Channel Sales Manager at BD Software · Hyderabad, Delhi, Kolkata · 2 - 10 years · ₹3L - ₹10L / yr · Profitable · Posted 23 May 2024

1. Candidate should have 1- 5 years of experience in Distributing IT Network Security Products / Endpoint Security / DLP / Software / Desktop / Laptop sales / Networking Products Sales working with Channel Partners.
2. Should have Experienced in Handling Partners and Customers.
3. Should be able to work in Synergy with OEM / partners.
7. Should be able to meet end customers also to discuss and explain solutions has and when required.
8. Should posses good knowledge about the region, & market.
Qualification Required- Graduate / BE / MBA
Experience Required- Minimum 2 years in IT Channel Network Distributing products and solutions.

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1. About the Role
We are looking for a Channel Sales Executive to drive business growth through channel partners, resellers, consultants, agencies, referral partners, and direct sales opportunities in the Indian market.
The role will be responsible for identifying and onboarding new partners, developing partner relationships, generating qualified sales opportunities, supporting partners throughout the sales cycle, and contributing to revenue growth.
The ideal candidate should be confident in B2B technology sales, comfortable working with sales targets, and capable of building strong relationships with partners and customers.
2. Key Responsibilities
A. Partner Acquisition & Channel Development
- Identify and approach potential channel partners, resellers, consultants, agencies, and referral partners.
- Build and maintain a strong pipeline of prospective partners across India.
- Evaluate potential partners based on market reach, customer base, sales capability, and business alignment.
- Conduct partner outreach, presentations, negotiations, and onboarding.
- Maintain regular communication and engagement with existing partners.
- Support the development of a structured partner onboarding and activation process.
B. Partner Sales & Revenue Generation
- Generate sales opportunities through channel partners.
- Work with partners to identify prospects and convert qualified leads into customers.
- Support partners in customer meetings, product demonstrations, proposals, negotiations, and deal closures.
- Follow up consistently on partner-generated opportunities.
- Track partner-wise sales performance, pipeline, and revenue contribution.
- Work toward achieving assigned monthly and quarterly sales targets.
C. India Direct Sales
- Handle direct sales opportunities from the Indian market when required.
- Manage inbound and outbound leads through calls, emails, LinkedIn, and other sales channels.
- Conduct discovery calls and understand customer requirements.
- Deliver product presentations and demonstrations.
- Handle pricing discussions, objections, negotiations, and follow-ups.
- Build relationships with SMB, mid-market, and growth-stage companies.
D. Partner Enablement & Support
- Train and guide partners on product positioning, pricing, use cases, target customers, and sales pitches.
- Provide partners with relevant sales materials, demo resources, and product information.
- Help partners identify suitable customer opportunities.
- Conduct regular partner follow-ups and performance review meetings.
- Coordinate with internal teams to resolve partner and customer queries efficiently.
E. Sales Pipeline & CRM Management
- Maintain accurate records of partners, leads, opportunities, activities, and deal stages.
- Update CRM regularly with partner information, sales activities, follow-ups, and forecasts.
- Track lead-to-opportunity and opportunity-to-customer conversion.
- Maintain accurate sales forecasts and pipeline information.
- Prepare weekly and monthly sales reports covering partner acquisition, active partners, pipeline, closures, and revenue.
- Identify gaps in the sales pipeline and take corrective action.
F. Market Development
- Identify potential industries, regions, customer segments, and partner opportunities within India.
- Monitor customer requirements, competitor activities, pricing, and market trends.
- Participate in industry events, webinars, partner meetings, and networking activities.
- Generate ideas and initiatives to increase channel-led sales and market penetration.
- Share relevant market insights with the sales and management teams.
3. Key Performance Indicators (KPIs)
The performance of the Channel Sales Executive will be evaluated based on:
- Number of new partners identified and onboarded.
- Number of active and revenue-generating partners.
- Monthly/quarterly sales revenue.
- Achievement against assigned sales targets.
- Direct sales contribution.
- Sales pipeline value and coverage.
- Customer/partner engagement and follow-up effectiveness.
- CRM accuracy and reporting discipline.
4. Candidate Profile
Education
- Bachelor's degree in Business Administration, Marketing, Sales, Management, or a related field preferred.
Experience
- 1-2 years of experience in channel sales, partner sales, B2B sales, SaaS sales, software sales, cloud technology, or related technology sales.
- Experience working with resellers, consultants, agencies, referral partners, distributors, or other channel partners will be preferred.
- Experience in the Indian B2B market is highly desirable.
Required Skills
- Strong communication and interpersonal skills.
- Good sales, negotiation, and relationship-building abilities.
- Ability to identify and develop new business opportunities.
- Strong follow-up and lead-conversion skills.
- Ability to conduct product presentations and demonstrations.
- Target-oriented and commercially driven approach.
- Good understanding of B2B sales processes.
- Ability to manage multiple partners and sales opportunities simultaneously.
- Strong CRM discipline and reporting skills.
- Comfortable working in a fast-paced, startup/growth-oriented environment.
5. Preferred Competencies
- Channel/partner network in the Indian market.
- Experience selling SaaS or technology products.
- Existing relationships with SMB and mid-market businesses.
- Experience with CRM platforms such as HubSpot, Salesforce, Zoho CRM, or similar tools.
- Strong prospecting and outbound sales capabilities.
- Ability to work independently and take ownership of assigned targets.
Pure Biz Channel Sales Sales
Location:
Bangalore
Pune
Delhi
Mode of Working: Work Form Office
Days of Working
6 days a week (1st nd 2nd Sat are off ; remaining saturdays are half days)
Responsibilities
Position Overview:
- Promote Innovative Solutions: Advocate for our all-flash enterprise storage technology.
- Build Relationships: Foster strong connections with customers, ensuring high satisfaction.
- Lead and Strategize: Direct pursuit teams and develop account plans to secure new customers.
- Manage Sales Pipeline: Drive activities to meet and exceed sales quotas.
- Collaborate with Partners: Work with Channel, GSI, and Ecosystem Partners to position Pure Storage.
- Execute Account Strategies: Develop and implement strategies to close deals consistently.
- Deliver Results: Surpass quotas, maintain a strong pipeline, and drive referenceable business.
- Communicate Effectively: Present proposals highlighting Pure Storage’s benefits.
Job Requirement :
- Sales Passion: A strong drive for sales and relationship building.
- Enterprise Experience: Selling and exceeding objectives in the Enterprise Storage segment.
- Partner Collaboration: Experience working with Channel, GSI, and Ecosystem Partners.
- Prospecting Skills: Advanced skills in engaging new customers required.
- Ambition and Drive: A goal-oriented attitude and desire to drive change.
- Proven Success: A track record of exceeding quotas and maintaining a robust pipeline.
- Adaptability: Ability to thrive in a fast-paced environment.
- Industry Knowledge: Understanding of cloud computing and Data Centre Architecture.
·
Skills Needed
Qualification:
- Bachelor’s degree in engineering/computer science / IT.
- Need experience person local from Mumbai, having an understanding of technology products, will require a Techno-commercial person who will be expected to go directly into the field
Key Skills & Experience
- Communication Skills: Excellent time management and communication abilities.
- Experience: 3+ years of channel sales experience in server and storage.
- Language Skills: English proficiency.
Interview process
2 Rounds: Face to Face; Virtual
Senior Associate manager - Lenovo Consumer
Company Name - Savex Technologies Pvt. Ltd.
Location - Chandigarh
Mode of Working - Work Form Office
Days of Working - 6 days a week (2 saturdays off and remaining Saturdays are half days)
About the Role
Savex Technologies is looking for a Senior Associate Manager – Lenovo Consumer to drive business growth and channel development for the Lenovo Consumer portfolio in the assigned territory.
The role will be responsible for managing and expanding the channel partner ecosystem, driving sales through distributors/resellers/retail partners, developing market opportunities and ensuring achievement of business targets.
The ideal candidate should have strong experience in IT/Technology Channel Sales, preferably with exposure to consumer laptops, desktops, tablets or related technology products, along with excellent relationships across the channel network.
Key Responsibilities
- Drive Lenovo Consumer sales through the assigned channel ecosystem in the territory.
- Develop and manage relationships with dealers, resellers, retailers, distributors and channel partners.
- Achieve monthly, quarterly and annual sales and revenue targets.
- Identify and onboard new channel partners to expand Lenovo's market reach.
- Develop existing partners and increase product penetration and wallet share.
- Build and maintain a strong sales pipeline and ensure timely conversion of opportunities.
- Drive primary/secondary sales and monitor sell-in and sell-out performance across partners.
- Work closely with channel partners to improve product visibility, availability and sales velocity.
- Plan and execute partner meets, retail activations, promotions and other channel initiatives.
- Coordinate with Lenovo and internal Savex teams for pricing, schemes, promotions, product launches and business initiatives.
- Track market trends, competitor activity, pricing and promotional strategies.
- Monitor inventory levels and channel stock to support healthy business movement.
- Support partners with product information, sales enablement and relevant marketing initiatives.
- Ensure accurate sales forecasting, pipeline reporting and regular business reviews.
- Analyse territory performance and identify opportunities for incremental growth.
- Build strong relationships with key channel stakeholders and ensure high levels of partner engagement.
- Resolve channel-related issues and coordinate with internal teams for timely closure.
- Ensure compliance with company/OEM processes and commercial policies.
Key Skills
Channel Sales | IT Distribution | Consumer Sales | Partner Management | Business Development | Laptop/PC Sales | Dealer & Reseller Management | Sell-In & Sell-Out | Revenue Growth | Territory Management | Forecasting | OEM Coordination
Skills Needed
Ideal Candidate
Candidates currently working with IT distributors, OEMs, PC/laptop brands, large resellers or system/channel partners and managing the consumer business/channel ecosystem would be ideal for this position.
Candidate Profile
- 5–8 years of relevant experience in IT/Technology Channel Sales.
- Mandatory: Strong channel sales experience with an established network of dealers, resellers, retailers or distributors.
- Experience in Consumer IT / PC / Laptop / Computing products will be strongly preferred.
- Exposure to Lenovo, HP, Dell, Acer, ASUS or other consumer technology brands would be an advantage.
- Strong understanding of the IT distribution and channel ecosystem.
- Proven track record of achieving sales targets.
- Strong partner management and business development capabilities.
- Good understanding of channel margins, schemes, inventory, sell-in/sell-out and market dynamics.
- Excellent communication, negotiation and relationship-management skills.
- Strong analytical and commercial orientation.
- Ability to independently manage a territory and drive business growth.
Interview process
Face to Face
Pre Sales – Trellix
Company Name - Savex Technologies Pvt. Ltd.
Company details
Savex Technologies Pvt ltd is the 3rd largest Information and communication technology distributor in India for diverse Business sectors. They provide services like Consulting and Technical Support, Demo Lab and testing, Marketplace fulfillment services, Financial Services, Reverse Logistics & warranty Management services, Supply Services, Online Store Services. They are leading players in the IT Infrastructure, Network Solutions, Security Solutions and Cybersecurity solutions domain.
Its a seasoned company operating for the last 35 years
Location - Bangalore
Mode of Working - Work Form Office
Days of Working - 6 days a week(1st and 2nd Saturday is off; remaining Saturdays are Half day working)
Responsibilities
We are looking for a technically strong Pre-Sales Specialist – Networking and Cybersecurity tools Portfolio to enable channel sales teams and partners with technical expertise in networking and cybersecurity tools.
Key Responsibilities
- Provide technical expertise for the Networking and Cybersecurity Products portfolio to partners and customers.
- Support channel sales with demos, POCs, and solution architecture design.
- Enable partners through technical workshops, training sessions, and enablement programs.
- Assist in developing technical proposals, RFP responses, and solution documentation.
- Work closely with OEM technical teams to keep up to date with product features and roadmaps.
- Support partners in articulating technical value propositions to customers.
- Represent Trellix in partner forums, events, and regional engagements to strengthen brand visibility.
Skills Needed
Qualification:
• Bachelor’s degree in Engineering (BE) or similar degree is a must; MBA preferred.
Key Skills & Experience
- Experience: Minimum 5+ years of experience of direct or end-customer sales in the Networking and Security segment
- Similar Product Examples: Candidate should have experience in handling products in Networking and Security domain and provide solution
- 5+ years of pre-sales or solution consulting experience
- Ability to prepare and deliver impactful technical presentations and demos.







