- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
- Implement link building campaigns in coordination with client SEO goals
- Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
- Research and administer social media tools in support of clients’ social media strategy
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
- Monitor and evaluate search results and search performance across the major search channels
- Communication to team and management on project development, timelines, and results
- Work closely with the other team members to meet client goals
Job Type: Full-time
Salary: ₹12,000.00 - ₹15,000.00 per month
Shubham Vishwakarma
Full Stack Developer - Averlon
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C++
Kubernetes✅ Mandatory Skills
- Strong programming experience in C++ (C++11/14/17)
- Hands-on experience with Kubernetes (K8s)Application-level understanding
- Experience with StatefulSets & DaemonSets
- Good understanding of Linux systems
- Experience in multithreading and concurrency
- Strong problem-solving and debugging skills
⭐ Good to Have
- Experience in Microservices architecture
- Knowledge of Docker / containerization
- Basic knowledge of Python (for scripting/automation)
- Exposure to Distributed Systems
- Familiarity with CI/CD pipelines
- Experience with cloud platforms (AWS / Azure / GCP)
Job Title: Performance Marketer
Location: Remote
Job Type: Full-Time
About the Role:
Campaigns on Mind Digital Marketing Agency is seeking an experienced Performance Marketer to join our dynamic team. This role involves designing, managing, and optimizing ad campaigns across various platforms, including Google Ads, Meta Ads, LinkedIn Ads, TikTok, Snapchat, programmatic, and native advertising. The ideal candidate will have a strong background in landing page optimization, conversion tracking, and bidding strategies, as well as experience in lead generation and e-commerce.
Responsibilities:
- Design, manage, and optimize ad campaigns on Google Ads, Meta Ads, LinkedIn Ads, TikTok, Snapchat, programmatic, and native advertising platforms.
- Provide input on landing page optimization and improve end funnels.
- Set up and manage conversion tracking, optimizations, and bidding strategies.
- Develop and execute lead generation campaigns and e-commerce strategies to generate revenue for brands.
- Implement automations for Shopify, WhatsApp, and email marketing.
- Conduct performance analysis and report on all digital marketing campaigns.
- Collaborate with the creative team to ensure content is informative and appealing.
- Manage a large scale of campaigns in a fast-paced environment.
- Focus on ROI-based marketing campaigns to achieve business objectives.
Requirements:
- Minimum of 4 years of experience in performance marketing.
- Proven expertise in Google Ads, Meta Ads, LinkedIn Ads, TikTok, Snapchat, programmatic, and native advertising.
- Strong understanding of landing page optimization and funnel improvement.
- Proficient in setting up conversion tracking, optimizations, and bidding strategies.
- Experience in lead generation and e-commerce revenue generation.
- Prioritized experience in automation for Shopify, WhatsApp, and email marketing.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing.
- Ability to work independently and in a team environment.
- Excellent communication and organizational skills.
- Commitment to a 6-day working week.
MongoDB
NodeJS (Node.js)- Technically Hands-on, prior experience with scalable Architecture.
- Bring 1-5 years of software engineering and product delivery experience, with strong background in algorithms.
- Excellent command over Data Structures and Algorithms.
- Strong problem solving and analytical skills.
- Experience with web technologies, Nodejs, MongoDB, Elastic Search, MySQL.
- Experience in architecting & building real-time, large scale e-commerce applications.
- Experience with high performance websites catering to millions of daily traffic is a plus.
Google Analytics● Responsible for planning, executing, and maintaining performance marketing campaigns
across channels - Facebook, Google SEM, Display, YT & UAC for both app and web funnels.
● Track the funnel performance and take steps proactively to fix leakages & breakages on a day-to-day basis.
● Work and coordinate with cross-functional teams across domains to lead and close
marketing initiatives.
● Competitive analysis to explore interesting trends, marketing strategies, tactics, and channels
to drive acquisition with an implement, test, and measure mindset.
● Analysis of performance marketing efforts & reporting of key insights, learnings & misses
once campaigns are over.
● Work and coordinate with the Creative team to ensure smooth execution of campaigns.
MongoDBNodeJS (Node.js)
Amazon Web Services (AWS)Architectural:
Design and implement a software architecture
Select a technology stack
Design and configure infrastructure
Select a development toolkit (IDE, etc.)
Design and implement a database design
Improve and optimise the application architecture
Ensure scalability of the application
Ensure scalability of the infrastructure
Explore new technologies and decide whether to implement them
Strategy, planning, and design:
- Take end-to-end ownership of the product, identify technology requirements, define the future product vision, create preliminary design concepts for add-on modules and shape overall technology and product roadmap by collaborating with the founders, business development, and marketing team.
- Ensure user oriented design is the primary approach to product development across multiple screens, based on user behaviour data and direct customer feedback.
Implementation and deployment:
- Manage Product Release, QA cycles, feature implementation and on time delivery through in-house team and vendors.
- Collaborate with team and customers to define use cases.
- Creation of wireframes/prototypes, site maps and user-flows for web and mobile platforms.
Operational management :
- Support marketing by implementing technical requirements for SEO/product analytics.
- Establish and supervise a quality assurance process, including integration & system testing.
- Rigorously monitor key performance metrics and coordinate with various teams to take corrective actions if needed.
- Establish and forecast ROI of features and succinctly articulate competitive advantage.
- Set-up data collection and analysis system in collaboration with CEO to track key performance.
metrics.
Strong fundamentals in computer science/engineering and algorithm design.
Practical knowledge of computer software algorithms in machine/deep learning, NLP, Computer Vision etc.
Personal Requirements:
- Min of 7+ years of Hands on experience in Web app development, payment gateways implementation, architecture design, product management, databases and UI/UX in consumer facing applications.
- Experience on projects involving engineering and algorithmic functions, machine learning, deep learning and artificial intelligence is very advantageous.
- Creative self-starter who is comfortable with both taking initiative and working in teams.
- Strong communication skills.
- Willingness to learn and utilise emerging technologies.
- Sincere passion to use disruptive technologies that can be globally significant
Python
Django● Writing reusable, testable, and efficient code
● Design and implementation of low-latency, high-availability, and performance efficient
applications.
● Integration of user-facing elements developed by front-end developers with server-side
logic.
● Implementation of security and data protection
● Integration of data storage solutions
**Backend Developer Requirements:**
● Expert in Python, with knowledge of Django Web Framework.
● Familiarity with some ORM (Object Relational Mapper) libraries.
● Working knowledge of MySQL.
● Fair understanding of building RESTful APIs.
● Bonus points for Celery, RabbitMQ.
● Worked with Django application deployment on AWS.
● Basic understanding of front-end technologies, such as JavaScript, HTML5, and CSS3.
● Understanding of accessibility and security compliance.
● Knowledge of user authentication and authorization between multiple systems, servers,
and environments.
● Familiarity with event-driven programming in Python.
● Able to create database schemas that represent and support business processes.
● Strong unit test and debugging skills.
● Proficient understanding of Git.
- Responsible for client engagement & Manage the requirements
- Communicate with clients to identify their requirements and choice of property
- Coordinate the builder to arrange for the site visit and share the necessary information to clients
- Visit the connected properties and identify the USPs to pitch better to clients
- Manage the feedback from the client
- Understand the real estate market & comparison of the product
- Maintain good business relationship with client and builder
- Participate in seminars, conferences, and events to enhance the market & expand the business network
- Work with the team to share the responsibilities and work towards achieving team’s targets
Amazon Web Services (AWS)
JavaPythonLocus is a global decision- making platform in the supply chain that uses deep learning and proprietary algorithms to provide route optimization, real-time tracking, insights and analytics, beat optimization, efficient warehouse management, vehicle allocation and utilization, intuitive 3D packing and measurement of packages. Locus automates human decisions required to transport a package or a person, between any two points on earth, delivering gains along efficiency, consistency, and transparency in operations.
Locus, which has achieved a peak of 1 million orders processed in a day (200,000 orders an hour) and is trained & tested on over 100 million+ order deliveries, works in 75 cities across the globe. Locus works with several large-scale market leaders like Urban Ladder, Tata Group of Companies, Droplet, Licious, Rollick, Lenskart, other global FMCG, pharma, e-commerce, 3PL and logistics conglomerates.
Locus is backed by some of the biggest names in the market and recently raised $22 MN in Series B funding and also $4 Mn in a pre-Series B round. Earlier, In 2016, Locus raised $2.75 Mn (INR 18.3 Cr) in a Series A funding.
Locus was started by Nishith Rastogi and Geet Garg, two ex-Amazon engineers on a mission to democratize logistics intelligence for businesses across industries. Nishith was profiled by Forbes Asia in their ’30 Under 30’ 2018 list. Geet, on the other hand, holds a dual degree (BTech and MTech) in Computer Science and Engineering from the Indian Institute of Technology. Our team constitutes of engineers from Indian Institute of Technology and Birla Institute of Technology & Science- Pilani, and Data Scientists with PhDs from Carnegie Mellon University and Tata Institute of Fundamental Research. Our multifaced product and business team is led by senior members from Barclays, Google & Goldman Sachs with immense operational execution experience.
Job Description
- Design & implement backend APIs at Locus.sh
- Mentor junior developers technically.
- Actively work to reduce tech debt in the Locus backend
- Work towards more stability & scalability of the backend
- Tech stack - Java, AWS, Aurora etc.
Eligibility
- 4-8 years of product company experience
- OOP implementation experience. Programming language does not matter, We use Java internally but have hired folks from non Java background.
- Hands on experience in SQL, Dynamo DB, Postgres etc preferred.
- Prior experience building REST APIs
- Advanced understanding of AWS stack
- Prior knowledge of solving problems at scale.
Perks:
- Healthy catered meals at office
- You decide your own Work From Home (WFH) and Out Of Office (OOO)
- Pet-friendly - bring your pets to the office any day. Locus family already has a Rottweiler and a Beagle
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon