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Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

We are looking for an enthusiastic Executive Branding Specialist who will be responsible for managing and enhancing the online presence of our CEO. The primary focus will be on developing and implementing strategies to promote the CEO’s personal brand, increase their visibility across digital channels. You will work closely with the marketing team to align the CEO’s online persona with the company’s overall branding and values.

Key Responsibilities

● Develop and execute digital marketing strategies to enhance the CEO's personal brand and reputation.

● Monitor and manage the CEO's online presence across various social media platforms, ensuring a positive and consistent image.

● Research, create and curate engaging and relevant content for the CEO's social media profiles, including posts, articles, blogs, and videos(using Canva/similar)

● Conduct research on industry trends, competitors, and relevant topics to develop content ideas that align with the CEO's expertise and reputation goals.

● Monitor and respond to online feedback, comments, and inquiries directed at the CEO, maintaining a professional and positive image.

● Implement SEO techniques and strategies to optimize the CEO's online visibility and search engine rankings.

● Handle any digital crisis that may occur, including negative reviews or feedback.

● Track and analyze key performance indicators (KPIs) to evaluate the effectiveness of reputation management efforts and make data-driven recommendations for improvement.

● Stay updated on the latest digital marketing trends, tools, and techniques, and propose innovative strategies to enhance the CEO's reputation.

● Support the marketing team with other digital marketing initiatives as required.

Skills Required

● Good understanding of marketing tools/apps, social media platforms, and what works and what doesn't works on social media.

● Ability to assist/drive initiatives like podcasts, reels/shorts and other marketing content.

● Ability to research and learn on own, and come up with good content and strategy.

● Good understanding of the latest marketing trends and techniques.

● Excellent verbal and written communication skills.

● Passion for the marketing industry and its best practices.

● Strong desire to learn along with professional drive. 

Job Description:

Are you a fun loving and passionate to be a part of Global Innovator team? Are you planning to grow your career, which enhance your skills in technology? A career at SmartDocs can open many doors for you in the world of technology. If you are looking for a company that is dedicated to your ideas, recognizes you for your unique competency & contributions and provides a fun, flexible and delightful work atmosphere.

Then, we are the right place to ignite your passion. We are totally committed about our employees, our Clients & Customers, our work culture and especially our technology. We are an organization who encourages new ideas of employees through collaboration and creativity.

We are seeking for a dedicated individual to join SmartDocs Business Solutions. The candidate will work with the product development team and must be a subject matter expert in-order to deliver the best practices; an ideal candidate must possess excellent business skills with outstanding communication, professionalism & leadership and must have minimum 3 - 6 years of experience in JAVA as a full stack developer.

Desirable Skills & Expertise:

v  Minimum 3 – 6 years of experience as a full stack developer (Preferable from product based entity).  At least a year of experience in managing a team is mandatory.

v  Master’s or bachelor’s degree in Engineering (CSE / IT / MCA / Software) are preferred.

v  Work exp. in Java, Frame-works like : Spring, Spring boot; J2EE technologies like Servlets, JSP and Web Application Server is mandatory.

v  Strong skills in HTML, Java Script, XML, CSS and Mango DB.

v  Product development in Linux environment is an added advantage.

v  Possesses intellectual humility; smart, driven, creative and able to learn things from slipups, willing to raise others up.

v  Excellent Communication & Analytical skills with integrated professionalism at all levels.

Key Responsibilities:

Ø  The role is responsible for designing, coding and deploying of high-performance applications.

Ø  Deep expertise and hands on experience as a Core JAVA Developer.

Ø  Team Management, Excellent interpersonal, Communication and effective organizational skills and solid technical skills.

Ø  Should be able to communicate effectively with both technical and non-technical personnel.

Ø  Excellent trouble shootings & problem-solving skills.

Ø  Experience with SDLC from requirement analysis through testing and deployment.

Ø  Must be an expert in technologies like J2EE, JSP, Servlets, Web Application, HTML, Java Script, XML, CSS, Mango DB and JAVA frameworks – Spring boot.

Ø  Develop and maintain strong product knowledge.

Ø  Guide the clients through various stages of the project and transition to support organization.

Ø  Review existing business processes and participate in the Process Improvement Program.

                        SmartDocs, provides equal employment opportunity to all its employees and all qualified applicants for employment without regard to their race, caste, religion, color, ancestry, marital status, gender, sexual orientation, age, nationality, ethnic origin or disability. Our resource policies shall promote diversity and equality in the workplace while encouraging the adoption of international best practices.

FirstFiling is a FinTech startup that is managed, operated, and driven by Chartered Accountants, Company secretaries, IT engineers, and Lawyers. We provide registration and financial compliance services to businesses and individuals across India.

Our aim is to simplify the lives of people by helping individuals and businesses with mandatory compliances, filings, and statutory requirements while promoting financial literacy among the masses. 

Technology Profile-

The candidate must have experience in the following technologies (the more the better):

Frontend:

Core - JavaScript, CSS, Bootstrap, etc.

Frameworks - ReactJS, Angular, Vue, etc.

Requirements:

• Ability to reuse components
• Proven experience in working with Git and Github 
• Creating and consuming a RESTful API
• You must have clear concepts of client-server architecture
• Familiarity with MVC (Model-View-Controller) design patterns
• Understanding of OOP concepts

Furthermore, the candidate must have built or published any web app or project through which they can demonstrate their experience and knowledge of the aforementioned technologies and requirements. 

Roles and Responsibilities;-

• Include managing Java/Java EE application development while providing expertise in the full software development lifecycle, from concept and design to testing.
• Designing, developing and delivering high-volume, low-latency applications for mission-critical systems

Framework required – spring boot, Hibernate
Skills - Should have knowledge of JPA, js, Ajax

Additional Roles & Responsibilities

1. Designing and executing test cases and test plans to identify defects and improve product quality.

2. Collaborating with software developers, project managers, and other stakeholders to identify and address issues and improve the overall product quality.

3. Conducting automated and manual testing to validate functionality and ensure that software meets customer requirements and specifications.

4. Analyzing and interpreting test results to identify trends and patterns, and making recommendations for improvements.

5. Identifying and prioritizing defects and issues and working with development teams to ensure timely resolution.

6. Documenting and maintaining test cases, test plans, and other relevant documentation to support the testing process.

7. Communicating testing results and progress to stakeholders, including project managers, developers, and business analysts.

Additional Skills

TestRail, TestLink, JIRA, HTML, CSS, and JavaScript, BrowserStack, CrossBrowserTesting, JMeter, Selenium

- Responsible to create and manage iOS Application for both iPhone and iPad using APIs, Third Party SDKs

Required – Swift (MVVM), Objective-C