Digital Marketing Manager

Posted by Haani Hashim
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Kochi (Cochin)
3 - 7 yrs
₹6L - ₹8L / yr
Skills
Digital Marketing
Mobile App Marketing
Google Adwords
Search Engine Optimization (SEO)
Facebook Marketing
Affiliate marketing
ASO
App Store Optimization
Social Media Marketing (SMM)
Job description
Key Responsibilities:

- Plan, test, and execute mobile app marketing campaign and are responsible for Web/App Growth.

- Develop and execute App Store Optimization strategies

- Manage all digital marketing channels (e.g. Mobile, blogs, and social media) to ensure brand consistency

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Develop specific campaigns to create and maintain high levels of customer interaction

- Oversee our social media accounts

- Plan, execute, and measure experiments and conversion tests

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Forecast sales performance trends and act proactively to increase our market segment

- Liaise with Product, Design teams to increase client satisfaction through cohesive strategies. Monitor competition and provide ideas to stand out

- Stay up-to-date with digital technology developments

Candidate Profile:

The ability to think strategically and drive execution is essential. Ideally, we are looking for a Mobile Marketing professional who has planned and managed marketing campaigns that promote a company's brand. Also worked on planning campaigns, analyzing metrics and Identifying trends.

- 3 - 5 years of experience in Mobile marketing campaigns, google ad words, social media and display advertising

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B (Multivariate experiments)

- Knowledge of website analytics tools (e.g. Google Analytics, Branch,Appsflyer and others).

- Working experience with creative and marketing agencies

- Experience in setting up and optimizing Google Ad words campaigns Strong analytical skills and data-driven thinking
About FarmersFZ

Farmers Fresh Zone, is an Direct to Consumer Brand Backed by the Indian Angel Network which caters to 5 South Indian cities. We are catering to urban customers with our safe-to-eat, pesticide free fruits & vegetables directly sourced from our farmers. We are enabling this by a technology driven platform working on a demand prediction model. To guarantee trust in our customers, we have introduced a feature called ‘Know your Farmer’. And we’re proud to say that, we are one of India's first agri-tech firms to introduce unit level traceability for all our products which means consumers can track the origin of a product including details of the farms and farmers. Through this feature, a customer can see where the product has been harvested, who’s been harvesting and how long it’s been harvested. Here’s our website info- https://www.farmersfz.com/

We are all in the quest to create a global brand in the fresh category driven by technology which gives access to healthy food and to foster a healthy living. We are inviting you to be part of this positive movement, a movement aimed at reducing the gap between a consumer & a farmer, a movement that gives consumers access to safe & non-toxic farmer's produce, a movement that is uplifting the farmer community. 

We are a team of very young individuals and are hiring for multiple roles to expand our operations across multiple geographies or as a part of scaling up.

You can read where we got featured in the Economics Times- https://economictimes.indiatimes.com/tech/tech-bytes/agri-tech-firm-introduces-traceability-feature-know-your-farmer/articleshow/82196279.cms 

Yourstory-https://yourstory.com/2020/09/funding-alert-kerala-agritech-startup-farmers-fresh-zone-ian-fund/amp

Founded
2015
Type
Product
Size
20-100 employees
Stage
Raised funding
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