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Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

In this role, you will have the opportunity to:

• Use domain knowledge along with research and analytical skills for market sizing, market landscaping, workflow analysis, pricing analysis in the IT industry for SAAS Products
• Analyzing data, developing reports and dashboards, and communicating insights to the business. The role will stretch across the breadth of our organization and have both global and region-specific coverage
• Excel based analysis linking multiple data points to identify impactful insights and trends in data
• Present research findings to key stakeholders over PPTs  
• Data prep and QC as and when needed to ensure data accuracy
• Liaise with key senior business stakeholders to understand their business problems and propose analytical solutions.
• Blend technical analytics skills along with a strong domain/business understanding to help our marketing & commercial organizations take the right strategic decisions
• Build expertise on the market landscape in the context of the business, through individual learning and regular interactions with the team
• Supporting broader team programs, processes and simplification initiatives, as needed

The essential requirements of the job include:

• 2-5 years' experience in IT industry in Analytics; MBA would be an added advantage
• Demonstrated strong interpersonal & communication skills within a global environment (oral and written)
• Demonstrated experience in projects involving market sizing, market landscaping, workflow analysis and pricing analytics
• Comfortable handling big data in MS-Excel, creative in presentations, pulling together insights from a variety of sources with effective presentation and story boarding skills
• Problem solver accompanied by strong analytical and process skills, keen attention to detail, be highly organized and methodical
• Self-motivated, willingness to take the initiative to identify opportunities for improvement and take actions to improve

Roles and Responsibilities 

1) Understand client requirements and functionalities. 

2) Write well-designed, testable, efficient code. 

3) Responsible for solving complex technical issues. 

4) Ensure quality projects are delivered within defined timelines. 

5) Active involvement in client communication to understand functional requirements. 

6) Maintain high standards of quality for code, documentation and other deliverables.

At least 3 years' experience as a Node.js developer.

Extensive knowledge of JavaScript, web stacks, libraries, and frameworks.

Mandatory experience in MongoDB and MySql.

Knowledge of front-end technologies such as HTML5 and CSS3.

Superb interpersonal, communication, and collaboration skills.

Exceptional analytical and problem-solving aptitude.

About Company :

Web: https://bottom-funnel.com/">https://bottom-funnel.com/

LinkedIn: https://www.linkedin.com/company/bottomfunnel/">https://www.linkedin.com/company/bottomfunnel/

LinkedIn: https://www.linkedin.com/company/blueberry-group1/">https://www.linkedin.com/company/blueberry-group1/

Bottom Funnel Technologies Private Limited is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve to live better when we really know them. That means understanding, respecting and valuing the diversity of unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.

Bottom Funnel provides the system and framework that modern marketers need to generate clients from scratch.BOTTOM FUNNEL is a 360° digital branding and marketing agency that provides a wide spectrum of internet marketing services to enhance the online presence of all kinds of businesses. We offer global solutions of digital marketing and all IT trending technology solutions, communication through classifieds, web portals, social media networks, advertising channels, and search engines. Our digital experts and business consultants help clients by providing only the best digital marketing strategy to develop through innovation and creativity.

Please find below-mentioned JD  

Position: Graphic Designer + Client Acquisition Specialist

Employment Type: Employee - Full Time

Work Location: Jaipur, Rajasthan ( Work From Office Only)

Notice Period : Immediate -15 days, 30 Days only

Key Focus area: Photoshop & Illustrator/Corel Draw, Figma, Canva, Biteable, Client Acquisition, HTML 5, CSS3, JavaScript, React Js

Responsibilities -

• Create compelling and effective designs, print and digital media through Photoshop & Illustrator/Corel Draw, Figma, Canva, Biteable.
• Create branding & product videos for advertisement campaigns.
• Ideate & create packaging designs for our upcoming luscious food products!
• Ideate & create social media posts while collaborating with the marketing team.
• Collaborate with the team to ensure consistency of designs across various media outlets.
• Prepare and collaborate on making monthly marketing & design calendar.
•   Maintain awareness of current industry and design standards, social media, in-market design trends.
• To be responsible for entire sales cycle from prospecting to close:
•    Downloads & Paid subscribers for the Apps
• Subscribers/Sign-ups on the Community
• Be keenly interested in regular follow-up.
• Develop and maintain funnel cycles for selling/generation of revenue
• Understand needs/requirements of prospects and direct them to the right solution via products or services
• Mapping potential ambassadors, influencers, or customers permanently to convert opportunities into downloads and sales

Qualifications - Graphic Designer + Client Acquisition Specialist

• Bachelor's degree in Graphic Design or related field
• Experience in graphic design
• Strong communication, conceptual thinking, typography skills and design skills
• Portfolio of work
• Implement and expand referral program structure, accelerating the reach of our work and mission
• Work with the team to implement a Multi-Level Marketing strategy
• Graphic Design skills required for the position to manage and post on Social Media regularly (mandatory)
• Having exposure of HTML5, CSS3, JavaScript, React Js

Benefits:

• Opportunity to work on highly challenging international projects.
• Opportunity to travel & work with International clients.
• Flexible and friendly work environment
• Great organizational culture, focus on employee's well-being.
• Work-life balance.
• Be part of the best place to work for certified company

• Full-Cycle Recruitment Process
• New Client References for the company

• Management- Manage full-cycle recruitment for a host of assigned searches.
• Gather Information- Understand the company and candidate requirements thoroughly.
• Process- Create and suggest the hiring process and strategies on the basis of the job description.
• Timeline- Mention the timelines for the end-to-end recruitment process to hire the right-fit candidate.
• Job Marketing- Advertise the job through different channels to get more attraction.
• Sourcing- Source candidates through different job portals and social media platforms.
• Initial Screening- Screen the candidates via phone call or video call.
• Interviews- Conduct rounds of interviews before shortlisting and submitting candidates to the clients.
• Assessments- Create and submit assessments based on each candidate’s interview.
• Co-ordination- Follow up with the client and candidates to schedule final interviews on a timely basis.
• Negotiation- Based on the client’s shortlisting, initiate negotiations with candidates and close the deal.
• Candidate Management- Once the deal is closed, follow up and maintain a good relationship with the candidates till the transition is complete.
• Client Management- keep in touch with the client for more vacancies.

• Excellent communication (verbal & written), interpersonal and consulting skills
• Sound judgment to recognize and strive to meet client's hiring needs.
• Ability to meet targets and deadlines.
• Confident, pleasant personality, ambitious, self-motivated, organized with leadership and management skills.