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Google Analyticsjob Title: Digital Marketing Ads Specialist
- Location: Amanora Park Town, Hadapsar, Pune
- Employment Type: Full-time, WFO
- Relevant Experience: 5+ years
About A2 Digital
A2 Digital is a full-service digital marketing and advertising company. We work as a trusted marketing partner with the businesses and use data, media & technology to deliver strategic digital marketing and advertising solutions that help them accelerate and achieve sustainable business growth.
We are a team of 75+ highly creative and innovative young professionals passionate about building brands and delivering best-in-class marketing solutions to the businesses. Our team has a unique blend of Marketing, Media & Technology and comprises expert designers, marketers, content writers, videographers, business analysts, strategists and project managers.
Job Summary
We are seeking a highly skilled and experienced Digital Marketing Ads Specialist to join our digital marketing team and manage the PPC and social media advertising campaigns of our clients to drive online visibility, traffic and conversions.
Responsibilities
- Develop and implement comprehensive digital advertising strategies for real estate clients, focusing on Social Media (Facebook, Instagram, LinkedIn, etc.) and Google Ads (Search, Display, YouTube) to meet their specific goals and objectives.
- Conduct thorough market research and competitor analysis to identify key opportunities and trends within the real estate industry.
- Create and manage compelling and effective ad campaigns, including ad copy, creative assets, targeting parameters, and bid strategies.
- Monitor and optimize campaign performance regularly to ensure KPIs such as click-through rates (CTR), conversion rates, cost per conversion (CPC), and return on ad spend (ROAS) are met and exceeded.
- Collaborate with cross-functional teams, including content creators, designers, and account managers, to ensure alignment in messaging and branding across all digital advertising efforts.
- Stay up-to-date with industry trends, platform updates, and emerging technologies to continuously refine and enhance our advertising strategies.
- Provide insightful reports and analysis on campaign performance, offering recommendations for improvements and adjustments based on data-driven insights.
- Stay informed about changes in algorithms, ad policies, and best practices for various advertising platforms.
Requirements
- Master’s/ Bachelor's degree in Digital Marketing, Marketing, Advertising, Business, or a related field (or equivalent work experience).
- Proven track record of planning, executing, and optimizing successful digital advertising campaigns, with a focus on Social Media and Google Ads. Experience in real estate marketing is a strong plus.
- In-depth understanding of advertising platforms, including Facebook Ads Manager, Instagram Ads, LinkedIn Ads, Google Ads (Search, Display, YouTube), and other relevant platforms.
- Strong analytical skills and ability to interpret data to drive decisions and optimizations.
- Excellent written and verbal communication skills, with the ability to create compelling ad copy and communicate campaign strategies effectively.
- Proficiency in data analysis tools and platforms, such as Google Analytics, Google Data Studio, or similar tools.
- Detail-oriented mindset with the ability to manage multiple campaigns and projects simultaneously.
- Creative thinking and problem-solving abilities to adapt strategies in a dynamic industry.
- Relevant certifications (e.g., Google Ads certifications) are a plus.
If you meet the above requirements and are passionate about digital marketing, we encourage you to apply for this exciting opportunity.
Google Analytics
Data AnalyticsReview Criteria
- Strong Lead – User Research & Analyst profile (behavioural/user/product/ux analytics)
- 10+ years of experience in Behavioral Data Analytics, User Research, or Product Insights, driving data-informed decision-making for B2C digital products (web and app).
- 6 months+ experience in analyzing user journeys, clickstream, and behavioral data using tools such as Google Analytics, Mixpanel, CleverTap, Firebase, or Amplitude.
- Experience in leading cross-functional user research and analytics initiatives in collaboration with Product, Design, Engineering, and Business teams to translate behavioral insights into actionable strategies.
- Strong expertise in A/B testing and experimentation, including hypothesis design, execution, statistical validation, and impact interpretation.
- Ability to identify behavioral patterns, funnel drop-offs, engagement trends, and user journey anomalies using large datasets and mixed-method analysis.
- Hands-on proficiency in SQL, Excel, and data visualization/storytelling tools such as Tableau, Power BI, or Looker for executive reporting and dashboard creation.
- Deep understanding of UX principles, customer journey mapping, and product experience design, with experience integrating qualitative and quantitative insights.
Preferred
- Ability to build insightful dashboards and executive reports highlighting user engagement, retention, and behavioral metrics; familiarity with mixed-method research, AI-assisted insight tools (Dovetail, EnjoyHQ, Qualtrics, UserZoom), and mentoring junior researchers
Job Specific Criteria
- CV Attachment is mandatory
- We have an alternate Saturday’s working. Are you comfortable to WFH on 1st and 4th Saturday?
Role & Responsibilities
Product Conceptualization & UX Strategy Development:
- Conceptualize customer experience strategies
- Collaborate with product managers to conceptualize new products & align UX with product roadmaps.
- Develop and implement UX strategies that align with business objectives.
- Stay up-to-date with industry trends and best practices in UX & UI for AI.
- Assist in defining product requirements and features.
- Use data analytics to inform product strategy and prioritize features.
- Ensure product alignment with customer needs and business goals.Develop platform blueprints that include a features and functionalities map, ecosystem map, and information architecture.
- Create wireframes, prototypes, and mock-ups using tools like Figma
- Conduct usability testing and iterate designs based on feedback
- Employ tools like X-Mind for brainstorming and mind mapping
Customer Journey Analysis:
- Understand and map out customer journeys and scenarios.
- Identify pain points and opportunities for improvement.
- Develop customer personas and empathy maps.
Cross-Functional Collaboration:
- Work closely with internal units such as UX Research, Design, UX Content, and UX QA to ensure seamless delivery of CX initiatives.
- Coordinate with development teams to ensure UX designs are implemented accurately.
Data Analytics and Tools:
- Utilize clickstream and analytics tools like Google Analytics, CleverTap, and Medallia to gather and analyse user data.
- Leverage data to drive decisions and optimize customer experiences.
- Strong background in data analytics, including proficiency in interpreting complex datasets to inform UX decisions.
Ideal Candidate
- Bachelor’s or Master’s degree in a relevant field (e.g., UX Design, Human-Computer Interaction, Computer Science, Marketing).
- 5+ years of experience in CX/UX roles, preferably in a B2C environment.
- Proficiency in analytics tools (Google Analytics, CleverTap, Medallia, Hotjar, etc).
- Strong understanding of wireframing and prototyping tools (Figma, XMind, etc).
- Excellent communication and collaboration skills.
- Proven experience in managing cross-functional teams and projects.
- Strong background in data analytics and data-driven decision-making.
- Expert understanding of user experience and user-centered design approaches
- Detail-orientation with experience and will to continuously learn, adapt and evolve
- Creating and measuring the success and impact of your CX designs
- Knowledge of testing tools like Maze, UsabiltyHub, UserZoom would be a plus
- Experienced in designing responsive websites as well as mobile apps
- Understanding of iOS and Android design guidelines
- Passion for great customer-focus design, purposeful aesthetic sense and generating simple solutions to complex problems.
- Excellent communication skills to be able to present their work and ideas to the leadership team.
Are you a creative and innovative content writer looking to join a company on the rise and make a difference? Are you passionate about expressing ideas and thoughts through writing and eager to acquire new skills and experiences? If yes, then this internship opportunity at Strode Experiences would be an ideal fit for you.
Day-to-day responsibilities include:
1. Crafting inspiring and engaging content for our various channels
2. Creating attention-grabbing copy for our social media platforms
3. Writing and editing blog posts and other web content
4. Proofreading content for tone, style, grammar, and accuracy
5. Researching content topics and tracking industry trends
Skills & Requirements:
1. Our ideal candidate must have excellent writing and editing skills
2. Excellent command of the English language
3. Strong knowledge of social media platforms, and creativity
Title : Business Analyst
Locations: Gachibowli, Hyderabad, Chennai, Bangalore, and Delhi (Remote).
Job Type: Fulltime
Business Analysts conduct market analyses, analyzing both product lines and the overall profitability of the business. In addition, they develop and monitor data quality metrics and ensure business data and reporting needs are met. Strong technology, analytical and communication skills are must-have traits
Essential Responsibilities:
- Evaluating business processes, anticipating requirements, uncovering areas for improvement, and developing and implementing solutions.
- Leading ongoing reviews of business processes and developing optimization strategies.
- Hands on Insurance domain experience – added advantage
- Staying up to date on the latest process and IT advancements to automate and modernize systems.
- Conducting meetings and presentations to share ideas and findings.
- Understand the business requirements and documenting and translating into features / user stories.
- Ensure the system design is perfect as per the needs of the customer. Participating in functionality testing and user acceptance testing of the new features.
- Developing business artifacts in relate to the client business and conducting formal training sessions for the team.
- Acting as a coach on assigned projects and assignments; and providing business related direction and clarification to the developers and other project stakeholders.
- Develop a team culture where everyone thinks from end user perspective.
- Performing requirements analysis.
- Documenting and communicating the results of your efforts.
- Effectively communicating your insights and plans to cross-functional team members and management.
- Gathering critical information from meetings with various stakeholders and producing useful reports.
- Working closely with clients, technicians, and managerial staff.
- Providing leadership, training, coaching, and guidance to junior staff.
- Allocating resources and maintaining cost efficiency.
- Ensuring solutions meet business needs and requirements.
- Performing user acceptance testing.
- Managing projects, developing project plans, and monitoring performance.
- Updating, implementing, and maintaining procedures.
- Prioritizing initiatives based on business needs and requirements.
- Serving as a liaison between stakeholders and users.
- Managing competing resources and priorities.
- Monitoring deliverables and ensuring timely completion of projects.
Requirements:
- A bachelor’s degree in business or related field or an MBA.
- Certification of Capability in Business Analysis™ (CCBA®) or PMI Professional in Business Analysis (PMI-PBA)®
- A minimum of 5 years of experience in business analysis or a related field.
- Exceptional analytical and conceptual thinking skills.
- The ability to influence stakeholders and work closely with them to determine acceptable solutions.
- Advanced technical skills.
- Excellent documentation skills.
- Fundamental analytical and conceptual thinking skills.
Java
Spring Boot- Assist in project scoping and interact with users to gather requirements
- Must have skills: Java,Spring,SQL,Web App development
- Produce well-planned, well-structured, high-quality codes that have been independently unit tested
- Design, develop, implement and maintain multi-tier web based applications using Java, J2EE, Struts, MVC, Weblogic, XML, Spring, Hibernate, and Oracle, to support business requirements (angular will be advantage)
- Participate and contribute actively in the complete software development lifecycle, including performance analysis, design, development, and testing
- Ensure well designed, testable, efficient codes by performing unit testing with test cases and through rigorous integration testing of the entire application
- Ensure designs are in compliance with specifications
- Support users by developing design documentation and assistance tools
- Interact regularly with internal and external teams to address technical issues and provide appropriate solutions through debugging, research, and investigation
- Develop configuration tools for internal teams to further automate programming tasks that are repetitive
- Engage in and lead application performance tuning
Requirements:
- Graduate/Post Graduate degree in Computer Science, Engineering or a related subject
- Proven working experience in Java development, application of standard software development principles and designing and developing applications using Java EE platforms
- Experience in developing web applications using at least one popular web frameworks using MVC
- Object oriented analysis and design using common design patterns
- Able to respond to technical queries / requests from team members and customers
- Profound insight of Java and JEE internals (Classloading, Memory Management, Transaction management etc.)
- Excellent knowledge of Relational Databases, SQL and ORM technologies (Oracle, Hibernate)
- Experience in the Spring Framework
- Experience with test-driven development
Vue.js
AngularJS (1.x)
Angular (2+)
React.js
JavascriptWe are looking for a Full Stack Developer to produce scalable software solutions. You’ll be part of a cross-functional team that’s responsible for the full software development life cycle, from conception to deployment. As a Full Stack Developer, you should be comfortable around both front-end and back-end coding languages, development frameworks and third-party libraries. You should also be a team player with a knack for visual design and utility. Should be familiar with Agile methodologies.
Responsibilities:Participating in the design and creation of scalable software Writing clean, functional code on the front- and back-end Testing and fixing bugs or other coding issues Work with development teams and product managers to ideate software solutions Design client-side and server-side architecture Build the front-end of applications through appealing visual design Develop and manage well-functioning databases and applications Write effective APIs Test software to ensure responsiveness and efficiency Troubleshoot, debug and upgrade software Create security and data protection settings Build features and applications with a mobile responsive design Write technical documentation Work with data scientists and analysts to improve software
Requirements:Proven experience as a Full Stack Developer or similar role Experience developing desktop and mobile applications Familiarity with common stacks Knowledge of multiple front-end languages and libraries (e.g. HTML/ CSS, JavaScript, XML, jQuery) Knowledge of multiple back-end languages (e.g. C#, Java, Python) and JavaScript frameworks (e.g. Angular, React, Node.js) Familiarity with databases (e.g. MySQL, MongoDB), web servers (e.g. Apache) and UI/UX design Excellent communication and teamwork skills Great attention to detail Organizational skills An analytical mind
Education :B.E/B.Tech/MCA/MCS/BCS
We are a decision science organization assisting clients
JavaJava, Springboot, Micro Services is a must
3 to 7 Yrs exp
Temporary WFH
Permanent WFH is also available
Java
jQueryAngularJS (1.x)Product Developer Competencies required: 1.5+ Years of Software Development Experience. 2.Deep knowledge in either one of the following set a)Core Java, Multi Threading, Spring, Security, JVM Troubleshooting, Build Automation, Scripting. b)Spring MVC, Multi Threading,JSP, Servlets, AJAX, HTML5,JQuery, Angular JS, JavaFX, Web Security. 3.Having knowledge or experience about below is plus a)SOAP, Restful Webservices, NoSQL, Messaging System, Distributed In-Memory DataGrid , ExtJS, JavaFX 4.Able to adopt and understand new technologies and utilize them efficiently 5.Passionate about code quality and readability 6.Basic experience and knowledge of UNIX 7.Excellent communication skills - essential to effective collaboration within the team and our clients across the globe. 8.Computer Science Degree or Technical equivalent, MS a plus
.NETJavascriptjQuery
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