14+ Online advertising management Jobs in India

Job Title
Team Lead, Digital Marketing
Work Location
Goregaon East, Mumbai
Reports To
Manager / Assistant Manager
Work Timings:
Day Shift: 09:30 am to 6.30 pm (Mon to Fri + 1 Saturday Working)
Job Summary:
Part of the Middle Management Team, Team Lead – Digital Marketing will manage a team of specialists in SEO & SEM to help carry out the tactical approaches. This role interfaces with internal customers and supports team in our international offices.
The focus of the role is to manage the campaign life cycle, drive optimization based on best practices and advertiser inputs, retain the book managed (advertiser as well as budget) and maintain quality score above benchmarks defined.
Job Description:
The candidate must be flexible and able to multitask across a variety of job duties
• Oversee and manage the assigned team of SEM & SEO analyst and drive campaign traffic and revenues
• Measure, report and optimize performance of all online marketing campaigns, and assess against KPIs set
• PPC: Manage monthly budget utilization, advertiser goals (CTR, CPC & CPL) and Quality score. Coordinate with international teams to publish the seasonal calendar for campaign updates
• SEO: implement SEO strategies (on page & off page) and best practices to increase organic traffic, clicks and impressions.
• Ensure team completes all task assigned by respective account managers and meets the SLA defined
• Ensure team meets its annual objectives
• Coaching and development of team members
• Manage career roadmap for team members
• Complete audits for the team assigned as per sample size agreed with the reporting manager
• Resource planning to ensure capacity is maintained at optimum level
• Publish Weekly / Monthly Dashboard on SLAs / KPIs achieved
• Work closely with Quality & Training teams to drive continuous improvement initiatives
• Participate and contribute in calls with International teams, operational team meets & training sessions
• Look for areas of opportunity / gaps in process to improve efficiencies
• Work overtime when needed to meet critical deadlines
• Complete adhoc tasks and projects as needed
Key Attributes:
• Good execution and managerial skills
• Ability to prioritize workload & meet deadlines
• Focused and detail-oriented
• Adaptability / Ability to Multitask
• Good communication skills (written & spoken)
• Good Ms Office Skills / Presentation Skills
• Open to Feedback & Suggestions
• Strive for excellence and can take quick decisions
• Ability to drive and motivate the team to excel
Key Competencies:
• Good understanding of Online Marketing Industry (International)
• Exposure to Search Engine Marketing, Search Engine Optimization, Display Advertising, Social Media, and email marketing
• Google AdWords / Google Analytics / Yahoo Bing Certified preferred
Qualifications & Experience:
• Graduation Mandatory
• Overall experience of minimum 8 years
• Last 3 years in managing a team of at least 5 to 6 members
• Candidates working for Outsourced Processes of International Online Marketing Firms in BPOs eligible
• Online/Digital, Ecommerce, Direct Marketing- Online Lead Generation Industry experience preferred
Mumbai based candidates preferred

About Company

Our client is a community-based marketplace for global wellness entrepreneurs (both in services and products) and consumers. They provide platform and technology to enable sustainable & holistic wellness professionals to be successful. For the consumers, they create health awareness through our enriching content and help them reach their health goals through our world-class Experts, tools, programs and products.

About the role:

As a Performance Marketing Executive, you will devise strategies and empower the company to drive usage, delight customers work towards customer acquisition and retention and grow them. Your goal will be to effectively position and promote the company across channels and drive ambitious goals of achieving a good scale of acquisitions at sustainable costs for them.

Roles & responsilibilities:

• Creating & executing effective convertible performance marketing campaigns.
• Managing budget & campaigns across all digital platforms to drive the desired return on investment.
• Scale and manage CPM and CPI campaigns across multiple channels like Google, Facebook, and affiliates.
• Plan and manage paid social media campaigns and assist content and brand teams.
• Working closely with management to discuss conversion improvement strategies, feedback & results.
• Analyzing sales funnels, trends & understanding customer behaviour.
• Research & implement marketing tools to boost our promotional efforts
• Reporting on marketing KPIs like leads, conversion rates, website traffic, ROAS, social media engagement, etc.

Requirements:

• 1-3 years of experience who has a deep understanding of all facets of content marketing.
• Experience in creating & executing successful campaigns on Facebook, Instagram & Google Adwords.
• You are a highly goal-oriented individual with good communication skills.
• Experienced in other ad platforms like Quora Ads, Reddit Ads, and others.
• Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.
• Expertise with Firebase, GTM, and Google Analytics.
• Experience in generating leads and achieving long-term sustainable growth.
• Experience in working with creative teams to give constructive feedback for performance marketing.
• A strong portfolio to demonstrate your skillset

Roles and Resposibilities:

● In this role, you will support the revenue targets for the Agency team
● You will be Datawrkz ambassador in the market for the agency
relationships that you own and will be responsible for shaping up a
long-term business plan for the agency to make Datawrkz as the
preferred digital media partner
● You will be expected to understand the digital ecosystem, be abreast
with industry analytics and be on top of industry trends
● You will be expected to drive strategic and tactical initiatives to
maintain a healthy sales pipeline on a regular basis; be proactive in
highlighting any roadblocks and maintain high standards in following
internal processes
● This is an individual contributor role where the focus is on maximizing
revenue potential with the Agency relationship that you own,
evangelizing Datawrkz as a premium destination for digital spends
● You will be expected to manage all stakeholder relationships end to
end with minimum supervision
● In this role, you will work closely with the internal sales strategy team
and internal client team for the conceptualization & execution of
long-term deals for your account

Required skills:

● 10+ years of experience in digital media agency / digital ad sales/
consumer internet industry
● Preferred Qualification: MBA, preferably from Tier I/Tier II institutes
● Working knowledge of demand-side platforms, ad networks,
exchanges, or other online or digital advertising sales roles for
publishers or agencies
● Strong partnerships across agency holding groups and with large
digital media spenders on the client/brand side.
● Understanding of Media Agency’s way of working/ principles /
consultative selling will be an added advantage
● Should be both a brand builder with a strong ability to drive and
achieve sales targets
● Comfort to use data and analytics while building on client
conversations
● Ability to leverage relationships, build a strong network, and have
effective negotiations

Key Responsibilities

• Day to day management and successful long-term relationships with different accounts.

• Experience in fronting client relationships directly

• Handling operations and client management
• End to end project management
• Briefing the creative team, helping in the creation of a concept.
• Facilitating communication between Client Service Operations & other business units to ensure an effective operating environment.
• Focusing on the strategic aspects of maintaining and growing long-term relationships.
• Establishing growth plans for teams and managed accounts
• Strategizing and executing campaigns for clients.
• Identifying prospective clients, establishing strategic partnerships and alliances
• Working with senior management keeping them informed of new developments, service issues and new business opportunities.
• Managing paid social media campaigns 

 

Preferred Requirements:

• 4-10 yrs RELEVANT experience 

• Must have worked with digital agencies managing social media marketing and performance marketing (preferable)

• Also willing to consider exceptionally talented folks from offline agencies

• Located in Bangalore and willing to travel to HSR layout

• Experience in fronting client relationships directly

• Experience in social media marketing (organic & paid)
• Experience in relationship management, strong verbal and written communications skills

 

Responsibilities:

* Creating and executing a strong performance marketing strategy & execution plan

 

* Developing and managing digital prospecting and remarketing campaigns

 

* Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC while maintaining scale.

 

* Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

 

* Identifying and testing new channels to continue to meet or exceed established critical metrics

 

* Working closely with the performance agency to share funnel conversion improvement ideas, feedback & present results.

Key Requirements:

* Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels

 

* Expertise in campaign and channel analysis and reporting, including Google Analytics experience

 

* Candidate must possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations

 

* Curious and a strong problem solver.

 

 Online marketing campaigns
 Guide sales teams on how to market digital products
 Contributing to global marketing strategies for products
 Assist in drafting marketing copy for websites and maintaining activity on these websites
 Liaising with software developers to enable search engine optimization
 Analyzing web traffic to company websites and providing monthly reports
 Liaising with web and graphic designers to create visually effective software
 Creating and maintaining social networking channels
 Assist in drafting internet friendly write-ups for email marketing campaigns
 Assist in Creating brochures and other printed materials to supplement online products
 Communicating key information relating to digital products to non-digital marketing colleagues
 Creating strategies to increase online traffic to the organization’s website
 Tracking the conversions and improving the percentages and numbers
 Taking care of everything from Wordpress, SEO, SEM to Social Media Marketing
 Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness
 Attending conferences, product launches and networking events

Company Profile
Baetho is a solution-focused company aimed at creating and
democratizing the development of customer experience applications
through our proprietary no-code platform.
At Baetho, we offer a fun environment and the chance to work with a highly
skilled and motivated team. Our culture is focused on employee happiness,
customer satisfaction, and high-quality execution. If you have the right vibe
and believe in fairness and freedom, you’re a great fit for us.
Position description
An opportunity has arisen for a Digital  Marketing Role  with a
can-do attitude, ability to drive successful campaigns, strong desire to work
on multiple platforms with limited guidance. We’ll provide all the
enablement needed, but are looking for a rockstar at work.

Roles and Responsibilities
 
Own the execution of integrated campaigns across digital channels—
including target audience identification, goal setting, campaign set-up,
user flows, and campaign optimization
Hands-on experience on Linkedin, Google Ads, FB, Google analytics, and
GTM and lead gen platforms
Define and analyze performance metrics on google analytics to
diagnose campaign performance and develop action plans to optimize
the customer experience and campaign results
Ensure that each activity is tracked and measured with a focus on
pipeline and ROI
Experience in B2B SAAS based marketing, preferably with highly
technical products or services
Demonstrated creative skills (e.g. ad copies and/or design skills) to drive
personalization and relevance
Budget and plan the acquisition funnel for the whole year, with month
on month variations
Enable and Track AB testing for all aspects of campaigns, viz.: ads,
creatives, landing pages, emails, SMS
Preferences
Must have a proven track record of campaign management with a high
success rate
Experience in B2B SaaS based company will be preferred
2-3years of hands-on experience in performance marketing-Linkedin
and Google Ads for lead generation is a must.

• Liaising with clients to identify specific business problems and develop ideas
• Communicating with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign
• Gaining a comprehensive context for advertising strategies by analysing a wide range of information in detail, including demographics, socio-economic and the market for the client's product and market share;
• Commissioning research from outside organisations to inform advertising strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as demographic profiling and questionnaires
• Running research groups
• Finding an 'angle' on a specific product or service on which to base a campaign;
• Researching the product or service to be advertised, which may involve gaining technical or specific knowledge
• Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived;
• Meeting the client to learn the background of the brand and advising on possible approaches to the target market
• Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy
• Presenting conclusions and ideas to clients and other agency staff
• Analysing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.

 

This is a 100% remote role (Forever Work from Hime)

Are you looking for a long-term and full-time remote role where you can work with US-based companies? Read on!

What is Wishup?
Wishup is India's leading remote employee platform helping US-based businesses in building highly efficient remote teams. Wishup was founded in 2015 by IITM & IIMA alumni and is backed by marquee investors like Orios Venture Partners, Inflection Point Ventures, Tracxn capital, and Mato Peric.

We are witnessing phenomenal month-on-month growth and stand at a cusp of a revolution in the remote workforce industry. This is your chance to be a part of the revolution - we are inviting applications to work with our US-based clients.

Job Profile:
- Prior experience in e-commerce management would be a great fit for this role
- The role is remote and full-time (not a freelancing assignment)
- The role would require working in the US time zone

What's in it for you?
- International exposure: You’ll get to interact and build relationships with the smartest global founders and CXOs working on cutting-edge ideas
- No hassle of US visa application; since it’s remote working
- Constant upskilling to maintain market relevance: We provide up to 4 weeks of training
during onboarding in all the latest industry tools and practices
- Stable full-time remote job in a company that has been fully remote for over 5 years: work
from home (or anywhere), forever!
- Scope of rapid growth based on bi-annual appraisals
- A healthy work-life balance

You're a great fit if you have:
- At least 2 years of full-time employment experience
- A stable career employment track record
- Impeccable written and spoken English
- An aptitude for mathematics and logic
- A solid experience in resolving work-conflict situations

 

What you need to have:

 

Higrocer team is looking for a talented, smart, experienced and entrepreneurial Business Manager/Head/Lead/Specialist to help us deliver a world-class product in the social media and e-commerce space. You will be working on an exciting new product that will change the way we discover products and shop for them online. You will be joining a dynamic and creative group who set a high bar for innovation and success in a fast-paced and changing environment.

Designation: Business Head - eCommerce - Comfort Food Ecosystem

Location: Mumbai

This role will have end-to-end ownership of this e-commerce business with Digital First mindset. You will create the Digital Selling Strategy, help build the prototype and beta-version of the product and work closely with the internal and external stakeholders.

We expect the Business Manager/Head/Lead/Specialist to be a passionate customer advocate with proven analytical capabilities and project management skills, extreme attention to detail, online/mobile technology understanding, social media marketing skills and the ability to effectively prioritize and multi-task.

The Business Manager/Head/Lead/Specialist must be an effective negotiator and an excellent communicator in working with partners and vendors, as well as with internal cross-functional teams. The ideal candidate will be a self-starter with a passion for Digital First on product & technology, a high level of flexibility, commitment, and a sense of ownership


An Ideal Candidate will be able to:

Act as the business owner for this e-commerce product, possessing a complete understanding of internal and external variables that impact the business
Develop a detailed understanding of the product development and go-to-market process for the Digital First business, as well as the factors that drive success within each segment of our business
Must Have experience in FMCG Food & Beverages or OTC marketing
Responsible for managing the ecommerce business, apart from building and cost effective and efficient business model
Responsible for establishing a system and process that is standardized, reasonable and suitable for the Indian e-commerce sales model, and effectively complete the whole process management of the sales process
Manage Revenue and Gross Profit Targets for E-commerce and grow the business digital interventions
Planning, Executing & Handling complete business operations of e-commerce at each level
Understand the characteristics of Indian e-commerce market and use the platforms superior resources to establish and build the overseas e-commerce network
Front-end operations, Product Assortment, Supply chain, Distribution and CRM
Over-seeing and executing Pan-India level deliveries for a seamless operation
Planning and implementing visibility activities for the brand for the e-commerce clients
Campaign Analytics Strategies & implementation for maximizing revenues and customer experience
Manage the user experience of the website including site navigation, content development, checkout funnel and promotional campaigns
Responsible for the development of effective e-commerce website branding, planning and marketing programs
To create engagement via digital marketing plans to ensure maximum brand visibility on a platform
Formulate a comprehensive account wise strategy for e-Commerce channel
To drive operational excellence by developing models to improve process efficiency, reduce delivery costs; and led efforts to expedite vendor sign-up process
Create business plans for new opportunities and develop and execute project plans for the launch of new features, incorporating merchandising and pricing strategies.
Conduct financial analysis of business opportunities to meet and exceed revenue and profitability targets.

Basic Qualifications

Bachelor’s degree in technical field preferably from prestigious institutions
6+ years of product management experience developing and launching products
5+ years of experience in the e-commerce space with exposure to social media trends, online marketing and brand building
Experience managing multiple projects - prioritization, planning and task delegation
Ability to develop & drive business strategy
Multiple successful launches of V1 products in a rapid growth environment
Hands on experience working in an Agile environment with a short iteration cadence
Proven track record of taking ownership and driving results
Exceptional interpersonal and communication skills, both written and verbal

My Digital Shelf is an expanding and highly entrepreneurial start-up research and production company producing B2B conferences for the global Digital Retail and Consumer goods industry

 

The role of the Marketing Manager will be to perform general duties to support event planners, project managers and the Global Event team

• Social media daily management - primariliy linkedin and Twitter 
• Digital marketing - SEO, PPC advertising and more 
• Website content develpoment and management
• Copy writing for press releases, website and ad-hoc pieces
• Market research including competitot analysis and performance improvement 
• Liaising with external media agencies and association for advertising campaigns and barter agreements/partnership opportunities 
• Liaising with suppliers including printers, design agencies and publications
• Reporting directly to the Director and planning the event calendar with them
• Ad hoc support to team including assisting with events management and promotional activity
• Maintain production schedules for event materials/collateral
  Work on event follow-up and Event Metrics and Analysis

Candidate requirements:

• Graduated to degree level or equivalent in your chosen discipline, ideally Marketing, Social Sciences, Humanities, Languages or similar
• Fluent in written and spoken English
• Ability to work under pressure and meet demanding deadlines
• Confident and mature approach, reflective of the profile of the position and organisation

• Ability to work independently and show a strong sense of initiative, taking ownership of key projects when required with a proactive attitude
• Ability to multitask, prioritise and be flexible is essential
• Works well as part of fast-paced team, prioritising effectively and managing workload
• Excellent IT skills - proficient in both Windows and Mac operating systems (i.e. PowerPoint, Keynote, Excel, Word, Outlook)
• Strong interpersonal and communication skills both verbal and written, able to successfully interact with all parts of the business and stakeholders at all levels
• Excellent organisational, analytical and administrative skills, meticulous attention to detail
• Flexible in approach and able to amend hours as required to suit business needs
• Able to work with confidential material and sensitive information with absolute discretion

He/She will be responsible to support with strong social media strategy and presence and create brand awareness in the market

POSITION DESCRIPTION / JOB RESPONSIBILITIES:

Social Media Management- Strategy/Execution

Develop a social media strategy and set goals to increase brand awareness and increase engagement. Plan campaigns keeping in mind product launches, offers, occasions etc.
Content Creation & Management

Administrate the creation and publishing of relevant, original, high-quality content. Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns. Promote content through social advertising

Media & Advertising

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs
Budgeting

Create budgets for social media activities and reconcile discrepancies.

Liaison with cross functional teams to integrate different activities

Work on their expectation and translate them into results.

Website Management

Improving the user experience on the companys website(includes design, content and usability)

Collaborate with internal teams to create landing pages and optimize user experience

ROI driven digital campaigns
Stakeholder management

Ability to juggle multiple priorities & work with multiple stakeholders and partner agencies

Influencer Marketing & Management

Liaison with key influencers for long term strategy. A key part of the role is developing relationships with popular bloggers and online influencers

Search Engine Optimization

Provision of promotional calendar to Digital Agency. Facilitating content and creative for ongoing marketing campaigns. Ensuring campaign driven cross social media support on ongoing basis.


Other Key Functional Skills Required :
Proven working experience as a data analyst
Technical expertise regarding data models, segmentation techniques
Proficient in Microsoft Office - Fluent in Power Point and Proficient in Excel
Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
Adept at queries, report writing and presenting findings
Ability to establish and meet deadlines, change directions when necessary and manage multiple projects at once
Self-motivated with the ability to work independently and within a team
Accustomed to working in a fast-paced creative environment