11+ Appsflyer Jobs in Delhi, NCR and Gurgaon | Appsflyer Job openings in Delhi, NCR and Gurgaon

Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy

Criteria:

• Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
• Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
• Understanding of lifecycle communication, retention strategies, and user segmentation.
• Strong understanding of user behavior, adoption funnels, and product-led growth.
• Hands-on experience in CRM and in-app communication campaigns.
• Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
• Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
• Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.

Description

Key Responsibilities

1. Drive Feature & Product Adoption

• Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.

2. Convert User Insights into Messaging

• Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.

3. Plan & Execute Cross-Channel Campaigns

• Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.

4. Measure & Optimize Performance

• Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.

5. Collaborate with Cross-Functional Teams

• Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.

Key Expected Outcomes

• Demonstrable growth in feature and overall product adoption across the platform.
• Smooth and timely GTM execution for new feature launches.
• Clear, consistent product communication across all channels and user segments.
• Data-backed continuous improvement informed by user feedback and performance insights.
• Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.

Must-Have Requirements

• 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
• Strong understanding of user behavior, adoption funnels, and product usage patterns.
• Hands-on experience executing CRM and in-app communication campaigns.
• Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
• Excellent communication and stakeholder management skills.
• Strong written and verbal communication, with clarity in user-facing messaging.
• Ownership mindset with end-to-end accountability for campaign planning and execution.
• Understanding of digital platforms and OTT ecosystems.

Should-Have Requirements

• Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
• Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
• Exposure to A/B testing and experimentation frameworks.
• Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
• Understanding of lifecycle communication and retention-focused strategies.
• Ability to review or create campaign creatives with strong narrative alignment.
• Curiosity and storytelling capability to translate product features into user benefits.

Good-to-Have Requirements

• Prior experience in driving feature adoption or contributing to product-led growth initiatives.
• Experience working in high-growth, data-driven startup environments.
• Familiarity with marketing automation and experimentation tools.
• A creative eye for content, communication, and user experience design.

Success Metrics

• Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
• Feature Retention Rate: Repeat usage of adopted features.
• Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
• Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
• User Awareness: Improvement in survey scores or reduction in support queries.
• Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
• Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.

Job Title: Paid Ads expert.

Experience: 3+ Years

Work Type: Full-Time (5 Days Working).

Location: Noida(On site) / UK(WFH).

About the Role:

We are looking for a results-driven Paid Ads Expert with 3–4 years of hands-on experience in managing and optimising paid campaigns across Google and social media platforms. The ideal candidate should have a strong analytical mindset and a proven track record of driving ROI through performance marketing.

Key Responsibilities:

Plan, create and manage paid advertising campaigns across Google Ads (Search, Display, YouTube, Performance Max etc) and social media platforms (Meta, LinkedIn, etc.)

Optimise campaigns to achieve KPIs such as leads, conversions, CTR and ROI.

Conduct keyword research, audience targeting and competitor analysis.

Monitor daily campaign performance and implement data-driven improvements.

Manage budgets effectively to maximise campaign performance.

Create compelling ad copies, creatives and landing page recommendations.

Perform A/B testing on ads, audiences and bidding strategies.

Generate detailed performance reports and insights for stakeholders.

Stay updated with latest trends, tools and platform updates in paid media.

Required Skills & Qualifications:

3+ years of experience in Google Ads and Paid Social Advertising.

Strong knowledge of campaign structures, bidding strategies and optimisation techniques.

Experience with platforms like Meta Ads Manager, LinkedIn Ads, and Google Analytics.

Understanding of conversion tracking, GA4, Tag Manager and attribution models.

Ability to analyse data and translate insights into actionable strategies.

Strong communication and reporting skills.

Basic understanding of landing page optimisation and CRO.

Good to Have:

Experience with remarketing and funnel-based campaigns.

Knowledge of A/B testing tools and heatmaps Experience handling international clients (AU, US, UK markets).

Why Join Us?

5-day working environment with a healthy work-life balance.

Opportunity to work on diverse and high-impact campaigns.

Growth-focused and collaborative team culture Continuous learning and upskilling opportunities.

Summary:

We are searching for a talented and passionate WordPress Developer to join our growing team. In this role, you will be responsible for the design, development, and maintenance of high-quality WordPress websites and web applications. You will work closely with designers, project managers, and other developers to create engaging and user-friendly experiences for our clients.

Responsibilities:

• Develop and maintain custom WordPress themes and plugins using best practices and coding standards.
• Integrate third-party APIs and plugins to extend website functionality.
• Optimize websites for performance and ensure responsiveness across all devices.
• Implement best practices for website security and maintenance.
• Collaborate with designers to translate mockups and wireframes into functional websites.
• Troubleshoot and resolve website issues efficiently.
• Stay up-to-date with the latest WordPress trends and technologies.
• Assist with content management and website updates as needed.

Qualifications:

• Proven experience as a WordPress Developer with a strong portfolio showcasing your work.
• Proficiency in HTML, CSS, JavaScript (jQuery preferred).
• Experience with PHP and a strong understanding of WordPress development principles.
• Experience with version control systems like Git.
• Excellent problem-solving and debugging skills.
• Strong communication and collaboration skills.
• Ability to work independently and manage multiple projects simultaneously.
• A passion for creating user-friendly and visually appealing websites.

Bonus Points:

• Experience with building custom post types, taxonomies, and custom fields.
• Experience with WooCommerce or other eCommerce platforms.
• Experience with SEO best practices for WordPress.
• Experience with headless WordPress or other API-driven development approaches.

Benefits:

• Competitive salary and benefits package (health insurance, paid time off, etc.).
• Opportunity to work on a variety of challenging and rewarding projects.
• Collaborative and supportive work environment.
• Chance to learn and grow your skills with the latest technologies.
• pen_spark

JOB ROLE:

We are seeking a highly creative, multifaceted UX writer to join our diverse team to create visible and impactful change.

In this role you will help craft the voice and tone of our design system. As our UX writer you’ll focus on content strategy, writing, basic typography and layout.

This is a hands-on writing role and requires an individual who has a passion for distilling complex requirements into elegant solutions.

What you will do?

“Your main mission is to make digital interfaces easy to use.”

As a UX writer you will:

• Advocate for Extramarks and help shape product experience by crafting copy that helps users complete the task at hand.
• Set the tone for content and drive cohesive product narrative across multiple platforms and touchpoint.
• Guide the user through the digital experience in an intuitive manner, building a bridge between the user’s needs and the company’s goals.
• Work with multiple stakeholders including product managers, engineers and designers to help establish connective language and a unified voice.

What we are looking for?

“You use your gift for language to design intuitive, delightful product experiences that help users accomplish their goals.”

• Knowledge of usability, user-centered design, content strategy and a strong capacity for logical and creative thinking is required.
• A deep understanding of UX and how copy and design support each other. You are an advocate for clear, concise UI, and you champion writing and design that supports both the content and the user.

Preferred Education

• 3-5 years of experience living and breathing UX, and have held positions as a UX or UI Writer.
• A portfolio showcasing exceptional execution, from process to outcomes
• Excellent written and verbal communication skills.
• Bachelors/ Masters in Design, Marketing, Communications, Journalism or relevant field.

Kindly share your updated resume and sample work links for the reference.

We are looking for a highly skilled computer programmer who is comfortable with both front and back end programming. Full stack developers are responsible for developing and designing front end web architecture, ensuring the responsiveness of applications, and working alongside graphic designers for web design features, among other duties.

Full stack developers will be required to see out a project from conception to final product, requiring good organizational skills and attention to detail.

• Developing front end website architecture.
• Designing user interactions on web pages.
• Developing back-end website applications.
• Creating servers and databases for functionality.
• Ensuring cross-platform optimization for mobile phones.
• Ensuring responsiveness of applications.
• Working alongside graphic designers for web design features.
• Seeing through a project from conception to finished product.
• Designing and developing APIs.
• Meeting both technical and consumer needs.
• Staying abreast of developments in web applications and programming languages.

• Degree in computer science.
• Strong organizational and project management skills.
• Proficiency with fundamental front-end languages such as HTML, CSS, and JavaScript.
• Familiarity with JavaScript frameworks such as Angular JS, React, Node js and Amber.
• Proficiency with server-side languages such as Python, Ruby, Java, PHP, and .Net.
• Familiarity with database technology such as MySQL, PostgreSQL, Express, Oracle, and MongoDB.
• Excellent verbal communication skills.
• Good problem-solving skills.
• Attention to detail.