Hardware Asset Management-HAM

Job Description: Digital Marketing Specialist

Position: Digital Marketing Specialist

Location: Faridabad

Reports to: Marketing Manager

Type: Full-Time

Working Hours: 9 AM to 6 PM, Sunday Week Off

Salary: ₹15k-20k per month

Job Summary:

The Digital Marketing Specialist will be responsible for developing and implementing online marketing strategies to promote the company’s brand, products, and services. The role focuses on driving website traffic, generating leads, and increasing overall brand awareness through various digital channels.

Key Responsibilities:

• SEO & SEM: Optimize website content for search engines and manage pay-per-click (PPC) campaigns using tools like SEMrush.

• Social Media Management: Create, curate, and manage published content across all social media platforms.

• Content Marketing: Develop and implement content strategies including blogs, newsletters, and multimedia content.

• Email Marketing: Design and execute email campaigns to engage and nurture leads.

• Analytics & Reporting: Track, analyze, and report on the effectiveness of marketing efforts using tools like Google Analytics and SEMrush.

• Campaign Management: Plan and execute digital ad campaigns, including Google Ads, social media ads, and display advertising.

• Website Management: Oversee the company’s website, ensuring an optimized user experience and regularly updated content.

• Graphic Design & Video Editing: Create visually engaging content using tools like Canva and edit marketing videos as needed.

• Collaboration: Work closely with the sales and design teams to create and align marketing strategies.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.

• 2-4 years of experience in digital marketing.

• Proficient in SEO, SEM, Google Analytics, and SEMrush.

• Experience with digital ad platforms (Google Ads, Facebook Ads, etc.).

• Knowledge of Canva for design and video editing software.

• Strong analytical, communication, and content creation skills.

• Knowledge of HTML, CSS, and website management is a plus.

1. Visual Style: The design should reflect the innovative, secure, and easy-to-use nature of KoinBX, combining modern elements with simplicity.
2. User-Focused: The landing page should clearly communicate the main value propositions of the platform (e.g., fast transactions, security, ease of use, variety of assets).
3. Call to Action: The design should feature a clear and compelling call to action that encourages users to sign up or explore the platform further. (Reference- Check out our ongoing SHIB giveaway)
4. Responsive Design: The layout should be fully responsive, considering both desktop and mobile versions.
5. Brand Guidelines: Ensure that the design follows the principles of the KoinBX brand identity (you can refer to any brand guidelines or previous work we provide).

∙Develop new user-facing features using VueJS or other front end. 

∙Must be able to write organized, and performant code using VueJS/other FE, CSS and 

HTML that works on all modern browsers. 

∙Build reusable code and libraries for future use. 

∙Optimize application for maximum speed and scalability. 

∙Collaborate with other team members. 

∙Quick Learner 

∙Should be able to understand the business logic 

∙Responsible for end to end activities of development cycle 

∙Participate in sprint planning meeting and estimate the stories based on features 

∙Complete the tasks within the estimate and handover to QA 

∙Able to manage the priority changes and work accordingly 

∙Develop features with minimal guidance 

∙Adhere to the process and coding standards and guidelines. 

∙Developing back-end website applications (PHP-Laravel/Symphony or any 

Frameworks) 

∙Ensuring cross-platform optimization for mobile phones 

∙Maintain quality and ensure responsiveness of applications 

∙Test software to ensure responsiveness and efficiency 

∙Troubleshoot, debug and upgrade software 

Primary Skills : 

∙Expertise in VueJS(or any Front End

∙Experience in JIRA, Bitbucket,PHP(Symphony/Laravel Framework) 

∙HTML, CSS and skills essential to developing interactive web pages. 

∙Proficient understanding of cross-browser compatibility issues and ways to work 

around them. 

∙Responsive css knowledge. 

∙Good communication skills 

∙Attention to Details 

∙Analytical skill 

Secondary Skills : 

∙Knowledge in other frontend end framework

• 2 – 6 years of experience with in Java /J2EE.
• Hands-on experience working on Core JAVA, JSP, Servlets, Spring,Java script, Apache & Tomcat, Web services ,ReactJS and JQuery.
• Having experience on Multi-threading is added advantage.
• Exposure working on Linux environment is preferred.
• The ability to work in a fast, agile and nimble environment with frequent change
• Good communication & presentation skills
• Troubleshooting of issues

What You Need for this Position:

B.tech/BE/MS/MCA/BCA Degree in Computer Science, Engineering or a related subject
3+ years of experience using Swift to develop and deliver production applications for iOS
Strong understanding of the fundamentals of native development patterns
Experience with ios app testing and security, including writing unit tests, test automation, and working closely with quality assurance teams
Experience with dependency management tools such as Cocoapods, SPM, and Carthage
Debugging experience with stack traces, spin traces, performance & concurrency/threading issues
Successful launch of consumer-grade applications to the Apple App Store
Experience with Git VCS and best practices for source code management
Proven experience with crafting and integrating client-side REST APIs
Familiarity with CI/CD Pipelines (Jenkins, FastLane and others)
Excellent written and verbal communication skills
Self-motivated, and outstanding analytical skills


What You Will Be Doing:

We're a small, fast-paced growing team tackling huge new challenges every day
Learning new concepts while working with an intellectual and exceptionally talented team
Friendly and high growth work environment
Competitive compensation

Responsibilities

• Hands-On development of the core components of the Product Platform
• Liaison with the Technical Architect and Project Manager to understand project scope and objectives
• Break-up overall project scope into a manageable set of tasks and help the Project Manager define Sprints
• Own the Technical Design for different components of the Product Platform
• Help the Project Manager develop and manage a detailed project schedule and work plan
• Develop the product as per design and structure using appropriate technologies meeting the requirements, quality standards and timelines.
• Technical Mentoring of the Team in an effective and efficient manner to uphold quality
• Provide early insights on a consistent basis to various stakeholders about progress and potential risks
• Escalate issues affecting project delivery to appropriate levels within the company and/or vendor and track them to resolution
• Utilize industry best practices, techniques, and technical standards throughout project execution

Qualifications

• Bachelor's degree in computer science, or a related field or MCA
• 7-10 years of hands-on technical experience with 2-3 years of leading a team
• Strong command over Java, NodeJS, ReactJS, and similar Full Stack technologies
• Strong SQL and NoSQL knowledge for databases like MySQL and MongoDB
• Strong understanding of Git and related strategies like Pull Requests, merging, etc.
• Experience with GoLang preferred
• Exposure to DevOps over at least one Cloud Platforms like AWS or Azure in addition to the experience in developing cloud-native applications
• Strong familiarity with software tools like JIRA, Agile, TDD/BDD methodologies, and best practices
• Strong understanding of Algorithms and Design Patterns with proven ability to solve problems creatively
• Experience seeing projects through the full life cycle
• Strong interpersonal skills and extremely resourceful
• Proven ability to complete projects according to outlined scope, quality, budget, and timeline
• Product development background required