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Execute marketing campaigns through FB Ads ensuring high ROAS
Optimize campaigns to achieve the best ROI & meet targets
Handle various campaign: conversion, website clicks, traffic, remarketing, etc.
Conduct A/B testing on campaigns to improve ROI
Field Sales, Revenue 💵 - PagarBook
(Temporary fulltime)
About Pagarbook:
1. Employee Management at your Fingertips. PagarBook - India's Best Payroll
and Attendance
2. Management tool for Small & Medium Enterprises. Using PagarBook, a
business owner can maintain all the records of their employees digitally
and can get insights around the same.
3. PagarBook is free & easy to use employee management, work & payroll
management software app where you can manage all your staff and
employee’s attendance, record the work done by your staff and employees
and their salary, payments & advances can also be recorded in this app.
4. Sms & WhatsApp notification to employees and staff about payments,
bonuses, daily work, attendance & leaves.
5. The Sales would be done for premium desktop version of the application
6. Benefits of desktop application:
a. Better and Easier accessibility, also available on mobile web
b. Access to rich reports which gives you business knowledge, spend
c. Unlimited free upgrades for a year
About Sales team:
The field sales team at PagarBook is all about solving SME’s customer problems
and ensuring we deliver compelling value propositions.
On a typical day, the sales team:
● drives the adoption of a premium version of Pagarbook, sold at a
subscription fee per annum
● never-say-no attitude, and comes with a win-all attitude
● At the same time, a core ingredient of the DNA is customer empathy
● We should always ensure the customer is well informed of all the benefits of
the solution, before we close the sales.
Responsibilities and Duties of sales associate:
● You will pitch about PagarBook desktop solution on field to customers
● You will explain the benefits of PagarBook desktop solution to customers
○ Better and Easier accessibility, also available on mobile web
○ Access to rich reports which gives you business knowledge, spend
○ Unlimited free upgrades for a year
● The users can register on the desktop for a free trial for 7 days first
● Sales associate would convert the customer into a paid customer
Mandatory requirements:
● Having your own bike is a must
● Field sales experience is a must (telecom, FMCG and financial sales
experience adds more weightage)
● Local language knowledge in the city of operations is a must
● Graduation in any field is sufficient
Benefits:
● Fixed salary (~15-18k a month)
● Targets based incentives (extremely attractive)
● Petrol allowance ~upto INR 3,000 (on actual bills)
● Initial job posting would be for 3 months - based on good performance,
conversion to full time employment would be granted
Key Areas of Responsibility (KRAs):
● Onboarding of Customers
○ Meet 30 new clients a day (tracked)
○ Get free trial enabled for 20 clients a day
○ Get 3 sales (paid customers, 10% conversion) per day -
non-negotiable output
● Retaining customer accounts
○ While we build new businesses, cross-selling would be key
○ Customers should keep using PagarBook desktop beyond 30 days of
activation
● Grow customer basket size
○ Identify key SME clusters in the city and prepare an acquisition plan
○ Go aggressive and acquire
● Business acumen & key skills
○ Strong knowledge on PagarBook sales process, services and product
○ Local Market and competition knowledge and clear articulation of
PagarBook advantages
○ Strong negotiation and influencing skills to create win-win
○ Give continuous feedback to internal teams to improve our
customer service level
Finally, remember, you are the PagarBook brand ambassador on the ground! All
the best.
Requirements for field sales - Phase 1 (50):
● North:
○ Jaipur - 5 Associates
Delhi
NCR
Gurugram
Ludhiana
Punjab
Chandighar
Jammu and Kashmir
- Working with a team of thinkers and doers to bring a mix of marketing expertise and business understanding and creativity.
- Developing marketing campaigns that help achieve the business objectives and increase ROI of the brand.
- Outlining target audience segments, key geographies, funnel planning and product positioning.
- Establishing social media marketing goals and associated budget allocation for each channel (taking into account CPM, CPE, CPL, ROAS), laddering up to a cohesive paid social marketing strategy.
- Presenting, or overseeing presentation of final concepts, and obtaining approvals from the leadership team
- Tracking social media data to make analysis.
- Researching competition, investigating benchmarks and providing suggestions for improvement of campaigns.
- Collaborating with the design, paid media ads and sales departments.
- Overseeing 3rd party partners and platforms that assist in driving valuable scale for our business.
- Leading the team and training them on the latest social media trends and best practices.
What you need to have:
- MBA in Marketing or in relevant stream from good college (Tier 1 not required)
- Possessing a natural eye for good design
- Result-driven social marketing experience and a strong creative + analytical background.
- Ability to execute dynamic campaign ideas that connect with the target audience.
- 3+ years of full-time experience in digital marketing/ social media marketing role
- In-depth knowledge of Social Media platforms, Facebook Ads, Microsoft Office and other industry standard advertising and optimization platforms.
- Deep understanding of ad formats, audience segmentation, remarketing audiences and growing trends in social media.
- Exceptional organizational, budgetary and time management skills
- Strong analytical skills with ability to identify trends and provide action oriented insights.
- Excellent interpersonal, verbal and written communication skills.
- Ability to collaborate and work cross-functional teams.
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