3+ Appsflyer Jobs in Bangalore (Bengaluru) | Appsflyer Job openings in Bangalore (Bengaluru)
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Bengaluru (Bangalore)
7 - 11 yrs
₹13L - ₹16L / yr
Mobile App Marketing
A/B Testing
Firebase
Appsflyer
Google Adsense
+1 more
Manager – Performance Marketing
📍 Location: Bangalore
💼 Experience: 7–10 Years
🏢 Industry: Consumer Internet / Mobility / E-commerce / App-Based Business
About the Role
We are looking for a highly driven Performance Marketing professional to lead customer acquisition and growth initiatives across digital channels. The ideal candidate should have strong experience in app performance marketing, user acquisition, campaign optimization, and ROI-driven growth strategies.
Key Responsibilities
- Plan and execute performance marketing strategies across Google, Meta, and other paid channels.
- Drive app installs, user acquisition, and customer growth initiatives.
- Optimize campaigns to improve CPI, CAC, ROAS, and overall marketing efficiency.
- Analyze marketing funnels and identify opportunities for conversion improvements.
- Conduct A/B testing across creatives, audiences, messaging, and landing experiences.
- Monitor campaign performance and provide actionable insights to stakeholders.
- Collaborate with product, analytics, creative, and business teams to execute growth initiatives.
- Identify emerging digital marketing trends and growth opportunities.
- Manage agency relationships and marketing budgets effectively.
Requirements
- 7+ years of experience in Performance Marketing/Growth Marketing.
- Strong hands-on experience with Google Ads, Meta Ads, and App Acquisition campaigns.
- Experience managing large-scale marketing budgets.
- Strong understanding of attribution platforms such as AppsFlyer, Adjust, Firebase, or similar tools.
- Experience in consumer internet, mobility, fintech, gaming, quick commerce, food delivery, or app-first businesses preferred.
- Strong analytical skills with a data-driven approach to decision-making.
- Experience in campaign optimization, funnel analysis, and customer lifecycle marketing.
Preferred Background
Candidates from companies such as Uber, Ola, Swiggy, Zomato, Blinkit, Zepto, PhonePe, Paytm, CRED, Groww, Dream11, Games24x7, or similar high-growth digital businesses will be preferred.
Why Join Us?
- Opportunity to drive growth at scale.
- High ownership and visibility.
- Fast-paced and collaborative work environment.
- Work on large-scale acquisition and performance marketing initiatives.
Read more
Bengaluru (Bangalore)
10 - 14 yrs
₹20L - ₹30L / yr
Digital Marketing
Social Media Marketing (SMM)
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Google Adwords
+6 more
Lead strategy and execution of company’s Advertising, SEO, and related lead-generation and digital marketing/branding.
Job Responsibilities:
● Strategize and execute digital advertising for lead generation and
digital marketing efforts. Focus on search and display ads, PPC
campaigns on channels such as Facebook, Google, YouTube.
Coordinate offline advertising with creative ways to measure
the progress of physical ads.
● Improve conversion and optimize for improved lead-gen results.
Plan, execute and measure A/B experiments and conversion tests.
Identify trends and insights, and optimize spend and performance
● Measure and report performance of all digital marketing
campaigns, and assess against goals (ROI and KPIs).
● Improve brand’s digital presence and lead-gen with SEO/SEM and
relevant Influencer/Social Media campaigns. Oversee SEO efforts
on websites with a focus on technical elements, keyword analysis, and content guidance. Manage content changes to the Website, create
relevant Landing Pages for optimizing user experience. Promote
company app and manage app SEO and reviews
● Utilize the strong analytical ability to evaluate end-to-end customer
experience across multiple channels and customer touchpoints.
Work collaboratively with internal teams to identify areas of
improvement and implement effective changes to improve the
overall outcome.
● Provide thought leadership for impacting overall brand exposure
and lead generation, brainstorm, and execute on new and creative
growth strategies.
Qualifications:
● BS/MS degree in marketing or a related field
● Proven working experience in digital marketing
● Demonstrable experience leading and managing SEO/SEM, Google
Adwords, PPC campaigns
● Highly creative with experience in identifying target audiences and
devising digital campaigns that engage, inform, and motivate
● Experience in optimizing landing pages and user funnels.
Experience with A/B and multivariate experiments
● Solid knowledge of advertising tools and resources (e.g., Google
Analytics, InMobi, Firebase, Appsflyer, Hootsuite)
● Strong analytical skills and data-driven thinking
● Up-to-date with the latest trends and best practices in online
marketing and measurement.
Other Requirements:
● A passionate and confident marketer who can take full project
ownership and guide to guide others
● Be a collaborative team player and an encouraging people
manager with positive listening skills
● Strong problem solver with a willingness to learn
Job Responsibilities:
● Strategize and execute digital advertising for lead generation and
digital marketing efforts. Focus on search and display ads, PPC
campaigns on channels such as Facebook, Google, YouTube.
Coordinate offline advertising with creative ways to measure
the progress of physical ads.
● Improve conversion and optimize for improved lead-gen results.
Plan, execute and measure A/B experiments and conversion tests.
Identify trends and insights, and optimize spend and performance
● Measure and report performance of all digital marketing
campaigns, and assess against goals (ROI and KPIs).
● Improve brand’s digital presence and lead-gen with SEO/SEM and
relevant Influencer/Social Media campaigns. Oversee SEO efforts
on websites with a focus on technical elements, keyword analysis, and content guidance. Manage content changes to the Website, create
relevant Landing Pages for optimizing user experience. Promote
company app and manage app SEO and reviews
● Utilize the strong analytical ability to evaluate end-to-end customer
experience across multiple channels and customer touchpoints.
Work collaboratively with internal teams to identify areas of
improvement and implement effective changes to improve the
overall outcome.
● Provide thought leadership for impacting overall brand exposure
and lead generation, brainstorm, and execute on new and creative
growth strategies.
Qualifications:
● BS/MS degree in marketing or a related field
● Proven working experience in digital marketing
● Demonstrable experience leading and managing SEO/SEM, Google
Adwords, PPC campaigns
● Highly creative with experience in identifying target audiences and
devising digital campaigns that engage, inform, and motivate
● Experience in optimizing landing pages and user funnels.
Experience with A/B and multivariate experiments
● Solid knowledge of advertising tools and resources (e.g., Google
Analytics, InMobi, Firebase, Appsflyer, Hootsuite)
● Strong analytical skills and data-driven thinking
● Up-to-date with the latest trends and best practices in online
marketing and measurement.
Other Requirements:
● A passionate and confident marketer who can take full project
ownership and guide to guide others
● Be a collaborative team player and an encouraging people
manager with positive listening skills
● Strong problem solver with a willingness to learn
Read more
Bengaluru (Bangalore)
3 - 5 yrs
₹15L - ₹20L / yr
Apps Flyer
Google AnalyticsAdobe Analytics
App Installation Campaigns
Google Ads
+3 more
- Build and execute acquisition plans every month working with all stakeholder teams.
- Own the quality of customers and CAC.
- Own app install campaigns, CPI, uninstall rates etc.
- Strong understanding of Facebook, Google, Affiliate Marketing platforms and MMPs such as Appsflyer
- Expertise in optimisation techniques to scale up campaigns and deliver Low CPIs and CAC
- Strong knowledge of managing funnel events and customer journeys to deliver high ROI
- Own performance marketing channels. Improve RPCs, CPVs, CAC etc.
- Identify new channels for app installs, performance marketing and digital marketing.
- Manage the media planning activities end to end.
- Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities etc.
- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
Requirement:
- Experience in managing Google ads/Facebook ads for apps
- Expert level analytical skills
- Hands on experience with MMPs such as Appsflyer/ Branch / Adjust
- Expert level knowledge of spreadsheet programs
- Understanding of playstore analytics and app ecosystem
- Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)
- Great communication skills
- Knowledge of Basic SQL & Query will be an added advantage
Requirement:
- 3+ years of experience in managing Google ads/Facebook ads for apps
- Expert level analytical skills
- Hands on experience with MMPs such as Appsflyer/ Branch / Adjust
- Expert level knowledge of spreadsheet programs
- Understanding of play store analytics and app ecosystem
- Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)
- Great communication skills
- Knowledge of Basic SQL & Query will be an added advantage
Read more
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