2+ Online advertising management Jobs in Delhi, NCR and Gurgaon | Online advertising management Job openings in Delhi, NCR and Gurgaon

Review Criteria:

Mandatory:

• Strong Ad Operations Profiles
• 1+ years of hands-on experience in Digital Ad Operations or Programmatic Advertising.
• Practical exposure to DSPs and DV360 for campaign setup, execution, optimization, and reporting.
• Strong understanding of LinkedIn, Meta, and Facebook Ads platforms; ability to coordinate campaign execution per media team plan.
• Proficiency in DoubleClick Campaign Manager (DCM) or similar 3rd-party ad servers for trafficking and tag management.
• Ability to perform QA testing of creative assets, troubleshoot delivery issues, and ensure tracking accuracy.
• Skilled in Excel-based reporting, reconciliation, and campaign data analysis.
• Must have worked in a digital media agency or AdTech environment executing live campaigns.

Preferred:

• Exposure to programmatic buying, audience targeting, and optimization strategies.

Role & Responsibilities:

We are looking for ad operations who will be responsible for the success of the advertising campaigns. This includes accurate building, testing and assignment of advertisements using various ad technologies. This person will also assist in providing support and coverage to global advertising teams as well as ensuring accuracy and security of all ad units.

Key Responsibilities-

Campaign Set-Up and Execution:

• Manage the set-up and execution of advertising campaigns, including generating and testing ad tags for campaign launches.
• Ensure seamless campaign deployment by completing quality assurance and testing of creative assets to verify proper functionality across various browsers.

Technical Adherence and Issue Resolution:

• Ensure that ad creative adheres to technical specifications and promptly troubleshoot any creative issues that may impact implementation, tracking, or reporting.
• Collaborate with internal stakeholders to guarantee the proper set-up and deployment of campaigns, fostering effective communication and alignment.

Collaboration and Reporting:

• Work closely with the Customer Success (CS) team to ensure accurate reporting, optimization, and fulfilment of campaign delivery, facilitating smooth communication and collaboration between teams.
• Maintain meticulous records of creative assets and internal documents related to proposals and campaign execution, ensuring organizational transparency and accountability.

Reconciliation and Optimization:

• Perform reconciliations between media plans and third-party ad delivery platforms to ensure alignment and accuracy.
• Identify opportunities to implement solutions that enhance effectiveness and efficiency in ad operations processes, driving continuous improvement.

Quality Assurance and Testing:

• Conduct thorough quality assurance and testing of creative assets to ensure proper functionality across various browsers and platforms.

Stakeholder Communication:

• Communicate effectively with internal stakeholders to ensure the proper set-up and deployment of campaigns, maintaining alignment with project timelines and objectives.

Ideal Candidate:

• Any bachelor’s degree, Postgraduate or equivalent.
• Minimum Experience 1+ years in the same domain preferably in digital trafficking at a media agency
• Deep understanding of DoubleClick Campaign Manager (experience with other 3rd party ad servers a plus).
• Comfort with Microsoft Excel and ability to consolidate information and work with multiple data points.
• Working on platform like DV360 & DSP mandatory.

Perks, Benefits and Work Culture:

• Competitive Salary Package
• Generous Leave Policy
• Flexible Working Hours
• Performance-Based Bonuses
• Health Care Benefits

About Company

Our client is a community-based marketplace for global wellness entrepreneurs (both in services and products) and consumers. They provide platform and technology to enable sustainable & holistic wellness professionals to be successful. For the consumers, they create health awareness through our enriching content and help them reach their health goals through our world-class Experts, tools, programs and products.

About the role:

As a Performance Marketing Executive, you will devise strategies and empower the company to drive usage, delight customers work towards customer acquisition and retention and grow them. Your goal will be to effectively position and promote the company across channels and drive ambitious goals of achieving a good scale of acquisitions at sustainable costs for them.

Roles & responsilibilities:

• Creating & executing effective convertible performance marketing campaigns.
• Managing budget & campaigns across all digital platforms to drive the desired return on investment.
• Scale and manage CPM and CPI campaigns across multiple channels like Google, Facebook, and affiliates.
• Plan and manage paid social media campaigns and assist content and brand teams.
• Working closely with management to discuss conversion improvement strategies, feedback & results.
• Analyzing sales funnels, trends & understanding customer behaviour.
• Research & implement marketing tools to boost our promotional efforts
• Reporting on marketing KPIs like leads, conversion rates, website traffic, ROAS, social media engagement, etc.

Requirements:

• 1-3 years of experience who has a deep understanding of all facets of content marketing.
• Experience in creating & executing successful campaigns on Facebook, Instagram & Google Adwords.
• You are a highly goal-oriented individual with good communication skills.
• Experienced in other ad platforms like Quora Ads, Reddit Ads, and others.
• Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.
• Expertise with Firebase, GTM, and Google Analytics.
• Experience in generating leads and achieving long-term sustainable growth.
• Experience in working with creative teams to give constructive feedback for performance marketing.
• A strong portfolio to demonstrate your skillset