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Job Title: Digital Marketing Executive

Job Description:

As a Digital Marketing Executive, you will play a vital role in developing and implementing digital marketing strategies to enhance our online presence, drive brand awareness, and achieve business goals. You will work closely with the marketing team to execute campaigns across various digital channels, monitor performance, and optimize strategies for maximum effectiveness. Your creativity, analytical skills, and understanding of digital trends will be crucial in generating measurable results and fostering customer engagement.

Responsibilities:

1. Digital Campaign Management

2. Content Creation and Management: 

3. Social Media Management 

4. Search Engine Optimization (SEO)

5. Pay-Per-Click (PPC) Advertising

6. Email Marketing

7. Analytics and Reporting 

8. Conversion Rate Optimization (CRO)

9. Digital Trends and Market Research.

10. Collaboration

Requirements:

1. Bachelor's degree in Marketing, Business, or a related field.

2. Proven experience in digital marketing with a focus on campaign management, SEO, PPC, social media, and email marketing.

3. Familiarity with digital marketing tools and platforms, such as Google Ads, Google Analytics, social media management tools, and email marketing software.

4. Strong written and verbal communication skills.

5. Analytical mindset with the ability to interpret data and make data-driven decisions.

6. Creative thinking and ability to generate innovative ideas for campaigns.

7. Strong organizational skills and attention to detail.

8. Ability to work in a fast-paced environment and manage multiple projects simultaneously.

9. Up-to-date with the latest digital marketing trends and best practices.

Join our dynamic team and contribute to our digital marketing success! If you are passionate about leveraging digital channels to drive business growth and have a track record of delivering results, we'd love to hear from you.

Website: https://www.theuniqueculture.com/

• Setting sales goals and developing sales strategies.
• Researching prospects and generating leads.
• Contacting potential and existing customers on the phone, by email, and in person.
• Handling customer questions, inquiries, and complaints.
• Preparing and sending quotes and proposals.
• Managing the sales process through specific software programs.
• Building and maintaining a CRM database.
• Meeting daily, weekly, and monthly sales targets.
• Participating in sales team meetings.

• Build the front-end of applications through appealing visual design
• Good understanding of REACT application, Native Android, System architecture, and workflows
• Experience with function and class components, hooks and material UI, CSS, styled-components preferred
• Understanding of RESTful APIS, HTML/CSS, ES6 (variables and scoping, array methods), GIT, popular frontend development tools, CI/CD tools, DevOps
• Understanding in JavaScript, object model, DOM manipulation and event handlers, DataStructures, Algorithms, JSX
• Must have knowledge in Script frameworks ReactJS, Redux, jQuery and Android Language: Typescript/ JavaScript/ JAVA / XML
• Build reusable code and libraries for future use
• Good problem-solving, Open-minded team player, troubleshooting skills

Develop, design, and implement embedded applications.

· Prepares appropriate documentation as required by internal product development processes

· Conducts and participates in design, code and test reviews and inspections, as well as the feasibility, efficacy and compliance to functional and regulatory standards.

· Works closely with the software team, the software verification team, the functional manager and the project manager.

· Collaborates with distributed, cross-functional teams to ensure products meet quality, performance, scalability, reliability and schedule goals.

· Investigates software, hardware, and system problems using a variety of techniques and provides innovative solutions.

· Conduct and participate in reviews and inspections for all elements in the firmware lifecycle to ensure that our code quality and customer satisfaction goals are achieved

· Integrate and validate new product designs

· Provide post-production support

Skill Sets:

• B.Tech. / M.Tech. (any stream)

· Good knowledge in firmware development field with more than 3 years of experience

· Basic knowledge of software life cycle, algorithm and data structure.

· Excellent knowledge of OS, coding techniques, IP protocols, interfaces and hardware subsystems

· Adequate knowledge of reading schematics and data sheets for components.

· Ability to understand the electrical schematics and work closely with electrical team.

· Experience with Real Time Operating Systems and Embedded Linux.

· Mode of network connectivity - good idea about GSM/GPRS, Wifi, Ethernet mode of connections. TCP, MQTT, HTTP mode of connection will be a big plus

· Protocols Like UART, SPI, I2C, CAN, MODBUS, TCP/IP, USB, Bluetooth.

· Experience in modules like Wi-Fi, BLE, Lora WAN, ZIGBEE, RF etc.

· Should have experience in working with TFT and LED displays.

· Extensive experience in micro-controller/microprocessor (like ARM Cortex M, ESP32, STM Chips, NXP, BeagleBone , ESP chips, BeagleBone black, STM Chips, Atmega chips etc.)

· Familiarity with software configuration management tools, defect tracking tools, and peer review (GIT, SVN)

· History of driving project execution and timely delivery while ensuring a quality focus.

· Experience writing / interfacing with device drivers.

· Experience in Agile development processes and philosophies.

· Strong documentation and writing skills

Mandatory Skills:

· Basics of embedded system development

· Embedded C/C++

· Scripting Lang - Python

· Basics of wireless communication

· RTOS

· Strong Problem-Solving Skills

· Analytical Skills (Good Aptitude)

· Communication Skills

Responsibilities

 Analyze user engagements (e.g. click-through and bounce rates)

 Report on web traffic from all social media

 Build and support SEO strategies, including optimizing keywords in content marketing projects

 Identify the habits of our online customers and suggest ways to reach a broader audience

 Maintain a cohesive strategy across all platforms to increase our brand awareness

 Coordinate with our digital team and the Marketing department to design advertising campaigns

 Ensure timely responses to customers and followers’ queries and comments

 Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)

 Research how emerging social networks and features can benefit our company

Requirements:

 Previous work experience as a Social Media Analyst, Social Media Coordinator, or similar role

 Hands-on experience with social media platforms and digital marketing campaigns

 In-depth understanding of SEO, keyword research, and Google Analytics

 Experiences with social media management tools, like Buffer and Hootsuite

 Familiarity with online content (experience with WordPress and content management systems preferred)

 Ability to identify target audience preferences and trends

Excellent communication skills

 Time management and multitasking skills

 Additional qualifications in digital technologies or social media management will add plus points in your performance.

An Overview
Marmeto is an IT solution company, more than solving the unseen issues; we work on getting tech solutions that help business see the unseen. Currently providing service and in house products of our own. Touch based 650+ clients across the globe. With such dedication, we have been delivering services with a personal touch.

Characteristics of success at Marmeto. Is this you?

Are you an experienced, customer-obsessed, strategic, detail-oriented, and highly creative Product Specialist? Are you looking to participate in the creation of new products and features, from the idea stage to launch? Are you a team player and have great EQ? Great. Then we're looking for you too. 

Can you say “Yes, I have!” to the below?

• Degree in Computer Science, Engineering or relevant field
• Overall 3+ years of experience with minimum 2 years in Product Management role, preferably in E-Commerce (Prior experience in Software Engineering is a must)
• An attitude to get things done and willingness to work in a high-paced environment is mandatory
• Previously managed high traffic E-Commerce sites
• Passionate about technology & web products
• Outstanding communication, presentation and leadership skills
• Prior experience working with SaaS products is a big plus
• Excellent organisational and time management skills
• Sharp analytical and problem-solving skills