11+ Appsflyer Jobs in Delhi, NCR and Gurgaon | Appsflyer Job openings in Delhi, NCR and Gurgaon

Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy

Criteria:

• Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
• Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
• Understanding of lifecycle communication, retention strategies, and user segmentation.
• Strong understanding of user behavior, adoption funnels, and product-led growth.
• Hands-on experience in CRM and in-app communication campaigns.
• Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
• Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
• Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.

Description

Key Responsibilities

1. Drive Feature & Product Adoption

• Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.

2. Convert User Insights into Messaging

• Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.

3. Plan & Execute Cross-Channel Campaigns

• Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.

4. Measure & Optimize Performance

• Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.

5. Collaborate with Cross-Functional Teams

• Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.

Key Expected Outcomes

• Demonstrable growth in feature and overall product adoption across the platform.
• Smooth and timely GTM execution for new feature launches.
• Clear, consistent product communication across all channels and user segments.
• Data-backed continuous improvement informed by user feedback and performance insights.
• Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.

Must-Have Requirements

• 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
• Strong understanding of user behavior, adoption funnels, and product usage patterns.
• Hands-on experience executing CRM and in-app communication campaigns.
• Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
• Excellent communication and stakeholder management skills.
• Strong written and verbal communication, with clarity in user-facing messaging.
• Ownership mindset with end-to-end accountability for campaign planning and execution.
• Understanding of digital platforms and OTT ecosystems.

Should-Have Requirements

• Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
• Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
• Exposure to A/B testing and experimentation frameworks.
• Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
• Understanding of lifecycle communication and retention-focused strategies.
• Ability to review or create campaign creatives with strong narrative alignment.
• Curiosity and storytelling capability to translate product features into user benefits.

Good-to-Have Requirements

• Prior experience in driving feature adoption or contributing to product-led growth initiatives.
• Experience working in high-growth, data-driven startup environments.
• Familiarity with marketing automation and experimentation tools.
• A creative eye for content, communication, and user experience design.

Success Metrics

• Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
• Feature Retention Rate: Repeat usage of adopted features.
• Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
• Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
• User Awareness: Improvement in survey scores or reduction in support queries.
• Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
• Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing digital marketing strategies to increase brand awareness, drive website traffic, and generate leads. You will work closely with the marketing team to create engaging content and optimize campaigns across various digital channels.

Roles & Responsibilities:

• SEO Management: Optimize website content and structure to improve search engine rankings and drive organic traffic.
• Content Creation: Develop and manage engaging content for blogs, social media, email campaigns, and other digital platforms.
• Social Media Marketing: Create and execute social media strategies to enhance brand presence and engage with the audience across platforms.
• Email Marketing: Design and implement email marketing campaigns, including newsletters and promotional offers, while analyzing performance metrics.
• PPC Advertising: Manage paid advertising campaigns (Google Ads, social media ads) to drive targeted traffic and improve ROI.
• Analytics and Reporting: Utilize tools like Google Analytics to track and report on campaign performance, providing insights and recommendations for improvement.
• Brand Development: Assist in developing a cohesive brand strategy and ensure consistent messaging across all channels.
• Market Research: Stay updated on industry trends and competitor activities to identify new opportunities for growth.
• Collaboration: Work with cross-functional teams, including sales and product development, to align marketing efforts with business objectives.

Job Description

We are looking for a talented Java Developer to work in abroad countries. You will be responsible for developing high-quality software solutions, working on both server-side components and integrations, and ensuring optimal performance and scalability.

Preferred Qualifications

• Experience with microservices architecture.
• Knowledge of cloud platforms (AWS, Azure).
• Familiarity with Agile/Scrum methodologies.
• Understanding of front-end technologies (HTML, CSS, JavaScript) is a plus.

Requirment Details

Bachelor’s degree in Computer Science, Information Technology, or a related field (or equivalent experience).

Proven experience as a Java Developer or similar role.

Strong knowledge of Java programming language and its frameworks (Spring, Hibernate).

Experience with relational databases (e.g., MySQL, PostgreSQL) and ORM tools.

Familiarity with RESTful APIs and web services.

Understanding of version control systems (e.g., Git).

Solid understanding of object-oriented programming (OOP) principles.

Strong problem-solving skills and attention to detail.

Your Impact:

• Implements Digital Consumer experiences based on a foundation of SFCC (Salesforce commerce cloud) to meet expected quality standards

• Ensures functional requirements and high-level solution designs are understood and are translated into detailed technical design

• Implement proofs of concept to prove any new technologies, application flows or integration scenarios and identify customizations needed to SFCC platform for meeting client requirements

• Guides the performance tuning and scalability of the ecommerce solution

• Diagnose and solve technical problems during implementation and support phases

Your Skills & Experience:

•  4-8 Years with 2+ years of implementing commerce application on any eCommerce platform in last 3 years

• If you have not worked in eCommerce platform, we can still discuss with you if you are expert in Java/Net and understand REST/SOAP webservices.

• Demonstrate proficiency in build and release management using CI/CD strategies (leveraging tools like Jenkins and DevOps practices), implement Mocha/Chai unit and functional test cases in order to reduce costs while ensuring quality
. Contributes to designing, implementing and documenting the build release process as well as system configuration and deployment characteristics of the applications

• Participates in technical walkthroughs/ code reviews of other team members’ components, test plans and results and help them with gaps

• Collaborate with architect to define implementation processes and quality gates and standards

• Identifies risks and issues, and help monitor them

• Guides the development of reference and resource materials

• Mentors developers in improving their platform knowledge and development skills

• Communicate technical design to the developers and help/guide them in the implementation

• Participates in Agile sprints

Set Yourself Apart With:

• eCommerce platform certification

• Security considerations – OWASP, CSRF, reCAPTCHA etc. – Basic knowledge or experience

• Git Development workflow – Proficient

• Visual Studio Code IDE or Eclipse IDE - Proficient

• Knowledge on Agile methodology and desired tools like Jira, confluence etc.

• Scripting/development experience with Node.js, Mocha/Chai

• Experience working in any Salesforce cloud environment like SFMC, SFSC etc.

• Excellent written, verbal communication and articulation skills & Good team player

• Self-starter and self-learner with keen interest to grow

• Process orientation and the ability to define and setup processes

• Ability to provide necessary coaching to bring team members up to speed on the technology

• Ability to prioritize and manage multiple tasks

• Excellent and innovative approach to problem solving and finding solutions

• Flexible and proactive/self-motivated working style with excellent personal ownership of problem resolution

You need to drive automation for implementing scalable and robust applications. You would indulge your dedication and passion to build server-side optimization ensuring low-latency and high-end performance for the cloud deployed within datacentre. You should have sound knowledge of Open stack and Kubernetes domain.

YOUR ‘OKR’ SUMMARY

OKR means Objective and Key Results.

As a DevOps Engineer, you will understand the overall movement of data in the entire platform, find bottlenecks,define solutions, develop key pieces, write APIs and own deployment of those. You will work with internal and external development teams to discover these opportunities and to solve hard problems. You will also guide engineers in solving the complex problems, developing your acceptance tests for those and reviewing the work and

the test results.

What you will do

• As a DevOps Engineer responsible for systems being used by customer across the globe.
• Set the goals for overall system and divide into goals for the sub-system.
• Guide/motivate/convince/mentor the architects on sub-systems and help them achieving improvements with agility and speed.

• Identify the performance bottleneck and come up with the solution to optimize time and cost taken by build/test system.

• Be a thought leader to contribute to the capacity planning for software/hardware, spanning internal and public cloud, solving the trade-off between turnaround time and utilization.

• Bring in technologies enabling massively parallel systems to improve turnaround time by an order of magnitude.

What you will need

A strong sense of ownership, urgency, and drive. As an integral part of the development team, you will need the following skills to succeed.

• BS or BE/B.Tech or equivalent experience in EE/CS with 10+ years of experience.
• Strong background of Architecting and shipping distributed scalable software product with good understanding of system programming.

• Excellent background of Cloud technologies like: OpenStack, Docker, Kubernetes, Ansible, Ceph is must.
• Excellent understanding of hybrid, multi-cloud architecture and edge computing concepts.
• Ability to identify the bottleneck and come up with solution to optimize it.
• Programming and software development skills in Python, Shell-script along with good understanding of distributed systems and REST APIs.

• Experience in working with SQL/NoSQL database systems such as MySQL, MongoDB or Elasticsearch.
• Excellent knowledge and working experience with Docker containers and Virtual Machines.
• Ability to effectively work across organizational boundaries to maximize alignment and productivity between teams.

• Ability and flexibility to work and communicate effectively in a multi-national, multi-time-zone corporate.

• Deep understanding of technology and passionate about what you do.
• Background in designing high performant scalable software systems with strong focus to optimizehardware cost.

• Solid collaborative and interpersonal skills, specifically a proven ability to effectively guide andinfluence within a dynamic environment.

• Strong commitment to get the most performance out of a system being worked on.
• Prior development of a large software project using service-oriented architecture operating with real time constraints.

What's In It for You?

• You will get a chance to work on cloud-native and hyper-scale products
• You will be working with industry leaders in cloud.
• You can expect a steep learning curve.
• You will get the experience of solving real time problems, eventually you become a problem solver.

Benefits & Perks:

• Competitive Salary
• Health Insurance
• Open Learning - 100% Reimbursement for online technical courses.
• Fast Growth - opportunities to grow quickly and surely
• Creative Freedom + Flat hierarchy
• Sponsorship to all those employees who represent company in events and meet ups.
• Flexible working hours
• 5 days week
• Hybrid Working model (Office and WFH)

Our Hiring Process:

Candidates for this position can expect the hiring process as follows (subject to successful clearing of every round)

• Initial Resume screening call with our Recruiting team
• Next, candidates will be invited to solve coding exercises.
• Next, candidates will be invited for first technical interview
• Next, candidates will be invited for final technical interview
• Finally, candidates will be invited for Culture Plus interview with HR
• Candidates may be asked to interview with the Leadership team
• Successful candidates will subsequently be made an offer via email

As always, the interviews and screening call will be conducted via a mix of telephonic and video call.

So, if you are looking at an opportunity to really make a difference- make it with us…

Coredge.io provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable central, state or local laws.

Vacancy Magento Developer

About us

We are Light Tree Ventures, a company specialized in Research, Development and Manufacturing of LED Light Therapy products for beauty and health. We have offices in the Netherlands, China, the US and India, with our headquarters in Rijswijk.

Our team of professionals are the heart of our company and encompass a wide variety of cultures, skills and competences. We love our work and share the ambition to be the best at what we do: create meaningful, well-designed products for LED Light therapy markets worldwide.

Light Tree Ventures (LTV) works with brands from all over the world. We develop custom light therapy devices that are being sold online and offline (in Sephora e.g.). This development is often a R&D sprint, designing a prototype and getting it ready for production. A fast and creative process, realizing the next generation product for a brand. LTV also owns several brands for which we develop our own innovative light therapy products.

In our Indian team we are looking for a growth marketing specialist that can build our brands. You will be working with our team to launch new brands and grow existing ones.

So, what will you do exactly?

Job Description

As a fulltime you will be responsible for the Development of Magento plugins, customizations and creating web applications, web sites etc. You will work within our international team to initiate and execute all the development and customization part.

Your Key Responsibility Areas will be:

• Develop and manage e-commerce websites, web applications & web sites.
• Analyze, design, code, debug, test, document & deploy applications.
• Participate in project & deployment planning.
• Expertise in Magento and Customizations.

Required skills set:

• Magento 2, WordPress, Drupal, Shopify, and other CMS based platform
• Core PHP,
• My SQL,
• AWS server Knowledge
• MVC Code Igniter,
• Laravel optional
• UI knowledge
• Theme integration and development

Required Candidate profile

• Must be a self-starter & be able to work with minimum supervision
• Exp. In modules/extensions development/customization.
• Exp. In Theme integration/customization.
• Exp. In API creation/integration.
• Preferred multi-level marketing experience.

Your Required Skill Set Are:

=> Hands on experience in Coding, Testing, Implementation/Maintenance Support in PHP and MySQL. => Extensive development of jQuery, JavaScript, => expert in using CakePHP, Codeigniter Framework to develop a web application and portal. => Strong in JavaScript, Ajax, jQuery and good knowledge of Node js, React js, Angular js, AJAX, DHTML, DOM, YUI, jQuery => OOPS PHP development. => Integration Ability: Strong in understanding and integrating third party web services. => Platforms: Windows Server, Linux Server => Webserver installation & configuration: Apache, AWS Amazon => have capacity to work independently and also as a part of team. => Understanding client requirements & functional specifications. => Developing and maintaining dynamic websites and web applications. => Quick learner and eager to learn new technologies.

Other Key skills:

• Photoshop, Illustrator, InDesign, Dreamweaver, Web Designing, Graphics, Maya, 3D Max etc.
• Academic Qualification Requirement: Education- Graduate+ any relevant certified course.
• Diploma/degree matching to this profile.

What We Offer:

• A highly motivated, young and energetic team.
• Fast growing company with a lot of opportunities to develop yourself.
• Salary as per Industry Standard Lucrative hike on current package.
• On-site visit opportunity in USA, China & Netherlands.
• Performance bonus.
• Plenty of tea and coffee.
• Thrilling team parties.
• Flexible work environment; and
• Opportunity to work closely with overseas clients.

Company Website: http://www.lighttreeventures.com">www.lighttreeventures.com

We are Light tree ventures looking to expand our team. Will you join us in this amazing adventure.