8+ Mailchimp Jobs in India

Digital marketing executive job duties include:

• Prepare social media marketing strategy and campaign by coming up with content

ideas, planning the budget, and implementing it.

• Utilize various social media channels to promote the company’s products and

services.

• Increase the visibility of the company’s social content by optimizing individual

company pages on social media platforms.

• Utilize the digital marketing aspects of the social media marketing roadmap to

increase website traffic, audience engagement, and revenue.

• To achieve certain goals, you must generate leads, qualify leads, develop

marketing communications, build your brand image, and convert sales leads.

• Taking steps to improve campaigns and other marketing efforts by monitoring

their performance and evaluating their effectiveness.

Requirements for Digital marketing executive

• A graduate degree in marketing or a related field is required.

• 1-3 Years of experience in digital marketing.

• Efforts to lead and manage SEO/SEM, marketing databases, email campaigns,

social media campaigns, and display advertising campaigns.

Responsibilities:

·       Collaborate with the marketing team to create engaging and relevant email content that aligns with the company's brand and marketing objectives.

·       Assist in the end-to-end execution of email campaigns, including building and testing email templates, managing distribution lists, and scheduling sends.

·       Help in segmenting the email database based on audience preferences, demographics, and behavior to deliver targeted and personalized messages.

·       Conduct A/B tests on subject lines, content, and design elements to optimize email performance and enhance open and click-through rates.

·       Analyze email campaign metrics and provide insights to improve future campaigns, focusing on key performance indicators (KPIs) such as conversion rates and ROI.

·       Ensure the accuracy and hygiene of the email database, performing regular data cleansing and list segmentation.

·       Stay updated with email marketing best practices and ensure compliance with relevant email regulations and data protection laws.

·       Support implementing and maintaining email automation workflows, nurturing leads, and enhancing customer engagement.

·       Coordinate with cross-functional teams, including design and content teams, to ensure seamless execution of email campaigns.

·       Prepare regular reports on email campaign performance and present findings to the marketing team, identifying areas for improvement.

Requirements:

·       Bachelor's degree in Marketing, Communications, or a related field.

·       2 years of experience in email marketing or related digital marketing roles.

·       Strong understanding of email marketing principles, best practices, and industry trends.

·       Familiarity with email marketing platforms and tools (e.g., Mailchimp, HubSpot, etc.).

·       Proficiency in analyzing email metrics and interpreting data to drive actionable insights.

·       Excellent written and verbal communication skills with a keen eye for detail.

·       Basic HTML and CSS knowledge for email template customization is a plus.

·       Ability to manage multiple tasks and meet deadlines in a fast-paced environment.

• Deep knowledge of website development, Facebook marketing, Mail Chimp, Hub Spot, Google Ad words and SEO
• Run PPC campaign and management (other paid campaigns)
• Social Media Strategy
• Promote content online
• Keep an eye on current updates in social media and work accordingly
• Co-ordinate with the US team
• Design Magazine(Vibe and Pac Buzz)
• Portals management
• Write Relevant blogs
• Online Database storage & Management
• Online Reputation Management
• Campaigns on Nearbuy & similar portals
• Coordination with Relevant online portals for banner work
• Coordination with the USA office for research on their localized requirements
• Post-execution performance analysis of the campaign

Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

Job Description:

• Create email marketing campaigns to promote products or services.
• Ensure marketing message is conveyed clearly and delivered properly to prospects.
• To fix bad domain reputation, IP reputation
• Knowledge of Spam rate, resolving any impromptu issue related to the backend of email marketing
• Follow up on interested respondents.
• Purge non-deliverable email addresses and opt-outs.
• Track and analyze direct and interactive marketing campaigns.
• Use statistical analysis and reports to create campaigns.
• Provide recommendations for new and existing campaigns including triggers, and automation
• Build creative, messaging, and content for campaigns using email and automated marketing

Required Candidate Profile:

1. Minimum 1 year of experience in Email marketing, bulk emailing & email campaigns.
2. Should have experience in generating leads through email marketing, Data mining, and database development using different tools.
3. Should have knowledge of lead data extraction from search engines and other lead portals.