Brand Manager

Brand Strategist (Brand Consultancy Team)

About Us: We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.

Job Role: Brand Strategist - Brand Consultancy Team

Experience Level: 3+ Years

Location: Bangalore, Karnataka (On-site)

Roles and Responsibilities:

● Define, plan, and execute brand research - primary and secondary.

● Plan & Conduct primary research by way of interviews, site visits, focus groups, etc.

● Plan & Conduct secondary research by way of brand audits and SWOT analyses to assess

strengths, weaknesses, opportunities, and threats.

● Develop brand positioning statements and value propositions that differentiate the company in the marketplace.

● Collaborate with creative teams to develop compelling visual assets, marketing collateral, and brand campaigns.

● Present brand strategies, recommendations, and campaigns

● Stay updated on industry trends, consumer preferences, and emerging technologies to recommend innovative brand strategies and tactics.

Qualifications:

● Bachelor’s degree in Marketing, Communications, or a related field.

● Demonstrable experience as a Brand Strategist, Brand Manager, or similar role with a minimum of 3-4 years in brand development and management.

● Experience in developing and launching successful brand campaigns.

● Strong analytical skills and ability to interpret data, consumer insights, and market research findings.

● Creative thinker with a strategic mindset and a strong understanding of brand identity and positioning.

● Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively.

● Strong leadership and management skills.

● Ability to prioritise and manage multiple projects and deadlines in a fast-paced environment.

● Proficiency in branding tools and software, as well as Google Workspace and project management tools.

Objectives of this role:

● Developing and implementing comprehensive brand strategies that align with the company’s objectives and target audience preferences.

● Conducting branding focused market research and analysis to identify trends, competitive insights, including conducting primary research to understand consumer behaviours that inform brand positioning.

● Defining brand elements, including brand architecture, messaging, value proposition, positioning, tagline, voice, and tone, to ensure consistency across all channels.

● Aiding design & content teams in properly understanding and implementing finalised strategies

● Collaborating with cross-functional teams, including marketing, PR, and web to integrate brand strategies into ongoing initiatives.

● Project ownership, coordination, and client management on key accounts.

About FOY

FOY is redefining employee engagement and workplace experiences through innovative solutions that help organizations create happier, more connected, and productive workplaces. We are seeking a dynamic Brand Manager to strengthen FOY’s brand presence, drive impactful marketing initiatives, and ensure consistent brand communication across all touchpoints.

Role Overview

The Brand Manager will be responsible for developing and executing brand strategies that enhance awareness, engagement, and business growth. This role requires a strategic thinker with strong marketing expertise, creative vision, and the ability to manage multiple campaigns and stakeholders effectively.

Key Responsibilities

• Develop and execute brand strategies aligned with business objectives and growth plans.
• Ensure consistent brand positioning, messaging, and visual identity across all marketing channels.
• Plan and manage integrated marketing campaigns to drive brand awareness and engagement.
• Collaborate with content, design, social media, and performance marketing teams to deliver cohesive brand initiatives.
• Conduct market research, competitor analysis, and consumer insights studies to identify growth opportunities.
• Manage brand communication across digital, offline, PR, events, and partnership channels.
• Oversee the creation of marketing collateral, presentations, case studies, and brand assets.
• Monitor and analyze campaign performance, brand metrics, and customer feedback to optimize strategies.
• Coordinate product launches, events, and promotional activities from a branding perspective.
• Build and maintain relationships with external agencies, vendors, and strategic partners.
• Ensure all brand communications reflect the company’s values, vision, and market positioning.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 4–7 years of experience in brand management, marketing, communications, or related functions.
• Strong understanding of brand strategy, consumer behavior, and marketing principles.
• Experience in managing multi-channel marketing campaigns.
• Excellent communication, presentation, and stakeholder management skills.
• Strong analytical skills with the ability to interpret market and campaign data.
• Experience working with creative teams, agencies, and cross-functional departments.
• Proficiency in marketing tools, analytics platforms, and project management software.

Preferred Skills

• Experience in startups, SaaS, Consumer Tech, or B2B technology sectors.
• Knowledge of digital marketing, content marketing, and performance marketing.
• Experience managing employer branding and corporate communications initiatives.
• Familiarity with PR, influencer marketing, and event marketing.

Key Attributes

• Strategic and creative thinker.
• Strong ownership and execution mindset.
• Excellent organizational and project management skills.
• Ability to work in a fast-paced and dynamic environment.
• Results-driven with a strong focus on brand growth and business impact.

What We Offer

• Opportunity to shape and scale a growing brand.
• Collaborative and innovation-driven work culture.
• Exposure to high-impact marketing and business initiatives.

Significant opportunities for professional growth and career advancement.

8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must.

Experience working on or scaling meaningful consumer brands (media/entertainment preferred)

Must have owned brand meaning, not just executed campaigns

Must have launched or scaled a brand platform, not only shows or campaigns

Prior ownership of earned media, social brand voice, and PR

Fluent Hindi is mandatory

Exposure to regional cultural contexts is a strong advantage

OTT experience is a plus

Need candidate from these Target Companies ONLY :

Netflix India

Spotify India

Hoichoi

Aha

TVF

Tata Tea

Surf excel

Fevicol

Amul

ITC

Asia Paints

Britania

CRED

Zomato

Dunzo

Swiggy

Meesho

Zepto

IPL Teams - Rajasthan Royals, RCB, CSK LSG, DC

MemoNeet, a leading Edtech Startup with over 900K+ downloads for NEET exam preparation about to reach Million Users, is on a mission to empower students through innovative technology. We are seeking a skilled and dedicated full-time virtual assistant who will be full time influencer marketing executive

Skills

1. Strong analytical skills

2. ⁠excellent communication skills

3. Adaptability: Willingness to learn new tools and techniques as digital marketing trends evolve.

4. ⁠Team Collaboration: Ability to work effectively within team environment, collaborating with marketing specialists, designers, and developers.

5. ⁠Problem-Solving: Aptitude for identifying issues or challenges and proposing solutions to improve efficiency and effectiveness.

6. Research Skills: Ability to conduct market research, competitor analysis, and trend

7. ⁠Content Management: Basic understanding of content creation, editing, and publishing for various marketing materials

8. ⁠Proficiency in Ms office & Canva

As a Brand marketing professional, you will be in charge of working out marketing strategies that help in positioning and promoting our brands, products, and services. You will be interacting with the growth, creative, social, website, SEO, sales, content, copywriting and user experience teams.

Responsibilities

• Collaborate in shaping and executing the brand's vision, ensuring a deep comprehension of its evolving trajectory over time.

• Contribute to the leadership in refining the brand's positioning, ensuring its readiness for future competition by managing a strategy aimed at enhancing brand vitality and its commitments to customers.

• Oversee brand strategy, planning, and its overall management.

• Cultivate innovation by spearheading the development of a robust pipeline of New Product Development (NPD), in alignment with the brand strategy and category insights.

• Take charge of our Visual and Verbal identity, aligning it with our positioning and maintaining consistent application across all customer touchpoints. Continuously evolve it to sustain brand momentum and align with an unwavering customer-centric approach.

• Identify and capitalize on trends and insights to optimize expenditures and performance.

• Engage in brainstorming sessions to generate novel and imaginative strategies for growth.

• Assess emerging technologies and offer visionary perspectives on their adoption when suitable.

• Ensure a unified brand message resonates across all platforms consistently.

Requirements

• BS/MS degree in marketing or a related field

• Proven working experience in Branding digital marketing

• Proven work experience in the Creative field

• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

• Great problem-solving skills, because working for a fast-growing startup is filled with

challenges

• Great execution skills

• Ability to identify long-term trends in data

• Great communication skills

• Experience working with a content management system

• Strong project management skills

Job Responsibilities:

● Conceptualizing, executing & managing branded campaigns across LBB formats on web, app & social media based on client briefs

ensuring high repeat rate

Should have worked on branded content / content marketing

● Ensuring a mix of client objectives & LBB tonality

● Social Media Marketing & execution for sales collaborations

● Client servicing: Being the SPOC for a partner brand, daily liaison, end to end life cycle management of the brand campaigns from

brief to deliverables

● Creating pitches, briefs, presentations, campaign plans, innovations & partners to maximize conversion

● Mapping daily progress of branded content & reporting the success of a campaign post closure

● Keeping up with client deadlines & incorporating feedback/changes

Duties/Responsibilities:

The person plays a dual role of Public Relation and Influencer Manager.

Public Relations

• Combine creativity, communication, and storytelling to create meaningful public relations campaigns that promote our products/ Founders.
• Pitch stories to top-tier local and national journalists, editors, media outlets, TV, radio, podcasts, niche blogs, and other online outlets.
• Cultivate, strengthen, and maintain media relationships.
• Create media materials such as press releases, talking points, run sheets, and messaging documents.
• Seek and manage business award submissions, interview opportunities, and speaking engagements for Co-Founders.
• Secure, track, and measure results.

Influencer Marketing

• Grow and maintain relationships with influencers to create excitement and mass brand exposure across social media platforms
• Mine the social media platforms for top-tier influencers, celebrities, content creators, and talent that can increase brand reach.
• Manage and update internal influencer database to ensure platform and metrics stay updated.
• Collaborate with internal creative and social marketing teams to drive influencers to create high-quality and engaging content.
• Continually engage with existing influencers and creators via email, DMs, and phone to build strong, long-lasting relationships. Manage day-to-day communications with talent/influencers.
• Manage all influencer requests, place and track product samples requests.
• Oversee gift boxes and other special packaging needs for high-touch influencers.
• Think creatively and add new ideas to pitch for new and exciting influencer programs.

Qualifications/Skills:

• 5+ years experience in public relations, in-house, or agency.
• Course in Mass Communication.
• Strong experience writing news releases, media advisories, feature stories, blogs, and media pitches.
• Existing relationships with top-tier local and national journalists, editors, media outlets, TV, radio, podcasts, niche blogs, and influencers preferred.
• Social media wizard who is well-versed in all platforms (IG, YouTube, Facebook, Twitch, TikTok, etc.) and in tune with how the influencer marketing landscape differs across each respective platform.
• Deep expertise in identifying key tastemakers, celebrity endorsers, and influencers.
• A passion for building and cultivating relationships with influencers.

Other Requirements

• Previous experience working with consumer products and fashion brands.
• Passionate about social media trends and pop culture in general.
• Love working in fast-moving, high-growth companies.
• Meticulous organizational skills.
• Self-starter, comfortable with managing multiple priorities at any given time.
• Exceptional written and verbal communication skills.
• Outstanding relationship-building skills

Desired Candidate Profile

• Demonstrable experience in marketing together with the potential and attitude required to learn
• A passion for issues around Sustainability, Energy Transition, Climate Action, Distributed & Renewable Energy
• Startup experience desired
• Ability to work in a fast-paced environment
• Willingness to roll up your sleeves and execute
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literacy, comfort working with numbers
• Ability to make sense of metrics and processing figures with spreadsheets
• Up-to-date knowledge of the latest trends and best practices in online marketing and measurement