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- Deep knowledge of website development, Facebook marketing, Mail Chimp, Hub Spot, Google Ad words and SEO
- Run PPC campaign and management (other paid campaigns)
- Social Media Strategy
- Promote content online
- Keep an eye on current updates in social media and work accordingly
- Co-ordinate with the US team
- Design Magazine(Vibe and Pac Buzz)
- Portals management
- Write Relevant blogs
- Online Database storage & Management
- Online Reputation Management
- Campaigns on Nearbuy & similar portals
- Coordination with Relevant online portals for banner work
- Coordination with the USA office for research on their localized requirements
- Post-execution performance analysis of the campaign
Headquartered in Ahmedabad, Appitsimple is better known for its innovative "Digital Products" - SoftwareSuggest and CallHippo. It is an IT company that has been revolutionizing & simplifying the way organizations do business since Jan 2014.
Appitsimple is an organization with a team of 150+ members. With over 300 customers of SoftwareSuggest and 2000+ customers of CallHippo, AppItSimple has a dominant presence over the globe.
Check: Software Suggest: https://www.softwaresuggest.com/
Established in 2014, SoftwareSuggest helps discover top Business Software & Service Providers. It just so happens to be the largest privately-held platform of its kind in India and the fastest-growing one.
Here, at SoftwareSuggest, we list, review, compare and provide free consultations for business software and services. Our goal is to match your business needs with the right software.
-Monthly traffic of over 300000 unique visitors
-12794 software listed across 425 categories
-357,551 businesses (and counting!) have used SoftwareSuggest to find the perfect software for their exact requirement
Job Description
We are looking for an experienced and knowledgeable SEO (Search Engine Optimization) Manager to join our Marketing team! As an SEO Manager, you will be responsible for planning, implementing, and managing our SEO strategy. As our online presence is extremely important for the success of the business, your position will play a huge role in driving our business' growth and success
-Plan, develop and implement our SEO strategy
-Work towards organic search optimization and ROI maximization
-Regularly perform thorough keywords research
-Identify key SEO KPIs
-Monitor redirects, click rate, bounce rate, and other KPIs
-Prepare and present reports regularly
-Identify our buyer persona to better target identified audiences
-Identify problems and deficiencies and implement solutions in a timely manner
-Suggest improvements in process and productivity optimization
-Collaborate with web developers and marketing team
-Stay up to date with the latest SEO and digital marketing latest trends and best practices
SEO Manager requirements and qualifications
-5 years of experience as SEO Manager or similar role
-5 years of experience in planning and implementing a successful SEO strategy
-Proven success in SEO
-3 years of experience in web analytics, marketing, and business development
-Expertise in A/B and other testing methods
-In-depth knowledge of research principles and methods and experience in analyzing data
-Sense of ownership and pride in your performance and its impact on the company’s success
-Critical thinker and problem-solving skills
-Team player
-Good time-management skills
-Great interpersonal and communication skills
- Listing & uploading catalogues & product on international eCommerce portals like Amazon, eBay, Shopify website etc.
- Monitor and optimize live listings and make suggestions to improve listing performance.
- Ensure products are accurately priced, described, photographed, always updated and in line with competitors.
- Engage in on-page optimization and off-page optimization
- Monitor all dispatches for orders placed through marketplaces.
- Strategizing for increasing online sales of the products.
- E-commerce payment reconciliation, Deals, Coupons, Reviews & Ratings, A+ Content, Catalogue improvement, Keyword Updation.
- Hands on knowledge with Amazon campaigns and other PPC advertising channels.
- Work within the budget allotted for the marketing campaign and other purchase
- Achieve position on the first page of popular search engines and marketplaces
- Maintaining ACOS percentage for the ads.
- Increase organic search by timely updating the SEO of all the listings.
- Generation of Sales and Other Report (Weekly, Monthly) and provide analysis on each channel statistics for the Management.
- Responsible for the growth of the website store and assisting in execution of the website strategy.
- Conduct competitor keywords and backlinks analysis
- Create list of target SEO keywords for each product and work with content writer in editing existing and uploading new listings.
- Create a list of target websites and influencers for Affiliate marketing and guest blogging opportunities. Follow up with those targets on all channels of communication and recruit them.
- Responsible for ideating offers, events, promotions for Affiliate partners for maximum revenue generation
- Consistently keep creating backlinks through other available resources.
- Design automated Email strategy and work with the team in designing those emails.
- Formulate, execute and analyze Facebook and Google Ad campaigns.
- Analyze Google analytics and search console pages and recommend updates to website.
- Customer Feedback & Review generation
- Responsible for implementation of daily action plans with the teams and continuously optimizing the plans.
- Ability to identify opportunity areas to grow the business.
- Responsible for managing the listings and orders on different e-commerce marketplace channels.
Required Skills:
- Bachelor’s Degree
- 1-3 years’ experience in E-commerce required.
- Should have a strong understanding of all SEO best practices such as SEO friendly site architecture, tags, coding, site speed optimization, link building & more.
- Basic HTML knowledge a plus.
- Experience with Facebook Ads, Google Ads and Google Analytic Suite.
- Excellent project management skills and ability to work within time constraints.
- Pro-active work ethic. Able to self-check work and take initiative. Detail-oriented.
Create and optimize ad campaigns and paid search landing pages. Analyze and optimize ad campaigns to increase return on investment (ROI) Use Google Ads to drive a variety of online marketing campaigns. Analyze and optimize pay-per-click (PPC) campaigns to increase ROI. Think strategically - seeing the bigger picture and setting aims and objectives in order to develop and improve the business.
Work strategically - carrying out necessary planning in order to implement operational changes.
Have a good understanding of Google & meta ads, and also they be able to advise others about them.
Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics,WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendor.
Location: Ahmedabad (Work From the Office)
Job Description
Responsibilities of a Campaign Manager
Responsibilities w.r.t Customer:
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Keep the promises made to the customer in terms of deliverables.
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Continuous research on Audience and product to ensure an appropriate match and share as well as get insights from the customer
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Design a marketing plan and get it approved by the customer
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Design and implement the planned campaign to achieve the customer KPI
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Negotiate deals with third party publishers as a part of the marketing plan
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Implement the campaign by ensuring traffic (Campaign Trafficking )
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Analyze the campaign
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Report the results to the customer
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Deep analysis of the data
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Optimize the campaign based on the data
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Guide the customer on a technology road map for their requests.
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Keeping the floodlight implementation at the correct trigger points to get the data
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Keep the customer updated and aware of the progress.
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Communicate to keep customer sentiment high
Business Responsibilities
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Increase the revenue per customer by giving a marketing plan which they accept.
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Providing marketing plans for new customers to the Customer Development team for business development
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Designing Innovative and performing campaigns which lead to increased revenue by the customer.
Technology
Stay abreast with the concepts and updates in the core technologies DV 360, Campaign Manager and Google Ads, and GA 360.
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Functional Competencies |
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Planning & Strategy |
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Trafficking, Conversion setup |
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Optimization, Bidding, Budgets, and Targeting |
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Reporting, Analysis, and insights |
Digital Marketing Executive duties and responsibilities
- Build, plan and implement the overall digital marketing strategy
- Manage the strategy
- Manage and train the rest of the team
- Stay up to date with the latest technology and best practices
- Manage all digital marketing channels
- Measure ROI and KPIs
- Prepare and manage a digital marketing budget
- Oversee all the company's social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Build an inbound marketing plan
- Forecast sales performance trends
- Motivate the digital marketing team to achieve goals
- Monitor competition and provide suggestions for improvement
Digital Marketing Executive requirements- 2 years of experience as a Digital Marketing Executive
- 2 years of experience in developing and implementing digital marketing strategies
- Good knowledge of all different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- 2years of hands-on experience with SEO/SEM, Google Analytics and CRM software
- Familiarity with web design
- Sense of ownership and pride in your performance and its impact on a company’s success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- Must Have Solar Industries Exerience in Digital Marketing
Responsiblitis
Assist in the formulation of strategies to build a lasting digital connection with
consumers
- Plan and monitor the ongoing company presence on social media (Twitter,
Facebook etc.)
- Launch optimized online adverts through Google AdWords, Facebook etc. to
increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their
distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web
analytics tools (Google Analytics, Web Trends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Google Analytics
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