Strong Brand Marketing Manager profiles, with experience with well-known B2C brands
Mandatory (Experience 1): Must have total 6+ YOE, and recent 3+ years working in end-to-end Brand Marketing (including Brand building, positioning, & brand strategy)
Mandatory (Experience 2): Must have strong hands-on experience in Brand Marketing for a Top / well-known B2C or Fintech brands
Mandatory (Core Skills): Must possess creative thinking, strong project management skills, and be execution-focused; should have managed brand campaigns including creative development, production, social content, media planning, and buying..
Mandatory (Education): Candidates from Top college like IIMs, ISB, MICA, VGSOM-IIT Kharagpur, IIT etc (Note: College can be ignored if candidate is from unicorn companies like Bharatpe, Unilever, Reliance, Groww etc)
Mandatory (Company): Well-know B2C Brands in FMCG, Fintech, BFSI, Consumer Tech, or Lifestyle brands.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Talent Pro
About
Company social profiles
Similar jobs
About FOY
FOY is redefining employee engagement and workplace experiences through innovative solutions that help organizations create happier, more connected, and productive workplaces. We are seeking a dynamic Brand Manager to strengthen FOY’s brand presence, drive impactful marketing initiatives, and ensure consistent brand communication across all touchpoints.
Role Overview
The Brand Manager will be responsible for developing and executing brand strategies that enhance awareness, engagement, and business growth. This role requires a strategic thinker with strong marketing expertise, creative vision, and the ability to manage multiple campaigns and stakeholders effectively.
Key Responsibilities
- Develop and execute brand strategies aligned with business objectives and growth plans.
- Ensure consistent brand positioning, messaging, and visual identity across all marketing channels.
- Plan and manage integrated marketing campaigns to drive brand awareness and engagement.
- Collaborate with content, design, social media, and performance marketing teams to deliver cohesive brand initiatives.
- Conduct market research, competitor analysis, and consumer insights studies to identify growth opportunities.
- Manage brand communication across digital, offline, PR, events, and partnership channels.
- Oversee the creation of marketing collateral, presentations, case studies, and brand assets.
- Monitor and analyze campaign performance, brand metrics, and customer feedback to optimize strategies.
- Coordinate product launches, events, and promotional activities from a branding perspective.
- Build and maintain relationships with external agencies, vendors, and strategic partners.
- Ensure all brand communications reflect the company’s values, vision, and market positioning.
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 4–7 years of experience in brand management, marketing, communications, or related functions.
- Strong understanding of brand strategy, consumer behavior, and marketing principles.
- Experience in managing multi-channel marketing campaigns.
- Excellent communication, presentation, and stakeholder management skills.
- Strong analytical skills with the ability to interpret market and campaign data.
- Experience working with creative teams, agencies, and cross-functional departments.
- Proficiency in marketing tools, analytics platforms, and project management software.
Preferred Skills
- Experience in startups, SaaS, Consumer Tech, or B2B technology sectors.
- Knowledge of digital marketing, content marketing, and performance marketing.
- Experience managing employer branding and corporate communications initiatives.
- Familiarity with PR, influencer marketing, and event marketing.
Key Attributes
- Strategic and creative thinker.
- Strong ownership and execution mindset.
- Excellent organizational and project management skills.
- Ability to work in a fast-paced and dynamic environment.
- Results-driven with a strong focus on brand growth and business impact.
What We Offer
- Opportunity to shape and scale a growing brand.
- Collaborative and innovation-driven work culture.
- Exposure to high-impact marketing and business initiatives.
Significant opportunities for professional growth and career advancement.
REVIEW CRITERIA:
MANDATORY:
- Strong Senior Brand Strategist Profile
- Must have 4+ years of pure brand strategy experience at branding/strategy agencies (not advertising/campaign-only roles)
- Must have hands-on experience with brand strategy frameworks for new brand creation and rebranding initiatives (brand persona, positioning, narrative, tone of voice, guidelines)
- Must have experience conducting and leading brand workshops, integrating research inputs (primary + secondary) into insights and brand positioning
- Must have B2C brand strategy experience (B2B exposure is highly preferred but optional)
- Must have strong writing and storytelling skills to translate brand positioning into compelling narratives, messaging, tone, and strategic decks.
- Must be able to manage end-to-end brand strategy projects, including research synthesis, workshop facilitation, positioning, framework creation, and collaboration with design teams for visual translation.
- Must have a portfolio or compilation of case studies showing rebranding projects, positioning frameworks, workshop involvement, research synthesis, and strategy-to-design translation
- Preferably a degree/master’s in Marketing, Brand Strategy, Design, or Communication from reputed institutes (e.g., MICA, NID, Srishti, or similar).
- Must come from Branding Studios, Brand strategy firms, Strategic design consultancies, branding agencies etc.
ROLES & RESPONSIBILITIES:
We are looking for a senior brand strategist professional, who can help us deliver innovative strategic directions that benefit our client’s business with measurable results. The candidate should have thorough knowledge and experience in the methods and application of tools to deliver an effective programme. Candidates should have experience with both mass and premium brands as well as FMCG, durables, and service categories.
Experience with digital-first or digitally marketed brands is an advantage that we look forward to.
ROLES & EXPECTATIONS-
- Drive brand and business strategy processes in our firm.
- Thorough practical knowledge and experience in implementing methods, tools and processes with capabilities to handhold teams to deliver at the highest standards.
- Proficient in conducting research programs to uncover customer and user needs, business and market findings, drawing insights for branding, service and CX design for digital and traditional applications.
- Conduct primary and secondary market research in marketing, sales and consumer experience.
- Programming workshops, conducting them and creating a comprehensive outcome report with insights and recommendations.
- Bring an idea to life on a whiteboard, articulate it, create systems and deliver.
- Strong understanding of pan-India markets across a wide range of verticals and categories.
IDEAL CANDIDATE:
- Excellent storytelling skills, capable of good verbal and written communications, client interfacing and presentation skills.
- Proficient in putting together presentations and strategy decks.
- Good articulation and writing skills.
- Understanding business, data tools and analytics (The math of it)
- Capable of managing and building relationships with senior client executives with strong domain-level competence along with a well-informed worldview.
- Team player capable of working across verticals with leadership skills.
ADVANTAGEOUS / OPTIONAL SKILLS-
- Experience in ethnographic, observational and behaviour studies.
- Management skills, idea creation, directing and delivering through a creative team.
- Interest in trends and analysis of brands, brand strategies and staying up-to-date and well-informed.
- Experience in analysing the brand and marketing landscape and writing advisory and opinion articles on branding and brand communication.
- Well-informed and knowledgeable with a world view.
- Observant and aware of current trends and their evolution.
Google AnalyticsBrand Managers are responsible for planning, implementing, managing and monitoring company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales. We are looking for an experienced, passionate and creative Social Media Manager to join our team. As a Social Media Manager you will be responsible for developing and implementing our Social Media strategy in order to increase our
online presence and improve our marketing and sales efforts. You will be working closely with Marketing and Sales departments.
Responsibilities:
1. Performing research on current benchmark trends and audience preferences
2. Designing and implementing social media strategy to align with business goals
3. Setting specific objectives and reporting on ROI
4. Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
5. Monitor SEO and web traffic metrics
6. Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
7. Communicate with followers, respond to queries in a timely manner and monitor customer reviews
8. Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
9. Suggest and implement new features to develop brand awareness, like promotions and competitions
10. Stay up-to-date with current technologies and trends in social media, design tools and applications
11. Creating campaign plans for business and marketing priorities
Basic Qualifications:
- Proven work experience as a Brand Manager/Social media manager
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills
- BSc degree in Marketing or relevant field"
This role holder is responsible for end to end management of
the brand including profitability and growth
Qualification & Experience
Post-Graduation in Management (from a Premier institute)
Experience of 4 to 5 years in Digital Marketing
FMCG experience is preferable
Key Deliverables of the Role
Responsible for Launching & Brand building of the assigned brand
Responsible for growth and profitability of the Brand
Develop social media and influencer strategy for the brands
Consumer Insighting for brand strategy
Create and execute a holistic content strategy for Digital First Brands
Lead communication development on the brand
Create Brand equity and loyalty among target consumers using innovative methods
You will be the
‘Voice of Consumer’ - bringing in consumer insights and shaping cross functional decisions by partnering closely with leaders in Marketing, Product, Engineering, Sales and Customer Experience in addition to working with the leadership team and founders. As we’re scaling
our go-to-market and marketing efforts pan-India, we’re looking for a passionate, experienced, and customer-focussed leader to build and grow a team dedicated to building and scaling the brand.
You will be heading the Brand Marketing function at for the company. Lead teams across Brand (Traditional + Digital), Media, Social, Marketing Research, Creative & Content and Partnerships/Collaborations.
Position based out of Bangalore
Job description:
● Own the Brand vision - Develop strategy for establishing and scaling the brand pan-India - multicultural, multilingual context
● Translate strategy into actionable goals in close collaboration with Product, Marketing, Strategy, Category and other cross-functional teams
● Lead the transformation of the organisation into a consumer-driven company reflecting in culture, systems and processes
● Translate brand elements into plans and go-to-market strategies
● Oversee new and ongoing marketing and advertising activities across cities
● Create the quarterly and annual plan, propose options and help prioritise the same with the leadership team; secure resourcing and ensure budget vs. actual compliance on spending, input, lead, and outcome metrics
● Develop and manage a fit-for-course agency network and an in-house team to ensure effective and efficient execution of the Brand Strategy
Successful applicant:
● Should have 8-10 years of experience leading Brand Strategy and Development for a mid-to-large brand in consumer space (category agnostic). Prior experience only in a agency will be considered too
● Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience
● A start-up mentality and ability to flex in a fast-paced and dynamic environment.
What’s on offer:
● Lead the Brand building for a D2C brand in a never-before-done category
● To be at the centre of action in scaling the brand across the country successfully
Job Responsibilities:
● Conceptualizing, executing & managing branded campaigns across LBB formats on web, app & social media based on client briefs
ensuring high repeat rate
Should have worked on branded content / content marketing
● Ensuring a mix of client objectives & LBB tonality
● Social Media Marketing & execution for sales collaborations
● Client servicing: Being the SPOC for a partner brand, daily liaison, end to end life cycle management of the brand campaigns from
brief to deliverables
● Creating pitches, briefs, presentations, campaign plans, innovations & partners to maximize conversion
● Mapping daily progress of branded content & reporting the success of a campaign post closure
● Keeping up with client deadlines & incorporating feedback/changes
Location: Bangalore
About The Role
• Own the P&L of the brand, right from pricing, discounts & marketing
activities
• Plan & deliver on growth, in alignment with the company’s strategies
• Conceptualize & execute plans across all marketing channels (Digital,
Outdoor, Social, 3rd party platforms, BTL etc).
• Identify & program manage new product development opportunities that
helps the brand stay relevant with the latest trends & consumer needs,
through market and consumer research.
• Identify brand's differentiation, positioning in the market, build a coherent
consumer language across all touch-points.
• Build newer channels of communication for the brand and help the brand
build channels previously unexplored.
• Work to drive discovery, traffic & conversion. Understand business
trajectory, capture data, analyze campaigns and documents. Create detailed
specifications for all e-commerce platforms and analyze site traffic
management.
• Work closely with operations & supply chain teams to ensure stock
availability by providing growth projections in advance & avoiding out of
stocks
• Complete ownership of campaigns which are rolled out on a weekly, monthly
and yearly basis.
Qualifications and experience
Looking for candidates with an MBA from a Tier 1 & 2 B-School with 1-3 years of post-MBA experience.
Skills required
- 1-3 years of experience in Brand/ Category Management in a consumer facing company
- An understanding of trends and an ability to respond to customers wishes.
AppItSimple Infotek is a leading software development company that specializes in providing innovative and customized software solutions to businesses of all sizes. With a team of experienced developers, designers and project managers, we help organizations to transform their ideas into successful digital products. Our focus is on delivering high-quality, scalable, and secure solutions that meet the unique needs of each client. Whether you're looking for a custom web application, mobile app, or cloud-based solution, AppItSimple Infotek is your partner for success.
URL : https://appitsimple.com/
Product : SoftwareSuggest : https://www.softwaresuggest.com/
SoftwareSuggest is a comprehensive software directory that helps businesses discover the right tools to achieve their goals. Our platform provides a vast collection of software solutions across various categories, including project management, marketing, customer service, and more.
With our expert reviews and user ratings, finding the right software has never been easier. Our goal is to simplify the software selection process by providing a one-stop-shop for businesses to find and compare software solutions, saving time and effort in the process.
Whether you're a small business or a large enterprise, SoftwareSuggest is your trusted guide to finding the software that's right for you.
Job Responsibilities
-Create and execute the brand strategy for the company. This involves developing a clear understanding of the company's mission, target audience, and brand positioning.
-Responsible for managing the visual identity of the brand, developing and maintaining brand guidelines, overseeing the design of marketing materials, and ensuring consistency across all communications.
-Responsible for conducting market research to understand consumer behavior and trends, as well as to identify opportunities to enhance the brand's reputation.
- Working closely with internal teams, including marketing, advertising, and product development teams, to ensure that the brand strategy is aligned with the company's overall goals.
-Developing marketing campaigns that effectively communicate the brand's message to the target audience.
-Tracking and analyzing the effectiveness of marketing campaigns and brand strategy through monitoring consumer engagement, tracking brand awareness, and measuring the return on investment of marketing initiatives
-Building relationships with key stakeholders, such as media outlets and influencers, to enhance the brand's reputation and increase brand visibility.
Requirements
-Creative mindset to come up with innovative ideas for branding and marketing campaigns.
- Ability to think strategically and develop comprehensive branding strategies that align with the company's overall goals and values.
- Strong understanding of marketing principles and techniques to develop effective marketing campaigns and measure their success.
- Excellent communication skills to effectively communicate with various stakeholders, including cross-functional teams, vendors, and customers.
-Analytical skills to analyze market data, consumer behavior, and marketing trends to develop effective branding strategies.
-Ability to manage multiple projects simultaneously and prioritize tasks to meet deadlines.
-Detail orientation to ensure that the brand messaging and visuals are consistent across all marketing channels.
- Adaptable to changing market trends and consumer behavior to adjust branding strategies as needed.
-Knowledge of Event and exhibition handling.
Are you looking to work in the ecommerce space? Read on to know more.
Our client is a 360-degree boutique firm that provides single-point branding and eCommerce growth consulting to its clients. They have best-in-class professionals with a combined experience of over 40 years in Retail, Textiles, FMCG, Fashion, Consumer Durables and more. They create online brands for their clients through strategies like marketplace management, marketing, social media channels, and analytics that help planning and forecasting.
Currently, they are helping businesses from Fashion, Lifestyle and Personal technology to create a unique space in leading marketplaces like Amazon, Flipkart, Myntra, TataCliq etc. With over Rs.100 crores revenue generated through their 10000+ listings, the team is led by passionate entrepreneurs with a mission to simplify the digital market and e-commerce presence for all businesses.
As a Client Success Manager, you will be responsible for managing clients’ account end to end, including developing channel strategy, defining targeting, managing creative, setting up campaigns, measuring performance, and deriving insights.
What you will do:
- Taking complete ownership for a portfolio of accounts
- Understanding the client and their business from a holistic perspective
- Strategizing and creating a robust plan of action/ roadmap for clients
- Guiding a team of 2-3 people to work on client’s listings, reviews, account health and day to-day operations
- Tracking and driving the progress of various projects to ensure timely delivery
- Being responsible for all regular (and ad hoc) reporting and analysis
- Onboarding clients on multiple marketplaces by liaising with category managers at respective marketplaces
- Co-ordinating with various Marketplaces for solving queries and issues regarding the accounts
- Reviewing every account in the portfolio in complete detail to understand the current level of performance
- Being accountable for hitting goals and driving sustainable growth
- Preparing and presenting plans and results to the clients
What you need to have:
-
Minimum bachelors' degree in any field
-
Strong analytical skills including Microsoft Excel
- Proactive, Team Player, requires good co-ordination and networking capabilities
- Good written communication skills and typing speed in English
- Self-motivated with passion for e-commerce
- Outstanding client handling & communication skills both written & verbal
PAVONIAN SOLUTIONS PRIVATE LIMITED is looking for an experienced, versatile, multi-faceted UX Writer to perform copywriting magic on our BRAND. This is a remote full time role.
ABOUT YOU
Improve our users' experiences through copy: Creating original concepts and following through with clear, detailed and clear copy that is interesting, on brand, and focused on performance marketing. Writing in range of styles as appropriate for different clients
- Following best practices for quality user experiences from ideation user flow and wireframes to final content and implementation.
- Shape our product tone of voice guidelines:Help raise the bar for all brand communication, driving consistency and further developing our voice and tone guidelines as part of our wider foundational design system.
- Strengthen our brand:Working closely with our marketing copywriting team to make sure the copy you write to help people use our services is also consistent with our brand tone of voice and guidelines. Together you'll make sure that the brand is represented from marketing material through on boarding into using the product regularly, balancing that tone of voice with the context of the copy.
- Communication:You'll frame your decisions with strong rationales. Be able to tell a story, articulate the insights from market and UX research, and support decisions firmly and reasonably. Building brand awareness and increasing brand value and profitability
- Execution:Make sure marketing initiatives resonate with the target market
- Market research:You will research on services and data to determine the performance of the original solutions. This will allow you to iterate on your concepts and improve them over time.
You'll also be an integral part of the UX & Design team
- Collaboration: We believe that working with other disciplines makes for better solutions. Feedback is an important part of our personal and team development and we encourage one another to engage in regular, open conversation within cross-functional teams to build trust and respect about our work.
- Contribute to our design system: Helping take our mature design system, maintained by the whole team, to the next evolution.
- Grow the community: Coaching your colleagues in the team. Evolving our design processes, leading by example. Working on initiatives to expand the reach of UX and Design in the company.
DUTIES AND RESPONSIBILITIES
You have a demonstrated track record of content and linguistic background, ideally in digital products. Maybe you've been called a copywriter, or a content designer, brand manager or a content strategist in a previous role. Maybe you're a UX research or a designer who has become more focussed on language. You're someone who can communicate and present the decisions and constraints within a project.
You've worked on complex projects before. You have a strong opinion on how copy and communication can be applied to product development. You are a fast, iterative thinker who can partner with any relevant department.
What to include in your application
A portfolio is a must. A portfolio with case studies is better. Tell us about the work as well as showing it.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon