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Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

Key skills:-

Photoshop

Illustrator

Premiere pro

After effects

Knowledge of layouts, graphic fundamentals

A strong portfolio of illustrations or other graphics

Job description

Conceptualizing visuals based on requirements

Creating images and layouts by hand or using design software

Testing graphics across various media

Prepare rough drafts and present ideas

Develop illustrations, logos and other designs using software

Use the appropriate colors and layouts for each graphic

Work with copywriters and creative director to produce final design

Amend designs after feedback

Ensure final graphics and layouts are visually appealing and on-brand.

Provide feedback on social posts and use your design experience to help create amazing social media posts/graphicsDesired Candidate Profile

Graphic design experience with Adobe Photoshop, Illustrator.

Experience creating artworks for various different social channels (YouTube, Instagram, LinkedIn, Facebook, Google or YouTube ads, etc

We are accepting Visual Designer, Graphic Artist, Design Specialist etc.

Job Type: Full-time

• At least 3 years' experience as a Node.js developer.
• Extensive knowledge of JavaScript, web stacks, libraries, and frameworks.
• Mandatory experience in MongoDB and MySql.
• Knowledge of front-end technologies such as HTML5 and CSS3.
• Superb interpersonal, communication, and collaboration skills.
• Exceptional analytical and problem-solving aptitude.

We are looking for

A Natural Language Processing (NLP) expert with strong computer science fundamentals and experience in working with deep learning frameworks. You will be working at the cutting edge of NLP and Machine Learning.

Roles and Responsibilities

Work as part of a distributed team to research, build and deploy Machine Learning models for NLP.

Mentor and coach other team members

Evaluate the performance of NLP models and ideate on how they can be improved

Support internal and external NLP-facing APIs

Keep up to date on current research around NLP, Machine Learning and Deep Learning

Mandatory Requirements

Any graduation with at least 2 years of demonstrated experience as a Data Scientist.

Behavioral Skills

Strong analytical and problem-solving capabilities.

Proven ability to multi-task and deliver results within tight time frames

Must have strong verbal and written communication skills

Strong listening skills and eagerness to learn

Strong attention to detail and the ability to work efficiently in a team as well as individually

Hands-on experience with

NLP

Deep Learning

Machine Learning

Python

Bert

Job Description

POSITION: Quality Assurance Automation Analyst

DESCRIPTION:

The Quality Assurance Automation Analyst works with the QA staff to perform Quality Assurance Automation planning, application testing and developing scripts using established automated testing tools before and after production implementation. Focus on creating test scripts, and frameworks and executing functional, regression and end-to-end automated scripts for products' front-end and back-end applications. This role is responsible for executing the automated regression tests before release and on demand. The candidate should be willing to step into a Manual QA role and perform Manual Testing on a need basis.

RESPONSIBILITIES:

• Accountable for the Quality Automation planning and testing of the application for the assigned projects.
• Performs timely reporting of planning and testing efforts.
• Develop and maintain automated scripts for all product testing using Selenium WebDriver with Java implementation. 
• Develop manual and automated test cases/scripts.
• Able to shift between Automation and Manual Testing tasks on a need basis.
• With support from QA staff and the configuration team, writes and executes test cases for the projects assigned.
• Achieves and maintains excellent content knowledge of assigned products.
• Perform daily; weekly, monthly and on-demand execution automated regression tests.
• Identify and document issues found in modules and products during automated regression to assist with easy recreation.
• Communicate daily and weekly progress.
• Collaborates with management to continuously provide input to improve the QA process.
• Performs other duties as assigned.

REQUIREMENTS:

• Minimum of 3-5 years of experience in software testing with 2-3 years of experience in developing automation scripts using Selenium Web Driver.

• Saas industry experience is preferred

• Experience in developing Automation Frameworks from scratch. 

• Strong in Java programming (Core JAVA) 

• Experience using Selenium Grid is preferred.

• Good knowledge of Web Services.

• Working knowledge of web technologies including basic knowledge HTML, CSS, JavaScript, and DOM

• Experience in QA Methodologies - Agile preferred

• Experience in analysing requirements & create Test scenarios.

• Knowledge of Defect Management Process & Defect lifecycle.

• Working knowledge of Test Management Tool.

• Working knowledge of database (e.g. MySQL).

Job Description:

• Manage our company's social media accounts.
• Research and plan content strategy for social media campaigns by considering the latest trends.
• Develop and publish engaging posts that engage audiences and promote our brand.
• Schedule social media posts using online schedulers.
• Build a community by engaging the audience with meaningful conversations and responding to their comments.
• Connect with industry influencers for brand promotions.
• Monitor brand mentions and promote user-generated content to connect with the audience personally.
• Analyze social media analytics to measure the performance of the campaigns.
• Stay updated about the latest features and other offerings of social media platforms.
•  

Requirements:

• 02-04 years of experience as a Social Media Executive or a similar role.
• Exceptional knowledge of leading social media platforms, such as Instagram, Facebook, Twitter, and LinkedIn.
• Portfolio of social media campaigns handled in the past.
• Having outstanding copywriting skills would be an added benefit.
• Good understanding of social media ads.
• Sound knowledge of influencer marketing.
• Bachelor's/Master's degree in marketing, media, or related field.
• Good written and verbal communication skills.
• Basic customer service skills.
• Good time management skills.

• Good knowledge of SQL and related databases, with a preference for those with MySQL experience.
• Excellent knowledge of the basic PHP 7 or web server exploits along with their solutions.
• Experience building or maintaining a CMS.
• Knowledge of MVC frameworks.
• A detailed understanding of database design and administration.
• Proficiency when it comes to code versioning tools.
• The ability to integrate a variety of data sources and databases into a single system.
• Proficiency when it comes to code versioning tools.
• Work closely with the IT team in completing projects.
• Troubleshoot and fix any issues relating to PHP programs.
• Ensure smooth operations of web processes and infrastructure.
• Create scripts to facilitate client systems to meet performance and objectives.
• Test and develop software for client applications.
• Create documentation for software created.
• Utilize source debuggers and write or modify client software.
• Produce results effectively and within the deadlines set.

Responsibilities

• Perform a mix of maintenance, enhancements, and new development as required
• Work in a data analyst role and with business intelligence applications
• Document features, technical specifications & infrastructure Responsibilities
• Work cross-functionally to convert business needs into technical specifications

Qualifications

• 3+ years' of experience in web development and software design.
• Proven experience as a PHP developer in a competitive environment.
• Strong knowledge of PHP coding and web-based applications.
• Good understanding of website integration and software creation.
• Excellent verbal and written communication skills.
• Able to follow clear instructions according to client demands.
• Expertise in front-end technologies (HTML, JavaScript, CSS), PHP frameworks, and MySQL databases.

Working at Apptroit Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 5-7 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable