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Job Title: Design Lead – Brand, Creative & Visual Identity (D2C)

Location: Jaipur (Onsite)

Experience: 5–10+ years

Department: Creative & Brand

Employment Type: Full-time

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About the Role

We are seeking an exceptionally talented and intellectually strong Design Lead who can build, lead, and inspire our in-house design team. This is a high-impact role for someone who understands how fast-growing D2C brands operate and can translate brand narratives into powerful visual identities.

The ideal candidate has graduated from a leading design school, possesses a deep understanding of brand-building, and can create everything—from logo, brand language, packaging, and social media designs to website visuals, AI-driven creatives, and marketing collaterals—with consistency and excellence.

This person should be able to take a brand document or idea and convert it into a living, breathing visual identity that speaks the brand’s language across every touchpoint.

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Key Responsibilities

1. Brand Identity & Visual Language Development

Create and maintain the entire brand theme—including logo, color palette, typography, patterns, UI/UX style, and creative language.

Translate abstract brand narratives into compelling visual identities that resonate with consumers.

Build design systems and guidelines to keep all creatives aligned and consistent.

2. Creative Design & Execution

Oversee and create:

Social media creatives

Video design & motion graphics

AI-generated creatives

Packaging design (boxes, covers, sleeves, labels)

Marketing collaterals (brochures, flyers, banners, posters)

Website design and landing pages

Brand showreels and visual storytelling content

Ensure high-quality, on-brand designs for all marketing, product, and communication needs.

3. Team Leadership & Management

Lead, mentor, and manage a team of graphic designers, motion artists, illustrators, and design interns.

Hire top talent and build a high-performance creative team.

Review creative output and ensure timely, creative, and error-free delivery.

Train the team on brand guidelines, visual storytelling, and new design trends.

4. Strategy & Cross-Functional Collaboration

Work closely with founders, marketing, product, production, and script teams to conver

Understand campaign objectives and bring creative vision to life across mediums.

Maintain a design pipeline and ensure smooth workflow management.

5. Innovation & Creative Intelligence

Stay updated with design trends, AI tools, UI/UX evolution, D2C brand aesthetics, and global visual standards.

Use AI-based tools for speed, creativity, and experimentation.

Create designs that not only look good but also communicate with clarity and convert effectively.

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Required Skills & Qualifications

5–10+ years of design experience, preferably with leading D2C brands or creative agencies.

Graduation from a reputed design school (NID, NIFT, IDC, Srishti, Pearl, MIT-ID, etc.).

Strong portfolio demonstrating brand identity creation, packaging design, digital creatives, and storytelling capability.

Proficiency in design tools: Adobe Suite, Figma, and modern AI-based design tools.

Deep understanding of brand psychology, consumer behavior, and design communication.

Proven experience building and managing design teams.

Ability to convert briefs, strategies, and documents into compelling visual narratives.

Excellent aesthetic sense and a passion for building memorable brands.

Responsibilities

• Ability to translate Wireframes and PSD Designs into functional web apps using HTML5, AngularJS, React , Node.js, and Mongo

• Binding of UI elements to JavaScript object models

• Creating RESTful services with Node.js

• Architect scalable web architectures

• Work in a cross-functional team to deliver a complete user experience

• Create Unit and Integration tests to ensure the quality of code

• Be responsive to change requests and feature requests

• Write code that is cross-platform and cross-device compatible

• Ability to wear many hats and learn new technologies quickly

• Devising strategies for increasing the market and market share of company's product in the given region and ensuring effective implementation of the same.
• Improving brand & credibility of the company's product in the international market via - Continuous product promotion campaigns along with monitoring and ensuring the implementation of the same
• Defining strategies to explore new international markets and generating higher revenues from the international sales
• Maintaining and developing relationships with new & existing clients.
• Being responsible for pre and post shipment documentation: Invoice/ Packing list, Executing post shipment documents as per the terms of the export order, preparing BRC, etc.
• Planning and coordinating with the team as well as various vendors for the timely delivery of orders.
• Ensuring that shipments are in compliance with all laws and regulations. You need to be well updated with the various export laws.

• The candidate should have 4+ years of experience in developing International sales as well as export documentation.
• Good contact base in various countries of Distributors
• Good contact base in various countries of Buyers
• Good contact base in various countries of Chain Stores
• The Candidate should carry analytical thinking as he/she is expected to work with sales data.
• Excellent Communication Skills (Verbal & Written).
• Ability to handle overseas Buyers, CHA & Transporters independently.
• Experience in Pre- & Post Export Documentation.
• Very well versed in MS Word & MS Excel.
• Having experience in Digital Marketing will be preferred.

Java with cloud

Responsibilities

• Create & Deliver motion graphics for a variety of media like Websites, and mobile devices among others.
• Working with the Video design Lead to understanding the storyboard in creating exceptional motion graphic videos.
• Assist the Video design team in creating the animation styles.
• keep up with the latest motion design trends & brainstorm to create new design ideas for videos.
• Edit raw video footage, Colour correct, and add effects & Transitions to create innovative video deliverables.