Digital Marketer(Adword Expert)

About the Company:
Our client is an Entertainment Network that owns 73 frequencies and is an advertising partner for another 3, across 63 cities, making it India's largest private FM radio broadcaster. With the highest listenership across the country and a track record of developing innovative content, it has been expanding and retaining its audiences and advertisers through the years.

Purpose

We are working hard to be the world's most loved skill-learning platform & build the future of passion. We are here to do the best work of our lives, and together, we hope you are too. Come & help shape the future of inspiration & passion. As an early team member, you get to shape the direction of our products, company culture, hiring & product engineering practices.

Performance Marketer

About the role

● Own and drive a full-funnel global paid media strategy. You’ll define and shape our paid acquisition strategy, driving acquisition and assessing the full-funnel impact of our paid channels on activation, conversion, and retention.

● Experiment and test campaigns. You’ll design and execute testing roadmaps to evolve new campaign strategies, measuring performance to achieve maximum returns in any paid spend.

● Analyse, assess performance and iterate. You’ll analyse performance results and make recommendations for decisions across spending, targeting, bidding, creative, landing pages, and more.

● Partner and collaborate cross-functionally. You are highly collaborative in your approach and work closely with your counterparts across design, engineering, growth, and product.

● Be a leader in your craft. You’ll stay abreast of industry best practices, channels, and strategies, and identify new growth opportunities.

● As the senior member of the Marketing and Growth team, you'll be expected to set up

repeatable processes and help us scale the function as we grow.

● Problem solves some of the best consumer marketing problems on a global scale

What are we looking for?

● 5+ years working in the marketing or growth function, preferably in a startup.

● Proven experience in managing paid digital campaigns. You have a solid understanding of performance marketing, conversion, and customer acquisition.

● Hands-on experience in Google AdWords and Display/Social ads is a must. Expertise in one of them is a pre-requisite.

● Experience in subscription businesses is a bonus (Free to Paid, Recurring constructs). Also, experience in web-based marketing (we use apps mostly for engagement, and most of us customers convert on the web - both desktop & web)

● You are a self-starter and can make decisions on your feet with minimal supervision, and end-to-end ownership to drive outcomes.

● You possess deep customer empathy and love getting your hands dirty with data

● We are location agnostic, but in the same time zone (India). We have a small garden office @Jayanagar, Bangalore (home to some of the best dosas in India) to jam together on anything that requires space.

We are looking for a Market Research Intern who will analyze customer preferences and data in order to support the decision making process regarding Product Design, Promotion and Prices.  

Skills Required

• Ability to interpret large amounts of data and to multi-task.
• Strong communication and presentation skills.
• Excellent knowledge of Documentation tools like Miro, Notion and MS Office.
• Search engines, web analytics and business research tools acumen.
• Familiarity with CRM programs.
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
• Working knowledge of data warehousing, modeling and mining.
• Strong analytical and critical thinking.

Roles and Responsibilities

• Collecting  and consolidating consumer, competitors and market place data into reports and presentations.
• Conduct surveys to discover prospective customers’ preferences and for better understanding of Business Objectives.
• Find the gap in the market with respect to customers, and give solutions to tap the market,
• Provide competitive analysis on various companies strategies and market share.
• Prepare technical reports by collecting, analyzing and summarizing information.
• Remain fully informed on market trends.

Spacenos is the fastest-growing start-up which is innovating in the finance, edtech and marketing domain since 2015 and won multiple awards and recognitions from more than 40+ MNCs and Fortune 500 companies. Our Clients are based out of the U.S.A and Australia. We are funded & Supported by Government of Karnataka, Angel Investors and International Grants.

1. Apply for your CV and past work to be reviewed.
2. Receive a telephonic interview or assessment upon filling the final step form.

3. Receive offer letter if selected.

Our hiring process takes less than 24 hours from the time you receive the Final Step form.

Validity: Up to Dec 2023

-Develop marketing strategies for projects, including company websites and social media.

-Work closely with the sales team on program development and implementation.

-Create and execute lead generation programs.

-Analyze data to determine campaign efficiency.

-Ensure creative marketing materials undergo regular review and adhere to brand guidelines.

-Develop and communicate marketing plans, campaign results, and project recommendations to the senior management team.

-Create & maintain metrics, and reports on marketing and sales activities, effectiveness, and business impact.

-Evaluate new technologies and add-on applications to improve and optimize marketing team performance.

-Capacity to create design mock up’s, email mock up’s, etc.

• Have outstanding written and spoken English and experienced in writing business letters for the organization, technical documentation including manuals.
• Responsible for a full range of activities which ensure the operational effectiveness and excellence of the business unit.
• Ability to Review, analyze, and create detailed documentation of business systems and user needs, including workflow and steps required to develop or modify computer programs.
• Have the ability to Design & develop new process & provide expert advice on and/or assist in implementing new processes.
• Have vast experience in proofing and editing.
• Excellent computer skills and expertise in using Microsoft Office tools.
• Have excellent research skill and can use Internet research tools in an efficient way
• Have good Knowledge and experience in SEO techniques.
• Comfortable and ease with using popular web technologies.
• Work with multiple Business Departments and IT teams to capture requirements and help designing and implementing the solution
• Ability to communicate effectively both over the phone and in person & Strong research skills developed through work experience and course work.

• Liaising with clients to identify specific business problems and develop ideas
• Communicating with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign
• Gaining a comprehensive context for advertising strategies by analysing a wide range of information in detail, including demographics, socio-economic and the market for the client's product and market share;
• Commissioning research from outside organisations to inform advertising strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as demographic profiling and questionnaires
• Running research groups
• Finding an 'angle' on a specific product or service on which to base a campaign;
• Researching the product or service to be advertised, which may involve gaining technical or specific knowledge
• Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived;
• Meeting the client to learn the background of the brand and advising on possible approaches to the target market
• Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy
• Presenting conclusions and ideas to clients and other agency staff
• Analysing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.

• ATL/BTL Activity
• Market research
• Online Marketing/Digital Marketing
• Offline Marketing
• Goodle Adword
• Facebook Add
• Marketing skills
• Vendor management
• Good knowledge of market
• Good communication skills

JD for Digital Marketer (Adword Expert)

Responsibilities and Duties

1.Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our site

1. Perform management of PPC accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
2. Assist in the maintenance and monitoring of keyword bids, budget caps and other important account metrics.
3. Create online banner adverts and oversee pay per click (PPC) ad management
4. Track and analyze website traffic flow and provide regular internal reports
5. Manage and maintain updates for keyword lists.
6. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting,

 display network, and other facets of paid search in accordance with client goals.

1. Familiarity with Google Adwords reporting interface

Job Requirements:

• Experience in Search Engine Optimizations (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Office
• Experience working with AdWords and Bing Ads
• AdWords certification required
• Ads 360 experience (previously Double-click Search)
• BS/BA degree preferred
• Agency experience preferred
• High proficiency with Google Analytics, Bing Analytics and other website analytics software