5+ Web content management Jobs in Pune | Web content management Job openings in Pune

ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimised for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analysing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelors degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills :

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analysing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS AND WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of India’s most diversified Non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

Creative Content Writer - B2B/B2C

Description:

Our clients have stories that need telling, we’re looking for storytellers who weave the right narrative for them. Are you comfortable telling stories of social impact, societal change, industrial evolution, and technological innovation? Are you well-versed with corporate communication, writing content for B2B marketing and sales, and enterprise content marketing? Have you worked on a large variety of content types - emails, brochures, flyers, social media content, website copy, sales presentations, webinar decks, articles, and whitepapers? Then you might be a good fit for this job.

Competencies:

• Ability to work on multiple projects simultaneously, effectively juggle diverse writing demands, and deliver on-time
• High retention capacity and the ability to understand client briefs to create effective content strategies.
• An unerring eye for detail and a knack for creativity. 

Skills:

• Ability to interpret data to make recommendations for optimizing online content marketing.
• Unique, engaging, and varied writing styles with good proofreading and research skills.
• Knowledge of keywords, meta tags, SEO, and basic writing terminologies.

Experience:

• Understands marketing KPIs and ROI generated from content marketing programs, including an understanding of how content sources influence audience acquisition pipelines.
• Experienced in writing blogs, product portfolios, reports, web content, brochures, and other marketing collateral for B2B/B2C clients.
• Has a solid foundation in SEO, content strategy, analytics, copywriting, and copy editing.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolios will be checked for expertise in both B2B and B2C domains. Please share only samples of work done by yourself for actual clients. Share only creative work done for an actual company, strictly no SEO blogs or personal blogs. . Shortlisting will be followed by a video interview.

Digital Editor Job description

We are looking for a creative and passionate Digital Editor to research, plan, develop and implement web contents, Whitepapers, Technology Blogs & Trending News. As a Digital Editor your main goal will be to produce creative, proof read, web contents, Tech Blogs & news that attract an audience.

Digital Editor Roles and Responsibilities:

• Create, produce and manage high-quality content 
• Proofread and edit material. Proofreading our deliverables to ensure they are grammatically perfect and stylistically interesting.
• Supervise layout of images, graphics, videos and other artwork.
• Manage and upload day-to-day contents. Regularly check and track contents reach.
• Work in a multidisciplinary team with professionals such as web designers, marketing team to improve content strategy.
• Mange development improvements to the new website; keep abreast and advise of developments in the digital arena; identify new digital opportunities
• Research, create and upload SEO-friendly content pieces such as Technology blog posts, Trending News, case studies, and other content for our websites.
• Offer your expertise on email marketing best practice to maximize the impact of these emails.
• Liaise with staff and others members to encourage them to write relevant and interesting content for the website; foster relationships with the latter to involve them in any community forum aspect of the new website.
• Ensure that all activity is measured, analyzed and reviewed with leanings taken forward. Accountable for disseminating monthly analytical reports. Regularly report on digital campaigns and contribute, where possible, with recommendations based on performance.
• Ability to review content as an educator or coach, and intuitively understand what the target audiences need to know, plus the delivery methods best suited to how they want to/are able to consume information
• Good knowledge of Influence marketing. Have to manage & co-ordinate with influencers.
• Use Social Media for better presence
• Adhere to copyright and privacy standards and company policies.
• Determine and track important KPIs
• Track and analyze website’s traffic 
• Produce and present reports
• Keep abreast with new trends in web technology.

Digital Editor Key Skills, Requirements and Qualifications:

• A qualification in Digital Communications/ Media, or Marketing or PR or Journalism/English or IT/Web.
• Previous working experience as a Digital Editor for 5 - 7 years
• Excellent proofreading, editing and copywriting skills 
• Available portfolio of published work
• In-depth knowledge of software such as InDesign, Photoshop, etc.
• In-depth knowledge of best SEO practices
• Knowledge of Marketing and SEO tools
• Knowledge of content management systems
• Great interpersonal, presentation and communication skills
• Creativity Skills: Editors need to be good at thinking creatively, problem-solving skills, generating ideas for up growing Technology Blogs, Trending News, and Whitepapers, Web Contents.
• Organizational Skills: Editors need to be excellent at organization and forward planning. Much of the editorial content they select will be agreed several weeks before publication.
• Management skills:  Time management skills need to be honed as well as the ability to resolve conflict and handle complaints, if found any. Editors must be sensitive to arising problems with contents.
• Writing and speaking skills: It goes without saying that editors must be accomplished writers but they have to be confident speakers too.
• Digital skills: Nearly all media outlets have a digital element now and editors need to be comfortable with posting and editing content online. Should have excellent writing skills; must have digital copywriting and copy-editing experience.
• Good knowledge of at least two Content Management Systems and SEO best practice.
• Working knowledge of HTML5 and CSS3.
• Design/Desktop publishing experience (Adobe Creative Suite) with some evidence showing digital media design.
• Have superb user experience skills and be able to develop wire-frames and write and communicate clear, functional/design specifications.
• Be proficient at planning your own work, to multitask and deliver to tight deadlines, with minimal supervision.
• Basic video making and editing skills useful - but not essential.