11+ Appsflyer Jobs in Mumbai | Appsflyer Job openings in Mumbai

REVIEW CRITERIA:

MANDATORY:

• Strong performance marketer profile
• Must have 2.5+ years of experience in performance marketing in B2C Fintech product companies
• Must have strong hands-on expertise in running campaigns on Google Ads, Meta Ads, LinkedIn Ads, Youtube, Whatsapp etc
• Must have 1+ experience in customer acquisition in FinTech, B2C
• Must have experience with Appsflyer, Branch, Mixpanel or similar analytical tools
• B2C Fintech Product companies 

ROLE & RESPONSIBILITIES:

We are looking for a Performance Marketing Manager who’s obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems. This role is not just about running ads — it’s about building a data-driven customer acquisition machine for our digital personal loan app. You’ll work directly with our Risk, Data Science, and Collections teams to understand the kind of borrowers we want — and then figure out the most efficient way to acquire them, online or offline.

• Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels
• Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them.
• Run continuous A/B tests — creatives, audiences, copy, landing pages, everything
• Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery
• Work closely with the Data Science team to refine acquisition models and drive precision targeting
• Collaborate with the Risk and Collections teams to ensure you’re acquiring high-quality, repaying customers
• Optimize every part of the funnel — from install to disbursal to repayment
• Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance
• Explore innovative and non-traditional channels — including WhatsApp, influencers, partnerships, and offline integrations
• Use creative automation tools to test and scale ad creatives rapidly
• Analyze performance across customer segments — not just for acquisition cost, but also for repayment behavior and profitability

IDEAL CANDIDATE:

• 2.5+ years of experience in digital marketing for personal loans in a fintech or NBFC
• Strong experience running campaigns on Google Ads, Meta (Facebook/Instagram), Whatsapp, YouTube
• Experience working with credit or risk teams to build smarter targeting strategies
• Familiarity with mobile app performance marketing and conversion funnels
• Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics tools

BONUS IF YOU HAVE:

• Worked with AI/ML-based platforms for marketing (e.g. Smartly.io, Madgicx, Segment, custom tools)
• Experience with creative automation tools to scale visual testing (e.g. Pencil, Canva + automation stacks)
• Exposure to offline acquisition channels — like DSA networks, on-ground campaigns, referral programs, or embedded finance
• Comfort running queries or pulling your own reports using tools like SQL, Google Sheets, or basic data dashboards

PERKS, BENEFITS AND WORK CULTURE:

• Work directly with Founders: Mikhil Innani, former co-founder of PharmEasy and ex-Product Head at Hotstar, and Diksha Nangia, a former banker and CFA Charterholder.
• Best of both worlds: startup energy + listed company stability.
• Competitive pay and fast-track growth.

We are inviting a Fullstack Engineer to join our dynamic product team at BrandLabs. If you’re passionate about building end-to-end web applications and enjoy working across the stack, we’d love to connect!

Key Responsibilities:

• Develop, deploy, and maintain web applications using NextJS, Typescript, NodeJS, NestJS, and ExpressJS.
• Collaborate with the product, design, and backend teams to deliver seamless user experiences.
• Write clean, maintainable, and scalable code following industry best practices.
• Participate in technical discussions, code reviews, and architectural planning.
• Integrate third-party services, APIs, and tools where required.
• Ensure application performance, security, and responsiveness.

Required Skills:

• 1-2 years of hands-on experience in fullstack development.
• Strong proficiency in NextJS, Typescript, NodeJS, NestJS, and ExpressJS.
• Good understanding of RESTful APIs and microservice architecture.
• Ability to troubleshoot, debug, and optimize applications for performance.

Good to Have:

• Experience building n8n workflows for automation.
• Exposure to AI/ML-based projects or AI service integrations.
• Familiarity with DevOps, CI/CD pipelines, and cloud platforms.

Additional Information:

• Location: We prefer candidates based in or around Thane, Mumbai for better collaboration.

Project Links: Please share your GitHub, portfolio, or links to live projects you’ve contributed to.

• Build campaign generation services which can send app notifications at a speed of 10 million a minute
• Dashboards to show Real time key performance indicators to clients
• Develop complex user segmentation engines which creates segments on Terabytes of data within few seconds
• Building highly available & horizontally scalable platform services for ever growing data
• Use cloud based services like AWS Lambda for blazing fast throughput & auto scalability
• Work on complex analytics on terabytes of data like building Cohorts, Funnels, User path analysis, Recency Frequency & Monetary analysis at blazing speed
• You will build backend services and APIs to create scalable engineering systems.
• As an individual contributor, you will tackle some of our broadest technical challenges that requires deep technical knowledge, hands-on software development and seamless collaboration with all functions.
• You will envision and develop features that are highly reliable and fault tolerant to deliver a superior customer experience.
• Collaborating various highly-functional teams in the company to meet deliverables throughout the software development lifecycle.
• Identify and improvise areas of improvement through data insights and research.

• 2-5 years of experience in backend development and must have worked on Java/shell/Perl/python scripting.
• Solid understanding of engineering best practices, continuous integration, and incremental delivery.
• Strong analytical skills, debugging and troubleshooting skills, product line analysis.
• Follower of agile methodology (Sprint planning, working on JIRA, retrospective etc).
• Proficiency in usage of tools like Docker, Maven, Jenkins and knowledge on frameworks in Java like spring, spring boot, hibernate, JPA.
• Ability to design application modules using various concepts like object oriented, multi-threading, synchronization, caching, fault tolerance, sockets, various IPCs, database interfaces etc.
• Hands on experience on Redis, MySQL and streaming technologies like Kafka producer consumers and NoSQL databases like mongo dB/Cassandra.
• Knowledge about versioning like Git and deployment processes like CICD.

Roles & Responsibilities: 

• Responsible for the implementation and support for Safetrax tool for large corporates and fleet partners 
• Act as single point contact for all client queries. 
• Serve as a primary point-of-contact for Client satisfaction and act as the liaison between the clients, sales and other functional groups. 
• Managing the entire show of Account Management and supporting clients.
• Owning the long term as well as the short-term growth strategy of the account(s).
• Participate in internal planning activities to develop schedules and align resources for projects and support activities. 
• Showcasing a consulting mindset by acting as a solution provider rather than an order taker. 
• Find opportunities to bring in automation/orchestration in order to enhance client service experience. 
• Respond to queries from potential and existing customers, communicate Safetrax's value proposition and negotiate deals successfully. 
• Understand client needs and address within defined TAT 

Knowledge & Experience: 

• Bachelor's degree and demonstrated prior Account/Service Management experience.
• Information Technology experience 
• Strong written and oral communication skills. 
• Strong Microsoft Office skills (Excel, PowerPoint ) 
• Strong aptitude for learning new technologies and processes and an understanding of how to apply these in a customer facing environment 
• Understand technical risks and supportability parameters 
• Strong decision-making skills. 
• The ability to analyse, think innovatively, adapt and drive new best practices.
• The ability to farm the account through relationship management.

• 2+ years work experience in a DevOps or similar role
• Knowledge of OO programming and concepts (Java, C++, C#, Python)
• A drive towards automating repetitive tasks (e.g., scripting via Bash, Python, etc)
• Fluency in one or more scripting languages such as Python or Ruby.
• Familiarity with Microservice-based architectures
• Practical experience with Docker containerization and clustering (Kubernetes/ECS)
• In-depth, hands-on experience with Linux, networking, server, and cloud architectures.
• Experience with CI/CD tools Azure DevOps, AWS cloud formation, Lamda functions, Jenkins, and Ansible
• Experience with AWS, Azure, or another cloud PaaS provider.
• Solid understanding of configuration, deployment, management, and maintenance of large cloud-hosted systems; including auto-scaling, monitoring, performance tuning, troubleshooting, and disaster recovery
• Proficiency with source control, continuous integration, and testing pipelines
  
• Effective communication skills

• Deploy and maintain critical applications on cloud-native microservices architecture.
• Implement automation, effective monitoring, and infrastructure-as-code.
• Deploy and maintain CI/CD pipelines across multiple environments.
• Streamline the software development lifecycle by identifying pain points and productivity barriers and determining ways to resolve them.
• Analyze how customers are using the platform and help drive continuous improvement.
• Support and work alongside a cross-functional engineering team on the latest technologies.
• Iterate on best practices to increase the quality & velocity of deployments.
• Sustain and improve the process of knowledge sharing throughout the engineering team
• Identification and prioritization of technical debt that risks instability or creates wasteful operational toil.
• Own daily operational goals with the team.

Responsibilities:

• Must be able to write quality code and build secure, highly available systems.
• Assemble large, complex datasets that meet functional / non-functional business requirements.
• Identify, design, and implement internal process improvements: automating manual processes, optimizing datadelivery, re-designing infrastructure for greater scalability, etc with the guidance.
• Create datatools for analytics and data scientist team members that assist them in building and optimizing our product into an innovative industry leader.
• Monitoring performance and advising any necessary infrastructure changes.
• Defining dataretention policies.
• Implementing the ETL process and optimal data pipeline architecture
• Build analytics tools that utilize the datapipeline to provide actionable insights into customer acquisition, operational efficiency, and other key business performance metrics.
• Create design documents that describe the functionality, capacity, architecture, and process.
• Develop, test, and implement datasolutions based on finalized design documents.
• Work with dataand analytics experts to strive for greater functionality in our data
• Proactively identify potential production issues and recommend and implement solutions

Skillsets:

• Good understanding of optimal extraction, transformation, and loading of datafrom a wide variety of data sources using SQL and AWS ‘big data’ technologies.
• Proficient understanding of distributed computing principles
• Experience in working with batch processing/ real-time systems using various open-source technologies like NoSQL, Spark, Pig, Hive, Apache Airflow.
• Implemented complex projects dealing with the considerable datasize (PB).
• Optimization techniques (performance, scalability, monitoring, etc.)
• Experience with integration of datafrom multiple data sources
• Experience with NoSQL databases, such as HBase, Cassandra, MongoDB, etc.,
• Knowledge of various ETL techniques and frameworks, such as Flume
• Experience with various messaging systems, such as Kafka or RabbitMQ
• Good understanding of Lambda Architecture, along with its advantages and drawbacks
• Creation of DAGs for dataengineering
• Expert at Python /Scala programming, especially for dataengineering/ ETL purposes

About IRIS:

IRIS Business Services Limited (IRIS), is India's only listed SaaS Company that provides technology solutions/services in the regulatory technology space in across 42 countries globally. We are a pioneer and provide XBRL/iXBRL solutions for compliance, data and analytics. We are a global company headquartered in Navi Mumbai, India with subsidiaries in USA, Singapore and Italy and an affiliate firm in the UAE.

We are a company where technology expertise and domain knowledge come together to create cutting edge compliance solutions covering data and content management and information dissemination for issuers/ enterprises, regulators, governments, institutional clients etc. Our deep hands-on expertise in the XBRL space has been built over 17 years.

We are members of XBRL International, XBRL US, XBRL Europe and XBRL South Africa. In each of these jurisdictions, we contribute significantly to the development and adoption of the standard. IRIS is an ISO 27001:2013 certified organization. 

IRIS has a flat organization structure which facilitates growth, opportunities, direction-setting, decision making and ownership at various levels. 

To read more about IRIS visit our website: http://www.irisbusiness.com/">www.irisbusiness.com

About IRIS CARBON®:

IRIS CARBON® is used for the regulatory reporting requirements of over 3,000 companies and is being used in over 27 countries including the U.S., EU, the UK, Ireland, and South Africa. IRIS CARBON® is a SOC certified, cloud-based, collaborative and feature rich SaaS platform that allows companies to author their compliance reports (such as annual reports, quarterly reports, press releases etc) apart from creating and filing these reports in XBRL/iXBRL formats as part of their regulatory compliance process. 

IRIS CARBON® is offered globally via the SaaS based model. This product line is in a hyper-growth mode where it is being launched in newer countries and by more regulators as they increasingly adopt the XBRL/iXBRL standard.

We are looking forward to strengthening our product team with highly enthusiastic individuals who are extremely committed and can contribute to the growth of our SaaS product in a highly dynamic and fast paced working environment

To read more about IRIS visit our website: https://iriscarbon.com/">https://iriscarbon.com/

To read what our clients say globally: https://iriscarbon.com/us/client-testimonials/">US, https://iriscarbon.com/eu/client-testimonials/">Europe, Ireland and UK

• Monitoring business metrics on a weekly basis- % repeat, CAC, LTV, ROAS, ACOS, etc
• Liaising with the brand marketing team to identify the appropriate target audience for particular ad campaigns
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Desired Candidate Profile

• 6+ yrs digital performance marketing experience ideally in the FMCG space
• Familiarity with Facebook Business Manager, Google Adwords, analytics, and Instagram