11+ Appsflyer Jobs in Delhi, NCR and Gurgaon | Appsflyer Job openings in Delhi, NCR and Gurgaon

Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy

Criteria:

• Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
• Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
• Understanding of lifecycle communication, retention strategies, and user segmentation.
• Strong understanding of user behavior, adoption funnels, and product-led growth.
• Hands-on experience in CRM and in-app communication campaigns.
• Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
• Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
• Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.

Description

Key Responsibilities

1. Drive Feature & Product Adoption

• Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.

2. Convert User Insights into Messaging

• Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.

3. Plan & Execute Cross-Channel Campaigns

• Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.

4. Measure & Optimize Performance

• Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.

5. Collaborate with Cross-Functional Teams

• Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.

Key Expected Outcomes

• Demonstrable growth in feature and overall product adoption across the platform.
• Smooth and timely GTM execution for new feature launches.
• Clear, consistent product communication across all channels and user segments.
• Data-backed continuous improvement informed by user feedback and performance insights.
• Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.

Must-Have Requirements

• 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
• Strong understanding of user behavior, adoption funnels, and product usage patterns.
• Hands-on experience executing CRM and in-app communication campaigns.
• Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
• Excellent communication and stakeholder management skills.
• Strong written and verbal communication, with clarity in user-facing messaging.
• Ownership mindset with end-to-end accountability for campaign planning and execution.
• Understanding of digital platforms and OTT ecosystems.

Should-Have Requirements

• Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
• Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
• Exposure to A/B testing and experimentation frameworks.
• Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
• Understanding of lifecycle communication and retention-focused strategies.
• Ability to review or create campaign creatives with strong narrative alignment.
• Curiosity and storytelling capability to translate product features into user benefits.

Good-to-Have Requirements

• Prior experience in driving feature adoption or contributing to product-led growth initiatives.
• Experience working in high-growth, data-driven startup environments.
• Familiarity with marketing automation and experimentation tools.
• A creative eye for content, communication, and user experience design.

Success Metrics

• Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
• Feature Retention Rate: Repeat usage of adopted features.
• Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
• Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
• User Awareness: Improvement in survey scores or reduction in support queries.
• Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
• Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.

LOCATION

Delhi/Gurgaon (travel readiness outside home residence is important)

EXPERIENCE 5+ years

ROLES & RESPONSIBILITIES :

• Design, develop, and maintain scalable and secure web and desktop applications using .NET technologies.

• Design, develop, and maintain web and desktop applications usin.NET Framework and .NET Core technologies.

• Build scalable, secure, and high-performance web applications using ASP.NET, MVC, and Web API.

• Develop and optimize data access layers using Entity Framework and interact with SQL Server or other relational databases.

• Implement responsive front-end interfaces using HTML, CSS, JavaScript, and modern frameworks like Angular or React.

• Ensure cross-platform compatibility and responsiveness for web applications.

• Write clean, maintainable, and testable code following coding standards and best practices.

• Collaborate with cross-functional teams including designers, testers, and other developers throughout the SDLC.

• Participate in code reviews, troubleshooting, and performance tuning.

• Ensure application security, scalability, and reliability.

SKILLS AND QUALIFICATION

• 5+ years of professional experience in .NET application development.

• Minimum 5 years of experience in .NET development.

• Strong hands-on experience with C#, ASP.NET MVC, .NET Core, and Web API.

• Proficiency in Entity Framework and SQL Server or other relational databases.

• Solid front-end development skills with HTML, CSS, JavaScript, and experience with Angular or React.

• Strong understanding of object-oriented programming and design patterns.

• Experience in full-stack development with an ability to manage both backend and frontend requirements.

• Familiarity with version control systems like Git.

• Excellent debugging, problem-solving, and analytical skills.

Strong Technical Account Manager (Publisher Side) Profile

Mandatory (Experience 1) – Must have minimum 8+ years of total experience, including 5+ years as a Technical Account Manager / Publisher Operations professional in AdTech, Programmatic Advertising, or Digital Media

Mandatory (Experience 2) – Must have hands-on experience managing top publisher accounts or supply-side relationships; specifically publisher-side technical account handling

Mandatory (Experience 3) – Strong working knowledge of SSPs, programmatic ecosystem, ad-serving workflows, and ability to explain technical concepts clearly to non-technical stakeholders

Mandatory (Experience 4) – Proven experience in technical onboarding, integrations, troubleshooting, and providing technical assistance to publishers

Mandatory (Experience 5) – Demonstrated experience conducting live product demos, explaining features/benefits, and tailoring demos for publisher / stakeholders

Mandatory (Experience 6) – Experience collaborating closely with technical, product, customer success, and sales teams to solve client issues and drive adoption

Mandatory (Company) – Must come from an AdTech, Programmatic, SSP, Publisher-side, or Digital Media Tech organisation dealing with supply partnerships / publisher ops

The Team Lead – Sales & Counselling role carries complete ownership of team performance, target achievement, and revenue growth. The role combines people leadership, process discipline, and strategic execution while ensuring high-quality student counselling and compliance with company systems.

Key Responsibilities

• Lead, mentor, and monitor a team of student counsellors
• Own team-level revenue targets and performance metrics
• Conduct daily reviews, training sessions, and performance improvement interventions
• Ensure CRM accuracy, follow-up discipline, and policy compliance
• Coordinate with senior management on sales strategy and execution
• Drive sustainable revenue growth, team stability, and retention

Required Skills:

● Expert in Python, with knowledge of at least Django (More web frameworks are a plus)

● Familiarity with some ORM (Object Relational Mapper) libraries

● Able to integrate multiple data sources and databases into one system

● Understanding of the threading limitations of Python, and multi-process architecture

● Good understanding of server-side templating languages (such as Jinja 2, Mako, etc depending on your technology stack)

● Basic understanding of front-end technologies, such as JavaScript, HTML5, and CSS3 (is a plus)

● Understanding of accessibility and security compliance

● Knowledge of user authentication and authorization between multiple systems, servers, and environments

● Understanding of fundamental design principles behind a scalable application

● Familiarity with event-driven programming in Python

● Understanding of the differences between multiple delivery platforms, such as mobile vs desktop, and optimizing output to match the specific platform

● Able to create database schemas that represent and support business processes

● Strong unit test and debugging skills

● Proficient understanding of code versioning tools

● Knowledge of application deployment process and server set up

● Integration of data storage solutions

Responsibilities:

● Owning one or more of the web services; adding new features, resolving bugs, and refactoring/ improving code base.

● Design and implementation of low-latency, high-availability, and performant applications

● Translating product requirements into functional, maintainable, extensible software that is in-line with company objectives.

● Good knowledge of software engineering best practices, including unit testing, code reviews, design documentation, debugging, troubleshooting, & agile development.

● Work on cutting-edge web technologies to make a powerful impact on 1M+ enterprise users

● Be part of a growing team that will design, develop, and test software and cross-product applications which span across different Planview products

● Work in an agile engineering team writing maintainable and scalable code for software components and influencing team decisions

● Contribute to the product’s architecture vision and execution, working closely with cross-product teams and other leaders within the R&D department

● Collaborate with stakeholders to imagine, design, develop, test, and launch software that impacts our customers and inspires your peers

● Drive continuous improvement of software quality, CX and maintainability of features

● Continuous learning of technology trends, tools, and approaches, including sharing this knowledge with your team

This is intership for three months .

About the internship

Selected intern's day-to-day responsibilities include:

1. Testing graphics across various media

2.Creating images and layouts by hand or using design software

3.Ensure final graphics and layouts are visually appealing and on-brand

4.Prepare rough drafts and present ideas

Who can apply

Only those candidates can apply who:

1. are available for full time (in-office) internship

2. are available for duration of 3 months

3. are from or open to relocate to Delhi and neighboring cities

4. have relevant skills and interests

What you need to have:

The product manager will create new and interesting products and features for our B2B users, and will work with the best minds in the industry. The role will give you an opportunity to work with a cross-functional team from Business, Product and Design.

We are looking for someone who can:

- Develop and implement product strategies consistent with company vision

- Collect and analyze feedback from customers, stakeholders and other teams to shape requirements, features and end products

- Work with senior management to create product plans and roadmaps

- Lead product managers and coordinate cross-functional teams

- Produce and review product requirements documents (PRD)

- Ensure products and releases are launched correctly and on schedule

- Make creative recommendations to expand product base and vision

- Suggest ways to track product use and impact on end users

An ideal candidate will have:

- 4-7 years of work experience as a product manager, preferably in a start-up

- Proven experience as a Product Manager or similar role

- Experience in product lifecycle management

- Familiarity with Agile framework

- Excellent problem-solving skills

- The ability to own end-to-end responsibility
- A "Will Do" attitude


We have:

- A team of aces, from top-tier schools and start-ups, to work with
- A fast-paced, data-driven, and fun work environment
- A huge appetite for new, disruptive, creative, and implementable ideas
- An open work culture

We offer:

- Competitive salary
- Great working environment, opportunity to work directly with the founders on very exciting real-life problems.
- Opportunity to grow really fast.
- Opportunity to hire a team & mentor them in the future.
- ESOPs

If this is something that interests you, let's talk.

Required skill set:

• Should have good hands on with ServiceNow
• Should be have good communication skills