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Focus Softnet

at Focus Softnet

3 recruiters
Syed Zohair
Posted by Syed Zohair

Hyderabad · 2 - 5 years · ₹3L - ₹6L / yr · Profitable · Posted 25 Jul 2023

Email Marketing
Communication Skills
Reporting
Mailchimp

 

Responsibilities:

·       Collaborate with the marketing team to create engaging and relevant email content that aligns with the company's brand and marketing objectives.

·       Assist in the end-to-end execution of email campaigns, including building and testing email templates, managing distribution lists, and scheduling sends.

·       Help in segmenting the email database based on audience preferences, demographics, and behavior to deliver targeted and personalized messages.

·       Conduct A/B tests on subject lines, content, and design elements to optimize email performance and enhance open and click-through rates.

·       Analyze email campaign metrics and provide insights to improve future campaigns, focusing on key performance indicators (KPIs) such as conversion rates and ROI.

·       Ensure the accuracy and hygiene of the email database, performing regular data cleansing and list segmentation.

·       Stay updated with email marketing best practices and ensure compliance with relevant email regulations and data protection laws.

·       Support implementing and maintaining email automation workflows, nurturing leads, and enhancing customer engagement.

·       Coordinate with cross-functional teams, including design and content teams, to ensure seamless execution of email campaigns.

·       Prepare regular reports on email campaign performance and present findings to the marketing team, identifying areas for improvement.

 

Requirements:

·       Bachelor's degree in Marketing, Communications, or a related field.

·       2 years of experience in email marketing or related digital marketing roles.

·       Strong understanding of email marketing principles, best practices, and industry trends.

·       Familiarity with email marketing platforms and tools (e.g., Mailchimp, HubSpot, etc.).

·       Proficiency in analyzing email metrics and interpreting data to drive actionable insights.

·       Excellent written and verbal communication skills with a keen eye for detail.

·       Basic HTML and CSS knowledge for email template customization is a plus.

·       Ability to manage multiple tasks and meet deadlines in a fast-paced environment.

 

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