11+ Appsflyer Jobs in Delhi, NCR and Gurgaon | Appsflyer Job openings in Delhi, NCR and Gurgaon

Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy

Criteria:

• Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
• Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
• Understanding of lifecycle communication, retention strategies, and user segmentation.
• Strong understanding of user behavior, adoption funnels, and product-led growth.
• Hands-on experience in CRM and in-app communication campaigns.
• Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
• Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
• Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.

Description

Key Responsibilities

1. Drive Feature & Product Adoption

• Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.

2. Convert User Insights into Messaging

• Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.

3. Plan & Execute Cross-Channel Campaigns

• Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.

4. Measure & Optimize Performance

• Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.

5. Collaborate with Cross-Functional Teams

• Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.

Key Expected Outcomes

• Demonstrable growth in feature and overall product adoption across the platform.
• Smooth and timely GTM execution for new feature launches.
• Clear, consistent product communication across all channels and user segments.
• Data-backed continuous improvement informed by user feedback and performance insights.
• Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.

Must-Have Requirements

• 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
• Strong understanding of user behavior, adoption funnels, and product usage patterns.
• Hands-on experience executing CRM and in-app communication campaigns.
• Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
• Excellent communication and stakeholder management skills.
• Strong written and verbal communication, with clarity in user-facing messaging.
• Ownership mindset with end-to-end accountability for campaign planning and execution.
• Understanding of digital platforms and OTT ecosystems.

Should-Have Requirements

• Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
• Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
• Exposure to A/B testing and experimentation frameworks.
• Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
• Understanding of lifecycle communication and retention-focused strategies.
• Ability to review or create campaign creatives with strong narrative alignment.
• Curiosity and storytelling capability to translate product features into user benefits.

Good-to-Have Requirements

• Prior experience in driving feature adoption or contributing to product-led growth initiatives.
• Experience working in high-growth, data-driven startup environments.
• Familiarity with marketing automation and experimentation tools.
• A creative eye for content, communication, and user experience design.

Success Metrics

• Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
• Feature Retention Rate: Repeat usage of adopted features.
• Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
• Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
• User Awareness: Improvement in survey scores or reduction in support queries.
• Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
• Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.

Skills and competencies:

Required:

·        Strong analytical skills in conducting sophisticated statistical analysis using bureau/vendor data, customer performance

Data and macro-economic data to solve business problems.

·        Working experience in languages PySpark & Scala to develop code to validate and implement models and codes in

Credit Risk/Banking

·        Experience with distributed systems such as Hadoop/MapReduce, Spark, streaming data processing, cloud architecture.

• Familiarity with machine learning frameworks and libraries (like scikit-learn, SparkML, tensorflow, pytorch etc.
• Experience in systems integration, web services, batch processing
• Experience in migrating codes to PySpark/Scala is big Plus
• The ability to act as liaison conveying information needs of the business to IT and data constraints to the business

applies equal conveyance regarding business strategy and IT strategy, business processes and work flow

·        Flexibility in approach and thought process

·        Attitude to learn and comprehend the periodical changes in the regulatory requirement as per FED

About Selectvia

Selectvia is an e-commerce SaaS platform that enables online sellers to create one shareable link for product listings across multiple platforms, delivering a unified buying experience and simplifying how brands drive traffic and conversions.

We help merchants reduce link chaos, streamline multiple sales channels, and improve conversion journeys from social and marketplace traffic.

Role Overview

We’re looking for a Content Writer with proven experience in SaaS and e-commerce product / marketing content — someone who can craft clear, compelling content that translates Selectvia’s linking-and-multichannel value proposition into business-friendly language.

You will produce content for Selectvia itself as well as its clients, helping brands tell their story around link-consolidation, multi-channel selling, and traffic-to-conversion flows.

Key Responsibilities

• Write SEO-optimized blogs, website copy, case studies, feature-explainers, and social media content around e-commerce SaaS, linking solutions, and conversion optimisation.
• Develop client-facing content for e-commerce brands: product storytelling, marketplace listing guidance, ad copy, campaign landing pages.
• Translate Selectvia’s key messages — such as “one link for multiple platforms”, “immersive buyer experience”, “drive Instagram traffic to your stores”. selectvia.com
• Work closely with marketing, design, growth and client teams to ensure brand voice consistency, alignment with business objectives, and measurable outcomes (traffic, link clicks, conversions).
• Research relevant keywords, topics, and competitor content in the SaaS + e-commerce space to maintain thought leadership and content relevance.
• Create short-form content and captions for LinkedIn, Instagram and other social channels geared towards both SaaS-buyers (brands/merchants) and D2C sellers.

Requirements

• 1–3 years of content writing experience focused on SaaS, martech, or e-commerce industries.
• Strong capability in crafting marketing-led content, with excellent command of English writing, clarity of messaging, and storytelling.
• Comfort writing for both B2B (e-commerce platforms / SaaS) and B2C (e-commerce brand) audiences.
• Familiarity with SEO principles, digital sales funnels, and multi-channel commerce linking.
• Prior experience writing content about link-distribution, marketing automation, social-to-commerce journeys or marketplace selling is a strong plus.
• Bonus: Experience using AI writing assistants, analytics tools, or content optimisation platforms.

What You’ll Get

• A chance to work in a fast-growing SaaS environment focused on e-commerce enablement.
• Exposure to multiple e-commerce clients / brands and diverse content formats (blogs, case studies, ad copy, social) under one roof.
• Opportunity to shape and own brand narratives around linking, conversion and growth.
• Growth potential in content and marketing roles as the company scales.

A tick against the following skill sets would surely strengthen the candidature

• Strong PHP, JS fundamentals
• PHP frameworks: PHP Laravel
• JS frameworks: Vue.JS
• RDBMS: MySQL, Mongo DB
• UI: HTML5, CSS3, Javascript, Jquery, XML, JSON, Ajax

• REST APIs
• Vue.JS Components (resusable components)
• 1-way / 2-way Binding 
• Custom Filters
• Service, Containers 
• PUT, POST, PATCH, Getter/Setter Methods 
• Repository Patterns 
• Laravel Facade 
• Blade Templates
• Laravel Events 
• Swagger 
• LINT 
• Unit Testing 

Company Name- uFaber Edutech Pvt Ltd.

Shift Timing/ Day- 10:30AM-7:30PM/11AM-8PM

Location-Pune,Kolkata,Mumbai,Noida

Website: www.ufaber.com

Who are we-

uFaber is a well-funded Edutech startup, founded by serial entrepreneurs from IIT Bombay to change the way we learn. We sell high-quality online courses on a variety of topics, from exam preparation to certifications. 

Role and Responsibilities-

• Dialing 50-80+ calls and counseling students who have enquired about the product/ services.
• Scheduling free demo lectures for the students.
• Doing post demo calls and closing sales.
• Maintaining a pipeline of all sales administration using CRM software.
• Work on targets and under pressure as this is a hardcore sales profile.
• Flexible to work on additional days and hours.

What we offer you-

Fixed Pay- 2.9 to 3LPA

Performance based incentives-2 to 3LPA

Total Pay- 4.9 to 6LPA

Job Description:

• The Role Requires the Person to hunt and open new accounts for the Company’s SW and platform  Solution offerings, Land & Expand, and Manage Existing Accounts and Relationships to grow business & Increase share of wallet with a clear focus on high Client Satisfaction
• Complete Ownership of Salethe s Cycle 
• To be Successful, the candidate should have experience in Software/Consultative Solution Sales, should have done concept selling, 
• Should have an understanding of IT Landscape in an enterprise, understanding of the Logistics Supply chain could be an added advantage
• The role requires the person to be quick thinker, an innovative problem solver and the ability to think on his feet will come in good stead.

Responsibilities

• Hunting New Accounts
• Business Development
• Enterprise Account & Sales Management – grow SOW
• Manage the entire sales cycle
• Maintain High level of customer satisfaction
• Pipeline management, Accurate Sales forecasting, Sales Negotiations and Business Closure.
• Exceeding Monthly and Quarterly Sales Targets