Area Manager

Position: Assistant Manager – Sales & Marketing

Location: Hyderabad

Experience: 7–10 Years

About the Role:

We are looking for an experienced and results-driven professional to oversee business operations across South India. The role involves driving sales growth, leading regional teams, developing business strategies, managing key client relationships, and ensuring operational excellence while achieving business targets.

Key Responsibilities:

• Lead and manage business operations across South India.

• Develop and execute sales and business development strategies.

• Achieve revenue, profitability, and market share targets.

• Manage and mentor sales and operations teams.

• Build strong relationships with customers, channel partners, and stakeholders.

• Identify new business opportunities and expand market presence.

• Analyze market trends, competitor activities, and customer needs.

• Prepare sales forecasts, budgets, MIS reports, and performance reviews.

• Collaborate with HR, Finance, Operations, and Marketing teams for seamless execution.

Required Qualifications:

• Bachelor's degree in Business Administration, Marketing, Management, or a related field (MBA preferred).

• 7–10 years of experience in Sales, Business Development, or Regional Operations.

• Proven experience in leading regional teams and achieving business targets.

• Strong understanding of the South India market.

• Excellent leadership, communication, negotiation, and relationship management skills.

• Willingness to travel extensively across South India.

Key Skills:

• Regional Business Management

• Sales & Business Development

• Team Leadership

• Strategic Planning

• P&L Management

• Client Relationship Management

• Channel Partner Development

• Market Analysis

• Revenue Growth

• Stakeholder Management

• Decision Making

• Problem Solving

If this opportunity aligns with your experience and interests, I'd be happy to discuss it further.

We’re seeking a driven and detail-oriented Sales Manager to lead Acasa’s FMCG expansion across Modern Trade, Quick Commerce, HoReCa, and E-commerce (Amazon) channels.

The ideal candidate will combine strong sales acumen with operational discipline, brand understanding, and team leadership to drive growth and profitability across verticals.

Key Responsibilities

Sales & Business Development

 Develop and execute sales strategies across Modern Trade, Quick Commerce, HoReCa, and E-commerce (Amazon) channels.

 Drive Quick Commerce tie-ups (Blinkit, Zepto, Swiggy Instamart, etc.)

ensuring consistent fill rates, visibility, and on-time delivery.

 Expand and manage Modern Trade business — new tie-ups, branding opportunities, and store-level execution.

 Acquire and manage HoReCa accounts, ensuring strong partnerships and growth.

 Explore and onboard new retail store tie-ups and distributors to strengthen reach and market penetration.

 Maintain vertical-wise P&L accountability, ensuring profitability across all sales channels.

 Ensure payment cycles are monitored and reconciled as per company policy. E-Commerce & Brand Coordination

 Oversee Amazon listings and catalog management, ensuring all products are correctly priced, described, and optimized.

 Maintain online hygiene — ensuring accurate inventory, images, descriptions, ratings, and timely response to customer queries.

 Coordinate with the marketing team for updated creatives, offers, product launches, and campaign rollouts across digital platforms.

 Identify and execute branding opportunities within partner stores and online marketplaces.

Team & Operations

 Conduct regular store and market visits to ensure proper visibility, placement, and compliance.

 Train, mentor, and develop the sales and promoter team to enhance performance and product knowledge.

 Maintain strong vendor relationships and follow-up for timely supply and collections.

 Collaborate closely with operations for smooth delivery logistics and minimal wastage (RTC losses).

 Provide market insights, competitor analysis, and category feedback to guide business strategy.

Qualifications & Requirements

 Bachelor’s Degree required; MBA / Master’s in Marketing preferred.

 5–7 years of FMCG (Food) sales experience — experience in Modern Trade / E- commerce / Quick Commerce / HoReCa is essential.

 Strong leadership and team-building capabilities.

 Excellent communication, negotiation, and relationship management skills.

 Hands-on experience in Amazon / online retail operations preferred.

 Analytical mindset with sound knowledge of market trends, pricing, and brand visibility strategies.

Sales Strategy and Revenue Management

Develop and implement company-wide sales strategies to achieve revenue, gross profit, and profitability targets.

Set and monitor sales budgets, targets, and performance objectives across all branches and sales teams.

Identify sales gaps and implement corrective actions to improve performance and achieve company objectives.

Sales Team Leadership and Performance Management

Lead, coach, and develop Sales Managers, Branch Managers, and sales personnel to achieve individual and team targets.

Conduct regular sales performance reviews, provide direction, and identify training and development needs.

Promote a high-performance sales culture focused on accountability, customer service, teamwork, and results.

Business Development and Market Expansion

Identify and pursue new business opportunities, major accounts, projects, and strategic partnerships.

Develop strategies to expand the company’s market presence across Papua New Guinea.

Monitor market trends, competitor activities, customer requirements, and emerging opportunities to guide sales initiatives.

Key Account and Customer Relationship Management

Build and maintain strong relationships with key corporate, government, and institutional customers.

Support branches and sales teams in major quotations, tenders, negotiations, and strategic account development.

Ensure high standards of customer service and timely resolution of significant sales and customer concerns.

Sales Forecasting, Pipeline and Reporting

Maintain accurate company-wide sales forecasts and monitor the sales pipeline, quotations, tenders, and major opportunities.

Review branch and sales team performance against budget and provide regular sales reports and recommendations to senior management.

Ensure accurate and timely reporting of sales activities, results, margins, and business opportunities.

Product, Pricing and Margin Management

Work closely with management and relevant departments on product positioning, pricing, promotions, and sales campaigns.

Ensure sales teams understand the company’s ICT solutions, copiers, hardware, furniture, appliances, and other product offerings.

Monitor sales margins and ensure transactions support the company’s profitability objectives.

Cross-Functional Coordination and Compliance

Work closely with Branch, Operations, Service, Software, Stocks, Accounts, and Purchasing teams to support customer requirements and business objectives.

Ensure sales activities comply with company policies, procedures, approved pricing, credit requirements, and applicable standards.