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job Title: Digital Marketing Ads Specialist

• Location: Amanora Park Town, Hadapsar, Pune
• Employment Type: Full-time, WFO
• Relevant Experience: 5+  years

About A2 Digital

A2 Digital is a full-service digital marketing and advertising company. We work as a trusted marketing partner with the businesses and use data, media & technology to deliver strategic digital marketing and advertising solutions that help them accelerate and achieve sustainable business growth.

We are a team of 75+ highly creative and innovative young professionals passionate about building brands and delivering best-in-class marketing solutions to the businesses. Our team has a unique blend of Marketing, Media & Technology and comprises expert designers, marketers, content writers, videographers, business analysts, strategists and project managers.

Job Summary

We are seeking a highly skilled and experienced Digital Marketing Ads Specialist to join our digital marketing team and manage the PPC and social media advertising campaigns of our clients  to drive online visibility, traffic and conversions.

Responsibilities

• Develop and implement comprehensive digital advertising strategies for real estate clients, focusing on Social Media (Facebook, Instagram, LinkedIn, etc.) and Google Ads (Search, Display, YouTube) to meet their specific goals and objectives.
• Conduct thorough market research and competitor analysis to identify key opportunities and trends within the real estate industry.
• Create and manage compelling and effective ad campaigns, including ad copy, creative assets, targeting parameters, and bid strategies.
• Monitor and optimize campaign performance regularly to ensure KPIs such as click-through rates (CTR), conversion rates, cost per conversion (CPC), and return on ad spend (ROAS) are met and exceeded.
• Collaborate with cross-functional teams, including content creators, designers, and account managers, to ensure alignment in messaging and branding across all digital advertising efforts.
• Stay up-to-date with industry trends, platform updates, and emerging technologies to continuously refine and enhance our advertising strategies.
• Provide insightful reports and analysis on campaign performance, offering recommendations for improvements and adjustments based on data-driven insights.
• Stay informed about changes in algorithms, ad policies, and best practices for various advertising platforms.

Requirements

• Master’s/ Bachelor's degree in Digital Marketing, Marketing,  Advertising, Business, or a related field (or equivalent work experience).
• Proven track record of planning, executing, and optimizing successful digital advertising campaigns, with a focus on Social Media and Google Ads. Experience in real estate marketing is a strong plus.
• In-depth understanding of advertising platforms, including Facebook Ads Manager, Instagram Ads, LinkedIn Ads, Google Ads (Search, Display, YouTube), and other relevant platforms.
• Strong analytical skills and ability to interpret data to drive decisions and optimizations.
• Excellent written and verbal communication skills, with the ability to create compelling ad copy and communicate campaign strategies effectively.
• Proficiency in data analysis tools and platforms, such as Google Analytics, Google Data Studio, or similar tools.
• Detail-oriented mindset with the ability to manage multiple campaigns and projects simultaneously.
• Creative thinking and problem-solving abilities to adapt strategies in a dynamic industry.
• Relevant certifications (e.g., Google Ads certifications) are a plus.

If you meet the above requirements and are passionate about digital marketing, we encourage you to apply for this exciting opportunity.

ROLE DESCRIPTION

The ideal candidate will be passionate about building resilient, scalable, and high-performance distributed systems products. This individual will thrive and succeed in delivering high-quality technology products in a fast-paced and rapid growth environment where priorities could shift quickly. We are looking for an engineer who prioritizes well, communicates clearly, and understands how to drive a high level of focus and excellence within a strong team. This person has an innate drive to build a culture centered on customer focus, efficient execution, high quality, rigorous testing, deep monitoring, and solid software engineering practices.

WHO WILL LOVE THIS JOB?

• Attracted to creativity, innovation, and eagerness to learn.

• Alignment to a fast-paced organization and its short-term and long-term goals.

• An engaging, open, genuine personality that naturally encourages interaction with individuals at all levels. • Strong value system and sense of ethics.

• Absolute dedication to premium quality.

• Want to build a strong core product team capable of developing solutions for complex, industry-first problems

• Build a balance of experience, knowledge and new learnings

ROLE & RESPONSIBILITIES

• Driving the success of the software engineering team at Datamotive.

• Driving go-nogo decisions of product releases to customers.

• Drive QE team for developing test scenarios & product automation.

• Collaborating with senior and peer engineers to identify and improve upon feature improvements.

• Build a strong customer focussed mindset for qualifying product features and use cases.

• Develop, Build & Perform functional, scale and performance testing.

• Assist in Identifying, Researching & Designing newer features and cloud platform support in areas of disaster recovery, data protection, workload migration etc.

• Conduct pilot tests to assess the functionality of newly developed programs.

• Front-facing customers for product introduction, knowledge transfer, solutions, bug triaging etc.

• Assist customers by giving product demos, conducting POCs, training etc.

• Manage Datamotive infrastructure, bringing innovative automation for optimizing infrastructure usage through monitoring and scripting. 

• Design test environments to simulate customer behaviors and use cases in VMware vSphere, AWS, GCP, and Azure clouds.

• Help write technical documentation, and generate marketing content like blogs, webinars, seminars etc.

TECHNICAL SKILLS

• 8 - 12 years of experience in software testing with a relevant domain understanding of Data Protection, Disaster Recovery, and Ransomware Recovery.

• A strong understanding and demonstrable experience with at least one of the major public cloud platforms (GCP, AWS, Azure or VMware)

• A strong understanding and experience in qualifying complex, distributed systems at feature, scale and performance.

• Insights into the development of client-server SaaS applications with good breadth across networking, storage, micro-services, and other web technologies.

• Programming knowledge in either Python, Shell scripts or Powershell.

• Strong knowledge of test automation frameworks E.g. Selenium, Cucumber, and Robot frameworks

• Should be a computer science graduate with strong fundamentals & problem-solving abilities.

• Good understanding of virtualization, storage and cloud platforms like VMware, AWS, GCP, Azure and/or Kubernetes will be preferable.

WHAT’S IN IT FOR YOU?

• Impact. Backed by our TEAM, Investors and Advisors, Datamotive is on the path to rapid growth. As we take our products to the market, your position will be vital as you play a crucial role in innovating and developing our products, identifying new features, and filing patents, while also gaining personal experience and responsibilities. As a key player in our company's success, the impact of your work will be felt as we grow as an organization.

• Career Growth. At Datamotive, we highly value the input made by each employee to help us achieve our company goals. To this end, we strive to ensure that everyone has access, and exposure to be up-to-date in the industry, and to learn and improve their expertise. We ensure that each employee is given exposure to understanding the functional and technical elements of our products as well as all related business functions. As your knowledge grows, so do the opportunities for advancement to more senior opportunities or into other areas of our business. We strive to be a company where you can truly chart out a career path for yourself.

We’re seeking a talented developer to help build our platform from the ground up. As a critical member of a dynamic and highly-motivated team, you will take a critical developers role, and will be responsible for designing & coding new functionality from scratch.

Looking for folks with a hacker mindset

• Write “clean” and well-designed & scalable code
• Maniacal about creating flawless & defect-free delivery
• Troubleshoot, test and maintain the core product software and databases to ensure strong optimization and functionality
• Maintain a positive and healthy work environment within the team and have fun while doing it
• Contribute in all phases of the development lifecycle right from requirements through till deployment

• Provide hands on technical support and post-mortem root cause analysis using ITIL standards of Incident Management, Service Request fulfillment, Change Management, Knowledge Management, and Problem Management.
• Actively address and work on user and system tickets in the Service Now ticketing application. Create and implement change tickets for enhancements, new monitoring, and assisting development groups.
• Create, test, and implement Non-Functional Requirements (NFR) for current and new applications.
• Build up technical subject matter expertise on the applications being supported including business flows, application architecture, and hardware configuration. Maintain documentation, knowledge articles, and runbooks.

• Conduct real time monitoring to ensure application OLA/SLAs are achieved and maximum application availability (up time) using an array of monitoring tools.
• Assist in the process to approve application code releases change tickets as well as tasks assigned to the support team to perform and validate the associated implementation plan.
• Approach support with a proactive attitude, desire to seek root cause, in-depth analysis and triage, and strive to reduce inefficiencies and manual efforts.

We are hiring Front End Developers 2+ years Experience- Mid to Senior Level at Displaysweet (www.Displaysweet.com)

Technical Qualities Required:

Experience working on web applications based on Vue.js or Angular or React 

Solid knowledge of fundamental web technologies such as REST, HTML, CSS and JavaScript (ES2015+)

Interest in using Vue.js and its associated concepts to build a scalable web application

Great working knowledge of Git

A team-player, willing to help others through code review and pair programming

Open minded and always willing to further your own learnings

Quality oriented, a solid eye for detail, and good knowledge of data structures & algorithms

Bonus skills :

Experience with Hybrid/Native App development, NativeScript/React Native, Cloud Services (Firestore, AWS)

Excellent communicator

About the Company

DisplaySweet (www.displaysweet.com) is an innovative PropTech company creating world-class interactive experiences and sales software for the off the plan property industry.

Our core software is a content-rich sales presentation system designed specifically for property developers, agents and buyers.

Over the past 7 years, we have led the industry, transforming it to a digital platform, recently winning an industry award for the best property technology company in Australia. Our portfolio of clients includes some of the largest developers across Australia. 

• Experience into Manual Testing and Automation Testing- Thorough knowledge on Testing Processes, defect metrics, Automation tools like selenium, QTP- Knowledge on Junit, remedy-
• Thorough quality improvement skills, advanced problem solving and analysis skills- Knowledge of various operating systems - Linux, Windows-
• Knowledge of Agile process-
• Excellent verbal and written communication skills with the ability to work effectively on a team and collaboratively across lines of business-
• Work into QA module for multiple products.