SEO Expert

Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.
The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.

 

 

What you need to have:

 

 

 

What you need to have:

About PixelMath

61% of Grade 8 students in India can’t do simple mathematical division. Current math teaching methods are boring, haven’t evolved over the years and makes the kid lose interest- this gap only gets wider. We are on a mission to democratise quality math learning in India. PixelMath's core focus is on building a quality math learning product which not only improves the math skill of the student- but also makes the process super fun and enagaging.

We have customers from 10+ countries, while majority of them being from India. We are growing at a steady pace with love pouring in from the parent and student community for what we are building. We are looking for someone who wants to be a part of the much needed change in the math learning space in India and play a critical role in it's growth.

About the role

As a marketing manager, you will completely own the marketing channels of PixelMath. Your main objective as the Marketing Manager would be create and manage content which reaches the right people and increases the brand awareness.

This is a full-stack marketing role where you will take full control of of the marketing channels and execute on all fronts-

1. SEO- Improving the SEO of PixelMath by working on on-page and off-page SEO. You should be able to think about ideas for the kind of content we should publish.
2. Social Media- Create and publish content for Facebook and Instagram, build and increase engagement with the target audience.
3. Ads- Google AdWords + Facebook Ads
4. Community- Drive engagement in the existing community of students

Here is what we are looking for-

1. 2+ years of experience in managing social media channels and SEO
2. You can communicate your ideas clearly, both written and in verbal form
3. You are creative and possess high level of empathy
4. You like taking responsibility and complete ownership of your work

What you will you get at PixelMath 
1. Clearly defined objectives of what we want to achieve.
2. Immense learning opportunities while growing a brand from zero to one.
3. Your own space to plan and run your experiments.
4. Competitive salary and ESOP options.

Ésah Tea is a brand devoted to giving you the ultimate tea experience. We believe that joy and warmth can be shared in many forms but is best when shared with a cup of tea. Our tea is made with absolute care and honesty by the best growers in Assam who believe in only giving the best.

Our tea is the perfect harmony of aesthetics, flavor, complexity, and health. Our mission to give you the best tea experience as a result of the respect we have for the art and craft of tea making and its culture. Directly from the tea gardens of Assam, from the most authentic growers with finesse in the cultivation of tea, our mission is to give you the best experience. We care about our environment and believe in sustainable and ethical extraction and production. Our initiative to switch to plastic-free teabags is a result of adopting sustainability as an ethic.

Ésah Tea recently raised a Pre Series A round from a well-known VC and has some milestones that the company would like to achieve. As it is well known in the eCommerce industry, achieving higher milestones month after month, year after year is a standard. Hence, Ésah Tea is looking to build a core team that can take it towards the next stage of its eCommerce journey. So if you think that you are perfect to work in a Startup, Let's have a chat.

 

The Job

• Manage paid acquisition channels like Google Ads and Facebook Ads. Analyze the results and optimize individual campaigns.
• Be responsible for the ROI of dozens of campaigns you execute.
• Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS
• Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.
• Analyze creative data and make recommendations to the Creative designers
• Come up with a hypothesis and test it scientifically to consolidate learnings, thereby increasing the baseline of the team's quality.
• Document findings in a structured way to contribute to the company's global knowledge base

Collaborate with international peers in other geographical markets to keep the highest possible baseline quality in your campaigns.

 

The Ideal Candidate

• 2-4 years of paid marketing experience, preferably in consumer-facing products
• Fluent in English (Advanced writing and speaking English skills)
• Experience with creative experimentation
• Experience with fast-paced, high growth startups
• Strong analytical and problem-solving skills
• A natural strategist
• Makes fast business decisions that prove to be profitable

Nice to have

• SQL
• Understanding of ad platforms algorithms

Experience with programmatic media (DSP)

 

Note: Must Be willing to relocate to Guwahati, Assam

The SEO intern role supports the SEO specialist in conceptualization, design and delivery of SEO for clients to ensure top ranking in search engines:1. Keyword research in coordination with objectives to optimize existing content and uncover new opportunities.2. SEO analysis and recommendations in coordination with elements and structure of websites and web pages.3. Provide recommendations and execute strategies for content development in coordination with SEO goals .4. Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for diagnostic reporting.5. Implement link building campaigns in coordination with client SEO goals. Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals.6. Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.7. Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals. Monitor and evaluate search results and search performance8.Work closely with the other team members to meet client goals. Evaluate effectiveness of all online marketing programs, draw conclusions and develop recommendations based on results in a timely basis.

 planning, developing, implementing and managing the overall digital marketing strategy. 

Selected intern's day-to-day responsibilities include:

1. Collect the data of job seekers who are across your city
2. Call these drivers, pitch them about the benefits (like insurance benefits, incentive structure, etc.) of joining the company
3. Get them to fill up a form that will initiate their onboarding process (form will require details like DL image, RC image, etc.)
4. Update the details on the Google sheet

• Should have E-publishing and Editorial services domain knowledge
• Should understand the competitive landscape and identify the gaps in the market
• Must be able to identify the right opportunities & qualify leads for the Sales team
• Should be able to handle communication and fresh conversations with prospects
• Should have min. 2 years of experience working on the US, European Markets
• Assist Sales Team in identifying, following up, and qualifying prospects
• Generate reports & dashboards on Marketing influenced pipelines regularly
• Create clear and crisp product presentations and solution demonstrations
• Research & develop prospect lists using LinkedIn, Zoominfo, and Web research
• Participate and actively contribute in Marketing Strategy Meetings
• To work with the sales team in handing over any pre-sales efforts
• Support sales efforts with in-depth product and business knowledge
• Miscellaneous Pre-Sales and Sales related activities

Required Experience / Qualifications

• MBA from a good institute with a go-getter attitude to pursue leads and targets
• A motivated, competitive individual with a strong aptitude for Publishing technology
• 4-6 years of experience in a sales & marketing role
• Knowledge of commonly used CRM Salesforce and Marketing automation tools and dashboards
• Excellent presentation skills, verbal and written communication skills, and interpersonal skills

Experience:

• 1 to 4 years of experience in Digital Marketing

Kinds of Projects Undertaken:

• ePublishing, Editorial Services, eLearning, eBook, Accessibility

We are looking for someone well versed in aspects of digital marketing (SEO, SEM, Google Ads, Social Media Ads, Lead Generation, Email Marketing, Content Creation and Marketing, B2B Strategies). We are looking for the next member of our marketing department: an ambitious individual with industry-expertise. We are an organization that weighs in more on the individual's actual skill set. 

Essential responsibilities

• Generate business for our website designing and digital marketing venture
• Lead generation and nurturing
• SEO activities to ensure business visibility
• Social media management
• Device and deploy an effective marketing strategy which contributes to achieving the organization’s goals
• Customer relationship management
• Liaise with the development team for client projects
• Other marketing activities as a part of high end marketing strategy of the organisation
• Periodic progress report for evaluation and analysis

 

Perks & Benefits

•  PF & ESI facility
• Pick up and drop available for all employee
• On-time salary
• 5 days a week, Saturday, Sunday fixed off
• Hike and appraisal
• Scopes of growth

 

Qualification & Eligibility

• Graduation in any stream (A marketing and management degree would be a plus)
• Proficiency in English (Required)
• At least 1 year of experience in Digital Marketing
• A data driven person with strong marketing skills (Preferred)
• Positive and resilient attitude with some negotiation skills (Required) 

 

About Company

We provide innovative IT and IT-enabled services to our clients across the globe. Anupam Technologies as a dedicated team caters to the strategic marketing & branding needs of various industries. Our innovative business processes ensure that our partners stand apart in the field of brand marketing and lead generation. 

If interested, kindly fill the Google form: SEO Executive: https://goo.gl/forms/lJeTI0HlojIcQhmL2 Roles and Responsibilities • Maximize ROI in paid search campaigns by executing tests, collecting and analyzing data, identifying trends and insights • Tracking, reporting and analysis of Web Analytics and PPC initiatives / campaigns • Managing and forecasting campaign budgets and reconciling discrepancies • Optimizing landing pages for search engine marketing • Keyword optimization, discovery and expansion • Research and implementation of search engine optimization recommendations • Analysis and research on competitor advertising links • Development and implementation of link building strategy • Implementation of SEO best practices on newly developed code • Drive SEO in content programming and creation by working with marketing team • Improve SEO positions for target keywords on website • Increase rankings on all major search networks through link building, content strategy and keyword strategy • Manage SEM campaigns on Google, Yahoo and Bing to maximize ROI Skills and Other Requirements • 1 – 3 years of relevant experience • Understanding of performance marketing, conversion and online customer acquisition • Proven SEM experience in managing PPC campaigns • In-depth knowledge of Web Analytic tools • Experience with Bid Management Tools • Experience with AB and multivariate experiments • Working knowledge of HTML, CSS, Javascript development and constraints • Up-to-date with latest trends and best practices followed in SEO and SEM PlatoWorks About We at PlatoWorks explore and build products in Blockchain, Cryptocurrencies and VR/AR. We help traditional businesses become more efficient, streamlined, creative and innovative by helping them realize the potential of latest tech - Blockchain and VR/AR. We provide complete end to end solutions and even help companies in research based projects that require engineers and manpower that can approach a problem through non-traditional and unconventional routes. Benefits of Joining • Challenging Startup Environment • Extensive learning opportunity to develop and enhance your skills • Develop leadership qualities – Lead projects on your own • Flexible work timings • Free snacks and drinks