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The Company: ATLANTIS is a “new” financial technology company dedicated to building Credit, Data, and Infrastructure to provide financial services for consumers and small business owners in India and South-East Asia. ATLANTIS is committed to empower, enable opportunity and advance the financial well-being of our community through transparent and responsible product offerings. We are headquartered in Singapore, with operating & engineering offices in Bengaluru, India. The founding team of ATLANTIS comprises of serial entrepreneurs and seasoned professionals with solid operating experience in all functional areas of building large technology and financial services ventures. The core team has come together from a diverse set of backgrounds to make financial services more meaningful, honest, and inclusive. #Marketing , #Brand Management, #BFSI Marketing, #Digital Marketing, #SEM / SEO, #Email Marketing, #Content Marketing, #Web Analytics, #PR Job Description: Head- Brand, PR, and Marketing Be responsible for all online and offline marketing and brand initiatives supporting business acquisition across channels : - Planning, Designing and running the marketing programs - Plan, Deploy and Manage the marketing budgets for various channels, taking complete responsibility for online growth, revenues and unit economics - Innovation - conceptualize and implement new cost-effective ways of lead generation and client acquisition. - Work with existing partner agencies for various deliverables. Identifying new partnering opportunities for adding additional brand/marketing capabilities. - Support and further the brand proposition - via innovative means - across various offline and online (eg social media) channels. - Work with the management and sales teams to plan and run strategic and tactical initiatives. - Work with strategic partners (eg Banks, NBFCs, Ecommerce) to support joint marketing plans. - Create and expand partnerships with strategic and non-strategic forums etc. - Grow lead quality and sources across SEO/SEM, email & content marketing, referral, and affiliate programs. - Innovate in ways of growing the online business while reducing acquisition costs. Optimize cost per lead across channels - while increasing ROI. Brand & Marketing rock star should have : - 6+ years in a similar role for a tech-venture/branding company/agency with some experience in a leadership role (preferably FinTech/Consumer Internet) - Handled the end-to-end sales cycle from campaign design, lead generation, execution up to referrals and loyalty programs.-Proven experience in strategic PR - Proficiency with Web Analytics tools (e.g. Google Analytics, Mix panel) including tracking/tagging, Digital marketing best practices, etc. - Demonstrated innovation and thought leadership in growing an online business - A keen understanding of growth hacking and ways to grow the business while keeping acquisition costs down - Represented the brand onto various platforms - Built and grown a high-performance team. - Some exposure to working in start-ups will be highly desirable.
-Meet potential clients by growing, maintaining, and leveraging network. - Identify potential clients, and the decision makers within the client organization. - Research and build relationships with new clients. - Set up meetings between client decision makers and company’s practice leaders. -Plan approaches and pitches and work with team to develop proposals that speaks to the client’s needs, concerns, and objectives. - Prospect for potential new clients and turn this into increased business. - Using knowledge of the market, identify and develop the company’s unique selling propositions and differentiators.
