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Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

About the Role:

We are looking for an experienced React Native Developer who can independently take charge of mobile app development as well as backend development. You will be responsible for building robust, scalable, and high-performance mobile applications from the ground up and developing/maintaining the backend systems to support these applications.

Key Responsibilities:

📱 Mobile App Development (Frontend)

• Design, develop, and maintain cross-platform mobile applications using React Native.
• Build pixel-perfect UIs across both Android and iOS platforms.
• Integrate RESTful APIs, third-party libraries, and SDKs.
• Optimize app performance, stability, and responsiveness.
• Implement best practices for code quality, testing, and maintainability.

💻 Backend Development

• Design and develop backend services and APIs using Node.js, Express.js, PHP or similar frameworks.
• Manage databases (e.g., MongoDB, PostgreSQL, Firebase, etc.).
• Implement authentication, authorization, data models, and RESTful API endpoints.
• Ensure secure, scalable, and efficient backend architecture.

🔧 General Responsibilities

• Own the end-to-end development lifecycle: planning, development, deployment, monitoring, and improvement.
• Collaborate with designers, product managers, and other developers to deliver high-quality features.
• Write clean, maintainable, and well-documented code.
• Debug and resolve technical issues across the stack.
• Stay up to date with the latest trends and technologies in mobile and backend development.

Requirements:

• 3+ years of experience in React Native mobile development.
• Strong experience with JavaScript, TypeScript, and React.
• Solid experience in backend development (Node.js, Express.js, or similar).
• Familiarity with databases (SQL or NoSQL).
• Experience with API integration, authentication (JWT, OAuth), and state management tools (Redux, Context API).
• Familiarity with mobile app deployment (App Store & Google Play).
• Good understanding of mobile performance and optimization techniques.
• Strong debugging and problem-solving skills.

Nice to Have:

• Experience with DevOps tools (Docker, CI/CD pipelines).
• Experience with Firebase, GraphQL, or serverless architecture.
• Knowledge of mobile analytics, push notifications, and crash reporting tools.
• Previous experience in startup or fast-paced environments.

What We Offer:

• Competitive salary and performance-based bonuses.
• Flexible working hours and remote work options.
• Opportunity to lead and grow with a product-focused team.
• Collaborative and supportive work environment.

Job Title: .NET Developer

Location: Pan India (Hybrid)

Employment Type: Full-Time

Join Date: Immediate / Within 15 Days

Experience: 4+ Years

Deqode is looking for a skilled and passionate Senior .NET Developer to join our growing tech team. The ideal candidate is an expert in building scalable web applications and has hands-on experience with cloud platforms and modern front-end technologies.

Key Responsibilities:

• Design, develop, and maintain scalable web applications using .NET Core.
• Work on RESTful APIs and integrate third-party services.
• Collaborate with UI/UX designers and front-end developers using Angular or React.
• Deploy, monitor, and maintain applications on AWS or Azure.
• Participate in code reviews, technical discussions, and architecture planning.
• Write clean, well-structured, and testable code following best practices.

Must-Have Skills:

• 4+ years of experience in software development using .NET Core.
• Proficiency with Angular or React for front-end development.
• Strong working knowledge of AWS or Microsoft Azure.
• Experience with SQL/NoSQL databases.
• Excellent communication and team collaboration skills.

Education:

• Bachelor’s/Master’s degree in Computer Science, Information Technology, or a related field.

Company Description

Welcome to W3era - Your Path to Digital Marketing Excellence! We are a powerhouse of digital marketing expertise, committed to helping businesses thrive online. With a decadelong web journey, we've built a global family of happy customers, endorsing our exceptional services. At W3era, we are obsessed with success. Your brand's ascent to the top page of Google and beyond is our relentless pursuit. We deliver beyond perfection, surprising clients with outstanding results. Our team is a blend of hardworking, creative, and young professionals. We hire the best and train them to become future leaders. An SEO off-page person, also known as an off-page SEO specialist, is responsible for improving a website's search engine rankings through activities that take place outside of the website itself. Their roles and responsibilities include: Link Building: An SEO off-page person, also known as an off-page SEO specialist, is responsible for improving a website's search engine rankings through activities that take place outside of the website itself. Their roles and responsibilities include: • Link Building: This involves acquiring high-quality backlinks from other websites to improve the website's authority and rankings. This can be done through outreach, content creation, and networking. • Content Promotion: The off-page SEO specialist may be responsible for promoting the website's content on social media, forums, and other online platforms to increase visibility and attract natural backlinks. • Social Media Engagement: Engaging with the website's audience on social media platforms, building relationships, and promoting content to drive traffic and improve brand visibility. • Influencer Outreach: Collaborating with influencers and industry experts to gain exposure and backlinks for the website. • Online Reputation Management: Monitoring and managing the website's online reputation, including addressing negative reviews and comments. • Local SEO: Implementing strategies to improve the website's visibility in local search results, such as optimizing for local keywords and managing local business listings. Overall, the off-page SEO specialist plays a crucial role in building the website's authority, attracting organic traffic, and improving its overall search engine performance through various off-site optimization techniques.

Job Description:

• Manage our company's social media accounts.
• Research and plan content strategy for social media campaigns by considering the latest trends.
• Develop and publish engaging posts that engage audiences and promote our brand.
• Schedule social media posts using online schedulers.
• Build a community by engaging the audience with meaningful conversations and responding to their comments.
• Connect with industry influencers for brand promotions.
• Monitor brand mentions and promote user-generated content to connect with the audience personally.
• Analyze social media analytics to measure the performance of the campaigns.
• Stay updated about the latest features and other offerings of social media platforms.
•  

Requirements:

• 02-04 years of experience as a Social Media Executive or a similar role.
• Exceptional knowledge of leading social media platforms, such as Instagram, Facebook, Twitter, and LinkedIn.
• Portfolio of social media campaigns handled in the past.
• Having outstanding copywriting skills would be an added benefit.
• Good understanding of social media ads.
• Sound knowledge of influencer marketing.
• Bachelor's/Master's degree in marketing, media, or related field.
• Good written and verbal communication skills.
• Basic customer service skills.
• Good time management skills.

Desired Candidate Profile

• Bachelor's degree in Food Science/ Food Technology/ Diploma in food production or a similar discipline
• Certification in HACCP or FSMS    

We are looking for an experienced top-notch Software Engineer to grow with our development team. As a Node.js engineer, you will be involved from conception to completion with projects that are technologically sound and impactful.

What you will do: 

1. Work on existing software solutions or new systems on the specified programming language.
2. Translating designs and wireframes into high-quality code. 
3. Ensure the best possible performance, quality of the solution you are working on. 
4. Working closely with business analysts, software engineers, product managers, designers and other stakeholders. 
5. Write well-designed and efficient code by adhering to the specified coding standards. 
6. Mentor and support other team members by doing code reviews and applying your experience in process and technical leadership.
7. Document the development process, architecture, and standard components.

1. Minimum 2 years of work experience as a Software Engineer(Node.js).
2. Good knowledge of SQL and related databases.
3. Proficient in Node.js, Javascript, AJAX, jQuery, JSON, CSS and HTML.
4. Knowledge of object-oriented programming.
5. Knowledge of the Front-end and Back-end processes.
6. Knowledge of web development, continuous integration, and cloud technologies
7. Proficiency with RESTful APIs to connect applications to back-end services.
8. Flexibility to switch to a new programming language as and when required. 
9. Ability to own a product and deliver exceptional quality. 
10. Analytical capabilities and logical approach to problem-solving. 
11. Familiarity with software development lifecycle and agile methodology.
12. Good at writing understandable, testable code with an eye towards maintainability 
13. Proficiency in software engineering tools. 
14. Have system-level thinking and the ability to develop a system as a whole. 
15. Bachelor's degree in Computer Science Engineering or any other relevant course. 
16. Good communication skills - including the ability to convey information to non-technical team members in a concise and clear way. 
17. Ability to understand the end-user. 

• Impactful Projects: At Synoriq, you get to work on exciting projects that create a huge impact in the lives of common people. You get exposure to the various domains we work in - be it the financial sector or the government sector. With projects of such scale, we work on the latest and most popular technologies in the market. 
• Great Nucleus of Minds: You get to work with the smartest people and learn together. Our team is a bunch of talented designers, engineers, singers, storytellers, and dancers.  
• Fun: We understand that theres a life outside the office too. We offer flexibility in the work schedule and work from home so that you give your best every day.  
• Leadership Initiatives: We promote the overall development of an individual and help you realize your professional goals. There are ample learning opportunities providing exposure in different domains and working in cutting-edge technology.

Job Description:

• Ability to generate lead through cold calling, in-person meetings, various technology platforms, and existing personal connections.
• Giving product demo to the prospective clients(Schools and Coachings)
• Regular follow-ups to close business every month.
• Giving a presentation to the school/coaching management about the product
• Taking care of customer queries as and when required on a priority basis.
• Need to have excellent command and fluency in English & Hindi.