Brand Manager (B2C eCommerce, Branding), top colleges only at Talent Pro · Pune · 7 - 10 years · ₹35L - ₹45L / yr · Bootstrapped · Posted 10 Oct 2025

Strong Brand Marketing Manager profiles, with experience with well-known B2C brands
Mandatory (Experience 1): Must have total 6+ YOE, and recent 3+ years working in end-to-end Brand Marketing (including Brand building, positioning, & brand strategy)
Mandatory (Experience 2): Must have strong hands-on experience in Brand Marketing for a Top / well-known B2C or Fintech brands
Mandatory (Core Skills): Must possess creative thinking, strong project management skills, and be execution-focused; should have managed brand campaigns including creative development, production, social content, media planning, and buying..
Mandatory (Education): Candidates from Top-6 IIMs or ISB only
Mandatory (Company): Well-know B2C Brands in FMCG, Fintech, BFSI, Consumer Tech, or Lifestyle brands.
Mandatory (CTC) - The CTC breakup offered will be 80% fixed, and 20% variable, as per Company policy

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About the Role
We are looking for a creative and result-oriented Marketing Manager to lead brand-building initiatives and execute marketing campaigns that drive customer engagement and business growth. This role is ideal for someone who enjoys working across both offline and digital marketing while collaborating with cross-functional teams.
Key Responsibilities
- Develop and strengthen the brand across retail and digital channels.
- Plan and execute marketing campaigns to increase brand awareness and customer engagement.
- Create cost-effective marketing initiatives that deliver measurable results.
- Drive marketing activities that contribute to retail sales growth.
- Manage the brand's social media and digital presence, including content planning and campaign execution.
- Track campaign performance, analyze ROI, and optimize marketing efforts.
- Coordinate with sales, retail, and design teams to ensure successful campaign execution.
- Monitor market trends, competitor activities, and customer preferences to identify new opportunities.
Required Skills & Experience
- 2–5 years of experience in Marketing, Brand Management, or a related field.
- Experience in retail, fashion, or consumer brands is preferred.
- Strong understanding of digital marketing and social media platforms.
- Ability to plan and execute campaigns within budget.
- Analytical mindset with experience measuring campaign performance.
- Excellent communication, coordination, and project management skills.
- Self-motivated, creative, and proactive approach to problem-solving.
Qualifications
- Graduate or Postgraduate in Marketing, Business Administration, Mass Communication, or a related field.
What We're Looking For
- A creative thinker with fresh ideas.
- Someone who can balance brand-building with business objectives.
- A collaborative professional who enjoys working in a fast-paced environment.
Experience: 2–5 Years
Schedule: Monday to Friday (5 Days Working)
Employment Type: Full-time
hands-on Marketing Manager to lead brand building and campaign efforts for Numero Uno.
out-of-the-box ideas to the table, drives high
DUTIES & RESPONSIBILITIES
cost-efficient marketing activations (organic social, partners
end-to-end -
continuously optimize spend allocation across channels.
HIRING COMPETENCIES
ideas-first mindset - someone who brings new concepts to the table rather than waiting to be
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KEY RESPONSIBILITIES
• Own end-to-end campaign curation — from concept and messaging to execution and post-campaign review.
• Lead marketing execution across channels, coordinating with internal teams and external partners (agencies, freelancers, platforms). •
Build and safeguard brand identity, tone, and positioning across all consumer touchpoints.
• Plan and execute go-to-market strategy for new product launches and collections.
• Work closely with the content and creative teams to translate brand strategy into campaigns, videos, and social content. • Track campaign performance and marketing effectiveness, and use insights to refine future campaigns.
• Manage marketing calendars, ensuring timely execution of campaigns across key dates, drops, and sale periods.
• Collaborate with the Growth Engine (e-commerce, performance marketing) to align brand campaigns with sales and growth goals. • Manage brand marketing budgets and vendor relationships where applicable.
MUST-HAVE REQUIREMENTS
• 3-6 years of experience in marketing, with clear exposure across brand marketing and campaign execution (not performance marketing alone).
• Demonstrated experience owning campaigns from ideation through to execution and results.
• Strong understanding of brand building — positioning, tone of voice, visual identity, and consistency across channels.
• Experience leading or closely coordinating with creative, content, and design functions.
• Comfortable working with data to evaluate campaign performance, even if not a performance marketer by function.
• Strong communication and project management skills — this role requires leading execution across multiple stakeholders and timelines. • Mandatory: prior experience with a lifestyle brand; D2C lifestyle brand experience is strongly preferred.
Hiring: Marketing Manager
Experience: 2–6 Years Industry: Fashion / Retail / Apparel
Working Days: 5 Days
We are looking for a young, dynamic, and hands-on Marketing Manager to lead brand building and marketing campaigns
The ideal candidate should be a self-starter with fresh, out-of-the-box ideas and strong experience in fashion/apparel marketing, retail marketing, digital marketing, and brand building.
Key Responsibilities
• Own and strengthen the brand identity across retail, digital, and outdoor touchpoints • Conceptualize, plan, and execute marketing campaigns to drive footfall, engagement, and brand recall • Develop creative and cost-efficient marketing initiatives, including organic social media, partnerships, in-store activations, and influencer collaborations • Plan and execute marketing initiatives that directly contribute to retail sales growth across EBOs, MBOs, and department stores • Manage the brand's digital and social media presence, including content calendars, social platforms, e-commerce marketing, and online presence • Track campaign performance, ROI, and sales impact and continuously optimize marketing spends • Work closely with Retail, Sales, and Design teams to align marketing initiatives with business priorities and new collection launches • Monitor competitor activity, fashion trends, market developments, and consumer preferences to keep campaigns relevant
Required Skills & Competencies
• 2–6 years of experience in Marketing, Brand Management, or a related field • Fashion, retail, or apparel industry experience preferred • Strong ideas-first and entrepreneurial mindset • Proven ability to deliver impactful campaigns with limited or no budgets • Strong understanding of social media, digital marketing, and e-commerce platforms • Ability to analyze campaign metrics, ROI, and sales impact • Excellent communication, coordination, and project management skills • Strong understanding of brand building and retail marketing
Qualification
Graduate/Postgraduate in Marketing, Mass Communication, Business Administration, or a related field.
We seek a highly motivated Marketing Manager to join our dynamic team at Hiraya Digital. The ideal candidate will have a strong background in design and marketing, with the ability to create and manage engaging social media content. They should possess excellent communication skills, be fluent in English, and be available during US time zones.
Responsibilities:
● Develop and execute a comprehensive marketing strategy aligned with client needs and goals.
● Lead the marketing team in creating innovative campaigns to engage clients' target audiences.
● Closely involved in cross-checking, approving, and overseeing social media postings.
● Oversee the creation of high-quality content such as social media graphics, content calendars, emailers, and websites.
● Collaborate with cross-functional teams to address clients' challenges in real time.
● Work closely with graphic designers and video editors to produce compelling visual content.
● Implement digital marketing strategies to enhance brand visibility and drive website traffic
.● Stay updated and Manage paid advertising campaigns, including Google Ads, Facebook Ads, and other platforms.
● Analyze campaign performance metrics and recommend optimizations.
● Stayupdated with digital marketing trends and best practices.
● Provide strategic solutions and act as a thought leader within the team.
● Effectively communicate ideas and strategies to clients.
● Thrive in a fast-paced work environment. Requirements
: ● Minimum3years of working experience as a Marketing Manager.
● Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
● Proven experience in project management.
● Proven experience in digital marketing or marketing coordination roles, with a solid understanding of social media platforms.
● Excellent written and verbal communication skills, with the ability to craft engaging content.
● Strong organizational and time-management skills, capable of handling multiple tasks and deadlines.
● Ability to work independently and collaboratively in a fast-paced, remote work environment.
● Availability to collaborate during US time zones as needed. Expertise in Software:
● Expertise in Meta suite (Instagram, Facebook, Whatsapp).
● Expertise in Design tools such as Photoshop and Illustrator.
We’re seeking a Marketing Campaign Manager to help coordinate our marketing team and turn strategic priorities into focused, measurable campaigns.
This is a hands-on coordination role for someone who understands B2B marketing, knows how the pieces of a campaign fit together, and is comfortable working with broad objectives and turning them into an actionable plan for a team of specialists while also seeing it through to completion.
The Role:
The current marketing department includes specialists working across content, digital marketing, design, analytics, social media, and other channels. The Marketing Campaign Manager will serve as the day-to-day point person who works directly with the specialists and keeps their efforts coordinated, prioritized, and focused on our primary objective: generating qualified leads and supporting sales growth.
Working with company leadership, you will help translate broader goals and targets into digital marketing initiatives and campaigns, assign and coordinate deliverables, monitor progress, identify roadblocks, and ensure that marketing activities contribute to business objectives. In other words, you will be the connector bridging organizational leads and broad strategies into actionable and measurable initiatives.
Key Responsibilities:
- Bridge marketing strategies and business priorities into actionable campaigns, projects, timelines, and deliverables.
- Coordinate writers, designers, analysts, digital marketers, and other specialists to keep campaigns moving forward.
- Maintain the team's focus on high-priority lead-generation and pipeline objectives.
- Coordinate multi-channel campaigns across paid media, landing pages, email, content, social media, and other relevant channels towards the primary objectives of the business.
- Work with analytics specialists to monitor campaign performance, lead generation, conversions, and other key KPIs.
- Identify campaign bottlenecks, missed deadlines, or competing priorities and help resolve them.
- Provide regular updates to marketing and company leadership on campaign progress, performance, challenges, and opportunities.
- Help build a culture where marketing success is measured by business impact rather than simply by the volume of content or activities completed.
What We're Looking For
- 4+ years of experience in B2B marketing, campaign management, demand generation, marketing coordination, or a related coordinator role.
- Experience coordinating campaigns involving multiple marketing disciplines and team members.
- Strong understanding of lead generation, conversion funnels, digital campaigns, ad platforms, and B2B sales cycles.
- Ability to take a broad objective and independently translate it into a clear and actionable campaign plan.
- Strong project management, organization, communication, and follow-through.
- Comfortable working with marketing data and using performance metrics to guide priorities and decisions.
- Experience working with sales teams and understanding how marketing contributes to pipeline development.
- Experience in cybersecurity, technology, SaaS, IT services, or another complex B2B industry is an advantage.
We're looking for someone who naturally asks how our initiatives contribute to our goals and what can be done to improve things even further on the next campaign.
If you're equally comfortable discussing campaign strategy, coordinating a team, reviewing performance data, and making sure an important landing page actually gets launched, we'd like to hear from you.
Develop and execute marketing strategies aligned with business objectives.
Plan and manage digital marketing campaigns across multiple channels.
Manage SEO, SEM, social media, email marketing, and content marketing activities.
Develop strategies to increase website traffic, leads, and conversions.
Manage social media presence across LinkedIn, Instagram, Facebook, and other relevant platforms.
Coordinate the creation of marketing content, advertisements, landing pages, and promotional materials.
Conduct market and competitor research to identify trends and opportunities.
Plan and execute lead-generation campaigns.
Monitor campaign performance and optimize marketing activities based on data.
Track key metrics including website traffic, leads, conversion rates, engagement, CAC, and ROI.
Collaborate with sales, product, design, and other teams.
Manage marketing budgets and ensure effective allocation of resources.
Build and maintain brand consistency across marketing channels.
Prepare regular marketing performance reports for management.
The Role
You'll own brand and social media strategy for a portfolio of client accounts, and be accountable for both the quality of the work and whether the client stays. This is a manager role: you set direction, execute where it matters, and make sure your team delivers on time without you having to chase it.
What You'll Do
Strategy
- Build brand positioning and social media strategy per client — content pillars, tone of voice, platform mix
- Translate client business goals into a content and brand roadmap
- Stay ahead of platform trends and adapt strategy as channels evolve
Client Retention
- Be the primary point of contact for your accounts — the person the client trusts and wants to keep working with
- Run regular strategy reviews and reporting that show clear value, not just activity
- Spot risk early (dips in engagement, client dissatisfaction, scope drift) and course-correct before it becomes churn
- Identify and pitch expansion opportunities within existing accounts
Execution
- Personally shape and approve content calendars, key creative concepts, and campaign narratives
- Write or edit copy where it matters — captions, brand messaging, campaign concepts
- Review content before it goes out — you are the last quality check, not just a pass-through
Team & Delivery
- Coordinate designers, video editors, and Fleet vendor agencies to keep every deliverable on schedule
- Own the recurring monthly cadence (content calendars, performance/engagement reports) and hit every date
- Resolve bottlenecks — if something's going to be late or off-brief, you catch it early and fix it, not just report it
What We're Looking For
- Relevant experience in brand/social media strategy, ideally agency-side, with direct client ownership
- Track record of managing multiple accounts and retaining clients over time
- Strong writing and presentation skills — you'll be client-facing regularly
- Comfortable managing a small team or group of vendors toward deadlines
- Bachelor's in marketing, communications, design, or related field
Nice to have: experience across both B2B and D2C brand accounts, familiarity with performance metrics (not just content)
About Starbond
Starbond is a growing direct-to-consumer brand focused on delivering high-quality products and an excellent customer experience. We are looking for a hands-on Marketing Manager who can turn data, customer insights, and strong execution into profitable growth.
About the Role
The Marketing Manager will own Starbond’s direct-to-consumer growth engine across paid acquisition, retention, lifecycle marketing, content, SEO, answer engine optimization (AEO), social media, conversion optimization, and agency performance. This role requires a strong command of unit economics—including customer lifetime value (LTV), customer acquisition cost (CAC), CAC payback period, gross margin, and contribution margin—and the ability to convert these metrics into sound growth decisions.
You will directly manage marketing agencies across Meta, Google, email, and AEO while leading the internal Marketing team, setting clear performance standards, and giving the CEO timely visibility into results, risks, and recommended actions.
Key Responsibilities
DTC Growth and Customer Acquisition
- Develop and lead the DTC acquisition strategy across Meta Ads, Google Ads, Shopify, email, SEO, social media, Amazon alignment, and other relevant channels.
- Manage marketing for profitable growth—not revenue or ROAS alone—by incorporating product margin, contribution margin, retention, and customer quality into decisions.
- Establish acceptable CAC thresholds by product, customer segment, campaign, and channel, and recommend when to scale, restructure, reduce, or discontinue investment.
- Align advertising, creative, landing pages, offers, product positioning, inventory availability, and operational readiness.
LTV, Retention, and Lifecycle Marketing
- Maintain a clear and consistent LTV methodology using customer revenue, purchase frequency, retention, gross margin or contribution margin, and cohort data.
- Analyze LTV and retention by acquisition source, product, cohort, and customer segment, and use the findings to improve channel and offer decisions.
- Lead strategies that improve repeat purchase rate, purchase frequency, average order value, cross-sell, replenishment, retention, and win-back performance.
- Oversee email and lifecycle marketing quality, segmentation, deliverability, revenue contribution, and customer communication accuracy.
Paid Advertising and Conversion
- Oversee paid media strategy, budget pacing, campaign structure, audience strategy, creative testing, attribution, and landing-page performance.
- Establish clear testing, scaling, optimization, and stop-loss rules, and require decisions to be supported by sufficient data and financial context.
- Review performance at the channel, campaign, audience, creative, product, and cohort levels.
- Partner with the Web Developer on Shopify priorities, site performance, conversion rate optimization, tracking, and quality assurance.
Agency and Vendor Management
- Directly manage marketing agencies across Meta, Google, email, and AEO, including scopes of work, deliverables, timelines, communication standards, SLAs, KPIs, reporting, ownership, and escalation procedures.
- Use agency scorecards and recurring performance reviews to track KPI attainment, SLA compliance, output quality, timeliness, efficiency, and business results.
- Require root-cause analysis and time-bound corrective action plans for missed targets, SLA breaches, quality issues, reporting gaps, or inefficient spend.
- Independently validate agency recommendations and recommend contract expansion, renegotiation, reduction, replacement, or termination when appropriate.
- Ensure Starbond retains access to and ownership of advertising accounts, data, dashboards, creative files, documentation, and intellectual property.
Content, Creative, and Brand
- Maintain an active content and creative pipeline supported by clear briefs, owners, deadlines, QA standards, and success metrics.
- Ensure reliable content-production support is available when external resources are required.
- Create a structured process for testing creative concepts, hooks, formats, messages, offers, and calls to action.
- Protect product positioning and perceived value by avoiding excessive reliance on discounting and ensuring marketing claims are accurate and supportable.
- Ensure approved assets are properly named, organized, and stored in company-owned systems.
Team Leadership, Process, and Reporting
- Lead the internal Marketing team by setting clear responsibilities, deadlines, quality standards, KPIs, communication expectations, and individual performance targets.
- Conduct regular coaching, one-on-ones, performance reviews, and accountability conversations; identify skill gaps and coordinate development or corrective action with HR.
- Make timely recommendations regarding training, role clarity, workload changes, reassignment, or other performance actions when standards are not met.
- Create and maintain marketing processes, approval flows, reporting definitions, campaign documentation, and quality-control systems.
- Maintain a weekly marketing scorecard that distinguishes leading and lagging indicators and explains what changed, why it changed, and what action is required.
- Proactively escalate material risks and present concise, financially grounded recommendations to the CEO.
What Success Looks Like
- Marketing data, forecasts, campaign reports, creative briefs, and recommendations are accurate, validated, and financially grounded.
- Campaigns, agency deliverables, reports, corrective actions, and launches are completed on time, with blockers escalated early.CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, and cohort performance are consistently defined and used to guide decisions.
- Marketing investment produces profitable customer growth, stronger retention, faster learning, higher-quality execution, and stronger brand protection.
- The Marketing team and external agencies operate with clear ownership, measurable standards, and consistent accountability.
What We’re Looking For
- Proven experience leading DTC or e-commerce marketing across paid acquisition, retention, lifecycle marketing, content, and conversion optimization.
- Strong working knowledge of CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, cohort analysis, and marketing attribution.
- Experience managing Meta Ads, Google Ads, email marketing, SEO, AEO, Shopify, and agency partners.
- Demonstrated ability to manage budgets and make channel decisions based on profitability and customer quality.
- Experience leading and developing marketing team members, setting KPIs, and managing performance.
- Strong analytical judgment with the ability to challenge assumptions, validate agency recommendations, and translate data into clear actions.
- Excellent written and verbal communication, with a proactive and concise reporting style.
- Highly organized, accountable, and comfortable working in a remote, fast-moving environment.
Role Overview (Digital Marketing Manager (3–5 Years Experience)
We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads.
This role is a mix of organic growth + paid campaigns + outbound outreach.
Key Responsibilities
1. Organic Growth (SEO + Content)
- Manage and improve website SEO (on-page + off-page)
- Plan and publish content (blogs, landing pages, case studies)
- Improve search rankings and organic traffic
2. Social Media Management
- Manage LinkedIn and other relevant platforms
- Create and schedule posts consistently
- Build brand presence and engagement
3. Outreach & Lead Generation
- Run outbound campaigns via LinkedIn and email
- Identify target prospects and generate leads
- Build and manage outreach pipelines
4. Email Marketing
- Create and execute email campaigns
- Handle newsletters, cold email sequences, and follow-ups
- Track performance and optimize campaigns
5. Paid Marketing (Ads)
- Run and manage ads on Google, LinkedIn, and Meta
- Optimize campaigns for lead generation and ROI
- Test creatives, audiences, and messaging
6. Analytics & Optimization
- Track performance across channels
- Improve conversion rates and campaign effectiveness
- Share simple, actionable reports
What We’re Looking For
- 3–5 years of experience in digital marketing (preferably IT/services)
- Strong understanding of SEO, social media, and lead generation
- Experience with LinkedIn outreach, email tools, and ad platforms
- Ability to execute independently (hands-on role)
- Data-driven mindset with focus on results
Nice to Have
- Experience in B2B or SaaS marketing
- Familiarity with tools like HubSpot, Apollo, Google Analytics, etc.






