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Job Summary
Techmero, a leading Digital Marketing Company in Vadodara, is looking for candidates who possess strong writing and research skills to join our growing company as Content Writers. This role focuses on developing engaging written and visual content for our website and is a key part of growing our business.
Content editors are responsible for researching, proofreading, and publishing content. Content editors also fact-check articles and ensure the use of proper spelling, grammar, and syntax in outputs. They manage a team of content writers and assign works along with writing required quality content.
If you have excellent writing and editing skills in English and experience managing editorial calendars, we’d like to meet you.
(only candidates from the English medium will be given preference.)
Responsibilities and Duties
- Research industry-related topics using various tools
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Proofread and edit blog posts before publication from other writers
- Ensures the team’s tasks are completed in a timely manner
- Check Submitted work for approval and publish it.
- Coordinate with design teams or create illustrate articles
- Write a clear marketing copy to promote our products/services
- Prepare well-structured drafts using Content Management Systems
- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images, and tone)
- Update website content as needed
Required Experience, Skills, and Qualifications
- Must have SEO related Content Writing experience (MUST)
- Proven work experience as a Content Writer, Copywriter, or similar role (Must)
- SSC and HSC from English Medium School (Must)
- Must understand WordPress basics
- Experience doing research using multiple sources
- Excellent writing and editing skills in English
- Familiarity with web publications
- Hands-on experience with Content Management Systems (e.g. WordPress)
- Ability to meet deadlines
- Master's Degree or Bachelor's Degree
- Portfolio of published articles (Optional)
Team Lead, Digital Marketing
Work Location
Goregaon East, Mumbai
Reports To
Manager / Assistant Manager
Work Timings:
Day Shift: 09:30 am to 6.30 pm (Mon to Fri + 1 Saturday Working)
Job Summary:
Part of the Middle Management Team, Team Lead – Digital Marketing will manage a team of specialists in SEO & SEM to help carry out the tactical approaches. This role interfaces with internal customers and supports team in our international offices.
The focus of the role is to manage the campaign life cycle, drive optimization based on best practices and advertiser inputs, retain the book managed (advertiser as well as budget) and maintain quality score above benchmarks defined.
Job Description:
The candidate must be flexible and able to multitask across a variety of job duties
• Oversee and manage the assigned team of SEM & SEO analyst and drive campaign traffic and revenues
• Measure, report and optimize performance of all online marketing campaigns, and assess against KPIs set
• PPC: Manage monthly budget utilization, advertiser goals (CTR, CPC & CPL) and Quality score. Coordinate with international teams to publish the seasonal calendar for campaign updates
• SEO: implement SEO strategies (on page & off page) and best practices to increase organic traffic, clicks and impressions.
• Ensure team completes all task assigned by respective account managers and meets the SLA defined
• Ensure team meets its annual objectives
• Coaching and development of team members
• Manage career roadmap for team members
• Complete audits for the team assigned as per sample size agreed with the reporting manager
• Resource planning to ensure capacity is maintained at optimum level
• Publish Weekly / Monthly Dashboard on SLAs / KPIs achieved
• Work closely with Quality & Training teams to drive continuous improvement initiatives
• Participate and contribute in calls with International teams, operational team meets & training sessions
• Look for areas of opportunity / gaps in process to improve efficiencies
• Work overtime when needed to meet critical deadlines
• Complete adhoc tasks and projects as needed
Key Attributes:
• Good execution and managerial skills
• Ability to prioritize workload & meet deadlines
• Focused and detail-oriented
• Adaptability / Ability to Multitask
• Good communication skills (written & spoken)
• Good Ms Office Skills / Presentation Skills
• Open to Feedback & Suggestions
• Strive for excellence and can take quick decisions
• Ability to drive and motivate the team to excel
Key Competencies:
• Good understanding of Online Marketing Industry (International)
• Exposure to Search Engine Marketing, Search Engine Optimization, Display Advertising, Social Media, and email marketing
• Google AdWords / Google Analytics / Yahoo Bing Certified preferred
Qualifications & Experience:
• Graduation Mandatory
• Overall experience of minimum 8 years
• Last 3 years in managing a team of at least 5 to 6 members
• Candidates working for Outsourced Processes of International Online Marketing Firms in BPOs eligible
• Online/Digital, Ecommerce, Direct Marketing- Online Lead Generation Industry experience preferred
Mumbai based candidates preferred
Duties/ Responsibilities
- Performing exhaustive research to gain in-depth knowledge of all customer personas
- Creating specifications and content appropriate for the brand's customer personas
- Planning the editorial calendar and content proposition
- Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
- This role is 50/50 conceptualizing and executing. You must be able to not only ideate and pitch your own create concepts to your peers and management, but also work with a team to execute others’ ideas when needed.
Collaborate as part of a small, agile video team producing original video content for digital platforms from script to shoot to edit and delivery.
Create content for social channels, with a clear understanding of how users engage with social creative across formats and platforms.
Develop best practices and expertise around creating, publishing and distributing videos specific to various digital platforms, and train teammates in those best practices.
Qualifications / Skills :
5+ years of experience in a creative agency, production company, or in-house at a brand pitching and editing video content for social and digital channels.
Should have a proven track record of creating content for a company/ Individual.
Detail-oriented, fast learner, and able to manage your own time.
Can effectively cope with change, shift gears comfortably, decide and act without having the total picture. Cut your own way through ambiguity and engaging management smartly when needed.
Benefits:
- This is a full time position, working from office. Office Address: Lexicon International School, Kalyani nagar, Pune.
- Transportation reimbursement is available.
- Medical Insurance available.
- Leadership & Development training for all manager-level employees
- Salary will be as per the skills and the experience of the applicant.
The ideal candidate possesses a passion for writing and innovative ability to create successful marketing campaigns and aid in creating company growth.
Key Responsibilities
You will be responsible for:
- Writing mesmerizing content, like game questions, titles, messages, etc.
- Copywriting.
- Writing blogs and articles.
- Thorough research on industry-related topics and generating ideas for content.
- Proofreading the blog articles, game content, and content-related thing.
- Working on the website admin, therefore, he/she should be familiar with WordPress or similar software.
- Working on game admin and updating the content to it.
- Creating event content and engaging content for social media.
- Making the existing game content more interesting and entertaining.
- Working on Upwork for hiring freelancers for content-related jobs.
- Have basic knowledge of SEO.
- Knows MS Word and MS Excel in particular.
- Working as a think tank to make our games, gaming content, and user experience better.
- Working closely with the marketing and testing team.
Qualifications:
0-6 months of proven experience as a Content Writer
Preferably a graduate in English Literature/ Mass Communication
Other Details:
Job Type: Work from Office; 5 days a week; 10:00 a.m. to 7:00 p.m.
Compensation: 2-2.5 LPA
Role Type: Full-time
Location – Noida Sector-62
2. Following current social media trends and creating related content
3. Working on Google Adwords, keyword planner, and SEO
4. Fluency in Telugu (spoken and written) is required.
Designation
- Digital Marketing Manager
- Performance Marketing Manager
- Paid Marketing Manager
- Digital Lead
- Lead- Digital Marketing
- Online Marketing Manager
- Digital Marketing Analyst/Senior Digital Marketing Analyst
- Digital Success Manager
About the Role:
We're looking for a growth-oriented leader to own and lead the Digital Marketing function at Impact Guru. You are the ideal candidate if you are comfortable with continuous experimenting and learning and are obsessed with data. You're not afraid to try new methodology and can deliver useful insights by effectively and quickly adapting to data.
Reports to: VP - Markeing
Responsibilities:
- Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign, and deliver platform GMV & ROAS
- Managing two verticals of Impact Guru business, one is online donation(E-commerce) & Lead Generation(Seekers).
- Lead a team of performance marketers & Data Analyst
- Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.)
- On a day-to-day basis, you will be expected to optimize campaigns based on data breakdowns and insights.
- Understand ways to scale campaigns across platforms in an optimal manner.
- Perform interest research in Facebook using audience insights and ads manager.
- Create a digital media plan based on requirements across multiple platforms
- Understand how content works across different social media platforms
- Create insightful reports based on data from performance marketing campaigns
- Tag with your copy and art partners to achieve a digital-first creative output on campaigns.
- Work on Launching & Optimising other marketing channels like Taboola, Criteo, Outbrain, Adroll etc.
- Work on retentiton marketing through Mo engage or internal communication.
- Coordination with SEO Team for Organic ranking updates & suggestions
- Assist Social media team in scaling the organic GMV from social pages, also assist them in increasing the followers on each social media pages
- Work on launching influencer marketing campaigns & influencer network for the brand.
Skills Required:
- 3-4 years of industry experience (agency or editorial) is a plus.
- Bachelor’s degree in Engineering, Media Communications, Business Administration, Journalism, English, or related Fields from Tier 1/Tier 2 colleges.
- In-depth knowledge of Google Adwords, Facebook Ads & Google Analytics.
- Excellent problem solving & analytical skills.
- Strong quantitative skills with a knack for translating numbers into actionable insights and creatives.
- Ability to multitask in a fast-paced work environment.
- Punctual and dedicated to meeting goals & deadlines.
- Able to effectively work independently, and as part of a team.
Min. 3-4 year experience is required in this role.
THIS JOB IS NOT FOR FRESHERS! SEPARATE POSTINGS SHALL BE MADE FOR THE SAME
Questionnaire for DM Hiring
● Managing paid ad campaigns across search, display, social and retargeting networks by
conducting extensive keyword research, analysis and testing of keyword performance
● Ensuring successful campaigns managing bids and budgets to be able to meet the predefined
KPI’s.
● Developing and executing Riskcovry’s multi-channel performance marketing strategy.
● Optimising campaigns across multiple channels to deliver the best return on investment
● You identify replicable marketing strategies, tactics and channels that address business pain
points and convey product benefits to drive new customer acquisition – with an implement, test,
and measure mindset
● You write engaging content for marketing ads, campaigns and landing pages
● You test different value propositions and messages across different channels to find the best angle
to introduce our product for each target group
● You build and run A/B tests across landing pages and the homepage
Qualifications
● Bachelor Degree in marketing, business or equivalent
● At least 4+ years of professional experience either in an marketing agency or in-house enterprise
start-up
● Business fluency in English