Technical Content writer

About Us:

Edstellar is a leading provider of professional development training, offering high-quality courses across various domains such as project management, leadership, and business analysis. We are expanding our digital marketing team and are looking for a PPC Executive to manage and optimize our paid search campaigns across Google Ads and other platforms. This is an exciting opportunity for a dynamic individual looking to grow their PPC skills and make a significant impact on our digital marketing efforts.

Position Overview:

We are seeking a PPC Executive with at least 5 years of experience to support and optimize paid search campaigns for Invensis Learning. You will be responsible for assisting in the setup, management, and performance analysis of our Google Ads campaigns, helping to drive quality traffic, improve lead generation, and support business growth. This position offers an excellent opportunity for an entry-level professional eager to grow their PPC expertise in a fast-paced eLearning environment.

Key Responsibilities:

1.    Campaign Setup and Management:

o   Assist in the creation and management of PPC campaigns across Google Ads, focusing on Search, Display, and Remarketing ads.

o   Set up keyword targeting, ad copy creation, and campaign structure based on business goals.

2.    Keyword Research:

o   Conduct keyword research to identify new opportunities for campaigns.

o   Optimize keyword lists and ad groups for maximum performance and relevancy.

3.    Ad Copywriting and Optimization:

o   Write effective ad copy that resonates with target audiences and drives high CTR.

o   Continuously monitor and adjust ad copy to improve performance.

4.    Campaign Monitoring and Reporting:

o   Monitor the performance of PPC campaigns daily, focusing on key metrics like CTR, CPC, and conversion rates.

o   Prepare weekly performance reports and provide insights for optimization.

5.    A/B Testing:

o   Assist in running A/B tests for ads, landing pages, and bidding strategies to determine what works best.

o   Analyze A/B test results and implement necessary optimizations.

6.    Budget Management:

o   Monitor and manage PPC budgets to ensure campaigns are cost-effective and stay within the allocated budget.

o   Adjust bids and budget distribution to ensure maximum ROI.

7.    Competitor Research:

o   Monitor competitor ads and campaigns, providing insights and recommendations for improvement.

o   Track industry trends and competitor strategies to stay ahead in the market.

8.    Landing Page Optimization:

o   Work closely with the design and development teams to optimize landing pages for higher conversions from PPC traffic.

o   Analyze landing page performance and suggest improvements.

9.    Collaboration with Cross-Functional Teams:

o   Collaborate with the SEO, content, and design teams to ensure alignment in marketing efforts.

o   Contribute to campaigns supporting product launches, promotions, and events.

10. Learning and Growth:

o   Continuously stay updated with the latest PPC trends, Google Ads updates, and industry best practices.

o   Participate in training and development sessions to enhance PPC skills.

Key Competencies:

· Google Ads Basics: Understanding of Google Ads (Search, Display, Remarketing), with experience managing basic campaigns.

· Ad Copywriting: Ability to write clear, compelling ad copy that captures the target audience's attention.

· Keyword Research and Optimization: Familiarity with keyword research tools like Google Keyword Planner and Google Trends.

· Data Analysis: Ability to track key metrics and analyze campaign performance to suggest improvements.

· Attention to Detail: A keen eye for detail to ensure campaigns are set up correctly and optimized continuously.

· Time Management: Ability to handle multiple tasks and projects in a fast-paced environment.

· Team Player: Willingness to work closely with other teams (SEO, content, design) to improve overall campaign performance.

Key Skills for Reporting and Data Analysis:

· Google Analytics: Basic understanding of Google Analytics to track website traffic and conversions.

· Excel/Spreadsheets: Competence in Excel to manage data, track performance metrics, and create simple reports.

· Google Ads Reporting: Basic proficiency in Google Ads reporting tools to generate insights into campaign performance.

· Data Visualization: Ability to present campaign data in an easy-to-understand format for stakeholders.

Preferred Qualifications:

· Experience with eLearning or Training Industry: Prior experience or understanding of the eLearning or corporate training industry is a plus.

· Google Tag Manager: Familiarity with Google Tag Manager for setting up tracking and event tags.

· PPC Certifications: Google Ads Certification or any relevant certifications are desirable but not mandatory.

Experience Required:

· Minimum 5 year of experience in managing PPC campaigns, preferably in an eCommerce, education, or services-based environment.

· Some experience with Google Ads, Bing Ads, or social media advertising platforms.

· Knowledge of Google Ads best practices and campaign optimization strategies.

Actively Looking for a Venue Booking Expert

Work experience: 1-2 years

Office Location: Connaught Place, New Delhi

Working days: 6 days ( Monday - Saturday )

Working Timings: 10:30 AM - 7 PM

Salary Range - 20k to 25k 

Job Description :

1) Understanding customer requirements over calls/WhatsApp and helping them freeze down the booking in assigned venues.

2) Meeting monthly revenue targets in assigned venues.

3) Consistently develop a community of repeat customers by building rapport.

4) Ability to problem solve and contribute ideas to improve customer service.

5) Clearly communicating booking detail to both customers and assigned venue management to ensure transparency.

Skills Required-

1) Candidate must be comfortable with Cold calling.

2) Candidate must have 1 year of Telesales, Inside sales experience.

3) Candidate must be confident and comfortable with English and Hindi

4) Candidate must have Good Communication skills 

Job Description

Evox Systems is an innovative IT company founded in Mumbai in 2014 and now based in Vadodara. We are a small international team of like-minded, young, enthusiastic individuals from India and Russia. We are on a hunt for curious, hardworking, like-minded people for various roles at the organization. If you feel you fit the bill, shoot in your CV or hit apply.

We are looking for an experienced full-stack developer to work on a number of company's web applications.

Responsibilities:

- Lead the development of a new web application,

- Oversee and guide the work of junior developers,

- Discuss high-level technical problems with the tech lead,

- Discuss user experience with the customer representative,

- Write high-quality code across the whole stack (MERN),

- Review code of the junior developers,
- Manage the team and product development.

Requirements:
- Experience in fullstack development,

- Experience in leading a team of junior developers,
- Ability to understand and implement nontrivial algorithms,
- Good knowledge of networking standards (HTTP specs, HTML specs, etc).

Working conditions:

- Working days: 5 days a week, from 10:00 till 19:00,
- Employment type: full-time
- Job location:

  * We will give preference to candidates who are willing to relocate to Vadodara, Gujarat. We will provide relocation assistance and support.

  * Exceptional candidates willing to work remotely will also be considered.