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Google AnalyticsRequired Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy
Criteria:
- Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
- Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
- Understanding of lifecycle communication, retention strategies, and user segmentation.
- Strong understanding of user behavior, adoption funnels, and product-led growth.
- Hands-on experience in CRM and in-app communication campaigns.
- Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
- Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
- Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
- Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.
Description
Key Responsibilities
1. Drive Feature & Product Adoption
- Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.
2. Convert User Insights into Messaging
- Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.
3. Plan & Execute Cross-Channel Campaigns
- Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.
4. Measure & Optimize Performance
- Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.
5. Collaborate with Cross-Functional Teams
- Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.
Key Expected Outcomes
- Demonstrable growth in feature and overall product adoption across the platform.
- Smooth and timely GTM execution for new feature launches.
- Clear, consistent product communication across all channels and user segments.
- Data-backed continuous improvement informed by user feedback and performance insights.
- Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.
Must-Have Requirements
- 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
- Strong understanding of user behavior, adoption funnels, and product usage patterns.
- Hands-on experience executing CRM and in-app communication campaigns.
- Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
- Excellent communication and stakeholder management skills.
- Strong written and verbal communication, with clarity in user-facing messaging.
- Ownership mindset with end-to-end accountability for campaign planning and execution.
- Understanding of digital platforms and OTT ecosystems.
Should-Have Requirements
- Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
- Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
- Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
- Exposure to A/B testing and experimentation frameworks.
- Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
- Understanding of lifecycle communication and retention-focused strategies.
- Ability to review or create campaign creatives with strong narrative alignment.
- Curiosity and storytelling capability to translate product features into user benefits.
Good-to-Have Requirements
- Prior experience in driving feature adoption or contributing to product-led growth initiatives.
- Experience working in high-growth, data-driven startup environments.
- Familiarity with marketing automation and experimentation tools.
- A creative eye for content, communication, and user experience design.
Success Metrics
- Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
- Feature Retention Rate: Repeat usage of adopted features.
- Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
- Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
- User Awareness: Improvement in survey scores or reduction in support queries.
- Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
- Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.
About the Company:
Alyke, recognized as India's first friendship app, is revolutionizing the way people find friends online through its innovative matching algorithm. Alyke has quickly gained traction, surpassing 1 million users. This platform uniquely connects individuals based on shared interests and proximity and stands out for its commitment to creating a secure environment that encourages users to express themselves freely. Joining Alyke offers the chance to be part of an innovative team dedicated to reshaping the landscape of social connections.
Role Overview:
As a Senior Quality Assurance (QA) at Alyke, you will lead the QA team to ensure the delivery of high-quality software products. You will be responsible for developing and implementing QA strategies, overseeing all aspects of quality assurance including establishing metrics, applying industry best practices, and developing new tools and processes to ensure quality goals are met. This role requires a combination of strong leadership skills and a deep understanding of QA methodologies in a fast-paced startup environment.
Role Overview
We are seeking a hands-on Senior QA Engineer with strong experience in mobile application testing and automation to join our fast-paced product team. In this role, you’ll help shape the future of Alyke by ensuring our Android and iOS apps are robust, scalable, and delightful to use. You’ll be instrumental in establishing strong testing practices, mentoring junior QAs, and driving test automation across platforms.
Key Responsibilities
- Develop, maintain, and execute test plans and detailed test cases for mobile and web applications.
- Own test automation strategy and execution for Alyke’s mobile apps (iOS & Android) — strong hands-on experience in Appium is a must.
- Collaborate closely with developers, product managers, and designers to ensure high-quality releases.
- Lead efforts on regression, performance, exploratory, smoke, and compatibility testing.
- Build and maintain test frameworks and CI/CD integrations to ensure faster release cycles.
- Triage issues effectively and ensure that critical bugs are identified, documented, and resolved.
- Mentor junior QA team members and help instill a quality-first mindset across the engineering team.
- Analyze logs, crashes, and performance metrics to detect edge cases and instability.
Required Skills and Experience
- 3–6 years of experience in software testing, with a strong focus on mobile app testing.
- Strong command of automated testing tools like Appium (required), Selenium, TestNG, or similar.
- Hands-on experience with mobile app testing on both Android and iOS.
- Familiarity with CI/CD pipelines and tools like Jenkins, GitHub Actions, or GitLab CI.
- Experience with bug tracking and test management tools (e.g., JIRA, TestRail).
- Solid understanding of REST APIs, databases, and debugging tools such as Charles Proxy, Postman, or Firebase.
- Strong analytical, problem-solving, and communication skills.
- Bonus: Knowledge of performance testing, security testing, or experience in startups.
Why Join Alyke?
- Be part of a product that’s transforming how people connect and build friendships.
- Take ownership in a high-impact role on a small but growing team.
- Competitive compensation and equity options.
- Work in a culture that values autonomy, transparency, and collaboration.
- Flexible work environment with remote-friendly culture.
Application Process: If you're excited about leading a team to ensure the quality of a product that brings people together, we'd love to hear from you. Please submit your resume, cover letter, and a link to any relevant work or projects you have worked using cutshort.
We are seeking an experienced Sales Candidate to join our dynamic development team. The ideal candidate should have a strong background in a Transportation, As a Transportation Sales Representative, you will play a pivotal role in promoting and selling transportation services to businesses and individuals. Your primary responsibility is to drive revenue growth by establishing and maintaining strong relationships with clients, identifying sales opportunities, and ensuring the smooth coordination of transportation solutions. This role requires a dynamic individual with excellent communication, negotiation, and problem-solving skills.
# Responsibilities
- Understanding products and services offered by Infokey Technology and be able to articulate its functions and benefits to external
audiences.
- Build and nurture relationships with existing clients to understand their transportation needs.
- Sourcing new business opportunities through inbound lead follow-up and outbound calls and emails.
- Understanding customer needs & requirements and suggesting the best solution accordingly.
- Closing new business deals by qualifying opportunities and securing online demonstrations/meetings with key decision makers.
- Working closely with the team, and keeping updated with all the products information, pricing, and contract terms.
- Staying informed about competing products, new technologies, and services.
# Basic Qualifications
- MBA, Bachelor's degree in any discipline or Accounts backgrounds
- 1-5 years of Transport sales experience in the B2B market with demonstrated success in solution sales domains such as enterprise software.
- Proven experience in transpor sales or a similar role.
- Strong understanding of transportation logistics and supply chain management.
- Proficiency in Hindi and English is must. Additional language knowledge will be an added advantage.
- Good analytical, written, oral communication skills is a must.
- Strong listening and presentation skills.
# Salary
- Salary is as per industry standards.
- This is an incentive based role. Better the performance, higher is the incentive.
NodeJS (Node.js)
MongoDB
ExpressAt DotPe, we rely on our dynamic team of engineers to solve the many challenges and puzzles that come with our rapidly evolving technical stack. We’re seeking a Technical Lead Backend who is ready to work with new technologies and architectures in a forward-thinking organization that’s always pushing boundaries. Here, you will take complete, end-to-end ownership of projects across the entire stack. Our ideal candidate has experience building products across the stack and a firm understanding of web frameworks, APIs, databases, and multiple back-end languages. You’ll be joining a small team working at the forefront of new technology, solving the challenges that impact back-end architecture, and ultimately, delivering amazing global user experiences.
Technical Lead Backend
Responsibilities:
• Build cutting-edge, scalable systems by writing simple and efficient code, and pushing your design and architecture limits for new product development
• Optimize APIs for applications while creating and maintaining unit/integrations test suites
• Participate in all aspects of agile software development including design, implementation, and deployment
• Design and provide guidance on building end-to-end systems optimized for speed and scale
• Develop new features and infrastructure development in support of rapidly emerging business and project requirements
• Assume leadership of new projects from conceptualization to deployment
• Ensure application performance, uptime, and scale, maintaining high standards of code quality and thoughtful application design
• Work with agile development methodologies, adhering to best practices and pursuing continued learning opportunities
• Work and collaborate closely with tech, product, and business teams to understand requirements and translate them into quality software products
• Experience in developing scalable and highly configurable solutions.
• Experience and understanding of Node.js and MongoDB
• Experience in Software design, System design, Debugging, System monitoring, profiling and agile process
• Experience working on NoSQL databases.
• Passion for innovation and creative ideas.
• Experience in developing automated unit and functional tests along with load & Performance testing
• Analytical mindset with good problem-solving abilities
• High proficiency in Data Structure and Algorithms
.NET
C#
- Creating technical specifications and test plans.
- Managing defect tracking system and resolving all issues and preparing the update for systems.
- Preparing and maintaining code for various .Net applications.
- Revising, updating, refactoring, and debuging the code.
- Enhancing existing systems by analyzing business objectives, preparing an action.
What you need to have:
- Have experience of working on ASP.NET, VB.NET, C# or MVC.
- Must be good with MS SQL DB queries and optimization techniques.
- Very good in programming logic. Should be well versed with OOPS.
- Knowledge of AngularJS or ReactJS is a plus.
- Familiar with architecture styles/APIs (REST, RPC).
- The ideal candidate should have a good knowledge of working with Telerik Controls.
- Working in any programming language with exposure to Web services /REST API/Third-Party Integration.
- Working exposure to Test, Link, JIRA, GIT, Jenkins, Visual Studio 2015 or later, OOPs concepts, Cloud concepts.
- Good design skills using n-tier architectures (scalability, multithreading, caching, business & data layers) or SOA based application.
- Candidate must know how to work with HTML, XML, JavaScript/Jquery.
- Ability to lead the team and handle pressure and demands.
- Sound knowledge on IT concepts and latest trends.
- Excellent logical and analytical skills.
- Ability to work independently and multi-task in a fast paced environment.
- Strong verbal and written communication and interpersonal skills.
- Highly organized and detail-oriented.
We are interested in hiring a dedicated and hardworking individual as a Telecaller to join our https://resources.jobsoid.com/job-descriptions/industry/sales">Sales Department.
Your main goal is to boost our sales by reaching out to the existing customers as well as potential customers. As a Telecaller, you are responsible for handling sales over the phone entirely. You are also responsible for solving questions in regard to the product or service provided by the company.
In addition to this, you should collect desired information from the clients and maintain healthy relations with them. You are required to understand the customer’s requirements and demands and close the sales deal efficiently. You are also required to write down important information provided by the customer and follow up with them regularly.
As an ideal candidate, you should be an excellent communicator along with convincing abilities. Great report-writing skills, amazing negotiation skills, and phenomenal telephone etiquette are essential for this position.
If you are ready to take up these duties and responsibilities of Telecaller, then apply right away. We will love to meet you.
Responsibilities
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Answering phones and explaining the product and services offered by the company.
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Contacting existing customers as well as prospective customers using scripts.
-
Obtaining customer information and other relevant data.
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Asking questions to the customer and understanding their specifications.
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Resolving queries and issues related to the products and services.
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Making recordings of all the sales phone calls and sales deals.
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Taking and professionally processing product orders.
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Maintaining the database of customers on a regular basis.
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Suggesting solutions based on customers’ needs and requirements.
Requirements
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High school diploma or equivalent.
-
Work experience as a Telecaller, https://resources.jobsoid.com/job-descriptions/sales/telemarketer">TeleMarketer, or a similar role in the Sales Department.
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Professional certification sales and marketing will be an advantage.
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Great interpersonal skills.
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Exceptional oral and written communication skills.
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Strong organizational skills.
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Ability to work in a team or individually as and when required.
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Ability to manage and handle multiple tasks.
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Outstanding problem-solving skills.
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Exceptional attention to detail.
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Hard-working individual.
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Good time management abilities.
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Strong decision-making skills.
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Ability to tolerate stress and pressure.
Roles and Responsibilities
We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.
As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.
Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.
We need a spearhead who can:
Performance Marketing
- Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;
- Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,
- Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;
- Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;
- Using A/B testing to optimize digital marketing performance;
- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;
- Reviewing and optimizing the design and content of all online assets including the company website and social media pages;
- Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;
- Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.
- Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)
- Developing and managing digital prospecting and remarketing campaigns
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
- Managing Digital Marketing Team.
- Knowledge around fraud & its prevention across web & app.
Organic Growth
- Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)
- Test ads across devices to ensure the best branding and user experience
- Test ad messaging across segments and report on engagement
- Optimize organic social posts for content and messaging
- Optimize website content, landing pages, and paid search copy.
- Monitor and respond to customer comments on social posts
- Work with internal stakeholders to promote announcements
- Campaign management, measurement, optimization.
- Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc
- Maintain digital dashboard of several different accounts
- Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.
- Manage community engagement, growth, and optimization
- Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers
- Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms
- Draft social media content for Shiprocket and post it on platforms
- Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms
- Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels
- Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management
- Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms
- Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement
Preferred Candidates :
As we want to speed up and reach our Mission and Vision, we would like candidates who can join us on Priority and are from Delhi/NCR
ESOPs
Happy to offer ESOPs to Candidates with right fit and attitude who have spent considerate amount of time with the company and shown their worth.
We are India's first Fantasy Ecommerce platform that enables a new method of shopping and saving by playing fun based quizzes for everyone.
Adobe Illustrator
Android Development
Kotlin
Java
Angular (2+)
React.js
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