonstrated ability to generate quality leads through Facebook, LinkedIn, Google, Youtube and other digital channels.
Email Marketing: Experience in executing effective email marketing campaigns using Mailchimp or similar tools.
Analytical Skills: Proficient in analyzing campaign performance data and translating it into actionable insights.
Creativity and Innovation: A creative mindset with the ability to develop unique marketing strategies.
Excellent Communication: Strong written and verbal communication skills to create compelling content and interact with the target audience.
Preferred Qualification:
Bachelor's Degree in Marketing
Bachelor's Degree in Business or Business Administration
Bachelor's Degree in Communication
Bachelor's Degree in Digital Media
Bachelor's Degree in Information Technology or Computer Science
Bachelor's Degree in Public Relations or Journalism
Bachelor's Degree in Graphic Design or Multimedia Arts
Bachelor's Degree in E-commerce or Digital Business
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1) Search the internet search engines and databases for the required information
2) Identify keywords of the required information
3) Check the accuracy of the data
Required Skill:
- Strong knowledge of the internet and computer application skills.
- Ability to search for the required data and all that is related to it.
- Ability to learn new applications and tools offered on the internet, and apply them for finding data.
- A sound knowledge of internet search engines, databases and how to optimize the search, ability to optimize keywords
- An in-depth knowledge of accessing databases, and academic sites and the ability to work in a team to provide the required assistance.
- Good Command of English, Knowledge of the Internet, MS Office, and Windows Environment.
2. Research and analyze through multiple tools like - Google Analytics, SEO Powersuite, Adwords, Keyword planner etc.. to draw insight and new strategies for improving ranking and conversions.
3. Responsible to bring all the sites/blogs to first page of SERP on all Organic search platforms.
4. Auditing and analyzing - identifying issues, finding root-cause, and experimenting with solutions at scale in order to improve SEO performance.
5. Conducting SEO experiments - using rigorous approaches and measurement methods (A/B tests, statistical methods) and proving their effectiveness.
6. Trouble-shooting technical website issues that affect SEO and either fix them directly or via web development team ( technical team) .
7. Closely with the Content Marketing team & deliver high quality SEO friendly content that matches the business needs.
Google AnalyticsWe are looking for an experienced and result-driven Digital Marketing Executive to join our awesome marketing team! As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing, and managing the overall company's digital marketing strategy.
Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.
We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.
Digital Marketing Executive duties and responsibilities
- Build, plan and implement the overall digital marketing strategy
- Manage the strategy
- Manage and train the rest of the team
- Stay up to date with the latest technology and best practices
- Manage all digital marketing channels
- Measure ROI and KPIs
- Prepare and manage a digital marketing budget
- Oversee all the company's social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Build an inbound marketing plan
- Forecast sales performance trends
- Motivate the digital marketing team to achieve goals
- Monitor competition and provide suggestions for improvement
Digital Marketing Executive requirements
- 3-5 years of experience as a Digital Marketing Executive
- 3-5 years of experience in developing and implementing digital marketing strategies
- Good knowledge of all different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- 3-5 years of hands-on experience with SEO/SEM, Google Analytics and CRM software
- Familiarity with web design
- Sense of ownership and pride in your performance and its impact on a company’s success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- BSc degree in Marketing, Digital technologies or relevant field
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