Content Marketer

As a Assistant Content Manager you will be responsible for working on assets that create sales conversions on company’s online store, email marketing and social media campaigns and will analysing the performance of those assets in detail, crunch the numbers, and optimize them and assist in creating, managing and improving content for various marketing channels.

• Working alongside copywriters, UI/UX designers, graphic designers, and team members from other departments to create and deliver assets
• Managing content distribution to online channels and social media platforms
• Proofreading, editing and improving content created by copywriters and ensure brand consistency
• Developing a thorough understanding of conversion optimization (training will be given in-house) and apply across our brands, platforms and channels
• Managing products for multiple brands, geographies and across websites
• Analysing performance data and find creative ways for optimization
• Ensuring compliance with law (e.g. copyright and regulatory bodies)

Desired Candidate Profile

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs build, and maintain our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop-off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
• Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

We are looking for a creative digital marketing strategist who is a keen learner and has a passion for writing.

Responsibilities:

• Experience in content writing or copywriting
• Strategising monthly activities (including digital sales, discounts and campaigns)
• Ideate, manage and oversee the creation of high-quality content - both written and visual - for the social media platforms - Instagram, Facebook, Twitter, LinkedIn & YouTube.
• Executing and managing social media activities
• Implement and Manage social media campaign
• Optimizing the site and blog for search engines
• Optimize social media based on our target audience behaviors
• Keeping track of the latest trends, hashtags, and developments on social media and use it to create content and improve overall performance.
• Building and executing a sharp media plan
• Research competitor’s social media platforms to define a unique proposition for the brand
• Work with the team to ideate and achieve marketing targets
• Write captions and short copies for daily postings
• Ensure the brand’s tone of voice is followed throughout
• To understand clients requirements and be able to convey further clearly and precisely
• Communicate well with the clients and suggest them better strategies in the most engaging manner
•  To suggest effective strategies for ad campaigns and social media channels of the organization 
• Should be able to foresee the upcoming social media trend patterns.
• Monitor User engagement and Content optimization.
• Produce & publish engaging content across social media.
• Ideate, implement and manage social media strategies to build stronger brand awareness and engagement
• Develop content strategies to drive engagement, Organic growth and reach to the platform.

Required Skills:

• Hands-on experience with copywriting skills would be preferred
• Good verbal as well as written communication
• Keen researcher and learner
• Ability to deliver creative web content
• Ability to generate small content pieces from a bigger idea
• A degree in marketing or communication would be highly preferred
• A Bachelor's degree in relevant discipline
•  A creative and innovative mind who comes up with exceptional ideas 
• Good written and verbal communication skills 
• Ability to manage and work under timelines 
• Strong analytical skills 
• Proven and strong hand in campaigning online
•  Familiar with the content management systems
•  Proficient in conducting the research online 
• Knowledge about basic SEO/SEM skills

Role

We are looking for a Growth hacker to join the core team. The role will start off as a strong individual contributor and later involve building the team as well as we scale. It will mean taking on full responsibility for driving revenue through ideas and actions that help meet brand, product and business objectives.

Key Work Areas

• Evaluate and enhance end-to-end customer experience across multiple channels and customer touch points
• Test and optimize marketing tactics for customer acquisition, retention and conversion rate optimization
• Manage, optimise and execute multi-channel marketing and retargeting campaigns
• Analyse own content stream to optimise content strategy
• Write crisp copy with quick turn-around time
• Optimise listing for e-commerce marketplaces  
• Draw insights from product sales data for product portfolio optimisation

• As the Performance Marketing Manager, you will manage high quality acquisition programs, campaigns, and activities across the mobile games.
• Additionally, ensure that projects within the marketing department are delivered in a timely manner and that they are always in line with the business's guidelines, quality standards, and objectives

1. Define, identify, launch and drive critical strategic media campaigns for customer acquisition, engagement and retention
2. Lead efforts on sophisticated quantitative analysis and translate data into actionable insights. Be willing and able to adjust marketing spend on the fly for best results.
3. Lead KPI development and tracking across all performance marketing related functions, measuring campaign and digital spend performance across all channels
4. Constantly tracking metrics like funnel conversion rates, bounce and exit rates and identifying reasons for the same - contributing valuable insights to product - Evaluating customer research, market conditions and competitor data
5. Improving the usability, design, content and landing page effectiveness
6. Stay up-to-date on latest developments in the Global digital media industry and experiment with new creative ideas.
7. Must be proactive, resourceful, and demonstrate intellectual curiosity to anticipate business needs.

• We love if you have the hunger to learn, passion to perform and carry the following skills:
• Experience of managing tech businesses - SEO, Social media, affiliate/mobile, email/SMS marketing (including build and design) and agency handling
• Strong track record of building organic and social traffic through high quality content
• Strong operations experience in managing teams and delivering on targets set
• Excellent understanding of analytics tools including Google analytics, Heap, KISS metrics, Flurry, AWR Cloud, Buzz Sumo and Web Trends