11+ Appsflyer Jobs in Delhi, NCR and Gurgaon | Appsflyer Job openings in Delhi, NCR and Gurgaon
Apply to 11+ Appsflyer Jobs in Delhi, NCR and Gurgaon on CutShort.io. Explore the latest Appsflyer Job opportunities across top companies like Google, Amazon & Adobe.
Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy
Criteria:
- Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
- Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
- Understanding of lifecycle communication, retention strategies, and user segmentation.
- Strong understanding of user behavior, adoption funnels, and product-led growth.
- Hands-on experience in CRM and in-app communication campaigns.
- Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
- Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
- Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
- Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.
Description
Key Responsibilities
1. Drive Feature & Product Adoption
- Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.
2. Convert User Insights into Messaging
- Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.
3. Plan & Execute Cross-Channel Campaigns
- Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.
4. Measure & Optimize Performance
- Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.
5. Collaborate with Cross-Functional Teams
- Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.
Key Expected Outcomes
- Demonstrable growth in feature and overall product adoption across the platform.
- Smooth and timely GTM execution for new feature launches.
- Clear, consistent product communication across all channels and user segments.
- Data-backed continuous improvement informed by user feedback and performance insights.
- Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.
Must-Have Requirements
- 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
- Strong understanding of user behavior, adoption funnels, and product usage patterns.
- Hands-on experience executing CRM and in-app communication campaigns.
- Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
- Excellent communication and stakeholder management skills.
- Strong written and verbal communication, with clarity in user-facing messaging.
- Ownership mindset with end-to-end accountability for campaign planning and execution.
- Understanding of digital platforms and OTT ecosystems.
Should-Have Requirements
- Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
- Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
- Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
- Exposure to A/B testing and experimentation frameworks.
- Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
- Understanding of lifecycle communication and retention-focused strategies.
- Ability to review or create campaign creatives with strong narrative alignment.
- Curiosity and storytelling capability to translate product features into user benefits.
Good-to-Have Requirements
- Prior experience in driving feature adoption or contributing to product-led growth initiatives.
- Experience working in high-growth, data-driven startup environments.
- Familiarity with marketing automation and experimentation tools.
- A creative eye for content, communication, and user experience design.
Success Metrics
- Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
- Feature Retention Rate: Repeat usage of adopted features.
- Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
- Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
- User Awareness: Improvement in survey scores or reduction in support queries.
- Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
- Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.

Octobotics builds autonomous industrial robots that operate
Senior Robotics Engineer – ROS 2 Migration & Systems (C++)
Department: R&D Engineering
Location: Noida (On-Site)
Company: Octobotics Tech Pvt. Ltd.
About Octobotics
Octobotics develops autonomous industrial mobile robots designed to operate in complex, unstructured industrial environments such as tanks, pipelines, and heavy infrastructure facilities.
As we scale from MVP to production-grade systems, we are migrating our robotics architecture from ROS 1 (Noetic) to a fully native ROS 2 (Humble/Iron) ecosystem to enable real-time performance, scalability, and reliability.
Role Overview
We are seeking a Senior Robotics Engineer to lead the migration of our core autonomy stack from ROS 1 to ROS 2.
This is a systems-level, architecture-focused role involving navigation design, middleware optimization, sensor fusion, and high-performance C++ development for real-world industrial deployment.
This position requires strong ownership, deep robotics fundamentals, and experience building production-grade systems.
Key Responsibilities
1. ROS 1 to ROS 2 Migration
- Port core navigation and control logic from ROS 1 (Noetic) to ROS 2 (Humble/Iron)
- Rewrite nodes using Lifecycle Management and Node Composition
- Bridge legacy systems using ros1_bridge
- Port and validate custom message and service definitions
- Optimize inter-node communication for zero-copy performance
2. Navigation & Autonomy Architecture
- Architect and customize Nav2 stack
- Develop custom Behavior Tree plugins
- Implement custom Costmap layers for dynamic obstacle handling
- Design robust global and local planning strategies (A*, DWB, TEB)
3. Middleware & DDS Optimization
- Configure and tune DDS implementations (FastDDS / CycloneDDS)
- Optimize QoS profiles for lossy WiFi and constrained industrial networks
- Debug discovery and multicast-related issues
- Ensure deterministic and real-time communication behavior
4. Sensor Fusion & Localization
- Implement and tune EKF/UKF pipelines using robot_localization
- Fuse IMU, Wheel Odometry, and LiDAR data
- Maintain bounded covariance and state estimation stability
- Debug drift and pose estimation inconsistencies
5. Serialization & Internal Systems
- Implement Protocol Buffers (Protobuf) for efficient internal data logging
- Design low-overhead inter-process communication mechanisms
- Ensure minimal latency and memory-safe execution
Technical Requirements
Robotics Stack
- Strong hands-on experience with ROS 2 (Humble/Iron preferred)
- Solid understanding of ROS 1 architecture and migration practices
- Deep knowledge of Nav2 (Planners, Controllers, Recoveries)
- Experience with SLAM frameworks (Cartographer, SLAM Toolbox)
Core Robotics Fundamentals
- Rigid body transformations and coordinate frames (SE(3))
- Quaternions and homogeneous transformation matrices
- TF tree architecture (map → odom → base_link)
- Forward & Inverse Kinematics (Differential Drive / Ackermann)
- Probabilistic robotics and Bayesian estimation principles
Programming
- Advanced C++ (C++14/17)
- RAII
- Smart pointers
- Template metaprogramming
- Real-time safe coding practices
- Python for prototyping and orchestration
What We’re Looking For
- Strong debugging skills in distributed systems
- Ability to handle real-world deployment constraints
- Experience building robotics systems beyond simulation
- Comfort working in production-level autonomy stacks
Nice to Have
- Experience with industrial robotics deployments
- Experience working in GPS-denied environments
- Exposure to real-time Linux systems
- DDS security configuration experience
· Minimum of 1 to 3 years experience in sales, business development or similar role.
· Ability to learn the product to be sold/ value proposition of the software.
· Responsible for IT sales(software) for B2B.
· Generate leads through various marketing activities such as cold calling, references, e-mail marketing and various online sources.
· Client meetings with Negotiation closure & sales management.
· The candidate must have good communication skills and convincing skills.
· Manage all communication with clients over mail & in written.
· Building Business relationships with current and potential client.
Close deal and handle negotiation with the decision makers of prospects
- Design patterns- socket communication/ micro services architecture
- Caching - REDIS MEMCACHED etc
- Database - MONGO, SQL etc. min 2yrs experience with these.
- Features created for large concurrent requests.
- Node Js, Go lang any asynchronous programming language min 2 yrs exp with any one of them.
- Message Queues - RABBIT MQ, Kafka etc.
Hands-on experience working in Java/JEE development involving implementation of Liferay tool, maintenance and support projects, Any experience triaging of issues in M&S project would be an advantage Liferay (7.0 and above, preferably 7.4), Java, JEE, Javascript, Spring, basic UI skills, basic DB/SQL knowledge.
About us:
We are a team of software avengers, passionate engineers & thinkers designing the future of education. The company has its roots from IIT, IIM Alumni and various SMEs in education space. Here, we all work together with & for a single dream; ‘Education For Everyone, Everywhere.’
Dizvik is an EdTech product-based tech start-up working on exciting technologies & latest tech amendments. We use technology as an effective & efficient tool to create things that are impactful & make education easier. Artificial Intelligence, Augmented Reality, Robust Media Streaming are few of our core areas.
We are a crazy bunch of people having multiple personas always trying to keep things light-hearted! Our roots are not new, the company is nurtured by the well established group excelling since 2003. The founders of Dizvik Technologies own multiple companies & one of those is Dhyeya Educational Services Private Limited (Dhyeya IAS) having more than 20 offline Institutes/Centers in India.
Role Description:
The ideal candidate will be responsible for designing and developing highly scalable, reliable and fault-tolerant micro-services based applications for the company. Using Node Js, Python, MongoDB, PostgreSql, JWT, Cassandra, AWS, Docker, Kubernetes, Kafka, Rabbitmq, Redis, Middlewares, CDN, Elasticsearch, this candidate will be able to translate user and business needs into functional and enterprise level product.
Salary Range: 10 LPA to 25 LPA
Job Responsibilities:
- Designing and developing highly scalable, reliable and fault-tolerant backend architectures & applications for the company.
- Coordinate with cross-functional teams (Mobile, DevOps, Data, UX, QA, etc.) on planning and execution.
- Communicate, collaborate and lead the work & team effectively across distributed features
- Owning and working end-to-end on application – from system (server, deployment, configuration management) to back end (container, application, and database).
Requirements:
- Bachelor’s degree or equivalent in Computer Science.
- 3+ years of experience in backend technologies: Node Js, Python, MongoDB, PostgreSql, JWT, Cassandra, AWS, Docker, Kubernetes, Kafka, Redis, Middlewares, CDN, Elasticsearch etc.
- Implementation of security and data protection.(CSRF/JWT/ORM and various middleware/DB security implementations).
- Strong problem-solving skills, algorithmic skills, and data structures experience.
- Ability to design and implement low latency RESTful services in Monolith & Microservice both the architectures.
- Data modelling experience in both Relational and NoSQL databases.
- Ability to understand and implement Continuous Integration and Continuous Delivery.
- Experience in troubleshooting server performance memory issues, GC tuning, resource leaks, etc.
- Ability to scope, review and refine user stories for technical completeness and to alleviate dependency risks.
- Experience in versioning systems like GitHub, SVN, gitlab etc.
● Writing reusable, testable, and efficient code
● Design and implementation of low-latency, high-availability, and performance efficient
applications.
● Integration of user-facing elements developed by front-end developers with server-side
logic.
● Implementation of security and data protection
● Integration of data storage solutions
**Backend Developer Requirements:**
● Expert in Python, with knowledge of Django Web Framework.
● Familiarity with some ORM (Object Relational Mapper) libraries.
● Working knowledge of MySQL.
● Fair understanding of building RESTful APIs.
● Bonus points for Celery, RabbitMQ.
● Worked with Django application deployment on AWS.
● Basic understanding of front-end technologies, such as JavaScript, HTML5, and CSS3.
● Understanding of accessibility and security compliance.
● Knowledge of user authentication and authorization between multiple systems, servers,
and environments.
● Familiarity with event-driven programming in Python.
● Able to create database schemas that represent and support business processes.
● Strong unit test and debugging skills.
● Proficient understanding of Git.
Software Engineer(Layer 2/Layer 3)
Location : Gurgaon (WFH currently)
Experience/ Skills Required : 5 to 10 years
To be successful in this role you should be well versed with the concepts of networking and comfortable in C programming in a linux environment for embedded software. As we use Linux, experience with this operating system is a mandatory requirement, knowledge and experience on OpenWrt is a bonus. Working experience with router software development for layer 3 and layer 4 features.
Domain knowledge required: IPv4, TCP/UDP, IPv6, NAT, Firewall (iptables), DHCPv4, DHCPv6, IPv6 prefix delegation, Port forwarding, Source based routing, Policy based routing, L3 QoS, IGMP proxy, IPv6 MLD snooping, DNS, DNS proxy. Knowledge on VoIP is a bonus.
Management methods: TR069, SNMPv2, CLI.
Operating system: Linux, OpenWrt
Programming languages: C(must have), Python
Working for us means having a healthy interest in Software but most of all, you like to work in a team. You like to take initiative and have the “just do it” approach. Having the right mentality and attitude are more important for us than a degree. Dedication, investigation and responsibility are keywords for us. Preferred years of experience in industry/technology: 5-10 years.
Role:
As a Software Engineer you develop new software features and solutions for our fibre connectivity product portfolio. The position offers a wide range of possibilities to work with everything from low-level Linux drivers to high-level applications. You develop for various protocols and HW interfaces, often in complex network scenarios in combination with customer specific requirements. The team is responsible for all SW development for existing and new Home Gateways. This means development of Linux drivers, network functionality, remote Management (TR-069) and VoIP application (sipapp). The development is mainly done in C and in Linux environment, knowledge in Python is an add-on. Products and development are realized in Agile.


