Digital Marketer(Adword Expert)

Designation: eCommerce Manager (Exports)

● Location: Bandra West, Mumbai, India

● Position Type: Full-time, Permanent

Company Description

Brown Living (www.brownliving.in) is a platform focused on making Sustainable Living Easy, Accessible, and Affordable. As India's first plastic-free marketplace, we promote a sustainable and earth-friendly lifestyle. Our team curates a wide range of everyday-use products that are

ethically sourced and promote minimal waste. We support artisan groups and sustainable brands dedicated to creating a positive environmental impact. Through our platform, we are building India's largest ecosystem for sustainable living and empowering artisans, women entrepreneurs, and innovators to combat plastic pollution.

Role Description

The eCommerce Manager (Exports) will lead the expansion of Brown Living into international markets by developing and executing strategies for exporting products through various digital platforms. This role will involve setting up international fulfillment centers, managing export pricing strategies, ensuring compliance with international trade regulations, and overseeing marketing and merchandising efforts globally. The ideal candidate will be an experienced eCommerce professional with a

strong understanding of international markets, digital marketing, and brand management.

Roles and Responsibilities:

1. International Market Expansion:

a. Develop and execute a strategic plan to expand Brown Living's presence in international markets, focusing on key regions with high potential for sustainable products.

b. Identify and establish partnerships with international fulfillment centers to streamline the export process and ensure timely delivery of products.

c. Collaborate with legal and compliance teams to set up processes that

adhere to international trade regulations, customs requirements, and

other compliance standards.

2. Export Pricing Strategy:

a. Develop and execute comprehensive export pricing strategies for Brown Living's products across various digital platforms, ensuring

competitiveness while maintaining profitability.

b. Monitor global market trends, exchange rates, and competitor pricing to

adjust pricing strategies as needed.

c. Work closely with the finance team to ensure accurate pricing models that consider costs, tariffs, and logistics.

3. Brand Management & Global Messaging:

a. Manage Brown Living's brand image and messaging across all

international markets, ensuring consistency with the company's values

and mission.

b. Tailor brand messaging to resonate with different cultural contexts and

customer preferences in target markets.

c. Oversee the development of localized content, including website copy,

product descriptions, and marketing materials, in collaboration with

internal teams and external agencies.

4. Marketing Campaigns:

a. Plan and execute marketing campaigns tailored to international

audiences, with the support of internal teams and external agencies.

b. Manage campaign budgets, allocate resources effectively, and ensure

alignment with overall business objectives.

c. Track and analyze the performance of marketing campaigns, adjusting

strategies and tactics as needed to optimize results.

5. Market Research:

a. Conduct in-depth market research to understand the needs, preferences, and behaviors of international customers.

b. Use insights from market research to inform product offerings, marketing strategies, and customer engagement initiatives.

c. Identify emerging trends in sustainable consumption and incorporate

them into Brown Living's international strategies.

6. Merchandising Strategy:

a. Execute the merchandising strategy across various marketing channels

outside India, ensuring that product assortments meet the demands of

international customers.

b. Collaborate with the sourcing and product teams to curate product

collections that appeal to global markets.

c. Monitor inventory levels and product performance in international

markets, making data-driven decisions to optimize merchandising

strategies.

7. Collaboration & Coordination:

a. Coordinate with cross-functional teams, including operations, logistics,

legal, and finance, to ensure seamless execution of export strategies.

b. Work closely with external partners, such as fulfillment centers, marketing agencies, and distributors, to drive international growth.

c. Regularly report on the progress of international market expansion efforts to senior management.

Key Result Areas (KRA):

1. Market Expansion:

a. Successfully launch Brown Living's products in at least three new

international markets within the first year.

b. Establish and maintain partnerships with at least two international

fulfillment centers.

2. Export Pricing & Profitability:

a. Develop and implement export pricing strategies that achieve a minimum of 10% margin growth across international markets.

b. Maintain competitive pricing while ensuring profitability by continuously

monitoring market conditions.

3. Brand Image & Global Messaging:

a. Ensure consistent brand messaging across all international platforms with a minimum of 95% compliance with brand guidelines.

b. Achieve positive brand recognition and customer feedback in new

markets within six months of launch.

4. Marketing Campaign Performance:

a. Achieve a minimum ROI of 4:1 on international marketing campaigns.

b. Increase website traffic from international markets by 50% within the first year.

5. Market Research & Customer Insights:

a. Conduct comprehensive market research in at least five target regions

within the first six months.

b. Utilize market insights to influence product and marketing strategies,

resulting in a 20% increase in international sales.

6. Merchandising Success:

a. Implement a merchandising strategy that leads to a 30% increase in

conversion rates on international platforms.

b. Ensure optimal inventory levels, resulting in a stockout rate of less than 5% in international markets.

7. Collaboration & Team Coordination:

a. Facilitate seamless coordination among internal teams and external

partners, achieving project milestones on time and within budget.

b. Provide regular updates to senior management, demonstrating clear

progress on international market expansion goals.

This role is ideal for a strategic thinker with a passion for sustainability and a proven track record in international eCommerce. The successful candidate will play a critical role in establishing Brown Living as a global brand for sustainable living.

How to Apply:

Interested candidates can apply online via the job application form available here - https://docs.google.com/forms/d/e/1FAIpQLSdgb8MMrZX0STJb1Nt63jizdYccAxTQWbAmFAt4YcoAJBJlmg/viewform

Read More:

1. Website - https://brownliving.in/

2. About Brown Living’s Mission & Vision - https://brownliving.in/pages/about-us

3. Meet the Brown Living Team - https://brownliving.in/pages/our-team

4. Work with Us - https://brownliving.in/pages/work-with-us

5. The Brown Lens Curation Method - https://brownliving.in/pages/the-brown-lens

6. Brown Living’s Impact - https://brownliving.in/pages/our-impact-plastic-free-carbon-neutral-shopping

Job Responsibilities

• .Net framework
• C#
• SQL Server
• HTML
• CSS
• jQuery
• Javascript
• API web integration
• Mobile Application experience will be an added advantage

Required Candidate Profile

• Candidate needs to have good communication skills
• Ready to learn new technologies
• Candidates need to have good analytics skills
• Problem-solving skills
• Effectively communicate with team members

Perks and Benefits

• Day Shift
• Saturdays WFH
• Provident Fund
• Health Insurance
• Employee engagement activities

Job Description: Full Stack Developer – Design Qandy

Who are we?

Design Qandy delivers personalised luxury interior design to India’s discerning homeowners and corporates. Led by highly admired luxury brand builders, internationally trained designers, world-class technology professionals and curated teams of turnkey project execution specialists. We seek perfection in design and are committed to bringing back trust and excitement in the design process.

Know more about us on designqandy.com and

https://instagram.com/designqandy?igshid=YmMyMTA2M2Y=

Our work culture?

We are a lean team of high performing go-getters, we take ownership in our roles and lead with knowledge. Debates and discussions are an important part of our culture and we encourage people to bring unique perspectives to their conversations. Most importantly,

we love solving problems.

Each day is inspiring and we encourage you to apply for this role and experience it for yourself.

What would you be required to do?

 Design and implementation of the overall web architecture

 “Pixel-perfect” implementation of our approved user interface

 Front End Development - Expertise in front-end technologies, including JavaScript,

CSS3 and HTML5 and third-party libraries such as React Js, jQuery

 Design and deployment of our database

 Ensuring the entire stack is designed and built for speed and scalability

 Design and construction of our REST API

 Integrating our front-end UI with the constructed API

 Design and implementation of continuous integration and deployment

 Designing Database - Expertise in databases like MySQL, Other database like MongoDB , PostgreSQL Will be plus.

 Ensuring cross-platform optimization for mobile phones.

 Overseeing and guiding the analysing, writing, building, and deployment of software.

What skills we are looking for?

 Writing HTML, CSS, and JavaScript. Being up on the latest practices is a must, e.g.,

HTML5, CSS3.

 A relevant back-end programming language experience

 Database design and management, including being up on the latest practices and

associated versions

 Server management and deployment for the relevant environment

 Familiarity with a relevant and globally supported framework—both front-end and

back-endlike React, Laravel.

 Thorough understanding of user experience and possibly even product strategy

 Experience implementing testing platforms and unit tests

Skills needed:

 Software developer with skill to develop front-end and back-end system in Web site development.

 The candidate number have hands on experience in handling and developing code in JavaScript, React, HTML, PHP, MySQL, APACHE & NGINX to develop web based applications.

 Knowledge of designing the user interface, developing servers and database designs & coding for mobile platforms would be added advantage.

 Work Experience: 3-6 Years

About CercleX:-

CercleX is a digital technology platform which is a leading https://cerclex.com/blog/waste-management-in-india/">waste management company in India  with an extended outlook of circularity through its various ventures into the field of sustainability.

We have received FICCI Impactful Cleantech Startup Award, MeitY Emerging Startup Award, TVS Capital Budding Nxt Gen Entrepreneur Award, and many more for our digital solutions enabling transactions between waste generators, and aggregators, processors, and bringing in complete transparency, traceability to the waste ecosystem.

https://play.google.com/store/apps/details?id=com.scrapmarketCCX">Cercle X ScrapMarket is an app that helps you buy and sell scrap by connecting 100% verified buyers and sellers of scrap across India.CercleX  helps brands to accomplish their sustainability targets with https://cerclex.com/extended-producer-responsibility/">Extended Producer responsibility and research solid waste managemet on the environment to ensure the environment is eco free.

Job Description:-

Brand Managers are the people who shape a company’s outward image. To do that, you’ll need to uncover consumer insights and deliver innovative marketing campaigns. We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience.

Cerclex is looking for an experienced Brand Manager to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.Ultimately, you’ll help us improve our company’s reputation and drive growth.

Responsibilities:

• Analyze brand positioning and consumer insights.Stay current on market trends and competitive activity
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Align the company around the brand’s direction, choices and tactics
  
  

Requirements:

• Bachelor's degree in Marketing, Business, or related field. MBA preferred.
• 3-5 years of experience in brand management, brand marketing, or marketing management
• Experience managing a brand across multiple markets
• Creative thinker and problem solver
• Strong communication skills
• Project management experience, with a solid understanding of project management principles and techniques

• Past experience of working with startups is preferred
• Metric driven marketing Strategies & Campaigns
• Digital & Social Media Marketing
• Experience in Market Research & Consumer Insights is preferred
• Ability to Advertise & Activate Campaigns