Subodh Popalwar
Software Engineer, Memorres
About Santbay Technologies
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Job Title: Marketing Associate (Outbound)
Company: All Wave AV
Website: www.allwaveav.com
Location: Hyderabad, India
Company Overview:
All Wave AV is a premier AV Integrator headquartered in Mumbai, India, specializing in executing projects and delivering services for global enterprises across India. With over 300+ installations spanning 22+ years, our team of 90+ professionals provides professionalism and precision in all our installations. We are a full-stack System Integrator, offering design, supply, installation, and maintenance services. As members of the PSNI Global Alliance, we ensure the highest standards in delivering projects and services.
Job Description:
We are seeking a Marketing Associate (Outbound) to join our team. The ideal candidate will have a pleasant voice and the ability to prospect leads and set up appointments and demos. Previous experience in selling technology, software, or hardware solutions would be a bonus. The compensation package will be based on experience and will include a small variable component based on outcomes.
Responsibilities:
Build a quantifiable sales pipeline using the provided database.
Use a pleasant voice to communicate effectively with potential clients.
Demonstrate excellent English speaking and writing skills.
Ensure accurate and concise explanations of our solutions during phone calls and follow up with appropriate emails to decision-makers.
Assist in building a sales team while adhering to the established process.
Conduct occasional Zoom calls as required.
Work primarily from the office.
Qualifications:
Bachelor's degree.
Minimum 2 years of experience in outbound tele-calling, making 30-40 calls per day.
Strong communication skills, both verbal and written.
Ability to remain composed under pressure.
Highly organized and professional in approach.
Role: Content Writer
Job Summary :
We are seeking a talented and creative Content Writer to join our team. As a Content Writer, you will be responsible for creating high-quality, engaging, and informative content for our website, blog, social media channels, and other marketing materials.
Responsibilities:
- Develop and write compelling content that is in line with our brand and target audience.
- Research and analyze industry trends, competitors, and keywords to optimize content for search engines.
- Work collaboratively with cross-functional teams to develop content strategies and plans.
- Produce high-quality written content for various channels including blogs, social media, email campaigns, and other marketing materials.
- Ensure all content is grammatically correct, error-free, and consistent with our brand style guide.
- Edit and proofread content written by other team members, ensuring accuracy and consistency.
- Stay up-to-date with industry trends and best practices in content writing and apply them to improve our content strategy.
Qualifications:
- Bachelor's degree in English, Communications, Marketing, or related field.
- Minimum of 2 years of experience in SaaS based content writing for digital media.
- Exceptional writing, editing, and proofreading skills with a keen attention to detail.
- Strong research and analytical skills.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
- Proficiency in SEO and content marketing best practices.
- Excellent communication and interpersonal skills.
- Experience with CMS platforms, such as WordPress, and social media management tools.
If you are a creative thinker who is passionate about writing engaging and informative content, we would love to hear from you.
Job Summary
Techmero, a leading Digital Marketing Company in Vadodara, is looking for candidates who possess strong writing and research skills to join our growing company as Content Writers. This role focuses on developing engaging written and visual content for our website and is a key part of growing our business.
Content editors are responsible for researching, proofreading, and publishing content. Content editors also fact-check articles and ensure the use of proper spelling, grammar, and syntax in outputs. They manage a team of content writers and assign works along with writing required quality content.
If you have excellent writing and editing skills in English and experience managing editorial calendars, we’d like to meet you.
(only candidates from the English medium will be given preference.)
Responsibilities and Duties
- Research industry-related topics using various tools
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Proofread and edit blog posts before publication from other writers
- Ensures the team’s tasks are completed in a timely manner
- Check Submitted work for approval and publish it.
- Coordinate with design teams or create illustrate articles
- Write a clear marketing copy to promote our products/services
- Prepare well-structured drafts using Content Management Systems
- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images, and tone)
- Update website content as needed
Required Experience, Skills, and Qualifications
- Must have SEO related Content Writing experience (MUST)
- Proven work experience as a Content Writer, Copywriter, or similar role (Must)
- SSC and HSC from English Medium School (Must)
- Must understand WordPress basics
- Experience doing research using multiple sources
- Excellent writing and editing skills in English
- Familiarity with web publications
- Hands-on experience with Content Management Systems (e.g. WordPress)
- Ability to meet deadlines
- Master's Degree or Bachelor's Degree
- Portfolio of published articles (Optional)
- Running Social Media Campaigns across all platforms (Google, FB,Insta etc).
- Managing and taking responsibility of the Store KPI’s
- Reaching out to as many consumers as possible by building scalable multi-touch programs and campaigns that span not only online but also offline channels
- Sourcing customers through social media campaigns, strategic partnerships, and Google Adwords campaigns of potential buyers in the TG.
- Being responsible for online ads such as Adwords, SEO, radio, email marketing, and content syndication.
- Playing a key role in the planning and management of SEM, Email Marketing, and so forth.
- Being responsible for Lead Management and nurturing through various interventions and Channels.
- Conducting research and analyses to deliver reports to the senior management on the performance of marketing campaigns and programs.
- Conducting forecasting and estimations on the profitability of the campaigns.
- Optimizing targeting and segmentation, as well as the allocation of budgets across multiple paid social channels inclusive of YouTube and Facebook to generate cost effective user actions.
- Passing the lead from the channel to the website.
- Ensuring that appropriate measures are in place for the purpose of assessing consumer satisfaction by liaising with the Customer Experience Management team.
- Collaborating with the engineering, IT, search marketing, and operations departments to optimize programs, campaigns, and landing pages, based on the real-time performance and the ROI.
- Building / Integrating various marketing automation tools for the purpose of enhancing the digital marketing efforts.
- Ensuring that leads are converted into consumers through well-crafted campaigns and close partnership with the sales department.
- Partnering up with senior performance management and key stakeholders in reporting back on the effectiveness of programs and campaigns, conversion rates, and online sales.
- Actively participating in the support and development of new ideas by key marketing department personnel, for example, SEO, SEM, and CRM managers
Desired Candidate Profile
What you need to have:- Bachelor’s degree in Marketing, Business Administration, Information Technology, Computer Science, or any other related field. An equivalent of the same in working experience is also acceptable.
- 3+ years working experience in online acquisition marketing position. Working experience in a key marketing position, preferably as a SEO/SEM Manager Is a plus.
- Experience in building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix.
- Should portray a passion and exceptional analytical skills and demonstrate a fluency in acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
- demonstrate proficiency in optimizing and executing SEM, PPC as well as Facebook Ads, Instagram Ads, and Display Advertising.
- Should be capable of determining key metrics, constantly reduce operational costs, and measure the success of performance strategies.
- Use consumer insights to come up with and develop creative marketing acquisition tactics that can be applied throughout the department.
- Must also be a strong communicator both in verbal and written form.
- Should be capable of translating complex information and data into clear and easily understandable reports.
- Proficient in Ms Word, PowerPoint, and Ms Excel for the purpose of creating both visually and verbally engaging reports.
- Highly adaptable and quick learner. Come up with prompt solutions for marketing campaigns and programs.
- Have exceptional interpersonal skills that will aid in the execution of duties.
- Should have an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines, be decisive, have a positive can-do attitude.
- Have a keen eye for detail, have initiative and be proactive going beyond the call of duty, have an ability to form logical cases that persuade consumers, have an ability to present recommendations and results to senior management with confidence, be consumer-oriented ensuring consumer expectations are always met.
- Should possess the ability to form meaningful relationships with colleagues, collaborating personnel, senior performance management, and even consumers.
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
- In-depth experience with website analytics tools
- Responsible for analysing, reviewing and implementing websites that are optimized to be picked up by search engines
- Research and analyse competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Google Analytics
- Manage and support delivery of key corporate projects on crèche benefit
- Manage the corporate relationships for clients for whom we manage the annual childcare benefit
- Create and maintain systematic corporate MIS (leads, pipeline, hot conversations) to support in business development
- Reach out to new corporates with ProEves services, support in conducting corporate surveys on childcare and maternity benefits
- Respond to queries of corporates who are looking for providing creche benefit to their employees. Understand their need, share ProEves proposal and follow up
- Liase with daycare partners in ensuring smooth childcare benefit for the client
- Support the Management team in all corporate reach outs - mailers, events, meetings
Follow CutshortSubodh Popalwar
Software Engineer, Memorres