Strong Brand Marketing Manager profiles, with experience with well-known B2C brands
Mandatory (Experience 1): Must have total 6+ YOE, and recent 3+ years working in end-to-end Brand Marketing (including Brand building, positioning, & brand strategy)
Mandatory (Experience 2): Must have strong hands-on experience in Brand Marketing for a Top / well-known B2C or Fintech brands
Mandatory (Core Skills): Must possess creative thinking, strong project management skills, and be execution-focused; should have managed brand campaigns including creative development, production, social content, media planning, and buying..
Mandatory (Education): Candidates from Top college like IIMs, ISB, MICA, VGSOM-IIT Kharagpur, IIT etc (Note: College can be ignored if candidate is from unicorn companies like Bharatpe, Unilever, Reliance, Groww etc)
Mandatory (Company): Well-know B2C Brands in FMCG, Fintech, BFSI, Consumer Tech, or Lifestyle brands.
Shubham Vishwakarma
Full Stack Developer - Averlon
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About Us: We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej, amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.
Job Role: Brand Strategist - Brand Consultancy Team
Experience Level: 4+ Years
Location: Bangalore, Karnataka (On-site)
Job Overview: Are you a creative wordsmith with a passion for crafting engaging, informative, and long-form content? Our website team is seeking a talented Content Writer with 2-3 years of experience to join our dynamic and growing organization. In this role, you will be responsible for producing high-quality articles, blogposts, and web content that captivate our audience, drive organic track, and elevate our online presence.
Roles and Responsibilities:
● Define, plan, and execute brand research - primary and secondary.
● Plan & Conduct primary research by way of interviews, site visits, focus groups, etc.
● Plan & Conduct secondary research by way of brand audits and SWOT analyses to assess strengths, weaknesses, opportunities, and threats.
● Develop brand positioning statements and value propositions that differentiate the company in the marketplace.
● Collaborate with creative teams to develop compelling visual assets, marketing collateral, and brand campaigns.
● Present brand strategies, recommendations, and campaigns
● Stay updated on industry trends, consumer preferences, and emerging technologies to recommend innovative brand strategies and tactics.
Qualifications:
● Bachelor’s degree in Marketing, Communications, or a related field.
● Demonstrable experience as a Brand Strategist, Brand Manager, or similar role with aminimum of 4-5 years in brand development and management.
● Experience in developing and launching successful brand campaigns.
● Strong analytical skills and ability to interpret data, consumer insights, and market research findings.
● Creative thinker with a strategic mindset and a strong understanding of brand identity and positioning.
● Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively.
● Strong leadership and management skills.
● Ability to prioritise and manage multiple projects and deadlines in a fast-paced environment.
● Proficiency in branding tools and software, as well as Google Workspace and project management tools.
Objectives of this role:
● Developing and implementing comprehensive brand strategies that align with the company’s objectives and target audience preferences.
● Conducting branding focused market research and analysis to identify trends, competitive insights, including conducting primary research to understand consumer behaviours that inform brand positioning.
● Defining brand elements, including brand architecture, messaging, value proposition, positioning, tagline, voice, and tone, to ensure consistency across all channels.
● Aiding design & content teams in properly understanding and implementing finalised strategies
● Collaborating with cross-functional teams, including marketing, PR, and web to integrate brand strategies into ongoing initiatives.
● Project ownership, coordination, and client management on key accounts.
Requesting you all to please attach your portfolios to the resume while applying, Profiles without portfolios will
not be reviewed.
About Us: We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej, amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.
Job Role: Brand Strategist - Brand Consultancy Team
Experience Level: 4+ Years
Location: Bangalore, Karnataka (On-site)
Job Overview: Are you a creative wordsmith with a passion for crafting engaging, informative, and long-form content? Our website team is seeking a talented Content Writer with 2-3 years of experience to join our dynamic and growing organization. In this role, you will be responsible for producing high-quality articles, blogposts, and web content that captivate our audience, drive organic track, and elevate our online presence.
Roles and Responsibilities:
● Define, plan, and execute brand research - primary and secondary.
● Plan & Conduct primary research by way of interviews, site visits, focus groups, etc.
● Plan & Conduct secondary research by way of brand audits and SWOT analyses to assess strengths, weaknesses, opportunities, and threats.
● Develop brand positioning statements and value propositions that differentiate the company in the marketplace.
● Collaborate with creative teams to develop compelling visual assets, marketing collateral, and brand campaigns.
● Present brand strategies, recommendations, and campaigns
● Stay updated on industry trends, consumer preferences, and emerging technologies to recommend innovative brand strategies and tactics.
Qualifications:
● Bachelor’s degree in Marketing, Communications, or a related field.
● Demonstrable experience as a Brand Strategist, Brand Manager, or similar role with aminimum of 4-5 years in brand development and management.
● Experience in developing and launching successful brand campaigns.
● Strong analytical skills and ability to interpret data, consumer insights, and market research findings.
● Creative thinker with a strategic mindset and a strong understanding of brand identity and positioning.
● Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively.
● Strong leadership and management skills.
● Ability to prioritise and manage multiple projects and deadlines in a fast-paced environment.
● Proficiency in branding tools and software, as well as Google Workspace and project management tools.
Objectives of this role:
● Developing and implementing comprehensive brand strategies that align with the company’s objectives and target audience preferences.
● Conducting branding focused market research and analysis to identify trends, competitive insights, including conducting primary research to understand consumer behaviours that inform brand positioning.
● Defining brand elements, including brand architecture, messaging, value proposition, positioning, tagline, voice, and tone, to ensure consistency across all channels.
● Aiding design & content teams in properly understanding and implementing finalised strategies
● Collaborating with cross-functional teams, including marketing, PR, and web to integrate brand strategies into ongoing initiatives.
● Project ownership, coordination, and client management on key accounts.
Requesting you all to please attach your portfolios to the resume while applying, Profiles without portfolios will
not be reviewed.
Job Responsibilities:
● Conceptualizing, executing & managing branded campaigns across LBB formats on web, app & social media based on client briefs
ensuring high repeat rate
Should have worked on branded content / content marketing
● Ensuring a mix of client objectives & LBB tonality
● Social Media Marketing & execution for sales collaborations
● Client servicing: Being the SPOC for a partner brand, daily liaison, end to end life cycle management of the brand campaigns from
brief to deliverables
● Creating pitches, briefs, presentations, campaign plans, innovations & partners to maximize conversion
● Mapping daily progress of branded content & reporting the success of a campaign post closure
● Keeping up with client deadlines & incorporating feedback/changes
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Job Responsibilities
-Create and execute the brand strategy for the company. This involves developing a clear understanding of the company's mission, target audience, and brand positioning.
-Responsible for managing the visual identity of the brand, developing and maintaining brand guidelines, overseeing the design of marketing materials, and ensuring consistency across all communications.
-Responsible for conducting market research to understand consumer behavior and trends, as well as to identify opportunities to enhance the brand's reputation.
- Working closely with internal teams, including marketing, advertising, and product development teams, to ensure that the brand strategy is aligned with the company's overall goals.
-Developing marketing campaigns that effectively communicate the brand's message to the target audience.
-Tracking and analyzing the effectiveness of marketing campaigns and brand strategy through monitoring consumer engagement, tracking brand awareness, and measuring the return on investment of marketing initiatives
-Building relationships with key stakeholders, such as media outlets and influencers, to enhance the brand's reputation and increase brand visibility.
Requirements
-Creative mindset to come up with innovative ideas for branding and marketing campaigns.
- Ability to think strategically and develop comprehensive branding strategies that align with the company's overall goals and values.
- Strong understanding of marketing principles and techniques to develop effective marketing campaigns and measure their success.
- Excellent communication skills to effectively communicate with various stakeholders, including cross-functional teams, vendors, and customers.
-Analytical skills to analyze market data, consumer behavior, and marketing trends to develop effective branding strategies.
-Ability to manage multiple projects simultaneously and prioritize tasks to meet deadlines.
-Detail orientation to ensure that the brand messaging and visuals are consistent across all marketing channels.
- Adaptable to changing market trends and consumer behavior to adjust branding strategies as needed.
-Knowledge of Event and exhibition handling.
- Strategizing top of the funnel expansion and identifying key channels for sourcing brands
- Explaining RBF and company products to the brands
- Acting as a liaison between the brands and the internal teams to complete the investments
- Improving brands experience
- Ideating on tech-product improvements to automate the funding application process for brands
- Implementing initiatives to improve TAT for brands
- Owning all the metrics that improve the client brand's experience with the company
What you need to have:
- MBA / PGDM
- 2-4 years of experience in roles that required liaising with consumer brands (previous experience at marketplaces, consumer-focused accelerators/ funds, partnerships backgrounds, or experience of investing/ financing consumer brands)
- Understanding of financials as they pertain to early-stage startups and related terminologies
- Excellent verbal and written English skills
- Experience in investing or advising or selling to D2C brands/ ecosystem
• Manage the brands wise spending within the approved P&L parameters.
• Manager the full execution of the brand launch with sales & local agencies.
• Develop/implement the necessary control parameters to measure launch success/failure.
• Manage MRTG technical expertise function.
• Conduct monthly/quarterly/annual reviews of the business performance on-going.
• Assign/manage BTL agencies to conduct in-market activation programs. • Leading the activation of products across all retailers. • Ensure that all brand activities are completed on time and in full and within agreed budget • Track sales and recommend support/ corrective action plans. • Monitor all brand elements - advertising, product, packaging, pricing, cost etc. • Regularly screen competitor portfolio and monitor market trends • Review all brand / market data (sales audit, competition, distribution, etc.) – to detect areas of weakness / strength and recommend corrective actions.
Are you looking to work in the ecommerce space? Read on to know more.
Our client is a 360-degree boutique firm that provides single-point branding and eCommerce growth consulting to its clients. They have best-in-class professionals with a combined experience of over 40 years in Retail, Textiles, FMCG, Fashion, Consumer Durables and more. They create online brands for their clients through strategies like marketplace management, marketing, social media channels, and analytics that help planning and forecasting.
Currently, they are helping businesses from Fashion, Lifestyle and Personal technology to create a unique space in leading marketplaces like Amazon, Flipkart, Myntra, TataCliq etc. With over Rs.100 crores revenue generated through their 10000+ listings, the team is led by passionate entrepreneurs with a mission to simplify the digital market and e-commerce presence for all businesses.
As a Client Success Manager, you will be responsible for managing clients’ account end to end, including developing channel strategy, defining targeting, managing creative, setting up campaigns, measuring performance, and deriving insights.
What you will do:
- Taking complete ownership for a portfolio of accounts
- Understanding the client and their business from a holistic perspective
- Strategizing and creating a robust plan of action/ roadmap for clients
- Guiding a team of 2-3 people to work on client’s listings, reviews, account health and day to-day operations
- Tracking and driving the progress of various projects to ensure timely delivery
- Being responsible for all regular (and ad hoc) reporting and analysis
- Onboarding clients on multiple marketplaces by liaising with category managers at respective marketplaces
- Co-ordinating with various Marketplaces for solving queries and issues regarding the accounts
- Reviewing every account in the portfolio in complete detail to understand the current level of performance
- Being accountable for hitting goals and driving sustainable growth
- Preparing and presenting plans and results to the clients
What you need to have:
-
Minimum bachelors' degree in any field
-
Strong analytical skills including Microsoft Excel
- Proactive, Team Player, requires good co-ordination and networking capabilities
- Good written communication skills and typing speed in English
- Self-motivated with passion for e-commerce
- Outstanding client handling & communication skills both written & verbal
Our client works as a battery swapping network so that instead of purchasing, it allows electric auto rickshaw drivers to swap batteries and pay for it as they use it. Their focus is on advantages like earning a non-stop battery for 150 KM, no waiting to charge till 100 KM and pay-as-you-go option till 50 KM.
Our client works as an App that focuses on providing comfort to people in terms of ride sharing, ride hailing and cashless payments. Their prominent features include digital payments, trained drivers, doorstep pickup, daily affordable pricing etc.
Headquartered in Delhi, our client was co-founded by three veteran entrepreneurs who are BITS Pilani alumni.
As a Brand PR Manager, you will be responsible for enhancing the company’s brand awareness and corporate image.
What you will do:
- Developing and executing effective PR plans through translating brand and key messages into media concepts and compelling stories
- Leveraging a variety of media channels to maximize the company’s brand exposure through interviews, editorials, etc.
- Building strong and positive relationships with media, influencers, and other related parties
- Developing and editing news releases, speeches, articles, and other editorial collateral
- Managing an external PR agency
- Analyzing and reporting on the results of PR campaigns & initiatives
- Checking and managing content produced for website and social media channels
- Developing and implementing PR policies and procedures
- Determining KPIs for PR department
- Deploying successful marketing campaigns and owning their implementation from ideation to execution
- Positioning and messaging the company to win based on an in-depth understanding of the market and the competition
- Working cross-functionally with Product, Marketing & Customer Experience teams
- Experimenting with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Coordinating and managing graphic designers and content team to target the market
- Producing valuable and engaging content for our website and blog that attracts and converts our target groups
- Building strategic relationships and partnering with key industry players, agencies and vendors
- Preparing and monitoring the marketing budget on a quarterly and annual basis and allocating funds wisely
- Overseeing and approving marketing material, from website banners to hard copy brochures and case studies
- Measuring and reporting on the performance of marketing campaigns, gaining insight and assessing against goals
Desired Candidate Profile
What you need to have:- Demonstrable experience in marketing together with the potential and attitude required to learn
- A passion for issues around Sustainability, Energy Transition, Climate Action, Distributed & Renewable Energy
- Startup experience desired
- Ability to work in a fast-paced environment
- Willingness to roll up your sleeves and execute
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literacy, comfort working with numbers
- Ability to make sense of metrics and processing figures with spreadsheets
- Up-to-date knowledge of the latest trends and best practices in online marketing and measurement
We are looking for a creative and detail-oriented communications and marketing specialist who can identify, develop and help amplify the stories that elevate the brand value of Bhumi. You will develop communication and marketing strategies for better engagement with employees, volunteers, donors, partner organisations, and corporate companies. You will be part of a dynamic, driven, and passionate young team of employees (~ 40 members) and volunteers (hundreds of them )
What You Will Do:
- Craft compelling messaging and narratives that evoke positive and vibrant imagery of the organization, along with visually compelling content like videos and infographics
- Develop internal and external communications strategies, and execute them for projects, events, and the organization as a whole
- Partner with key stakeholders to understand upcoming initiatives across India and develop integrated communications plans, then execute.
- Write memorable, engaging communication across all channels (e.g. Email Campaigns, Blogs, Social Media, PR, etc) that drive awareness of key initiatives and inspire volunteers and donors to take action
- Plan, strategize and execute the large-scale events (Eg. Daan Utsav, Volunteer recruitment) and digital campaigns
- Track the effectiveness of marketing campaigns, gain insight, and assess against goals
- Analyse metrics and optimise email and advertising campaigns
- Collaborate with key volunteers nationally to align and implement a communications strategy and messaging
- Manage the messaging on websites and ensure the brand perception is consistent across digital and offline channels
- Oversee the execution of newsletters and all communications (like annual reports, brochures, etc.)
What You Need
- Outstanding written and verbal communication, strong copywriting and content creation skills
- Willingness to work, network and collaborate with volunteer coordinators based out of cities where Bhumi is present
- Strong project management skills with the ability to supervise multiple projects
- Proven track record of developing and executing creative communications plans
- 5+ years of experience in the communications role
- Availability during weekends.
What Is Nice To Have
- Bachelors/Master’s degree in marketing, journalism, business, or related field
- Ability to communicate in Tamil, English and Hindi
- Prior experience of working or volunteering with NGOs
- Good network in the traditional media and digital/social media influencers
Other Information:
- Designation: Manager to Director based on candidate’s profile
- Reporting to: Executive Director
- Scope: Full time
- Remuneration: CTC 6-9 Lakhs p.a. based on the candidate’s profile
- Expected Joining Date: Immediate
We are looking for a skilled and solutions-oriented Brand Strategist with a strong analytical mind to craft compelling brand stories and strategies that deliver results. The Brand Strategist's responsibilities include conducting extensive research, analyzing findings, making recommendations, presenting to clients and briefing creatives. You should be a strategic thinker with a knack for uncovering consumer insights that inform strategy development.
The ideal candidate should be open-minded and passionate about creating holistic brand experiences. Ultimately, the outstanding Brand Strategist should have strong research skills, an analytical mindset and be an excellent storyteller.
Brand Strategist Responsibilities:
- Conducting extensive primary and secondary research.
- Staying up-to-date on consumer research and market trends.
- Analyzing research, data and trends.
- Creating competitive reviews and situational analyses.
- Identifying insights, challenges and opportunities.
- Developing brand architecture, positioning and strategy.
- Writing compelling brand stories.
- Meeting and presenting to clients.
- Briefing and collaborating with creative teams.
- Leading ideation and brainstorming sessions.
Brand Strategist Requirements:
- Degree in business, marketing, branding, communication or related field required.
- Previous experience as a brand strategist or similar role.
- Excellent communication skills, both verbal and written.
- Experience leading client meetings.
- Analytical and problem-solving mindset.
- Creative and compelling storyteller.
- Strong research skills.
- Strategic thinker.
- Excellent presentation skills.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon