11+ Appsflyer Jobs in Delhi, NCR and Gurgaon | Appsflyer Job openings in Delhi, NCR and Gurgaon

Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy

Criteria:

• Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
• Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
• Understanding of lifecycle communication, retention strategies, and user segmentation.
• Strong understanding of user behavior, adoption funnels, and product-led growth.
• Hands-on experience in CRM and in-app communication campaigns.
• Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
• Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
• Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.

Description

Key Responsibilities

1. Drive Feature & Product Adoption

• Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.

2. Convert User Insights into Messaging

• Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.

3. Plan & Execute Cross-Channel Campaigns

• Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.

4. Measure & Optimize Performance

• Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.

5. Collaborate with Cross-Functional Teams

• Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.

Key Expected Outcomes

• Demonstrable growth in feature and overall product adoption across the platform.
• Smooth and timely GTM execution for new feature launches.
• Clear, consistent product communication across all channels and user segments.
• Data-backed continuous improvement informed by user feedback and performance insights.
• Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.

Must-Have Requirements

• 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
• Strong understanding of user behavior, adoption funnels, and product usage patterns.
• Hands-on experience executing CRM and in-app communication campaigns.
• Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
• Excellent communication and stakeholder management skills.
• Strong written and verbal communication, with clarity in user-facing messaging.
• Ownership mindset with end-to-end accountability for campaign planning and execution.
• Understanding of digital platforms and OTT ecosystems.

Should-Have Requirements

• Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
• Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
• Exposure to A/B testing and experimentation frameworks.
• Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
• Understanding of lifecycle communication and retention-focused strategies.
• Ability to review or create campaign creatives with strong narrative alignment.
• Curiosity and storytelling capability to translate product features into user benefits.

Good-to-Have Requirements

• Prior experience in driving feature adoption or contributing to product-led growth initiatives.
• Experience working in high-growth, data-driven startup environments.
• Familiarity with marketing automation and experimentation tools.
• A creative eye for content, communication, and user experience design.

Success Metrics

• Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
• Feature Retention Rate: Repeat usage of adopted features.
• Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
• Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
• User Awareness: Improvement in survey scores or reduction in support queries.
• Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
• Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.

Job Title: IT Sales Executive (Fresher)

Company: CodeGuardian Tech International Pvt. Ltd.

Location: B-6, Sector-2, Noida, Uttar Pradesh – 201301

Job Type: Full-Time | Work from Office

About the Role

CodeGuardian Tech International Pvt. Ltd. is looking for enthusiastic and motivated fresh graduates to join our IT Sales team. This role is ideal for candidates who are passionate about technology, communication, and business development. You will be responsible for identifying potential clients, generating leads, and promoting the company's IT services and solutions.

Eligibility

• B.Tech / M.Tech (All Streams)
• Freshers are welcome to apply.
• Good communication and presentation skills.
• Basic understanding of IT services and technologies is preferred.
• Self-motivated, confident, and willing to learn.
• Ability to build client relationships and achieve sales targets.

Key Responsibilities

• Generate new business opportunities through cold calling, email campaigns, LinkedIn, and networking.
• Identify and qualify prospective clients.
• Promote CodeGuardian's IT services, cybersecurity solutions, staffing, and software development services.
• Schedule meetings with potential clients and assist in presentations.
• Follow up with leads and maintain customer relationships.
• Maintain sales reports and update CRM regularly.
• Coordinate with internal teams to ensure timely client support.

Salary & Benefits

• In-Hand Salary: ₹15,000 per month
• Performance-based incentives.
• Training and career growth opportunities.
• Exposure to the IT and Cybersecurity industry.
• Supportive and professional work environment.

Senior Business Analyst – (P&C Insurance) 

Location: Noida/Gurugram

Job Summary 

We are looking for a curious, detail-oriented, and analytical Senior Business Analyst to 

join our Strategic Offerings team. This role is perfect for someone who thrives on 

understanding business challenges, researching cutting-edge solutions, and conducting 

in-depth analysis to drive digital transformation in P&C insurance. 

You will be at the forefront of evaluating and comparing market-leading digital 

solutions, ensuring that our business teams have the right tools and strategies for 

efficiency and growth. If you’re passionate about problem-solving, technology, and 

making data-driven decisions, this role is an opportunity to shape the future of 

insurance while accelerating your own career. 

Key Objectives 

1. Understand and Document Business Needs: Work closely with stakeholders to 

gather and translate business requirements into actionable insights. 

2. Conduct Market Research: Identify and evaluate external digital solutions that 

align with business needs. 

3. Analyze and Compare Solutions: Conduct in-depth feature analysis, 

benchmarking market offerings to determine the best fit. 

4. Validate and verify requirements by reviewing them with stakeholders and 

obtaining their approval. Ensure that the documented requirements align with 

the business goals and objectives. 

Key Responsibilities 

• Business Requirement Analysis 

o Engage with stakeholders to understand business processes, challenges, 

and future goals. 

o Use various techniques such as interviews, surveys, and observations to 

elicit detailed business requirements. Ensure that the requirements 

capture both the functional and non-functional aspects. 

o Document detailed business and functional requirements to support 

digital transformation initiatives. 

• Market Research & Solution Evaluation 

o Research emerging technologies in the insurance space, identifying 

potential solution providers. 

o Evaluate the applicability of technologies such as artificial intelligence, 

blockchain etc in improving insurance processes and customer 

experiences. 

o Conduct competitive analysis of external solutions, comparing features, 

functionalities, and scalability. 

o Perform SWOT analysis to understand the strengths, weaknesses, 

opportunities, and threats posed by competitor solutions. 

o Collaborate with vendors to gain a deep understanding of their offerings 

and limitations. 

o Lead pilot projects to test and evaluate new solutions. 

• In-Depth Analysis & Strategic Insights 

o Assess solutions for compatibility with internal systems, security, and 

compliance standards. 

o Provide data-driven recommendations to business teams on solution 

selection. 

o Work closely with the Senior Business Consultant to align findings with 

broader strategic initiatives. 

o Collaborate with cross-functional teams to ensure successful integration 

of new solutions. 

o Track key performance indicators (KPIs) to measure the success of new 

technologies and their impact on business objectives. 

Skills & Qualifications 

• 7+ years of experience in the P&C insurance industry, with strong knowledge of 

insurance business processes. 

• Experience in large-scale business deployments, including business process 

transformation. 

• Strong analytical and problem-solving skills, with the ability to translate business 

challenges into solution-driven strategies. 

• Hands-on experience with business requirement gathering, process 

documentation, and workflow analysis. 

• Ability to conduct market research, competitive analysis, and feature 

benchmarking. 

• Strong stakeholder management skills, ensuring clear communication between 

business, technology, and vendors. 

• Proficiency in data visualization, business process modelling tools, and reporting 

frameworks. 

Preferred Skills 

• Understanding of AI/ML applications, automation, and analytics in insurance. 

• Familiarity with Agile methodologies, Azure Dev Ops, Jira, and Confluence. 

• Certifications in CBAP (Certified Business Analysis Professional), CSPO, Lean Six 

Sigma, or Agile frameworks. 

YatriPay is a pioneering force in the travel industry, harnessing blockchain technology to create seamless travel experiences. 

We're looking for a skilled Python Django Developer with expertise in PostgreSQL to join our dynamic team. You'll be responsible for developing and maintaining robust, user-friendly applications while collaborating with cross-functional teams to deliver transformative solutions. If you're enthusiastic about using technology to enhance travel and you have the expertise in Python, Django, and PostgreSQL, we invite you to apply. Join us in revolutionizing the travel sector with innovation, efficiency, and security. Your code could be the key to unlocking a new era in travel.

Roles and Responsibilities 

1. Have to attend Walk in Customers and convert into sales. 
2. Have to manage ground level team
3. Submit timely reports 

Requirements-

For Female Candidates: 

• Good Communication 
• Should be presentable 
• Language proficiency should be Hindi and English both

For Male Candidates:

• Must have good communication 
• Must be presentable 
• Must have driving license 
• Must be able to drive both automatic and manual cars 

Job Description:

● Event Manager will ensure Manager availability to the sales team. He will be responsible for

enquiry generation and nurturing enquiries into leads.

● Event Manager will plan the calendar along with City head and central leadership and get sign-off

on budgets.

● Tie-ups with colleges to conduct seminars and workshops

● Conduct seminars/workshops along with City head for govt exams and skills

● Canopy and counseling activities in colleges to generate enquiry

● Flyer distribution and enquiry generation outside coaching centers, colleges and parks (local

high-student density areas)

● Source leads across city from various sources such as library/ book stores/ cyber cafes/

photocopiers.

● Create hooks for partnerships in lead sharing and conversion

● Local events for inquiry generation across high-student density areas

● New center launch and regular center activation for generating desired spikes in inquiries.

● Arrange common student workshops/ seminars for Managernurturing.

● Create hooks for ensuring students visit centers for improved conversion

Eligibility Criteria:

● Should have extensive experience in school/ college partnerships, conducting seminars and

small-scale events, Managergeneration activities

● Should have 5+ years of experience in the EdTech industry

● Should have led 5+ member teams in lead generation activities in other EdTech companies

● Should be presentable to do college tie-ups and carry the Testbook brand

● Must have prior experience as he/she will be running as soon as he/she is onboarded

What is the culture like:

● Team of 8 marketing executives (all juniors)

● Should be ok to work odd hours and put in 100% effort

Location: Bangalore, Delhi, Gurgaon

Function: Software Engineering → Frontend Development

Requirements:

• 2-5 years of experience in building large complex and performant web applications using JavaScript, HTML, and CSS across multiple browsers.
• Strong Object Oriented JavaScript fundamentals.
• Experience in java script frameworks such as React and a good understanding of the basics of these frameworks and their life cycles.
• Deep understanding of various deployment strategies and their pros and cons.
• Understanding of Docker.
• SSR experience is a must.
• You should have enough understanding of SEO principles.
• Experience of working with React Hooks desirable.
• Experience with popular React.js workflows (such as Flux or Redux).
• Familiarity with newer specifications of ECMAScript (ES6 ES7).
• Experience with server-side rendering using nextjs, express, hapi etc.
• Hands-on experience with any unit testing framework (mocha/chai, jest etc).
• Deeper understanding of Chrome Dev Tools.
• Should understand nuances of the timeline for perf monitoring.
• Deeper knowledge of UI optimizations and performance.
• Deeper understanding of network layer, HTTP, HTTPS, cookies, local storage.
• Understanding of JavaScript Design patterns and ability to use them in applicable scenarios.
• Good understanding of data structures and algorithms and their space and time complexities.
• Strong in open source technologies, agile development.
• Excellent communication skills, good visual design sense, in-depth experience in developing web-based applications.
• Familiarity with code versioning tools such as Git, SVN, and Mercurial.

Web Development Interview:

• Technical Round 1 JS + Web fundamentals + React (Based on Experience)
• Technical Round 2 React JS - Problem solving (Machine coding round)
• Technical Round 3 Technical evaluation/Team fitment
• HR Round

• Study design briefs and determine requirements
• Conceptualize visuals based on requirements
• Prepare rough drafts and present ideas
• Develop illustrations, logos and other designs using software or by hand
• Use the appropriate colors and layouts for each graphic
• Test graphics across various media
• Ensure final graphics and layouts are visually appealing and on-brand

• Proven graphic designing experience
• A strong portfolio of illustrations or other graphics
• Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop)
• Excellent communication skills
• Ability to work methodically and meet deadlines
• Degree in Design, Fine Arts or related field is a plus