11+ Appsflyer Jobs in Delhi, NCR and Gurgaon | Appsflyer Job openings in Delhi, NCR and Gurgaon

Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy

Criteria:

• Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
• Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
• Understanding of lifecycle communication, retention strategies, and user segmentation.
• Strong understanding of user behavior, adoption funnels, and product-led growth.
• Hands-on experience in CRM and in-app communication campaigns.
• Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
• Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
• Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.

Description

Key Responsibilities

1. Drive Feature & Product Adoption

• Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.

2. Convert User Insights into Messaging

• Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.

3. Plan & Execute Cross-Channel Campaigns

• Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.

4. Measure & Optimize Performance

• Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.

5. Collaborate with Cross-Functional Teams

• Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.

Key Expected Outcomes

• Demonstrable growth in feature and overall product adoption across the platform.
• Smooth and timely GTM execution for new feature launches.
• Clear, consistent product communication across all channels and user segments.
• Data-backed continuous improvement informed by user feedback and performance insights.
• Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.

Must-Have Requirements

• 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
• Strong understanding of user behavior, adoption funnels, and product usage patterns.
• Hands-on experience executing CRM and in-app communication campaigns.
• Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
• Excellent communication and stakeholder management skills.
• Strong written and verbal communication, with clarity in user-facing messaging.
• Ownership mindset with end-to-end accountability for campaign planning and execution.
• Understanding of digital platforms and OTT ecosystems.

Should-Have Requirements

• Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
• Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
• Exposure to A/B testing and experimentation frameworks.
• Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
• Understanding of lifecycle communication and retention-focused strategies.
• Ability to review or create campaign creatives with strong narrative alignment.
• Curiosity and storytelling capability to translate product features into user benefits.

Good-to-Have Requirements

• Prior experience in driving feature adoption or contributing to product-led growth initiatives.
• Experience working in high-growth, data-driven startup environments.
• Familiarity with marketing automation and experimentation tools.
• A creative eye for content, communication, and user experience design.

Success Metrics

• Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
• Feature Retention Rate: Repeat usage of adopted features.
• Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
• Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
• User Awareness: Improvement in survey scores or reduction in support queries.
• Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
• Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.

Position Title: Sales Specialists/Executives

• Location: PAN India (*Tier 1, Tier 2, Tier3)
• Salary Range: 4 LPA to 5.5 LPA (includes performance bonus of 1 lac)+ Incentives+ Perks+ TA+ DA
• Education: Bachelor's degree in any stream or Master's degree/MBA
• Experience: Min 2- 3 years in Sales with a background from industries such as (IT, Telecom, Broadband, Mobility, SIM card sales/distribution, Credit Card sales/promo on, B2B (Business-to-Business), B2C (Business-to-Customer), FMCG or any field sales experience candidates.

Key Skills:

1. Self-driven, dynamic, and confident individual with a result-oriented approach.

2. Top achiever or best performer in previous organization.

3. Customer-focused attitude with strong follow-up skills.

4. Ability to work independently and as part of a team.

5. Proficiency in MS Office and preferably CRM software.

• Interface Developer-Senior Associate:

Exp: 4-10 Years

Location: Mumbai/Ahmedabad/Gurgaon/Bangalore

Role:

HTML5, CSS3, JS, ES6, ReactJS, PSD to HTML

Knowledge of build tools like Webpack, Babel

and Grunt Basic understanding of Atomic Design Principles

Basic knowledge of AEM

• Meet prospective clients, execute effective product demonstrations, emphasizing product features  and benefits with focus on the value of the solution 
• Consult with hospitals to understand product needs and expectations 
• Prospect, educate, qualify, and generate interest or Sales Opportunities in key account areas (SML hospitals) 
• Develop and accomplish a lead generation plan including Outbound and Inbound prospect 
  management 
• Follow up with prospective clients and be an expert in closing deals 
• Attending sales group meetings concerning sales targets, forecasts, and reporting on maret situation and competition 
• Participating in conferences, representing the company for brand awareness 
• Ensure proper reporting of sales/CRM numbers to GM sales to effectively drives sales and output 
• Maintaining and expanding the database of prospects for the organization 
• Providing suggestions to improvise on sales and marketing strategies

Job Description

POSITION                         -                  Tally Developer

QUALIFICATION              -                  Graduate

WORK EXPERIENCE        -                  3 - 5+ years

LOCATION                        -                  Gurgaon

Job Description:

• Candidate with minimum 3 to 5 years of strong experience in Tally Customization Development
• ERP9 TDL program development & implementation
• ERP9 Technical support
• Manage Tally Customization & Tally Integration requirements

Required Skills:

• Tally Definition Language, Excel, XML and Tally
• Tally Integration with other systems / database
• Good knowledge of Finance and accounting with commerce background.
• Good communication skills and customer handling experience
• Experience with other development languages (Asp.Net, MVC, HTML, SQL) is added advantage.

• Write and post technical job descriptions
• Source potential candidates on niche platforms
• Parse specialized skills and qualifications to screen resumes
• Proven work experience as a Technical Recruiter
• Hands-on experience with various interview formats (e.g. phone, Skype and structured)
• Technical expertise with an ability to understand and explain job requirements for IT roles
• Familiarity with Applicant Tracking Systems and resume databases
• Solid knowledge of sourcing techniques (e.g. social media recruiting and Boolean search)
• Excellent verbal and written communication skills
• Solid understanding of HR practices and labor legislation
•  

• Monitoring the market & competitor activities & providing relevant reports.
• Maintain a database of potential business partner's contact numbers and emails.
• Brainstorm new and creative growth strategies.
• Come up with new marketing Ideas.
• Market product to target customers.