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About Company

Our client is a community-based marketplace for global wellness entrepreneurs (both in services and products) and consumers. They provide platform and technology to enable sustainable & holistic wellness professionals to be successful. For the consumers, they create health awareness through our enriching content and help them reach their health goals through our world-class Experts, tools, programs and products.

About the role:

As a Performance Marketing Executive, you will devise strategies and empower the company to drive usage, delight customers work towards customer acquisition and retention and grow them. Your goal will be to effectively position and promote the company across channels and drive ambitious goals of achieving a good scale of acquisitions at sustainable costs for them.

Roles & responsilibilities:

• Creating & executing effective convertible performance marketing campaigns.
• Managing budget & campaigns across all digital platforms to drive the desired return on investment.
• Scale and manage CPM and CPI campaigns across multiple channels like Google, Facebook, and affiliates.
• Plan and manage paid social media campaigns and assist content and brand teams.
• Working closely with management to discuss conversion improvement strategies, feedback & results.
• Analyzing sales funnels, trends & understanding customer behaviour.
• Research & implement marketing tools to boost our promotional efforts
• Reporting on marketing KPIs like leads, conversion rates, website traffic, ROAS, social media engagement, etc.

Requirements:

• 1-3 years of experience who has a deep understanding of all facets of content marketing.
• Experience in creating & executing successful campaigns on Facebook, Instagram & Google Adwords.
• You are a highly goal-oriented individual with good communication skills.
• Experienced in other ad platforms like Quora Ads, Reddit Ads, and others.
• Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.
• Expertise with Firebase, GTM, and Google Analytics.
• Experience in generating leads and achieving long-term sustainable growth.
• Experience in working with creative teams to give constructive feedback for performance marketing.
• A strong portfolio to demonstrate your skillset

Primary Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
• Manage and optimize digital marketing channels such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and content marketing.
• Analyze and interpret digital marketing metrics and performance data to identify trends, insights, and areas for improvement.
• Plan, implement and measure experiments and conversion tests.
• Collaborate with cross-functional teams, including marketing, design, and development, to ensure cohesive and integrated digital marketing campaigns.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, and proactively implement innovative strategies to maximize results.
• Monitor and manage digital marketing budgets, ensuring optimal allocation and ROI.
• Oversee the development and maintenance of the company’s website and ensure it is optimized for user experience and search engine visibility.
• Evaluate and recommend digital marketing platforms, technologies, and vendors to enhance marketing efforts.

These responsibilities are critical in driving the organization’s digital marketing efforts and achieving strategic marketing goals.

Additional Responsibilities

In addition to the primary responsibilities, a digital marketing manager may also be responsible for:

• Managing and leading a team of digital marketing specialists, providing guidance, mentoring, and performance evaluation.
• Conducting market research and competitor analysis to identify opportunities and develop targeted marketing campaigns.
• Collaborating with sales teams to align marketing strategies with sales objectives and support lead nurturing and conversion.
• Overseeing the management and optimization of digital advertising campaigns, including budget allocation, ad copy creation, and performance monitoring.

These additional responsibilities may vary based on the organization’s needs and the digital marketing manager’s capabilities.

Hi

About Company

Our client is a community-based marketplace for global wellness entrepreneurs (both in services and products) and consumers. They provide platform and technology to enable sustainable & holistic wellness professionals to be successful. For the consumers, they create health awareness through our enriching content and help them reach their health goals through our world-class Experts, tools, programs and products.

Role: Mobile Developer

Location: Noida (in office)

•       Experience in building complex applications using Flutter (preferred) or using similar mobile frameworks

•       2+ years’ experience in mobile application development

•       Knowledge AWS/cloud hosting

•       CI/CD development/deployment practices

.        Working with Docker containers

•       Modern software design practices

•       Secure coding best practices

•       Best practice knowledge of API development

•       Strong development testing knowledge - Unit testing, test automation

Bonus if you have:

•       Experience with platform channels or writing Flutter plugins to interact with native APIs

•       Back End C# .NET/ .Net Core

•       MS SQL experience

•       Experience with microservice architectures

Regards

Team Merito

Roles and Responsibilities:

• Analyze system requirements and prioritize tasks
• Write clean, scalable code using .NET programming languages
• Remain up to date with the terminology, concepts and best practices for coding mobile apps
• Develop technical interfaces, specifications, and architecture
• Use and adapt existing web applications for apps
• Create and test software prototypes
• Develop client displays and user interfaces
• Review and refactor code
• Deploy fully functional applications
• Assist software personnel in handling project related work and other requirements
• Coordinate with other developers and team members
• Document development and operational procedures

Qualification:

• Bachelor’s Degree in Computer Science or Information Technology
• Familiarity with the .Net Core, ASP.NET framework, SQL Server and design/architectural patterns (e.g. Model-View-Controller (MVC))
• 2+ years of development experience using MVC, C# .NET
• In depth understanding of design patterns
• Strong exposure to SQL / MySQL, MS SQL Server
• Knowledge of JQuery, JavaScript, HTML5, Bootstrap, CSS3
• Familiarity with architecture styles/APIs (REST, RPC)
• Understanding of Agile methodologies
• Excellent troubleshooting and communication skills
• Knowledge of ReactJS, Angular is a plus
• Able to work well in a team setting

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