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About Vapronix

At Vapronix, we blend human creativity with technology to build immersive word and casual games that entertain, challenge, and connect players across the globe. As an early-stage startup, we're agile, driven by experimentation, and obsessed with scale. Our products include a growing suite of casual and social mobile games like HolaQuiz, HolaGames, and Word Zenith, loved by millions worldwide.

About the Role

We are looking for a UA & Growth Manager to lead the end-to-end user growth strategy for our suite of mobile gaming products. This is a hands-on, high-impact role ideal for someone who thrives in fast-paced environments, loves solving for scale, and can work autonomously to figure things out when clear answers don’t exist.

You’ll be responsible for driving user acquisition, retention, and monetization while collaborating closely with product, analytics, and creative teams. You’ll take ownership of campaign performance, creative strategy, and data-driven experimentation across the funnel.

Roles and Responsibilities Include But Are Not Limited To:

• Plan, execute, and optimize paid marketing campaigns across Meta, Google, TikTok, Unity Ads, and more.
• Leverage mobile measurement platforms (AppsFlyer, Firebase) for attribution, cohort analysis, and ROAS/CPI tracking.
• Run A/B tests on creatives, audience targeting, and placements to lower acquisition costs and improve quality installs.
• Own ASO strategy including keyword optimization, app store asset creation, and conversion A/B testing.
• Develop and manage lifecycle marketing strategies (push notifications, in-app messaging, email) to boost Day 1/7/30 retention.
• Partner with game product managers to roll out event-based re-engagement campaigns and player journeys.
• Analyze monetization behavior to improve LTV, IAP, and ad revenue through segmentation and funnel optimization.
• Collaborate with analytics teams to monitor growth KPIs and translate player behavior data into actionable insights.
• Create clear briefs and work closely with creative teams to produce engaging ad formats (static, video, playable).
• Lead go-to-market strategies for new game launches and major updates in coordination with product and design teams.
• Manage budgets efficiently, monitor ROI, forecast campaign performance, and reallocate spend based on results.

What We’re Looking For:

• 3–5 years of experience in growth/performance marketing for mobile games (casual or hyper-casual).
• Proven ability to scale UA campaigns while maintaining strong ROAS.
• Expertise in AppsFlyer, Firebase, Meta Ads Manager, Google Ads, TikTok Ads Manager.
• Strong grasp of mobile attribution, cohort analysis, funnel metrics, and campaign optimization.
• Experience with ASO, including keyword strategy and app store A/B testing.
• Analytical mindset with proficiency in Excel, Looker, or similar data tools.
• Excellent communication and creative briefing skills.
• Exposure to IAP and ad monetization strategies and working with game economy teams.
• A curious problem-solver with a strong interest in mobile gaming trends and player psychology.
• Comfortable working independently and figuring things out in an early-stage, fast-moving environment.`

• Build and execute acquisition plans every month working with all stakeholder teams.
• Own the quality of customers and CAC.
• Own app install campaigns, CPI, uninstall rates etc.
• Strong understanding of Facebook, Google, Affiliate Marketing platforms and MMPs such as Appsflyer
• Expertise in optimisation techniques to scale up campaigns and deliver Low CPIs and CAC
• Strong knowledge of managing funnel events and customer journeys to deliver high ROI
• Own performance marketing channels. Improve RPCs, CPVs, CAC etc.
• Identify new channels for app installs, performance marketing and digital marketing.
• Manage the media planning activities end to end.
• Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities etc.
• Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

Requirement:

• Experience in managing Google ads/Facebook ads for apps
• Expert level analytical skills
• Hands on experience with MMPs such as Appsflyer/ Branch / Adjust
• Expert level knowledge of spreadsheet programs
• Understanding of playstore analytics and app ecosystem
• Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)
• Great communication skills
• Knowledge of Basic SQL & Query will be an added advantage

Requirement:

• 3+ years of experience in managing Google ads/Facebook ads for apps
• Expert level analytical skills
• Hands on experience with MMPs such as Appsflyer/ Branch / Adjust
• Expert level knowledge of spreadsheet programs
• Understanding of play store analytics and app ecosystem
• Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)
• Great communication skills
• Knowledge of Basic SQL & Query will be an added advantage