11+ Appsflyer Jobs in Delhi, NCR and Gurgaon | Appsflyer Job openings in Delhi, NCR and Gurgaon

Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy

Criteria:

• Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
• Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
• Understanding of lifecycle communication, retention strategies, and user segmentation.
• Strong understanding of user behavior, adoption funnels, and product-led growth.
• Hands-on experience in CRM and in-app communication campaigns.
• Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
• Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
• Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.

Description

Key Responsibilities

1. Drive Feature & Product Adoption

• Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.

2. Convert User Insights into Messaging

• Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.

3. Plan & Execute Cross-Channel Campaigns

• Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.

4. Measure & Optimize Performance

• Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.

5. Collaborate with Cross-Functional Teams

• Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.

Key Expected Outcomes

• Demonstrable growth in feature and overall product adoption across the platform.
• Smooth and timely GTM execution for new feature launches.
• Clear, consistent product communication across all channels and user segments.
• Data-backed continuous improvement informed by user feedback and performance insights.
• Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.

Must-Have Requirements

• 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
• Strong understanding of user behavior, adoption funnels, and product usage patterns.
• Hands-on experience executing CRM and in-app communication campaigns.
• Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
• Excellent communication and stakeholder management skills.
• Strong written and verbal communication, with clarity in user-facing messaging.
• Ownership mindset with end-to-end accountability for campaign planning and execution.
• Understanding of digital platforms and OTT ecosystems.

Should-Have Requirements

• Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
• Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
• Exposure to A/B testing and experimentation frameworks.
• Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
• Understanding of lifecycle communication and retention-focused strategies.
• Ability to review or create campaign creatives with strong narrative alignment.
• Curiosity and storytelling capability to translate product features into user benefits.

Good-to-Have Requirements

• Prior experience in driving feature adoption or contributing to product-led growth initiatives.
• Experience working in high-growth, data-driven startup environments.
• Familiarity with marketing automation and experimentation tools.
• A creative eye for content, communication, and user experience design.

Success Metrics

• Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
• Feature Retention Rate: Repeat usage of adopted features.
• Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
• Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
• User Awareness: Improvement in survey scores or reduction in support queries.
• Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
• Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.

AEM Sites Developer

Pattem Digital Technologies is looking for a highly effective Adobe Experience manager(AEM) Developer to join our team. This person will utilize best practices and methodologies to design and implement the best solution for our clients. This key member of our team contributes to the entire software development lifecycle including analysis, requirement specification, use case and data modeling, technical design, development, testing, and implementation. This individual will be focused on delivering assigned tasks and/or specific tracks of the solution on time, escalating issues when appropriate as well as educating and leading others in the form of code reviews, workshops, and documentation.

Know your work :

• Build and maintain solutions for AEM (Sites, Assets). 
• Work in Agile Methodology - be part of Sprint Ceremonies, provide accurate estimates for assigned development Stories & deliver on time. 
• Follow Best and Recommended Practices while implementing solutions. 
• Ensure Code Quality, Readability, Maintainability and Security. 
• Coordinate with multiple teams (Ex: UI/QA) for any dependencies. 
• Write JUnit Test Cases for Unit Testing 
• Communicate with customer teams on requirements effectively. 
• Manage customer expectations of response time and issue resolution 
• Troubleshoot and reproduce the technical problems reported by customers and define workarounds. 
• Create and integrate content-driven applications on top of the AEM platform, and integrate with other systems.
• The AEM Developer provides technical leadership with a focus on CMS solutions. This Includes planning, guiding the design, estimation, user interface, people management, issue resolution and quality assurance. 
• Collaborate across disciplines and use their in-depth knowledge of AEM technology to help deliver business solutions for our clients.

What you need to apply :

• Good understanding of UI technologies like JQuery, Java Script, HTML 5, CSS. 
• Good understanding of backend technologies like Java EE, Servlets, JSP, Tag libraries, and JSTL skills, combined with a good understanding of Enterprise Java frameworks such as Spring, Spring Boot and Hibernate.
• Good understanding of CI/CD tools like Maven, Jenkins. 
• Good understanding of Code Quality and Security tools like SONAR. 
• Good understanding of Touch UI, Sightly (HTL) and Sling Models.
• Good understanding of AEM Backend Development like Sling Servlets, OSGi Components and JCR Queries. 
• Solid experience in problem analysis and resolution of technical problems.
• Ability to handle clients professionally during all interfaces. 
• Ability to work in extended hours to overlap with North America timings. 
• Strong written and verbal communication skills. 
• Minimum 3+ years of experience in AEM.
• 3-4 years of experience in CMS implementations with Adobe Experience manager(AEM).
• Hands-on work experience on Adobe 6.x versions.
• Knowledge in AEM foundational concepts, including the CRX repository, the AEM platform, the use of core frameworks such as Apache Sling and Apache Felix. 
• Knowledge on latest AEM features.

• • facilitate and maintain relationships between  organization and vendors/partners
  • negotiating contracts, creating standards for the vendors, and finding the best available vendors
  • Good stakeholder management and 3-4 years of experience working in a similar set up where they have handled the Contract hiring piece
  • Prior experience in MIS, tracking of profiles, sourcing candidates, scheduling
  • Exp in Vendor management, assessing vendor performance, clearing PO’s, empanelment of vendors and creating SOP’s.
  • Establishing the process (create a flow chart on process and circulate to all businesses)
  • Maintaining vendor database and keeping resumes ready skill wise.
•  

Job Title : Talent Acquisition Sourcers

Roles and responsibilities:

• Sourcing candidates from various job portals.
• Conducting the initial screening rounds.
• Scheduling interviews with candidates and panel members.
• Job Posting for Portals, Social Media and External Sources.
• Preparing the Resource tracker Weekly, Monthly, Quarterly MIS.
• Conducting the Weekend Recruitment Drives.
• Worked on PPT and various ways of presenting data as a story/theme.
• Have managed high volume of data and MIS in past.

Requirement:

• MBA (HR) / Graduate
• Experience 2-6yrs into sourcing candidates from Job portals & have spent 70% doing IT recruitment & 30% non-it
• Location : Bangalore, Delhi, Mumbai, Chennai
• Ability to articulate confidently
• Excellent communication skills (written & verbal)
• Strong analytical skills
• Contract period : 1year

Role

Inside Sales Executive (1-2 years of experience)

About Voiceoc

Voiceoc is a Delhi-based Startup that is established with an aim to help healthcare companies globally offer unprecedented & personalized experience to their patients by bringing their services on WhatsApp using our very own Hybrid Intelligent System (HIS), which is a contextual combination of artificial & human intelligence.

Website: https://www.voiceoc.com/

We are funded by leading investors of USA and India.

Responsibilities Include (but not limited to):

We are looking for a candidate who has 1 - 2 years of experience in a B2B product marketing role. The candidate would be required to do following tasks to generate leads & drive brand awareness in India & foreign market:

• Engage with prospective clients on LinkedIn
• Good exposure of Account-based mapping 
• Generate a pipeline of leads via outbound targeting - LinkedIn, Email etc.
• Engage with leads on a regular basis and close the deals
• Maintain proper database of leads
• Experiment & regularly optimize messages to improve conversion rates
• Run creative campaigns to drive awareness of product
• Achieve monthly targets of setting up meeting with prospective clients
• Communicate, engage and help Voiceoc in partnering up with online media agencies 
• Gather market insights and infuse the learning back into the organization 

Other Details:

• Must have experience of working with a B2B SAAS startup/projects
• Work From Office and office is located in Noida.

Others:

We have a BYOD Policy, candidate must have his/her own personal laptop

1. Java Lead : 8-12 Years – GGN Location - NP : 60 Days max

• Experience on Full stack development and Microservices Architecture.
• Proven experience implementing distributed applications in a container environment (Docker/Kubernetes) along with considerable experience configuring and administrating Linux (or other Unix-like) systems Software engineering experience designing Enterprise Cloud Applications with Golang will be preferred
• Experience in any Databases like Postgres or any NoSQL DB like MongoDb
• Expertise in defining business architecture, business process definition & modelling, use cases, and requirements definition, and associated best practice processes for defining these artifacts
• Proven proficiency in grasping requirements and building illustrative features with minimal specifications
• Experience working in SAfe agile development environments.

• Sourcing candidates using a variety of search methods to build a robust candidate pipeline
• Screening candidates by reviewing resumes and job applications, and performing phone screenings
• Taking ownership of candidate experience by designing and managing it
• Developing job postings, job descriptions, and position requirements
• Performing reference checks as needed
• Facilitating the offer process by extending the offer and negotiating employment terms
• Managing onboarding and new hire process
• Staying abreast of recruiting trends and best practices
• Managing the overall interview, selection, and closing process
• Ensuring all screening, hiring, and selection is done in accordance with employment laws and regulations

Desired Candidate Profile

• Proven work experience in talent acquisition roles in startup/product companies
• Strong knowledge and experience of recruiting product, engineering roles
• Strong communication & negotiation skills

About Us :

We are a Fintech Start up (in stealth mode) targeting to capture $ 900 BN consumer lending opportunity. We are building platform of the future in which the offline / online merchants would be able to expand their consumer base. We also empower merchants to collect payment digitally and help build their identity through our offerings.

Consumers would be able to make their purchase decisions and would get the options to convert their purchases in to easy EMIs

The founders brings over 3 decade of banking & financial services experience with strong market connect to bring required resources (like Customer, Capital, relevant business team etc.). Detailed business model can discussed during the meeting process.

About you:

We are looking for Graphic designers who are interested in creating trends and thrive on details. Applicants with a strong interest in Social Media Post, logo design, Catalog, Standees, Visiting Cards, Letterheads, Magazines, Newspaper Ads & Posters. Proficient with the pixel-perfect look, feel designs and implementation guides are the ones for us. The ideal candidate should have an eye for clean and artful design, possess superior Design skills, and be able to translate high-level requirements into interaction flows and artifacts and transform them into beautiful, intuitive, and functional user interfaces.

You should be excited about research and analysis and also be open-minded with an unquenchable thirst for new approaches and solutions to real-world problems faced by a common man.

Roles& Responsibilities:

- Design, Design & Design.

- From a brief, produce concepts for design and creativity these concepts based on feedback given.

- Finish designs to a highly-detailed, professional level.

- Work with designing team to communicate specs, ensure correct implementation and work through any problems encountered.

- Design social media post, mobile app banner, Icons, Creatives

- Visual design definition, direction and execution.

- A designer with a holistic approach to design, who is able to draw on key insights from different parts of an organisation.

Required Skills:

- 3+ years of experience.

- Solid knowledge of design theory, especially principles of the logo, graphic/ post design.

- A portfolio with demonstrated examples of designing superior, original, Visual experiences for the target Audience.

- Ability to quickly build visual story boards, illustrations, high fidelity interactive prototypes and visual design concepts in an interactive design environment.

- Strong foundation in graphic design principles, typography, colour, iconography, visual identity design and appropriate visual design techniques for different delivery mediums.

- A keen aesthetic sensibility, with an eye for crafting visually appealing designs to high levels of detail.

- Strong interpersonal and communication skills.

- A people person and leader who knows how to get people involved and motivate them to collaborate in design discussions.

- Hands-on knowledge of Adobe Creative Suite (especially Photoshop and Illustrator), CSS and HTML, JavaScript skills.

- A good listener and facilitator who knows how to facilitate constructive design discussions.

Location: Gurgaon/ Gurugram

We are looking for experienced and entrepreneurial product leaders with a “co-founder” mindset,to help build and scale a world-class product organization in Bangalore. If you are excited about fintech, zero to one products, working with and learning from a phenomenal team of product,engineering, research, design, operations, and business leaders, this is the role for you.


KEY ACCOUNTABILITIES & RESPONSIBILITIES
- Ideal product manager will be passionate and will deliver an unparalleled customer and user experience
- The product manager would stand for customers and identify key insights from customer research, interviews, surveys etc.
- The product manager will create a strategy and bottom up roadmap with ruthless prioritization to lead an area end to end within the product org
- The product manager will hustle and do whatever it takes to get things done

- Ship fast without sacrificing quality (MVP driven approach); then leverage data and feedback for iterations
- The product manager will own the go to market of the product, will measure the impact of the various products that are launched

- Align key stakeholders on the problem, solution, setting expectation and communicate effectively

- Must be an innovative, strategic thinker and must be able to work in a fast-paced dynamic environment with changing priorities

PROFESSIONAL EXPERIENCE/ QUALIFICATIONS
The ideal candidate profile will be:
- Overall experience of 5+ yrs with at least 3+ yrs in product management in a tech-led company (consumer internet space is preferred)
- Exceptional problem-solving skills based on first principles thinking 

- Have solved complex & ambiguous problem at scale to create significant impact
- Adopt a structured approach to identify what problems need to be solved and break them down into smaller chunks
- Strong analytical and quantitative skills with the ability to use data and metrics to justify requirements, features and drive management of a product.
- Proven ability to deliver first class customer experiences with a deep understanding of UX best practices.
- High attention to detail and proven ability to manage multiple, competing priorities simultaneously with minimal supervision.
- Ability to scale a product post launch and drive adoption, track metrics and plan next steps