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Responsibilities:
● Responsible for user acquisition efforts end to end for mobile games and GTM strategy
and market penetration
● Collaborate with Game development team to understand the opportunities to improve
the game and thus increasing the organic installs/WOM/ virality quotient of the game
● Understanding the latest market trends and behavioral insights from UA standpoint and
feeding them back into game development team
● Identifying the areas of improvement in onboarding experiences and working with game
development team to improve those areas and thus leading to higher ROAS of the
campaigns
● Setting up accounts across leading digital ad networks and MMPs and establishing a
good relationship with the third party stakeholders
● Establishing credit lines with ad networks and cracking business deals at attractive
pricings
● Running multiple ad campaigns across various ad formats at the same time globally
● Setting up the data flow pipeline for entire UA system and building visualization layer on
top of it
● Monitoring ad campaigns across networks and games to manage paid UA scale without
hurting profitability
● Brainstorming and coming up with innovative ways to test marketing campaigns and thus
eventually cracking the mantra for success in the cluttered digital UA landscape
● Scaling up the campaigns to deliver higher installs, with good quality at an impressive
cost-per-acquisition
● Finding niche distribution channels/partners to diversify the risks involved
● Building a team of marketing Managers, Account managers, Analysts and Graphic
designers, Graphic composers/editors, and marketing communications team
● Handling performance appraisals for the team
Candidate we are looking for:
● 3+ years of digital Marketing experience. Global
markets UA knowledge would be a plus
● Hands on experience in creating campaigns, running liveops on UA and managing
marketing budgets greater than 25mn USD per annum
● Deep knowledge on dashboards of advertising platforms, MMPs and other performance
tools
● Great analytical experience to understand the performance of campaigns and ability to
drive behavioral insights through data
● Hands on experience in handling the constantly changing UA ecosystem (iOS 14 privacy
changes, GDPR, and other regulations)
● Capable to foresee behavioral patterns and convert them into unique differentiable
marketing campaigns
● Strong negotiation skills to convert new accounts, business deals, partnerships
● Ability to come up with both macro and micro opportunities and breaking down the
macro opportunities into achievable micro opportunities
● Real experience on hiring raw talent and coaching them to become rockstars in terms of
both skill and personality and eventually to become great leaders of the company.
● A personality with a strong bias towards execution without neglecting/ignoring/ affecting
values and team mates of the company
● In this role, you will support the revenue targets for the Agency team
● You will be Datawrkz ambassador in the market for the agency
relationships that you own and will be responsible for shaping up a
long-term business plan for the agency to make Datawrkz as the
preferred digital media partner
● You will be expected to understand the digital ecosystem, be abreast
with industry analytics and be on top of industry trends
● You will be expected to drive strategic and tactical initiatives to
maintain a healthy sales pipeline on a regular basis; be proactive in
highlighting any roadblocks and maintain high standards in following
internal processes
● This is an individual contributor role where the focus is on maximizing
revenue potential with the Agency relationship that you own,
evangelizing Datawrkz as a premium destination for digital spends
● You will be expected to manage all stakeholder relationships end to
end with minimum supervision
● In this role, you will work closely with the internal sales strategy team
and internal client team for the conceptualization & execution of
long-term deals for your account
Required skills:
● 10+ years of experience in digital media agency / digital ad sales/
consumer internet industry
● Preferred Qualification: MBA, preferably from Tier I/Tier II institutes
● Working knowledge of demand-side platforms, ad networks,
exchanges, or other online or digital advertising sales roles for
publishers or agencies
● Strong partnerships across agency holding groups and with large
digital media spenders on the client/brand side.
● Understanding of Media Agency’s way of working/ principles /
consultative selling will be an added advantage
● Should be both a brand builder with a strong ability to drive and
achieve sales targets
● Comfort to use data and analytics while building on client
conversations
● Ability to leverage relationships, build a strong network, and have
effective negotiations
Google AnalyticsBaetho is a solution-focused company aimed at creating and
democratizing the development of customer experience applications
through our proprietary no-code platform.
At Baetho, we offer a fun environment and the chance to work with a highly
skilled and motivated team. Our culture is focused on employee happiness,
customer satisfaction, and high-quality execution. If you have the right vibe
and believe in fairness and freedom, you’re a great fit for us.
Position description
An opportunity has arisen for a Digital Marketing Role with a
can-do attitude, ability to drive successful campaigns, strong desire to work
on multiple platforms with limited guidance. We’ll provide all the
enablement needed, but are looking for a rockstar at work.
Roles and Responsibilities
Own the execution of integrated campaigns across digital channels—
including target audience identification, goal setting, campaign set-up,
user flows, and campaign optimization
Hands-on experience on Linkedin, Google Ads, FB, Google analytics, and
GTM and lead gen platforms
Define and analyze performance metrics on google analytics to
diagnose campaign performance and develop action plans to optimize
the customer experience and campaign results
Ensure that each activity is tracked and measured with a focus on
pipeline and ROI
Experience in B2B SAAS based marketing, preferably with highly
technical products or services
Demonstrated creative skills (e.g. ad copies and/or design skills) to drive
personalization and relevance
Budget and plan the acquisition funnel for the whole year, with month
on month variations
Enable and Track AB testing for all aspects of campaigns, viz.: ads,
creatives, landing pages, emails, SMS
Preferences
Must have a proven track record of campaign management with a high
success rate
Experience in B2B SaaS based company will be preferred
2-3years of hands-on experience in performance marketing-Linkedin
and Google Ads for lead generation is a must.
- Develop and execute Performance Marketing campaigns to help acquire and retain customers, as well as upsell its products or services
- Strong understanding of Data, Funnels, Performance Metrics
- Understand the needs, motivation, and behavior of users and define priorities of tests based on impact, confidence, and easiness
- Work with the engineering, design, and product team to implement tests quickly
- Track, measure and analyze performance & continuously optimize them
- Gather input from customers and various internal departments, and use this information to establish growth targets and choose key performance indicators.
- Work with multiple stakeholders in a high growth environment to get work done and build positive team relationships
Responsibilities:
- Creating & Managing Paid Campaigns on Marketplaces like Amazon, Flipkart, Nykaa, Purplle, Myntra, etc
- Plan, create and manage Marketplace ads campaign on Seller central by formulating strategies and road map for successful delivery of PPC campaigns
- Manage budget allocations and bid parameters to deliver the most efficient results
- Understanding of Listing Management, A+ Content, Inventory Management
- Monitor and optimize campaign spending, keyword bids, negative keywords, campaign targeting, and other important account metrics
- Analyse data, look for various patterns, use them to create campaigns and get new users
Requirements:
- Minimum 4 years of exp of strong experience with ecommerce or in a digital marketing agency managing ecommerce brands.
- Proven track record of delivering month-on-month revenue growth keeping marketing budget in line
- Paid digital media and performance marketing across Google, Facebook, Instagram and some exposure to SEO would be bonus
- Good to have exposure of handling budget of upwards of 50L a month
- Experience in optimizing landing pages and user funnels
- Strong analytical thinker with good business acumen
- Excellent interpersonal and communication skills
- Bachelor’s degree or MBA preferred
Google AnalyticsWhat would you be responsible for in this role?
Responsibilities
-
- Tracking and optimizing ad campaigns through Google, Facebook Ad Manager, TikTok and other ad networks aiming to maximize revenues for the wide portfolio of games of the company;
-
- Prospecting and integrating new potential Ad Networks through open bidding by Google, Header Bidding and Tag-based;
-
- Implementation, monitoring and optimization of in-game advertising features;
-
- Responsible for technical troubleshooting (Ad networks integration, API Reporting);
-
- Forecasting major ad monetization KPI's (Ad Revenue, eCPM, ARPDAU, etc);
-
- Plan, execute, and analyze user acquisition campaigns across performance UA channels;
-
- Managing existing relationships with Ad network partners;
-
- Lead negotiations with new relevant Ad partners and accompany adding new Ad
networks into our in-game ads system;
-
- Collaborate closely with stakeholders including Data Analysts, Product, Developers
teams;
-
- Testing and evaluation of new in-game ad formats (rewarded video, interstitials, offer
wall, native, banners);
-
- Deriving holistic vision for the long-term usage of in-game advertising in our games;
-
- Self-reliant creation of management reports and performance comparisons;
-
- Own and drive our mobile marketing funnel optimization efforts;
-
- Setup our app store optimization strategy to optimize app store conversion rates;
-
- Optimize the performance of our app store creative assets with quantitative testing;
-
- Steer and execute the metadata optimization;
-
- Monitor and report relevant funnel and conversion KPIs using in-house tracking
technologies and tools;
-
- Collaborate with the game teams to coordinate around upcoming game releases and
update launches;
-
- Ability to work with MS Office products (such as Word, Excel, PowerPoint);
-
- Awareness of social media tools (such as the ones of YouTube, Twitch, Facebook,
Twitter, TikTok and Instagram);
-
- Excellent command of English, other language skills would be a plus;
-
- Excellent problem solving ability, attention to detail;
-
- Proactive and self-motivated with a positive attitude.
Job role:
As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving, and implementing initiatives to increase brand presence and improve product adoption.
Responsibilities:
- Manage Organic as well as paid channels
- Set targets and build strategies to help achieve them
- Create and test content, blogs, and ads for operational efficiency
- Create and optimize landing pages to increase signups
- Develop and implement campaigns to better lead quality and beat the competition
- Perform data analysis around web traffic and other key metrics
- Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
- Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
- Communicate with team members on campaign developments, timelines, and results
Requirements:
- 4+ years of experience in Digital Marketing or a similar position preferred
- Experience in B2B, eCommerce and SaaS is preferred
- Relevant Bachelor's degree preferred
- Great design sense is a must for this position
- Proven experience building campaign strategies from scratch and executing them
- Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
- Experience working with data
- Experience working with international markets is preferred
Job Highlights
-
3 years real-life experience in mobile advertising
-
Experience in compelling solution/ emerging market
-
Analyze quantitatively,scope technical requirement
Job Description:
- Create roadmaps and write PRDs for a wide range of ad tech components
- Monitor and analyse the performance and improve the experience of the users and Ad partners
- Be data-driven and able to think on your feet to solve problems and find innovative solutions in bridging the gap between the KaiOS ecosystem and the wider advertising industry
- Grow our revenue by identifying new opportunities, developing strategic programs and executing upon those strategies by delivering new solutions for our users and partners
- Research the digital marketing ecosystem and players in order to inform product priorities and uncover innovation opportunities
- Work closely with a team of talented PMs, Data Scientists and Engineers to help determine the direction of our advertising platform
Job Requirements:
- Come as you are, we’re looking for someone with at least 3 years real-life experience in mobile advertising
- Organised, detail-oriented, passionate and data-driven.
- Sound business judgment as well as ability to think clearly, analyse quantitatively, problem-solve, scope technical requirements and prioritize
- Previous experience with emerging markets, or making money with your own app/service, or other off-the-beaten-path challenges is a strong plus
Requirements
- Transform briefs into engaging visual content for the digital space in collaboration with designers and the Copy Team
Google AnalyticsCare to sharpen your skillset and use the same to impact millions of people living in our cities? Aspiring for an entry into the vibrant startup world of Bangalore?
Here is one chance: Growth Hacker @ Woolly Farms
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