Channel Sales Manager

Company Description

BETSOL is a cloud-first digital transformation and data management company offering products and solutions to both enterprises and consumers. BETSOL’s Data Management product lines include Zmanda (Zmanda.com). BETSOL Global IT Services (BETSOL.com) builds and supports end-to-end enterprise solutions, reducing time-to-market for our customers. Our engineering team, with its several patents, delivers award-winning products and solutions in over 40 countries. Our work locations are set against the vibrant backdrops of Broomfield, Colorado and Bangalore, India. We take pride in being an employee centric organization. Learn more at betsol.com

Job Description

The B2B Content Marketer will be responsible for creating, managing, and optimizing content that engages and educates our target audience of IT professionals. The role will include writing for various formats such as sales copy, social media, product documentation, long-form blog posts, and whitepapers. Additionally, the candidate will review and ensure the quality of content generated by external agencies and internal teams. This is a fantastic opportunity for someone eager to broaden their marketing knowledge and contribute to end-to-end campaigns that drive business growth.

Key Responsibilities:

• Write and develop content tailored to the needs and challenges of IT administrators and IT managers/directors in the B2B SaaS industry, with a focus on backup and recovery solutions.
• Develop content strategies aligned with customer personas, journey stages, and business objectives.
• Create high-quality content for multiple platforms including sales materials, social media, blogs, whitepapers, product documentation, and newsletters.
• Work with marketing and growth teams to distribute and promote content across various channels, including email, social media, and paid platforms.
• Manage and maintain a content calendar to ensure timely delivery of content aligned with marketing campaigns and business goals.
• Work with team members to develop and distribute compelling content that drives engagement and supports the customer journey.
• Collaborate with cross-functional teams (sales, product, customer success) to ensure content alignment with business goals and customer pain points.
• Work closely with sales, product, and dev teams to ensure content addresses key customer pain points and sales objectives.
• Review, edit, and perform quality assurance on content created by 3rd-party agencies and peers to ensure consistency in tone, voice, and accuracy.
• Repurpose and adapt content for different channels and formats to maximize visibility and engagement.
• Assist in the planning, creation, and execution of holistic content marketing campaigns.
• Leverage automation tools to personalize content at scale and streamline content distribution.
• Track and analyze content performance metrics, ensuring content is aligned with KPIs and business objectives.
• Track, analyze, and report on key content performance metrics, including engagement, leads, and conversion rates.
• Maintain a deep understanding of our products, services, and the competitive landscape.
• Create compelling case studies and customer success stories that demonstrate the effectiveness of our solutions.
• Stay updated with industry trends and best practices to continuously improve content strategy and execution.

Note from the Team:

At our core, we’re a tight-knit Marketing Team that’s passionate about what we do. We believe in the power of collaboration, creativity, and the impact great content can have on driving meaningful change. As a growing team, each of us wears many hats, but that’s part of the fun—we get to make a real difference every day, and we’re all in it together.

You’ll be working alongside people who truly care about the work they do and the people they do it with. One thing we strongly believe in is ownership. We don’t believe in pushing people to do their jobs—we trust you to take charge of your work, bring your ideas to the table, and own the outcomes. Autonomy is key here, and with that freedom comes the opportunity to make a real impact. If you love taking initiative and thrive when you have the space to create and lead, this is the place for you.

We’re excited about bringing someone on board who’s just as passionate as we are—someone who’s ready to make an impact, learn, and grow with us. If you love a challenge, thrive in a collaborative environment, and want to help shape something meaningful, we’d love to hear from you!

Qualifications

Requirements:

• 3-5 years of experience in content marketing or a related field, ideally within the B2B SaaS space.
• Strong interest and understanding of technical concepts, particularly in backup and recovery, data resiliency, and IT infrastructure.
• Proven experience writing for a technical audience, such as IT administrators, managers, and directors.
• Excellent writing, editing, and communication skills, with a keen eye for detail.
• Ability to work independently and manage multiple projects with tight deadlines.
• Familiarity with content marketing tools and platforms (e.g., WordPress, HubSpot, SEMrush, etc.).
• Experience working with external marketing agencies and performing content quality assurance is a plus.
• Strong analytical skills with the ability to measure content performance and suggest improvements.
• Eagerness to learn and gain a holistic view of marketing, including campaign building, performance tracking, and benchmarking.

Preferred Qualifications:

• Experience in the backup and recovery space or IT infrastructure marketing.
• Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
• Familiarity with SEO best practices, Google Analytics, Atlassian (Jira/Confluence), and CRM tools.

Job description

Finzly is a fintech company, providing innovative solutions to meet the growing needs of Banks and Financial services firms in North America.

Our award-winning open banking platform, BankOS, allows banks to innovate at the speed of “NOW” and compete with Fintech companies in the market.

This is an excellent opportunity to be part of a team bringing innovation in the finance industry and be a proud engineer.  This means following the industry standards, using clean code and being bold while sharing your thoughts during tough technical conversations. We want you to be a part of all of this!

What we need from you:

• You will join our team to develop awesome products for our customers(Banks and Financial Institutions)
• You will be developing in Java, Spring Boot on the backend and Angular on the frontend
• Learn from our high performing teams, while at the same time providing feedback on how the team could do its job better
• Work with our product owners and help them to convert ideas into working products.
• Sharp focused on delivery. We are results-oriented and need self-starters who do not wait around for direction.

What we need you to bring:

• Deep passion for developing software and continuous learning attitude to write more efficient code.
• Someone who wants to work in a strong team and influence that team on how to perform better
• You enjoy sliding between both front-end and back-end stacks to solve problems instead of just “writing code”
• 5 or more years of experience writing code for web products.
• You have worked with cloud technology

Bonus Points / Nice to Have

• Understanding of CI/CD/Docker/
• Experience/understanding payment processing / payment gateways, e.g. ACH, RTP, SWIFT, PCI compliance
• Experience on messaging and distributed caching.

Our Interview process:

• Recruiter Call (15 min) – Specialist - Recruitment
• Online Programming Test/Offline Assignment(45 to 90 minutes) – Online (This is optional for early joiners)
• Technical Interview (45 to 90 minutes): Sr/Lead R&D Engineers
• System Design + Methodology Interview (1 hour): Director - Engineering
• Final Interview : India Head (1 hour)

• Investigating user experience design requirements for our suite of digital assets.
• Developing and conceptualizing a comprehensive UI/UX design strategy for the brand.
• Producing high-quality UX design solutions through wireframes, visual and graphic designs, flow diagrams, storyboards, site maps, and prototypes.
• Designing UI elements and tools such as navigation menus, search boxes, tabs, and widgets for our digital assets.
• Testing UI elements such as CTAs, banners, page layouts, page designs, page flows, and target links for landing pages.
• Collaborating with the marketing team, and internal and external designers to ensure the creation and delivery of tailored experiences for the digital user.
• Providing advice and guidance on the implementation of UX research methodologies and testing activities in order to analyze and predict user behavior.
• Adhering to style standards on typography and graphic design.

• A bachelor's degree and a minimum of 2 years UI/UX design experience for digital products or services.
• A portfolio of professional UI/UX design work for both web and mobile platforms.
• Working knowledge of the following technologies and software: Sketch, InVision, Visio, HTML, CSS (SCSS), iOS, Android, Design Systems, and Adobe Creative Suite.
• A team player but can work independently too.
• Excellent written and verbal communication skills.
• Multi-tasking and time-management skills, with the ability to prioritize tasks

• Writing website product descriptions
• Coming up with social media captions
• Writing weekly blogs
• Managing all kinds of social media activities

Desired Candidate Profile

• Graduate with minimum 2-3 years’ experience in content writing
• Experience working in an ecommerce setup preferred    

EXP 2-4 Years only

Closing CTC 10 based on exp
Immediate joiners Only

Location Gurgaon

Full time Btech/BCA+MCA only

Must to have C++, MFC/C#, WinAPI, COM, STL.

Knowledge and Experience

• 2+ years hands on experience in C/C++ programming language Experience with C++ unit testing frameworks and continuous integration (CI) tools
• Thorough knowledge of the standard library, STL containers, and algorithms
• Experience with code analysis and coverage tools like Re-sharper
• Strong multithreading and performance-oriented programming skills
• Dot net knowledge C# will be added advantage