BDE

Role Objective

The Digital Marketing Manager will lead and scale Instanodes’ digital marketing function, overseeing the SEO, PPC, and SMM teams while driving growth across all digital channels. This role requires strong hands-on expertise in SEO, PPC, SMM, AEO, and GEO—along with the ability to guide, mentor, and strategically align the team with business goals.

The DMM will ensure that Instanodes is discoverable, competitive, and positioned effectively across global markets, working closely with Sales, Product, and Growth teams to execute conversion-driven digital strategies.

Key Responsibilities

1. Team Leadership & Management

a. Lead and manage the existing SEO, PPC, and SMM team members.

b. Set clear goals, KPIs, workflows, and reporting structures for each function.

c. Conduct weekly performance reviews and provide guidance, coaching, and skill development.

d. Ensure cross-functional alignment between SEO, PPC, SMM, content, and website initiatives.

2. Digital Positioning & Messaging

a. Define Instanodes’ online brand presence for developers, startups, enterprise clients, and Web3 audiences.

b. Ensure consistent messaging across website, landing pages, ads, and social channels.

c. Oversee SEO-led content strategy and ensure digital messaging reflects product value and technical differentiation.

3. SEO Ownership & Strategy

a. Create and execute the overall SEO strategy (technical + on-page + off-page).

b. Review and guide the SEO specialist’s tasks—keyword strategy, content clusters, backlinks, audits.

c. Optimize product/solution pages to maximize organic visibility and conversions.

d. Implement AEO (Answer Engine Optimization) strategies for AI search platforms.

e. Strengthen GEO targeting for high-value regions.

4. PPC & Paid Acquisition Management

a. Own the paid marketing roadmap—Google Ads, Meta, LinkedIn, X, and Web3-native platforms.

b. Provide hands-on direction to the PPC team on campaign setup, optimization, A/B tests, and scaling.

c. Improve CAC, ROAS, impressions, and conversion efficiency.

d. Align PPC campaigns with GTM plans, feature releases, and chain integrations.

5. Social Media & Community Strategy (SMM)

a. Oversee SMM strategy for LinkedIn, X, Discord, and Web3 communities.

b. Guide the SMM team on content formats, posting strategy, engagement, and campaign execution.

c. Ensure social channels support lead generation, product positioning, and market education.

d. Drive thought leadership for Instanodes across industry channels.

6. Go-to-Market (GTM) Collaboration

a. Work with Product and Growth teams to build digital-first GTM plans for:

• New chain integrations
• New enterprise offerings
• New features and releases

b. Translate GTM plans into SEO, PPC, SMM, and content execution steps.

c. Define target personas, user journeys, and conversion funnels.

7. Website, Landing Pages & CRO

a. Own the website performance—SEO, UX, content, speed, and conversion optimization.

b. Plan new landing pages for campaigns, chain integrations, and enterprise solutions.

c. Run experiments (A/B tests) and improve demo signup and lead conversion rates.

8. Analytics, Reporting & Insights

a. Maintain dashboards for SEO, PPC, SMM, and website performance.

b. Analyze conversion data, user behavior, channel ROI, and funnel performance.

c. Provide insights for ongoing digital optimization and share reports with leadership weekly/monthly.

Requirements

• 5–8 years of experience in Digital Marketing, with minimum 2–3 years in a team lead/managerial role
• Deep hands-on experience in SEO, PPC, and SMM (must be capable of guiding team members at a technical level)
• Experience in AEO (Answer Engine Optimization) and GEO targeting
• Proven success in managing digital marketing teams and multi-channel performance campaigns
• Strong analytical mindset and familiarity with GA4, GSC, SEMrush/Ahrefs, HubSpot, ad managers
• Background in B2B SaaS, developer platforms, or Web3 infrastructure is a strong advantage
• Ability to translate technical product concepts into clear digital marketing strategies
• Strong project management, communication, and leadership skills

Success KPIs

• Growth in organic traffic & keyword rankings (SEO)
• Improved ROAS, CTR, and lower CAC (PPC)
• Increase in demo signups, MQLs, SQLs, and conversions
• Higher social engagement & follower growth (SMM)
• Improved product page conversion rates & landing page performance
• Strong internal alignment between marketing, sales, and product teams
• Positive feedback from team members and leadership on management effectiveness

JOB TITLE/HEADLINE: Fintech Product Manager

EMPLOYMENT TYPE: Full time, permanent.

REPORTING TO: CBO

LOCATION: Mumbai

ABOUT THE ROLE:

• We are looking for a motivated self-starter with having customer-centric approach who thrives on working in a fast-paced, rapidly evolving business and is keen to build differentiated value prop for the customer.
• Who has hands-on experience in developing & managing Credit Card product
• Will end to end manage the product’s core value proposition, including product collaterals, customer communication, etc.?
• Design, develop and launch a new product in the market.
• Will manage end to end customer journeys, processes and customer experience.
• Cross-functional ( Technology, Risk, Compliance, Operations) engagement to drive product development and usage.

WHAT WE EXPECT FROM YOU:

• Manage product segment, drive and track customer value proposition.
• Product Pricing and usage analytics
• Product features, offering, cross-selling, up-selling strategies
• Understanding and bundling 3rd party products and services
• Referral programs, customer engagement and retention
• Product Management, product roll-out and coordination
• Manage all product collaterals & customer engaging properties such as customer statements etc.
• Manage all the processes related to value prop delivery and fulfilment
• Manage customer communication throughout the customer journey and create delighters for the customer through assertive communication
• Create and manage customer communication channels like SMS, Email, Whatsapp, IVR and mobile app notifications.
• Track and identify features utilisation and drive higher feature penetration. Create & manage product utilisation dashboards. Publish reports of product depth & feature penetration to senior stakeholders.
• Engage with a partner to identify opportunities to introduce new features through competition benchmarking
• Have cross-functional engagement with internal & external stakeholders to drive product development and higher product usage.
• Drive internal governance processes for launching any product, method etc.

OUR IDEAL CANDIDATE:

• BE / B.Tech. (Premier/Tier I), MBA (Premier/Tier I) with total work experience of 3+ years preferably in Fintech
• Excellent academic background and records
• Extra-ordinary skills in crisis management, interpersonal communication, collaboration and teamwork.
• Master of multiple tasking. Takes on initiatives and challenges
• In short, we are looking for superstars to join a superstar team!

YOU WILL LOVE WORKING WITH FATAKPAY BECAUSE:

• We value balance. We are committed to providing an environment where you can balance great work with a great life.
• We’ll invest in your career. Our company’s proliferating, and we’ll allow you to do the same. You’ll have access to several professional development opportunities so that you can keep up with the company’s evolving needs.
• We offer competitive compensation packages. We deeply value the talent our team brings to the table and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.
• Multicultural workplace. A multicultural and diverse team of colleagues from different states.
• An opportunity to wear many hats
• An entrepreneurial crew that supports risk, intuition, and frequent experimentation
• The opportunity to make an impact in a transformative industry
• A chance to build and lead a highly talented and driven team

OTHER PERKS & BENEFITS:

• Progressive and flexible work hours that match your personality and lifestyle.
• Compensation could include stock options for significant upside.
• Health benefits
• Cool gadgets and swags
• Attractive wellness programs
• Competitive performance bonus
• Paid sick leave
• Paid maternity and paternity leave
• Career development training.

ABOUT THE COMPANY:

Fatakpay Digital Private Ltd (Fatakpay) is a digital-only lending platform that provides short-term personal loans (STPL) through QR-based credit lines. It was founded by four IIT- B, Erasmus University alum, and 70+ years of combined experience in Tech and Finance.

The solution provides a 100% digital and paperless quick, transparent and secure way to transact in multilingual format with a ‘scan now, pay later’ facility and easy repayment options.

We're a company that strongly believes in teamwork, design, creativity and tech. We love to build the best possible Financial Tech products that make the world a better place.

Job Overview:

We are looking for a smart, proactive, and street-smart Business Development Manager who can collect information from multiple sources, analyze it, and convert it into business opportunities. The ideal candidate should be excellent in B2B communication, quick in execution, and capable of finding solutions even with limited resources.

Key Responsibilities:

• Collect and research business-related information from online platforms, offline sources, market visits, competitors, and networks
• Identify new B2B opportunities, potential clients, partners, and channels
• Build and maintain strong relationships with business clients, vendors, and decision-makers
• Communicate effectively via calls, emails, WhatsApp, meetings, and other B2B channels
• Convert collected information into actionable leads and revenue opportunities
• Work efficiently and ensure quick task execution
• Track market trends, competitor activities, and customer requirements
• Coordinate with internal teams for smooth execution and follow-ups
• Achieve assigned targets and growth objectives

Required Skills & Qualifications:

• Proven experience in Business Development / Sales / B2B roles
• Strong communication and negotiation skills
• Ability to extract useful information from market, internet, people, and data
• Fast decision-making and execution capability
• Problem-solving and result-oriented attitude
• Comfortable with multitasking and working under pressure
• Good knowledge of CRM tools, Excel, and online research
• Self-motivated and able to work independently

Preferred Candidate Traits:

• Quick learner and adaptable to new industries
• Comfortable with fieldwork, calls, and meetings
• Ability to think beyond standard processes

Experience:

• 1–3 years of experience in Business Development / B2B Sales (flexible for the right candidate)

Main responsibilities and duties:

 Reviews deals on Salesforce with a commercial mindset and assesses the strength and

revenue potential of the deal.

 Has a good understanding of deal structures, and key KPIs e.g. discount, fee etc and uses this

knowledge to suggest improvements to submitted deals in order to maximise potential

profit.

 Works closely with the Merchandiser to ensure deals on-site are bringing in incremental

sales and aren’t cannibalising other deals.

 Provides relevant focus to the sales team to improve quality of deal submissions.

 Prioritises approved deals on the copy board, ensuring deals are written in priority order,

ensuring deals launch in time for key selling periods.

 Schedules launch date of deals.

 Identifies top deals that require a more in-depth write-up from the copy team and ensures

these are written in a timely manner.

Technical Skills required:

 BCom/BBA/MBA Degree or previous experience in a relevant sector

 Proficiency in Microsoft tools (e.g. excel)

 Ability to analyse data sets in order to arrive at logical conclusions

 Experience in tools such as SQL and Power Bi useful but not essential

Soft Skills required:

 Ability to prioritise and multitask, responding to ad-hoc data requests whilst taking care of

ongoing tasks / projects

 Ability to work with people with a variety of styles and working cultures

 Analytical mindset

 Attention to detail

 Strong communication

 Commercial Acumen

Job Title: Javascript Developers (Full-Stack Web)

On-site Location: NCTE, Dwarka, Delhi

Job Type: Full-Time

Company: Bharattech AI Pvt Ltd

Eligibility:

• 6 years of experience (minimum)
• B.E/B.Tech/M.E/M.Tech -or- MCA -or- M.Sc(IT or CS) -or- MS in Software Systems

About the Company:

Bharattech AI Pvt Ltd is a leader in providing innovative AI and data analytics solutions. We have partnered with the National Council for Teacher Education (NCTE), Delhi, to implement and develop their data analytics & MIS development lab, called VSK. We are looking for skilled Javascript Developers (Full-Stack Web) to join our team and contribute to this prestigious project.

Job Description:

Bharattech AI Pvt Ltd is seeking two Javascript Developers (Full-Stack Web) to join our team for an exciting project with NCTE, Delhi. As a Full-Stack Developer, you will play a crucial role in the development and integration of the VSK Web application and related systems.

Work Experience:

• Minimum 6 years' experience in Web apps, PWAs, Dashboards, or Website Development.
• Proven experience in the complete lifecycle of web application development.
• Demonstrated experience as a full-stack developer.
• Knowledge of either MERN, MEVN, or MEAN stack.
• Knowledge of popular frameworks (Express/Meteor/React/Vue/Angular etc.) for any of the stacks mentioned above.

Role and Responsibilities:

• Study the readily available client datasets and leverage them to run the VSK smoothly.
• Communicate with the Team Lead and Project Manager to capture software requirements.
• Develop high-level system design diagrams for program design, coding, testing, debugging, and documentation.
• Develop, update, and modify the VSK Web application/Web portal.
• Integrate existing software/applications with VSK using readily available APIs.

Skills and Competencies:

- Proficiency in full-stack development, including both front-end and back-end technologies.

- Strong knowledge of web application frameworks and development tools.

- Experience with API integration and software development best practices.

- Excellent problem-solving skills and attention to detail.

- Strong communication skills and the ability to work effectively in a team environment.

Why Join Us:

- Be a part of a cutting-edge project with a significant impact on the education sector.

- Work in a dynamic and collaborative environment with opportunities for professional growth.

- Competitive salary and benefits package.

Join Bharattech AI Pvt Ltd and contribute to transforming technological development at NCTE, Delhi!

Bharattech AI Pvt Ltd is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

About the company: RealmApp is a browser extension for literacy, discovery, and productivity for Web3 users. Users can choose from a range of customisable widgets suiting their stage and role in crypto.

The team comprises experienced crypto entrepreneurs, operators, and stalwarts of the industry as advisors and investors.

Min Requirements:

• Pro at Figma
• 2+ years of proven experience in UI/UX role
• Understanding fundamental design concepts such as color theory, typography, and composition
• Ability to collaborate quickly, communicate, and present ideas
• A keen eye for detail, with the ability to recognize trends and user feedback
• Ability to work in an agile environment and collaborate with other designers

Good to have:

• A general understanding of web and mobile technologies and development languages such as HTML, CSS, and JavaScript
• Understanding of accessibility and usability guidelines and best practices
• Fundamental knowledge of user experience research and testing methods

Application Process:

Interested candidates can apply by sharing assessments or improvements to the company website (www.realmapp.io) along with their portfolio link.

Interested candidates can apply in the link below.

https://lnkd.in/gUBUefj5

Intellipaat is a global online professional training provider. We create courses for professional career growth with high outcome results on top technologies like Big Data, Data Science & AI, Business Intelligence, Cloud, Blockchain, Database, Programming, Testing, Project Management, etc. We help professionals to help into their dream job by providing world class training & learning experience. Intellipaat world with top MNC’s like NASDAQ, Society Generale, Ericsson, etc. in upskilling their workforce and keeping them in sync with the changing technology and digital landscape.

Job Location - Bengaluru,karnataka (Work from Office)

Responsibilities Include:

● Calling the leads provided in the CRM and understanding their requirements of career up-skilling and pitch the right course as per their needs.

● Consistently achieve revenue targets in line with team/organizational objectives.

● Proactively identifying cross-selling/up-selling opportunities with existing customers.

● Identifying references through the existing customer base to increase the sales pipeline.

● Should be maintaining all customer interactions in the CRM.

● Should have decent exposure working with any CRM like Salesforce, Zoho, etc.

● Managing all pre-sales to post-sales support activities for the assigned leads.

● Follow up on leads and conduct research to identify potential prospects.

● Consistently achieve revenue targets in line with team/organizational objectives.

● To understand customer requirements in the geography assigned and future product portfolio improvement based on past customer feedback.

Skills Preferred:

. Candidates should have at least 1 years of Inside sales experience US shift (Edtech preferred)

. Candidate must have experience in US shift.

∙ Excellent spoken and verbal skills.

∙ Ability to plan and execute.

∙ Ability to persuade and negotiate.

∙ Ability to work under stress.

∙ Ability to work in a team.

∙ Fast-learner, keen on details, and self-motivated

E-commerce solution sales is preferred

Identify new business opportunities through research and analysis of market trends and customer 

Source new sales opportunities through outbound reach, cold emails, skype chats or phone calls or anything to reach out to prospective customers

Execute planned sales activities and develop a target list of high potential new customers

Attend industry events and conferences to network and generate new business opportunities

Achieve monthly & quarterly quotas

Perform effective online demos to prospects and Create and deliver sales presentations to prospective clients