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Digital Marketing Manager - App Marketing
Digital Marketing Manager - App Marketing
WorkIndia's logo

Digital Marketing Manager - App Marketing

Sowmya Halapeti's profile picture
Posted by Sowmya Halapeti
1 - 5 yrs
₹9L - ₹17L / yr
Bengaluru (Bangalore)
Skills
Google Adwords
Mobile App Marketing
Google ads
UAC

About WorkIndia


WorkIndia started with One & Only One Purpose -- To provide jobs to the underprivileged of India who lack access to basic necessities and resources 


Our Vision is “To Provide meaningful livelihoods to the 25.8 Cr blue-collar individuals of India and now the 120 Cr blue-collar individuals on this planet”.

 

Far too many individuals are deprived of access to meaningful job opportunities thanks to untrustworthy, opaque & inefficient systems of hiring. WorkIndia is here to change that - through a 100% automated, tech-driven, marketplace for blue-collar hiring.


WorkIndia has achieved a scale of 2.8 Crore registered job seekers, 1.7 million registered employers, 3.1 million interview calls and 110k+ hireds happening through the platform per month, entirely driven through technology.


Role: Digital Marketing Manager - Google and Affiliates


What you will be doing

  • Drive quality  user acquisition at scale through Google by creating exceptional  app campaigns and ads
  • Analyse and optimize app installation ad campaigns to increase ROAS
  • Research and implement new features and strategies to improve campaign effectiveness
  • Develop and implement affiliate marketing strategies and campaigns to increase brand visibility, drive traffic, and acquire new customers.
  • Grow and Scale  the affiliate network to increase the number of user acquisitions
  • Negotiate and manage contracts, commissions, and terms with affiliate partners to ensure profitability and mutual benefits.
  • Monitor and analyze affiliate performance, conversion rates, and ROI to identify areas for optimization,improvement and fraud prevention
  • Monitor and analyze campaigns daily to meet goals
  • Measure and report daily on the performance of digital marketing campaigns
  • Collaborate with the Graphic Design team to create compelling creatives and promotional materials
  • Collaborate with cross-functional teams, including product, design, and customer support, to optimize the customer journey and enhance the affiliate partner experience.
  • Pushing our Digital marketing Strategies beyond industry best practices


What you will need

  • Mandatory Hands on experience in Google UAC and MMP 
  • Excellent skills in Excel and Data Querying
  • Experience in using marketing data tools (Appsflyer/ Branch / Singular ) and marketing analytics
  • Start-up background or willingness to work in a start-up environment
  • Our ideal candidate has 1-4 years of digital marketing experience
  • Excellent negotiation and communication skills, with the ability to build and maintain effective relationships with affiliate partners.
  • An analytical mind and an interest in the Digital marketing industry is a must
  • Eager to learn, self-driven, independent problem-solving ability


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Shubham Vishwakarma

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About WorkIndia

Founded :
2015
Type :
Products & Services
Size :
100-1000
Stage :
Raised funding

About

WorkIndia is India's largest blue and grey collar job portal and product company. Our Vision: Work India’s vision is to provide sustainable livelihoods for the 23.7 Cr blue-collar individuals of India and now the 120 Cr blue-collar individuals in this World. Our Product: We have created a mobile application for candidates to apply for the job they would like to do. Candidates with this app can look for a suitable job and apply for it in a single click. Rest all the work of checking the eligibility of an employee until scheduling the interview is done by our 100% automated product. Our Reach: 12M+ App sessions monthly 10M+ download 2Lakh+ job posting monthly 750+ cities Employee Strength: 100+ team members
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Connect with the team

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Shubha Gupta
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