3+ Web content management Jobs in Delhi, NCR and Gurgaon | Web content management Job openings in Delhi, NCR and Gurgaon
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Responsibilities:
1. Research and understand our target audience, industry trends, and competitor activities to create content that resonates with our readers.
2. Produce clear, concise, and engaging content tailored to various stages of the buyer's journey, including blog posts, whitepapers, case studies, eBooks, and more.
3. Collaborate with subject matter experts, product managers, and other team members to gather information and insights for content creation.
4. Optimize content for search engines (SEO) to improve visibility and drive organic traffic to our website.
5. Develop and execute content strategies to support marketing campaigns, product launches, and other initiatives.
6. Stay up-to-date with Salesforce updates, releases, and best practices to ensure content accuracy and relevance.
7. Analyze content performance metrics and user feedback to identify areas for improvement and inform future content strategies.
8. Contribute to content planning and editorial calendars to ensure a consistent and cohesive content experience for our audience.
9. Maintain brand voice and style guidelines across all content channels to ensure consistency and alignment with our brand values.
10.Actively participate in brainstorming sessions and content ideation to generate fresh ideas
and innovative approaches.
About:
Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life.
Role:
Creative Content Writer - B2B/B2C
Description:
Our clients have stories that need telling, we’re looking for storytellers who weave the right narrative for them. Are you comfortable telling stories of social impact, societal change, industrial evolution, and technological innovation? Are you well-versed with corporate communication, writing content for B2B marketing and sales, and enterprise content marketing? Have you worked on a large variety of content types - emails, brochures, flyers, social media content, website copy, sales presentations, webinar decks, articles, and whitepapers? Then you might be a good fit for this job.
Competencies:
- Ability to work on multiple projects simultaneously, effectively juggle diverse writing demands, and deliver on-time
- High retention capacity and the ability to understand client briefs to create effective content strategies.
- An unerring eye for detail and a knack for creativity.
Skills:
- Ability to interpret data to make recommendations for optimizing online content marketing.
- Unique, engaging, and varied writing styles with good proofreading and research skills.
- Knowledge of keywords, meta tags, SEO, and basic writing terminologies.
Experience:
- Understands marketing KPIs and ROI generated from content marketing programs, including an understanding of how content sources influence audience acquisition pipelines.
- Experienced in writing blogs, product portfolios, reports, web content, brochures, and other marketing collateral for B2B/B2C clients.
- Has a solid foundation in SEO, content strategy, analytics, copywriting, and copy editing.
Location and Type:
Remote, Full-time
Evaluation:
Portfolios will be checked for expertise in both B2B and B2C domains. Please share only samples of work done by yourself for actual clients. Share only creative work done for an actual company, strictly no SEO blogs or personal blogs. . Shortlisting will be followed by a video interview.
Founded by two MDI alumnus, it is a student centric and personalised learning platform that delivers enjoyable learning content as per the state boards. This ed-tech provides a solution which is easy to use, lets students enjoy learning, makes life easy for a teacher and delivers learning in the language that students are most comfortable. The organisation has worked in 14 states across India and awarded Google India under "Impacting Change through Digital".
- Getting a grasp of the curriculum through the textbooks of various state and educational boards, competitive exams and various content sources so that one is able to search for and create the best suited assessments for the same.
- Deeply searching from the open educational resources the question banks, tests, sample papers etc. so as to bring out the best assessments that perfectly aligns with the curriculum.
- Searching for and/ or creating the 3 categories in assessments - Questions, answers and instant conceptual feedback.
- Curating, organizing and categorizing the assessments in the Learning Management System in the required formats.
- Assigning difficulty levels to the questions.
- Copying/ downloading, editing, sorting and readying the assessments to be delivered to our learners.
- Enhancing and polishing the assessments library further.
- Integrating learning best practices and thought leadership into the content and learning processes through company's products and solutions for various education boards at National and State level.
- Guiding, coordinating, designing and delivering engaging content for PAL using various pedagogical tools and techniques to make the best content for smarter learning processes for the end users.
- Guiding and developing learning resources / content in various engaging formats.
- Working collaboratively with graphic design, video and various content creators to create an impactful learning experience.
- Co-creating assessments for each module, reviewing the assessments, evaluating the outcomes based on prescribed Curriculum
- Working in a fast-paced, constantly changing environment. Addressing changes and ensure sending feedback to deliverables and getting them fixed in a timely manner.
- Working closely with the rest of the team to ensure that we are delivering overall superior products and solutions to our users/ customers.
What you need to have:
- An undistracted mind, an aspiration for continued learning and holistic growth in life, humility to learn and self confidence to learn and do anything
- Must possess Academic skills with good knowledge of curriculum in K-12 and other competitive exams,
- Analytical skills to be able to assign the difficulty levels to the questions, good research skills to be able to align the assessments as per a curriculum
- The person should have the capability to dive in and bring out the best suited questions, answers and feedback for the same.
- 1-2 years of hands-on experience and expertise in instructional design and various learning theories and deep working knowledge on Personalised Adaptive Learning (PAL) and Bloom’s taxonomy. Experienced in Instructional design / Content design / TLM preparation (Teaching-Learning Material) for blended learning solutions for K12 through for either instructor-led and self-paced learning solutions.
- Academic skills with good knowledge of curriculum in K-12 and other competitive exams, Analytical skills to be able to assign the difficulty levels to the questions, good research skills to be able to align the assessments as per a curriculum the person should have the capability to dive in and bring out the best suited questions, answers and feedback for the same.
- Must have hands-on experience and expertise in instructional design and various learning theories and deep working knowledge on Personalised Adaptive Learning (PAL) and Bloom’s taxonomy.
- Possess good grip on MS Office / Google suite as this work will majorly happen in Excel and Word Files, one needs to be very comfortable operating these with attention to minute details.
- Have followed Flipped Classroom Method, Bloom's Taxonomy, Marzano & Kendall/Taxonomy as Science, Mathematics, Computer or Language Teacher. Gamified MCQ Assessments, Emphasised on Do-It-Yourself and Learning-By-Doing,
- Carry abilities to search/ to create the best quality Assessments for our learners.
- Align and categorize the content in a way which perfectly fits into our learners’ curriculum-Bringing all the Assessments in an orderly manner to our learners for hassle free and smooth learning and practicing.
- Strong spoken and written skills in English and Hindi, and ability to talk to and understand basics of other languages across the country.
- Good to have the Knowledge of handling different File Formats, File conversions in bulk, File renaming, File Encryption, Content Database handling and management. Experience Content Management System handling and Testing of content on Android/ IOS/ Web Platforms
- Exposure to VBA, Appscript, Process Automation, Javascript, Firebase, Content QA are desirable in addition to the must have skills..
- Willingly contribute to ensure the learners self-assess, get trained and gain confidence in their chosen fields by providing the most rich and good coverage of practice, tests and assessments for the associated modules.
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