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Google Analyticsjob Title: Digital Marketing Ads Specialist
- Location: Amanora Park Town, Hadapsar, Pune
- Employment Type: Full-time, WFO
- Relevant Experience: 5+ years
About A2 Digital
A2 Digital is a full-service digital marketing and advertising company. We work as a trusted marketing partner with the businesses and use data, media & technology to deliver strategic digital marketing and advertising solutions that help them accelerate and achieve sustainable business growth.
We are a team of 75+ highly creative and innovative young professionals passionate about building brands and delivering best-in-class marketing solutions to the businesses. Our team has a unique blend of Marketing, Media & Technology and comprises expert designers, marketers, content writers, videographers, business analysts, strategists and project managers.
Job Summary
We are seeking a highly skilled and experienced Digital Marketing Ads Specialist to join our digital marketing team and manage the PPC and social media advertising campaigns of our clients to drive online visibility, traffic and conversions.
Responsibilities
- Develop and implement comprehensive digital advertising strategies for real estate clients, focusing on Social Media (Facebook, Instagram, LinkedIn, etc.) and Google Ads (Search, Display, YouTube) to meet their specific goals and objectives.
- Conduct thorough market research and competitor analysis to identify key opportunities and trends within the real estate industry.
- Create and manage compelling and effective ad campaigns, including ad copy, creative assets, targeting parameters, and bid strategies.
- Monitor and optimize campaign performance regularly to ensure KPIs such as click-through rates (CTR), conversion rates, cost per conversion (CPC), and return on ad spend (ROAS) are met and exceeded.
- Collaborate with cross-functional teams, including content creators, designers, and account managers, to ensure alignment in messaging and branding across all digital advertising efforts.
- Stay up-to-date with industry trends, platform updates, and emerging technologies to continuously refine and enhance our advertising strategies.
- Provide insightful reports and analysis on campaign performance, offering recommendations for improvements and adjustments based on data-driven insights.
- Stay informed about changes in algorithms, ad policies, and best practices for various advertising platforms.
Requirements
- Master’s/ Bachelor's degree in Digital Marketing, Marketing, Advertising, Business, or a related field (or equivalent work experience).
- Proven track record of planning, executing, and optimizing successful digital advertising campaigns, with a focus on Social Media and Google Ads. Experience in real estate marketing is a strong plus.
- In-depth understanding of advertising platforms, including Facebook Ads Manager, Instagram Ads, LinkedIn Ads, Google Ads (Search, Display, YouTube), and other relevant platforms.
- Strong analytical skills and ability to interpret data to drive decisions and optimizations.
- Excellent written and verbal communication skills, with the ability to create compelling ad copy and communicate campaign strategies effectively.
- Proficiency in data analysis tools and platforms, such as Google Analytics, Google Data Studio, or similar tools.
- Detail-oriented mindset with the ability to manage multiple campaigns and projects simultaneously.
- Creative thinking and problem-solving abilities to adapt strategies in a dynamic industry.
- Relevant certifications (e.g., Google Ads certifications) are a plus.
If you meet the above requirements and are passionate about digital marketing, we encourage you to apply for this exciting opportunity.
Job Title : ServiceNow Senior Developer / SNOW Engineer
Experience : 6+ Years
Location : Hybrid (Client office visit 3 times/month – Noida / Bengaluru / Pune / Hyderabad / Chennai)
Contract Duration : 6 Months (Extendable)
Job Summary :
We are looking for an experienced ServiceNow Senior Developer to lead technical development and configuration activities across multiple ServiceNow modules. The candidate should be capable of driving end-to-end implementation, customization, integrations, and platform enhancements while collaborating with cross-functional teams.
Mandatory Skills :
ServiceNow Development, ITSM, HRSD, CSM, SPM, CMDB, ITIL, ServiceNow AI, IntegrationHub, Flow Designer, REST APIs, Service Catalog, Business Rules, Client Scripts, ServiceNow Certifications.
Key Responsibilities :
- Lead development and configuration activities within the ServiceNow platform.
- Design, develop, and implement solutions across ServiceNow modules.
- Build workflows, integrations, automations, and platform customizations.
- Manage CMDB, ITIL processes, and platform best practices.
- Collaborate with stakeholders to gather requirements and deliver scalable solutions.
- Take ownership of technical delivery and support team initiatives.
Required Skills :
- 6+ years of hands-on ServiceNow development and configuration experience.
- Strong experience in ITSM, HRSD, CSM, SPM, CMDB, and other ServiceNow modules.
- Experience with ServiceNow AI capabilities and integrations.
- Strong understanding of ITIL processes.
- ServiceNow certifications are mandatory.
- Self-driven mindset with strong ownership and problem-solving skills.
Preferred Skills :
- Exposure to the US Healthcare domain.
- Ability to adapt and work across multiple responsibilities as required.
PythonGenerative AI System Design
- Architect and implement end-to-end LLM-powered applications
- Build scalable RAG pipelines (chunking, embeddings, hybrid search, reranking)
- Design and implement agent-based workflows (tool calling, multi-step reasoning, orchestration)
- Integrate LLM APIs such as OpenAI and Anthropic, along with open-source models
- Implement structured output validation, grounding strategies, and hallucination mitigation
- Optimize inference cost, latency, and token efficiency
- Design evaluation pipelines for performance, accuracy, and safety
2️⃣ Backend & Microservices Engineering
- Design scalable backend systems using Python
- Build REST and async APIs using FastAPI / Django
- Architect and implement microservices with clear service boundaries
- Implement service-to-service communication (REST, gRPC, event-driven messaging)
- Work with message brokers (Kafka / RabbitMQ)
- Optimize database performance (PostgreSQL, MongoDB)
- Implement caching strategies (Redis)
- Build observability: logging, monitoring, distributed tracing
3️⃣ Cloud-Native Architecture & DevOps
- Design and deploy containerized services using Docker
- Orchestrate services using Kubernetes
- Implement CI/CD pipelines
- Ensure system scalability, resilience, and fault tolerance
- Apply distributed systems principles:
- Circuit breakers
- API gateway patterns
- Load balancing
- Horizontal scaling
- Saga patterns
- Zero-downtime deployments
- Initiate outbound calls to potential customers to introduce and promote products/services.
- Conduct follow-up calls to nurture leads.
- Build rapport with potential customers.
- Identify potential leads through effective questioning and conversation.
- Meet and exceed daily, weekly, and monthly sales targets.
- Efficiently manage call time to maximize productivity and achieve sales goals.
- Follow predefined scripts while adapting to customer responses to maintain consistency.
What You’ll Be Doing:
- Subject Matter Expert on implementing APEX code and workflow code end-to-end in Salesforce, identifying dependencies in support of delivery, release, and change management.
- Expert in Salesforce data structures, object structures and partners of extending these things to provide highly customised data storage.
- Partner with all cross-functional teams to determine Salesforce CRM needs.
- Develop customised solutions within the Salesforce platform, including design, implementation, quality control, end-to-end testing plans in multiple environments (dev/test/stage/prod), troubleshooting and bug fixing.
- Own stability of the applications to Engineering standards including, incident management, monitoring, alerting and incident resolution for all aspects of the application.
- Create timelines, set expectations with RevOps and other cross-functional stakeholders.
- Collaborate with Engineering to ensure changes to event implementations and integrations are gracefully handled in the application.
- Maintain the security and data integrity of the application software.
- Research, Diagnose, and Monitor performance bottlenecks.
- Write documentation and provide technical training for cross-functional teams.
- Enjoy working with remote teams and people that have strong opinions
- Excellent verbal and written communication skills
- Excellent leadership and collaboration skills and the ability to lead large projects autonomously.
- Exhibits a high level of initiative and integrity and is empathetic to the needs of individuals across the organisation
- Enjoy working with a diverse group of people who have strong opinions.
- Comfortable not knowing answers, but resourceful and able to resolve issues.
- Strong problem solving and critical thinking skills.
- Strong project management, presentation and public speaking skills.
- Self-starter who’s comfortable with ambiguity, asking questions, and adept at shifting priorities
- Strong customer service skills with proven service mentality
- Strong in documenting business processes and communicating system requirements
Desired Traits, Qualifications, Education and Experience Equivalency
- Be able to make decisions, meet targets and work under pressure.
- Ability to set up, facilitate, and lead service and process improvement sessions with a range of business stakeholders.
- Ability to present to groups of mixed technical understanding.
- Adept at creating visuals to tell a story.
- Ability to build strong trust based relationships.
- Adept at shifting priorities while maintaining a high degree of organisation and control.
- Ability to manage multiple tasks and projects simultaneously.
- Ability to recommend actionable insights from projects and lead projects autonomously.
- Ability to travel to remote sites. (less than 25%).
- Demonstrated ability to work with geographically dispersed teams.
- Ability to learn and understand new ways of doing things.
- Ability to drive standards and best practices for a team or organisation.
- Ability to exercise good judgment within broadly defined practices and policies.
- Ability to lead a team towards high quality decisions when they have differing perspectives and ideas.
- Ability to provide business context for engineers as well as highlight technical challenges for non-engineers.
- Excellent decision-making skills and the ability to work in a collaborative environment, a team player.
Traits of a successful partnership:
- You have a passionate commitment to people and deep empathy for how supporting individuals leads to a stronger company culture.
- You’re Collaborative – It is expected that you will partner with various departments to ensure organisational needs are met and to develop strategic programs.
- You will serve as an Advocate – In the role, you will solicit and listen to concerns, and take an active role in resolving problems.
Preferred Experience/ Minimum Qualifications
- Graduate in Computer Science or a related field, or Professional Qualification/Salesforce Certification
- 4+ years of Salesforce developer experience
- 4 years experience in application development and/or software engineering.
- 2 years of proven continuous improvement analytical experience from a similar role, including project management and business analysis with an excellent understanding of continuous improvement concepts.
- Advanced knowledge of Salesforce CRM platform
- Proficiency with Salesforce Lightning Design System and Salesforce development lifecycle
- Demonstrated proficiency in SQL, Apex, LWC, Java and VisualForce
- Experience with Salesforce Sales, Service and Marketing clouds
- Experience developing customer-facing interfaces, including reports and dashboards, in Salesforce or other systems.
- Strong systems knowledge with the ability to effectively utilise DevOps tools such as Metadata API, GIT, Visual Studio Code, Jenkins, Jira, Confluence, etc.
- Strong understanding of Product development lifecycles.
- Experience with leading and coordinating cross-functional initiatives, conducting interviews and performing analyses to create business cases for projects.
- Experience performing live training sessions for internal and external stakeholders during system and process implementation.
- Must have strong communication skills and possess the ability to interact effectively with co-workers.
- Must have strong leadership skills.
- Additional Salesforce Certifications e.g. Certified Salesforce Administrator, Certified Salesforce Platform App Builder, Platform Developer II, JavaScript Developer I are highly desirable.
- Salesforce DevOps experience is highly desirable.
- Salesforce Developer Certifications will be given preference.
http://www.fictiv.com/" target="_blank">About Fictiv
Our Digital Manufacturing Ecosystem is transforming how the next rockets, self-driving cars, and life-saving robots are designed, developed and delivered to customers around the world.
This transformation is made possible through our technology-backed platform, our global network of manufacturing partners, and our people with deep expertise in hardware and software development.
We’re actively seeking potential teammates who can bring diverse perspectives and experience to our culture and company. We believe inclusion is the best way to create a strong, empathetic team. Our belief is that the best team is born from an environment that emphasizes respect, honesty, collaboration, and growth.
We encourage applications from members of underrepresented groups, including but not limited to women, members of the LGBTQ community, people of color, people with disabilities, and veterans.
Apply for this Job
What’s in it for you?
Opportunity To Unlock Your Creativity
Think of all the times you were held back from trying new ideas because you were boxed in by bureaucratic legacy processes or old school tactics. Having a growth mindset is deeply ingrained into our company culture since day 1 so Fictiv is an environment where you have the creative liberty and support of the team to try big bold ideas to achieve our sales and customer goals.
Opportunity To Grow Your Career
There are plenty of sales jobs out there. The question is whether any of them will help you grow in your career? Will you be challenged by teammates to achieve your potential? Or are they roles that will ask you to do more of what you've already mastered. At Fictiv, you'll be surrounded by supportive teammates who will push you to be your best through their curiosity and passion.
Impact in this Role
The Business Applications team performs a critical function for Fictiv by managing software that is part of the framework used to conduct day-to-day business. This team writes code to provide customised application configuration and data structures, customise workflows, implement monitoring and alerting, secure and control access, and integrate business software with Fictiv platform. Functional areas supported include: Operations, Finance, Sales, Marketing, Engineering, Product, Architecture, and Customer Support. The Business Applications team partners closely with cross functional stakeholders to ensure that business systems software is properly secured and has managed change control to meet each of their needs.
This team sets the stage for ensuring Fictiv's business is delivering on KPIs and goals. This team provides inputs for Fictiv’s strategic decision making.
The Business Applications team implements business software across Fictiv’s departments.
As the Sr. Salesforce Analyst (Sr. Salesforce Application Developer, Specialist) you will partner with the RevOps team, to focus on changes and improvements to Salesforce functionality in support of business needs. You will work with the RevOps core team supporting Salesforce Sales and must be a strategic partner in determining best practices and efficiency gains as it relates to process improvements.
You will work with the Lead Salesforce Analyst to design and implement solutions that meet the technical requirements and business requires outlined by RevOps. You will also analyse project objectives, create customer workflows, and troubleshoot errors. This role requires extensive experience working with Salesforce CRM platforms, application development skills, and the ability to solve complex software problems.
You will be responsible for understanding requirements, defining design, working with other cross-functional teams to create implementation plans, and providing thought leadership for all solutions to meet and exceed RevOps expectations. You will write APEX code and any supporting code required to implement solutions. You will own the stability, security, data accuracy, uptime and issue resolution in Salesforce. You will provide testing plans, unit testing and documentation for all solutions and develop strong cross-functional relations with Product, Engineering and Infrastructure. You will be accountable for following all Fictiv’s Engineering guidelines.
Angular (2+)
Requirements
- Banking domain, cards area (Credit, debit and prepaid)
- Excellent understanding of Cards and payments technologies
- Know-how of process mapping, requirement gathering, gap analysis, documentation
- Good understanding of following aspects of Vision Plus – CMS, FAS, CDM, TRAMS, Functional understanding of all VisionPLUS blocks, VMXservices, Various reports.
- End to end exposure on testing related activities.
- Experience with mainstream defect tracking tools like JIRA / QC.
- Excellent written and oral communication skills.
- Perform peer review and regular reporting on progress made.
- Must be a very good team player & willing to learn new skills.
- Excellent communication skills.
Duties and Responsibilities:
Understanding of business analysis and requirement elicitation techniques (JAD session, Workshops, etc)
Experience of working on Projects, as well as production support experience
Develop an in-depth understanding of customer requirements to create business requirements
Work closely with product owners and end customers to convert business requirements into agile epics and stories
Manage and keep product backlog up-to-date and ensure stories are elaborated before planning events.
Prepare backlog and run meetings during Big Room Planning events to elaborate, define accurate acceptance, prioritize, size and schedule stories into sprints.
Work closely with SCRUM master to record ongoing changes to the user stories as they are being analysed, designed and implemented during the sprints.
Manage the roadmap and sprint reports by keeping epics and stories correctly tagged and status up to date.
Be able to understand various application interactions among systems, functionalities, dependencies, etc.
Collaboration with numerous (>15) teams to manage dependencies for risk items remediation and be able to drive techno-functional discussions independently
Able to understand milestones set by leadership and be able to prepare Work breakdown structure, project plan in order to provide direction to all application teams to prioritize risk items properly and fix them on time in the priority order.
Performing User Acceptance Testing
Proficient with managing and updating project documentation
Detail oriented across multiple teams, while keeping in mind the client’s overall priorities and the big picture.
Business Analyst /Scrum Master experience of at least 5 years
3+ years of experience with agile software development.
Working on agile software development projects and agile SDLC.
Proficient in JIRA, Azure DevOps tool
Prepare presentations for weekly reporting of progress, risks, constraints, etc.
Wireframe and advanced process flow tools
Self-starter with strong self-management skills.
Strong interpersonal, communication and leadership skills.
Ability to organize and manage multiple priorities.
Passion and drive for learning new technologies and practices.
Adaptable, dependable, and independent.
Project Management / Project leading skills are advantageous
CSM or CSPO Certified is preferred
- Data Steward :
Data Steward will collaborate and work closely within the group software engineering and business division. Data Steward has overall accountability for the group's / Divisions overall data and reporting posture by responsibly managing data assets, data lineage, and data access, supporting sound data analysis. This role requires focus on data strategy, execution, and support for projects, programs, application enhancements, and production data fixes. Makes well-thought-out decisions on complex or ambiguous data issues and establishes the data stewardship and information management strategy and direction for the group. Effectively communicates to individuals at various levels of the technical and business communities. This individual will become part of the corporate Data Quality and Data management/entity resolution team supporting various systems across the board.
Primary Responsibilities:
- Responsible for data quality and data accuracy across all group/division delivery initiatives.
- Responsible for data analysis, data profiling, data modeling, and data mapping capabilities.
- Responsible for reviewing and governing data queries and DML.
- Accountable for the assessment, delivery, quality, accuracy, and tracking of any production data fixes.
- Accountable for the performance, quality, and alignment to requirements for all data query design and development.
- Responsible for defining standards and best practices for data analysis, modeling, and queries.
- Responsible for understanding end-to-end data flows and identifying data dependencies in support of delivery, release, and change management.
- Responsible for the development and maintenance of an enterprise data dictionary that is aligned to data assets and the business glossary for the group responsible for the definition and maintenance of the group's data landscape including overlays with the technology landscape, end-to-end data flow/transformations, and data lineage.
- Responsible for rationalizing the group's reporting posture through the definition and maintenance of a reporting strategy and roadmap.
- Partners with the data governance team to ensure data solutions adhere to the organization’s data principles and guidelines.
- Owns group's data assets including reports, data warehouse, etc.
- Understand customer business use cases and be able to translate them to technical specifications and vision on how to implement a solution.
- Accountable for defining the performance tuning needs for all group data assets and managing the implementation of those requirements within the context of group initiatives as well as steady-state production.
- Partners with others in test data management and masking strategies and the creation of a reusable test data repository.
- Responsible for solving data-related issues and communicating resolutions with other solution domains.
- Actively and consistently support all efforts to simplify and enhance the Clinical Trial Predication use cases.
- Apply knowledge in analytic and statistical algorithms to help customers explore methods to improve their business.
- Contribute toward analytical research projects through all stages including concept formulation, determination of appropriate statistical methodology, data manipulation, research evaluation, and final research report.
- Visualize and report data findings creatively in a variety of visual formats that appropriately provide insight to the stakeholders.
- Achieve defined project goals within customer deadlines; proactively communicate status and escalate issues as needed.
Additional Responsibilities:
- Strong understanding of the Software Development Life Cycle (SDLC) with Agile Methodologies
- Knowledge and understanding of industry-standard/best practices requirements gathering methodologies.
- Knowledge and understanding of Information Technology systems and software development.
- Experience with data modeling and test data management tools.
- Experience in the data integration project • Good problem solving & decision-making skills.
- Good communication skills within the team, site, and with the customer
Knowledge, Skills and Abilities
- Technical expertise in data architecture principles and design aspects of various DBMS and reporting concepts.
- Solid understanding of key DBMS platforms like SQL Server, Azure SQL
- Results-oriented, diligent, and works with a sense of urgency. Assertive, responsible for his/her own work (self-directed), have a strong affinity for defining work in deliverables, and be willing to commit to deadlines.
- Experience in MDM tools like MS DQ, SAS DM Studio, Tamr, Profisee, Reltio etc.
- Experience in Report and Dashboard development
- Statistical and Machine Learning models
- Python (sklearn, numpy, pandas, genism)
- Nice to Have:
- 1yr of ETL experience
- Natural Language Processing
- Neural networks and Deep learning
- xperience in keras,tensorflow,spacy, nltk, LightGBM python library
Interaction : Frequently interacts with subordinate supervisors.
Education : Bachelor’s degree, preferably in Computer Science, B.E or other quantitative field related to the area of assignment. Professional certification related to the area of assignment may be required
Experience : 7 years of Pharmaceutical /Biotech/life sciences experience, 5 years of Clinical Trials experience and knowledge, Excellent Documentation, Communication, and Presentation Skills including PowerPoint
.NET
C#
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