Channel Sales Manager at BD Software · Hyderabad, Delhi, Kolkata · 2 - 10 years · ₹3L - ₹10L / yr · Profitable · Posted 23 May 2024

1. Candidate should have 1- 5 years of experience in Distributing IT Network Security Products / Endpoint Security / DLP / Software / Desktop / Laptop sales / Networking Products Sales working with Channel Partners.
2. Should have Experienced in Handling Partners and Customers.
3. Should be able to work in Synergy with OEM / partners.
7. Should be able to meet end customers also to discuss and explain solutions has and when required.
8. Should posses good knowledge about the region, & market.
Qualification Required- Graduate / BE / MBA
Experience Required- Minimum 2 years in IT Channel Network Distributing products and solutions.

About BD Software
About
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1. About the Role
We are looking for a Channel Sales Executive to drive business growth through channel partners, resellers, consultants, agencies, referral partners, and direct sales opportunities in the Indian market.
The role will be responsible for identifying and onboarding new partners, developing partner relationships, generating qualified sales opportunities, supporting partners throughout the sales cycle, and contributing to revenue growth.
The ideal candidate should be confident in B2B technology sales, comfortable working with sales targets, and capable of building strong relationships with partners and customers.
2. Key Responsibilities
A. Partner Acquisition & Channel Development
- Identify and approach potential channel partners, resellers, consultants, agencies, and referral partners.
- Build and maintain a strong pipeline of prospective partners across India.
- Evaluate potential partners based on market reach, customer base, sales capability, and business alignment.
- Conduct partner outreach, presentations, negotiations, and onboarding.
- Maintain regular communication and engagement with existing partners.
- Support the development of a structured partner onboarding and activation process.
B. Partner Sales & Revenue Generation
- Generate sales opportunities through channel partners.
- Work with partners to identify prospects and convert qualified leads into customers.
- Support partners in customer meetings, product demonstrations, proposals, negotiations, and deal closures.
- Follow up consistently on partner-generated opportunities.
- Track partner-wise sales performance, pipeline, and revenue contribution.
- Work toward achieving assigned monthly and quarterly sales targets.
C. India Direct Sales
- Handle direct sales opportunities from the Indian market when required.
- Manage inbound and outbound leads through calls, emails, LinkedIn, and other sales channels.
- Conduct discovery calls and understand customer requirements.
- Deliver product presentations and demonstrations.
- Handle pricing discussions, objections, negotiations, and follow-ups.
- Build relationships with SMB, mid-market, and growth-stage companies.
D. Partner Enablement & Support
- Train and guide partners on product positioning, pricing, use cases, target customers, and sales pitches.
- Provide partners with relevant sales materials, demo resources, and product information.
- Help partners identify suitable customer opportunities.
- Conduct regular partner follow-ups and performance review meetings.
- Coordinate with internal teams to resolve partner and customer queries efficiently.
E. Sales Pipeline & CRM Management
- Maintain accurate records of partners, leads, opportunities, activities, and deal stages.
- Update CRM regularly with partner information, sales activities, follow-ups, and forecasts.
- Track lead-to-opportunity and opportunity-to-customer conversion.
- Maintain accurate sales forecasts and pipeline information.
- Prepare weekly and monthly sales reports covering partner acquisition, active partners, pipeline, closures, and revenue.
- Identify gaps in the sales pipeline and take corrective action.
F. Market Development
- Identify potential industries, regions, customer segments, and partner opportunities within India.
- Monitor customer requirements, competitor activities, pricing, and market trends.
- Participate in industry events, webinars, partner meetings, and networking activities.
- Generate ideas and initiatives to increase channel-led sales and market penetration.
- Share relevant market insights with the sales and management teams.
3. Key Performance Indicators (KPIs)
The performance of the Channel Sales Executive will be evaluated based on:
- Number of new partners identified and onboarded.
- Number of active and revenue-generating partners.
- Monthly/quarterly sales revenue.
- Achievement against assigned sales targets.
- Direct sales contribution.
- Sales pipeline value and coverage.
- Customer/partner engagement and follow-up effectiveness.
- CRM accuracy and reporting discipline.
4. Candidate Profile
Education
- Bachelor's degree in Business Administration, Marketing, Sales, Management, or a related field preferred.
Experience
- 1-2 years of experience in channel sales, partner sales, B2B sales, SaaS sales, software sales, cloud technology, or related technology sales.
- Experience working with resellers, consultants, agencies, referral partners, distributors, or other channel partners will be preferred.
- Experience in the Indian B2B market is highly desirable.
Required Skills
- Strong communication and interpersonal skills.
- Good sales, negotiation, and relationship-building abilities.
- Ability to identify and develop new business opportunities.
- Strong follow-up and lead-conversion skills.
- Ability to conduct product presentations and demonstrations.
- Target-oriented and commercially driven approach.
- Good understanding of B2B sales processes.
- Ability to manage multiple partners and sales opportunities simultaneously.
- Strong CRM discipline and reporting skills.
- Comfortable working in a fast-paced, startup/growth-oriented environment.
5. Preferred Competencies
- Channel/partner network in the Indian market.
- Experience selling SaaS or technology products.
- Existing relationships with SMB and mid-market businesses.
- Experience with CRM platforms such as HubSpot, Salesforce, Zoho CRM, or similar tools.
- Strong prospecting and outbound sales capabilities.
- Ability to work independently and take ownership of assigned targets.
Pure Biz Channel Sales Sales
Location:
Bangalore
Pune
Delhi
Mode of Working: Work Form Office
Days of Working
6 days a week (1st nd 2nd Sat are off ; remaining saturdays are half days)
Responsibilities
Position Overview:
- Promote Innovative Solutions: Advocate for our all-flash enterprise storage technology.
- Build Relationships: Foster strong connections with customers, ensuring high satisfaction.
- Lead and Strategize: Direct pursuit teams and develop account plans to secure new customers.
- Manage Sales Pipeline: Drive activities to meet and exceed sales quotas.
- Collaborate with Partners: Work with Channel, GSI, and Ecosystem Partners to position Pure Storage.
- Execute Account Strategies: Develop and implement strategies to close deals consistently.
- Deliver Results: Surpass quotas, maintain a strong pipeline, and drive referenceable business.
- Communicate Effectively: Present proposals highlighting Pure Storage’s benefits.
Job Requirement :
- Sales Passion: A strong drive for sales and relationship building.
- Enterprise Experience: Selling and exceeding objectives in the Enterprise Storage segment.
- Partner Collaboration: Experience working with Channel, GSI, and Ecosystem Partners.
- Prospecting Skills: Advanced skills in engaging new customers required.
- Ambition and Drive: A goal-oriented attitude and desire to drive change.
- Proven Success: A track record of exceeding quotas and maintaining a robust pipeline.
- Adaptability: Ability to thrive in a fast-paced environment.
- Industry Knowledge: Understanding of cloud computing and Data Centre Architecture.
·
Skills Needed
Qualification:
- Bachelor’s degree in engineering/computer science / IT.
- Need experience person local from Mumbai, having an understanding of technology products, will require a Techno-commercial person who will be expected to go directly into the field
Key Skills & Experience
- Communication Skills: Excellent time management and communication abilities.
- Experience: 3+ years of channel sales experience in server and storage.
- Language Skills: English proficiency.
Interview process
2 Rounds: Face to Face; Virtual
This is a Channel Sales and Partner Management role for Citara's celebrity retail and lifestyle brands. You will be responsible for developing a network of resellers, onboarding and managing those partners, and helping them expand the brands across malls, shopping complexes and other retail channels in your assigned markets.
would explain the responsibilities like this:
1. Find new resellers
Identify people/businesses who already have relationships with:
- Malls
- Shopping complexes
- Retail stores
- Lifestyle stores
- Regional retail networks
2. Onboard resellers
Approach potential partners, explain Citara's brands and commercial opportunity, negotiate and bring them into the reseller network.
3. Manage existing partners
Once onboarded, maintain regular contact with the reseller and understand:
- Sales
- Stock/product requirements
- New opportunities
- Customer feedback
- Problems faced by the reseller
4. Expand market presence
The role will cover markets such as:
Maharashtra | Gujarat | MP | Bihar | NCR | Karnataka | Telangana | Bengal | Assam
The person may need to travel extensively within the assigned territory.
5. Generate business through the channel
The candidate is not expected to sit in a showroom and sell jewellery directly to customers.
The focus is:
“Build the network of people/businesses who can sell the brands.”








