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Target audience Jobs in Bangalore (Bengaluru)

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Synapsica Technologies Pvt Ltd

at Synapsica Technologies Pvt Ltd

6 candid answers
1 video
Human Resources
Posted by Human Resources
Bengaluru (Bangalore)
1 - 3 yrs
₹6L - ₹8L / yr
Content Marketing
Product Marketing
Business cases
Target audience
JOB DESCRIPTION



NOTE: Immediate joiner

Product Marketer
 
We are a B2B SaaS Healthcare startup working with leading Radiologists and Diagnostic Centres innovating in the realms of AI/ML, Radiology, and Digital Transformation. With a clientele comprising some leading healthcare brands across India and US, we’re striving to fast-track innovation across the healthcare industry. Join us to work on intelligent health care products that will shape the Medical technological landscape through the next decade!
(Visit https://www.synapsica.com/" target="_blank">https://www.synapsica.com/ to know more about the company.)
 
 
Job Description
 
As a Product Marketer, a B2B SaaS Healthcare startup working you’re expected to
Be an expert on our buyers’ and users’ problems, workflows, concerns and daily frustrations around Healthcare SaaS and Radiology based Technology
Be an expert on Synapsica’s products
Reconcile the above two by translating product features into customer benefits
Position Synapsica as the first entrant of its kind in the marketplace
 
 
Tactical, day-to-day expectations from the Product Marketer are:
 
Interview buyers and users to deeply understand their problems and challenges
Interview happy customers and create case studies, testimonials (video or written) to be used across the website and elsewhere
Create sales enablement collateral like product presentations, cheatsheets, tech-specs, battlecards
Keep the website and other collateral updated to reflect all product features accurately
Help other teams in Marketing with channel/campaign/target-audience specific messaging guidelines
Write PR releases, blogs, guest blogs and publish + syndicate them
Plan and execute the launch of new product features
Use market, competitor and value-based research to establish product pricing
Speak about and present the product to internal and external audiences
Work with Product Management to refine in-app content
 
 
Skills
 
Communication skills: It’s important that you have a very high standard of written and spoken communication skills.
 
Time management and Collaborative skills: This role will work with Marketing teams, Design team, Engineering, Sales and Customer Success, therefore it is important to have great time management and people collaboration skills.
 
Self-Learning: You’ll have access to a lot of mentoring, but it’s always better if you’re an incredible self-learner who can either Google or reach out to the right people to learn more about a subject.
 
Comfort in an unstructured environment: We are trying to disrupt the Healthcare Tech field for Radiology centres with first of its kind AI/ML solutions, which means we’re constantly coming across new situations where we don’t know the answers yet. It’s important that you can look at an unstructured problem, give it some structure, and chart a robust path forward.
 
You’re hardworking, planned and punctual
 
Respectful of peers and juniors by default, and can disagree with a point-of-view with data & empathy, but without disagreeing with the person
 
Requirements
 
2 to 4 years of SaaS product marketing experience, but quality of experience is far more important than years of experience
 
First hand experience of setting up on page SEO in previous work experience
 
You’re deeply familiar with the usual SaaS tools like Zoho (or any marketing automation and CRM tool), Google Analytics, Hotjar, etc
 
 
Read more
PagarBook

at PagarBook

1 video
8 recruiters
Sachin Kumar
Posted by Sachin Kumar
Remote, Bengaluru (Bangalore), Coimbatore, Chennai, Tiruchirappalli, Salem, Erode, Kanchipuram, Visakhapatnam, Vijayawada, Varanasi, Mysore, Nellore, Vellore, Guntur, Rajahmundry, Kurnool, Tumkur, Dharwad
0.6 - 5 yrs
₹2L - ₹5L / yr
Field Sales
Sales
SaaS
Automotive
Software deployment
+2 more

Field Sales, Revenue 💵 - PagarBook
(Temporary Fulltime)

About Pagarbook:

1. Employee Management at your Fingertips. PagarBook - India's Best Payroll

and Attendance

2. Management tool for Small & Medium Enterprises. Using PagarBook, a

business owner can maintain all the records of their employees digitally

and can get insights around the same.

3. PagarBook is free & easy to use employee management, work & payroll

management software app where you can manage all your staff and

employee’s attendance, record the work done by your staff and employees

and their salary, payments & advances can also be recorded in this app.

4. Sms & WhatsApp notification to employees and staff about payments,

bonuses, daily work, attendance & leaves.

5. The Sales would be done for premium desktop version of the application

6. Benefits of desktop application:

a. Better and Easier accessibility, also available on mobile web

b. Access to rich reports which gives you business knowledge, spend

c. Unlimited free upgrades for a year

About Sales team:

The field sales team at PagarBook is all about solving SME’s customer problems

and ensuring we deliver compelling value propositions.

On a typical day, the sales team:

● drives the adoption of a premium version of Pagarbook, sold at a

subscription fee per annum

● never-say-no attitude, and comes with a win-all attitude

● At the same time, a core ingredient of the DNA is customer empathy

● We should always ensure the customer is well informed of all the benefits of

the solution, before we close the sales.

Responsibilities and Duties of sales associate:

● You will pitch about PagarBook desktop solution on field to customers

● You will explain the benefits of PagarBook desktop solution to customers

○ Better and Easier accessibility, also available on mobile web

○ Access to rich reports which gives you business knowledge, spend

○ Unlimited free upgrades for a year

● The users can register on the desktop for a free trial for 7 days first

● Sales associate would convert the customer into a paid customer

Mandatory requirements:

● Having your own bike is a must

● Field sales experience is a must (telecom, FMCG and financial sales

experience adds more weightage)

● Local language knowledge in the city of operations is a must

● Graduation in any field is sufficient

Benefits:

● Targets based incentives (extremely attractive)

● Petrol allowance ~upto INR 3,000 (on actual bills)

● Initial job posting would be for 3 months - based on good performance,

conversion to full time employment would be granted

Key Areas of Responsibility (KRAs):

● Onboarding of Customers

○ Meet 30 new clients a day (tracked)

○ Get free trial enabled for 20 clients a day

○ Get 3 sales (paid customers, 10% conversion) per day -

non-negotiable output

● Retaining customer accounts

○ While we build new businesses, cross-selling would be key

○ Customers should keep using PagarBook desktop beyond 30 days of

activation

● Grow customer basket size

○ Identify key SME clusters in the city and prepare an acquisition plan

○ Go aggressive and acquire

● Business acumen & key skills

○ Strong knowledge on PagarBook sales process, services and product

○ Local Market and competition knowledge and clear articulation of

PagarBook advantages

○ Strong negotiation and influencing skills to create win-win

○ Give continuous feedback to internal teams to improve our

customer service level

Finally, remember, you are the PagarBook brand ambassador on the ground! All

the best.

Requirements for field sales - Phase 1 (50):

● South:

○ Bangalore - 5 Associates

○ Coimbatore - 5 Associates

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