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Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

🚀 Now Hiring: Salesforce Developer | Full-time | 3-8 Years Experience

Are you passionate about building powerful Salesforce solutions that drive real business impact? We’re looking for a Salesforce Developer to join our fast-growing team in Noida!

This is your chance to work on cutting-edge Salesforce projects, craft high-performance applications, and collaborate with cross-functional experts to shape the future of CRM technology.

🔍 What You'll Do

Design and develop customized Salesforce solutions using Apex, Visualforce, and Lightning Web Components (LWC).

Configure and optimize Salesforce using custom objects, validation rules, flows, and automation tools.

Integrate Salesforce with third-party apps and APIs (REST/SOAP) to create seamless data ecosystems.

Participate in code reviews, testing cycles, and deployment processes.

Maintain data integrity and drive best practices for data migration and management.

Collaborate with Product, QA, and UI/UX teams to roll out new features and enhancements.

Contribute to a culture of innovation, learning, and technical excellence.

✅ What We’re Looking For

3 to 8 years of hands-on Salesforce development experience.

Proficiency in Apex, SOQL, Visualforce, and Lightning Web Components.

Strong command over declarative tools – Flows, Process Builder, Workflow Rules.

Experience with integration patterns and Salesforce APIs.

Familiarity with Git and version control workflows.

Salesforce Platform Developer I certification (Developer II is a big plus!).

Bachelor’s degree in Computer Science, Engineering, or a related field.

🌟 Bonus Points If You Have

Experience with CI/CD tools and DevOps practices in Salesforce.

Exposure to Salesforce Clouds – Sales, Service, or Experience Cloud.

Agile/Scrum methodology experience.

A keen eye for detail and strong debugging/problem-solving skills.

💼 Why Join Us?

Work on transformative Salesforce projects with real business impact.

Join a collaborative team of forward-thinking technologists.

Continuous learning environment with growth-focused culture.

Competitive compensation and benefits.

Job Description:

• 5+ years of development experience
• Expertise in IBM MDM version 11.x (Advanced Edition) product, hands-on multiple implementation experience.
• Hands on experience with IBM MDM Customization using features which includes Extension, Addition, Business proxies, SDP, Match-Merge Rules, Event Manager, Notification
• Exposure to MDM Information Domains (Party, Agreement, Location)
• Expert Java, JEE development background with RSA/ RAD, Websphere, MDM Workbench, SOAP Web Services, XML, XSD, WSDL
• Intermediate knowledge of SQL, Joins, Triggers(DB2/Oracle)
• Working knowledge of concepts like Service Oriented Architecture (SOA) and how to use these with different types of integration technologies

Primary Skills

• Expertise in IBM MDM version 11.x
• Hands-on multiple implementation experience.
• Customization using features
• Expert Java, JEE development background
• Intermediate knowledge of SQL

Secondary Skills

• Working knowledge of concepts like Service Oriented Architecture (SOA) and how to use these with different types of integration technologies
• Ability to work both independently and as part of a team

• Build pixel-perfect, buttery smooth UIs across both mobile platforms.
• Leverage native APIs for deep integrations with both platforms.
• Diagnose and fix bugs and performance bottlenecks for performance that feels native.
• Reach out to the open source community to encourage and help implement mission-critical software fixes—React Native moves fast and often breaks things.
• Maintain code and write automated tests to ensure the product is of the highest quality.
• Transition existing React web apps to React Native

- Responsible to create and manage iOS Application for both iPhone and iPad using APIs, Third Party SDKs

Required – Swift (MVVM), Objective-C

Job Description:

• Ability to generate lead through cold calling, in-person meetings, various technology platforms, and existing personal connections.
• Giving product demo to the prospective clients(Schools and Coachings)
• Regular follow-ups to close business every month.
• Giving a presentation to the school/coaching management about the product
• Taking care of customer queries as and when required on a priority basis.
• Need to have excellent command and fluency in English & Hindi.

We're looking for a candidate who can join our team to create content and oversee editorial strategy for our main content channels. The candidate must have impeccable command over Hindi.

We're looking for

• An effective writer,

• Who has a keen eye for editing,

• Can create and overlook a smooth content production process,

• Loves working in small, tight-knit team of A-players.

Responsibilities and Duties

• Researching, ideating and coming up with unique content ideas,
• Creating new content as well as assigning and editing content delivered by writers,
• Managing the editorial calendar and hiring new writers as needed,
• Looking after the overall content production process.

Qualifications and Skills

• Impeccable written and verbal command over Hindi is a must.
• Graduate/post-graduate in Hindi literature or mass communication/journalism would be a plus.
• Must NOT be over 28 years old in age.