Senior TechOps

We are seeking a creative and results-driven Digital Marketing Executive to join our team at Xtep India. The ideal candidate will lead efforts to enhance our brand's visibility, drive engagement across social media platforms, and increase traffic and reach for our Direct-to-Consumer (D2C) website. This role involves planning, executing, and analyzing various digital marketing strategies to build brand awareness and connect with our target audience effectively in the digital world.

Key Responsibilities:

1.   Social Media Management:

o Develop and implement a comprehensive social media strategy to increase brand visibility and engagement across platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, YouTube).

o Create, schedule, and manage compelling content, including text, images, videos, and infographics.

o Monitor social media trends, audience behavior, and competitive activities to refine strategies.

o Respond to comments, messages, and queries promptly to foster community engagement.

2.   Brand Awareness & Building:

o Plan and execute campaigns that position Xtep India as a leading brand in the sportswear industry.

o Collaborate with creative teams to design impactful visual and written content that aligns with brand guidelines.

o Partner with influencers and bloggers to amplify the brand’s reach.

o Ensure consistent brand messaging across all digital platforms.

3.   D2C Website Marketing:

o Develop strategies to drive organic and paid traffic to the D2C website.

o Optimize the website for SEO, including keyword research, meta tags, and on-page optimization.

o Execute email marketing campaigns to retain and engage customers.

o Monitor website analytics and make data-driven recommendations to improve conversion rates.

4.   Content Marketing:

o Collaborate with content creators to produce blogs, videos, and other materials that resonate with the target audience.

o Ensure content aligns with SEO best practices to increase discoverability.

5.   Analytics & Reporting:

o Monitor and report on key performance metrics across all digital channels.

o Provide insights and recommendations to improve future campaigns.

o Stay updated on industry trends, emerging platforms, and new digital tools.

6.   Cross-Functional Collaboration:

o Work closely with the marketing, sales, and product teams to ensure cohesive brand messaging and integrated campaigns.

Requirements:

·    Bachelor’s degree in marketing, Digital Media, Communications, or a related field.

·    Proven experience in digital marketing, preferably in the retail or sportswear industry.

·    Strong understanding of social media platforms, SEO, and performance marketing.

·    Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads Manager, and social media scheduling tools.

·    Excellent communication, creative thinking, and problem-solving skills.

·    Ability to work in a fast-paced environment and manage multiple projects simultaneously.

·    Knowledge of the sportswear market and passion for fitness or sports is a plus.

• Hands on Work experience as a Python Developer
• Hands on Work experience in SQL/PLSQL 
• Expertise in at least one popular Python framework (like Django, Flask or Pyramid)
• Knowledge of object-relational mapping (ORM)
• Familiarity with front-end technologies (like JavaScript and HTML5)
• Willingness to learn & upgrade to Big data and cloud technologies like Pyspark Azure etc.
• Team spirit
• Good problem-solving skills
• Write effective, scalable code

            Responsible of Monitoring Team members’ daily activity

            Responsible for Manage the team, fix performance metrics and periodical performance review

            Responsible for Effectively handle employee grievances and communicate

            Excellent English communication skills- The ability to communicate effectively is a core skill required to be a successful recruiter.

            Responsible for handling IT requirements from US based clients.

            Responsible for full-cycle recruiting: interview, offer, negotiation and closed candidates for assigned requisitions.

            Sourcing from Job Portals (Monster, Dice, Career builder, Yahoo Hot Jobs), Making job postings on the Job Portal.

            Well versed about US Terms like W2, C2C, 1099, US Visas, etc.

            Responsible to work on Contract, Permanent & C2H (Contract to Hire) positions.

            Responsible for Coordinating fulfillment of other formalities such as background check, drug test etc. leading to joining post placement.

            Responsible for achieving a good conversion ratio of submittals into interview and placement.

            Responsible for Strategy Development process which includes understanding client requirements & mapping the relevant targets.

            Must be having capability to work with a team or individually.

            Maintain close contact with candidates/Vendors/ recruiters/offshore team.

            Publish progress report to management every week.

            Updated about technologies of the Client requirements and knowledge of current IT trends.

Position Overview

Webtree Media Solutions stands out as a premier software development and digital marketing agency, boasting more than a decade of expertise in delivering cutting-edge solutions to a diverse clientele across the globe and supported by a team of over 40 highly committed professionals. We are looking for a talented SEO Analyst to join our team. As an SEO Analyst at Webtree Media Solutions, you will play a crucial role in optimizing our clients' online presence, ensuring that their digital assets rank prominently on search engines. You will work closely with our digital marketing team to execute strategies that enhance our clients' visibility and drive organic traffic to their websites.

Responsibilities:

1. Develop and implement comprehensive SEO strategies to increase organic search rankings, website traffic, and conversions.
2. Conduct in-depth keyword research and analysis to identify valuable opportunities for optimization using different tools
3. Perform on-page and off-page optimization activities, including content optimization, link building, and technical SEO enhancements.
4. Monitor website performance using tools such as Google Analytics and Google Search Console to identify areas for improvement.
5. Performing competitive analysis and identifying gaps in the content or areas of improvement in the web design
6. Conduct regular audits to ensure website compliance with search engine guidelines and recommend necessary changes
7. Collaborate with content creators to optimize website content, meta tags, headings, and other on-page elements.
8. Stay updated on industry trends, algorithm changes, and emerging SEO techniques to ensure best practices are followed.
9. Analyze website data to identify patterns, trends, and areas for improvement, and provide actionable recommendations.
10. Track and report on key performance indicators (KPIs) such as organic traffic, keyword rankings, and conversion rates
11. Update older content and add effective calls to action (CTAs) to improve user engagement
12. Report on performance metrics comparing them to our SEO goals and benchmarking data
13. Work closely with cross-functional teams, including marketing, web development, and content teams, to align SEO efforts with overall business objectives.

Requirements and skills

1. Minimum of 2 years of proven work experience as an SEO Analyst or similar role
2. In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
3. Familiarity with keyword research tools, web analytics tools, and SEO software.
4. Strong analytical skills with the ability to analyze data, draw insights, and make data-driven recommendations.
5. Excellent understanding of on-page and off-page SEO factors and optimization strategies.
6. Strong communication and collaboration skills to work effectively with cross-functional teams.
7. Attention to detail and the ability to multitask and prioritize tasks in a fast-paced environment.
8. Bachelor's degree in marketing, business, or a related field is preferred.

Experience & Background

• B-Tech/BCA/MCA
• 0-2 years of IT industry experience.
• Minimum 1 year of implementation/customization experience on ServiceNow
• ITIL/ServiceNow
  certifications will be an added advantage.
• Exposure on Service Now integration protocols with other application/systems
• Excellent attention to details, ability to multitask, and effective time management skills
• Knowledge of web based development languages; specifically JavaScript, Ajax
• Exposure of ITSM Framework and ITIL
• Good Communication Skills