About WorkIndia
WorkIndia started with One & Only One Purpose -- To provide jobs to the underprivileged of India who lack access to basic necessities and resources
Our Vision is “To Provide meaningful livelihoods to the 25.8 Cr blue-collar individuals of India and now the 120 Cr blue-collar individuals on this planet”.
Far too many individuals are deprived of access to meaningful job opportunities thanks to untrustworthy, opaque & inefficient systems of hiring. WorkIndia is here to change that - through a 100% automated, tech-driven, marketplace for blue-collar hiring.
WorkIndia has achieved a scale of 2.8 Crore registered job seekers, 1.7 million registered employers, 3.1 million interview calls and 110k+ hireds happening through the platform per month, entirely driven through technology.
Role: Digital Marketing Manager - Google and Affiliates
What you will be doing
- Drive quality user acquisition at scale through Google by creating exceptional app campaigns and ads
- Analyse and optimize app installation ad campaigns to increase ROAS
- Research and implement new features and strategies to improve campaign effectiveness
- Develop and implement affiliate marketing strategies and campaigns to increase brand visibility, drive traffic, and acquire new customers.
- Grow and Scale the affiliate network to increase the number of user acquisitions
- Negotiate and manage contracts, commissions, and terms with affiliate partners to ensure profitability and mutual benefits.
- Monitor and analyze affiliate performance, conversion rates, and ROI to identify areas for optimization,improvement and fraud prevention
- Monitor and analyze campaigns daily to meet goals
- Measure and report daily on the performance of digital marketing campaigns
- Collaborate with the Graphic Design team to create compelling creatives and promotional materials
- Collaborate with cross-functional teams, including product, design, and customer support, to optimize the customer journey and enhance the affiliate partner experience.
- Pushing our Digital marketing Strategies beyond industry best practices
What you will need
- Mandatory Hands on experience in Google UAC and MMP
- Excellent skills in Excel and Data Querying
- Experience in using marketing data tools (Appsflyer/ Branch / Singular ) and marketing analytics
- Start-up background or willingness to work in a start-up environment
- Our ideal candidate has 1-4 years of digital marketing experience
- Excellent negotiation and communication skills, with the ability to build and maintain effective relationships with affiliate partners.
- An analytical mind and an interest in the Digital marketing industry is a must
- Eager to learn, self-driven, independent problem-solving ability
About WorkIndia
Similar jobs
Position Overview:
We are seeking a motivated and detail-oriented Digital Marketing Intern to join our team. The ideal candidate will possess a strong understanding of digital marketing strategies, with a focus on Google Analytics(4), Google Ads, Other Social Media Ads, SEO, and lead generation techniques. This position offers an excellent opportunity to gain hands-on experience in digital marketing within a dynamic and collaborative environment.
Responsibilities:
Google Analytics:
- Set up, configure, and maintain Google Analytics accounts for various campaigns and websites.
- Monitor and analyze website traffic, user behavior, and other key metrics using Google Analytics.
- Generate insightful reports and recommendations to optimize website performance and marketing strategies.
- Generate custom funnels and other reports to track and monitor all marketing activities to capture target audience.
- Track all backlinks and other external links created for SEO purpose to identify the inflow.
Google Ads / Other Social Media Ads:
- Create and manage Google Ads campaigns across multiple platforms, including search, display, and video.
- Conduct keyword research and optimize ad copy to improve campaign performance and ROI.
- Monitor campaign budgets, CPC, CTR, and other metrics to ensure goals are met or exceeded.
- Create and manage a complete campaign.
- Proficient with creating targeted Ads on social media platforms like Instagram, Facebook, Linkedin, etc.
SEO:
- Perform keyword research to identify high-value opportunities for organic search traffic.
- Implement on-page and off-page SEO strategies to improve website visibility and rankings.
- Monitor and analyze SEO performance using tools such as Google Search Console and SEMrush.
- Use other tools to increase visibility among the target audience. This is crucial as identification of platforms and engaging them where our target audience is should be critical for our business goals conversion.
Lead Generation:
- Develop and execute digital marketing strategies to generate leads and drive conversions.
- Utilize email marketing, social media, and content marketing to attract and engage potential customers.
- Implement A/B testing and optimization techniques to improve lead capture and conversion rates.
Other Digital Marketing Activities:
- Assist with social media management, content creation, and community engagement.
- Collaborate with team members to brainstorm and execute creative marketing campaigns.
- Stay updated on industry trends and best practices in digital marketing.
Qualifications:
- Currently enrolled in a bachelor's or master's degree program in Marketing, Advertising, Business, or a related field.
- Strong understanding of digital marketing principles and techniques.
- Proficiency in Google Analytics, Google Ads, and SEO tools. This is mandatory.
- Excellent analytical skills and attention to detail.
- Strong communication and teamwork abilities.
- Ability to manage multiple tasks and prioritize deadlines effectively.
- Previous internship or work experience in digital marketing is a plus.
Benefits:
- Hands-on experience in a fast-paced digital marketing environment.
- Opportunity to work closely with experienced professionals and gain valuable mentorship.
- Possibility of full-time employment or extended internship based on performance.
Role - Manager – Paid Search/Social, (Gurgaon, Bangalore, Mumbai)
Overview of job -
Our Client is the world’s largest media investment company which is a part of WPP. They are a global digital transformation agency with 1200 employees across 21 nations. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.
We are currently looking for a Manager – Performance Marketing In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories. Reporting of the role
This role reports to the Director – Performance Marketing
What your day job looks like -
● Develop strong relationships with counterparts in GroupM regional teams (Europe, U.S., Asia)
● Support the training and growth of your team
● Enforce search and social best practices with a focus on platform expertise, consistency, and quality of work delivery
● Be accountable for consistent work delivery to GroupM regional teams by ensuring a high quality of output
● Serve as point of escalation for your team and take ownership of resolving any issue
● Provide career development and coaching for your team
● Line manage 2-5 direct reports
● Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done
● Present strong and effective communication across all levels
What you’ll bring:
● You are proficient in English
● You have 5+ year experience of planning and managing Search and Social campaigns across multiple self-serve biddable platforms
● You have a high-level knowledge of Paid Search and paid social platforms (AdWords, Bing, Facebook, LinkedIn, Twitter, SA360, GA, AdWords Editor)
● Kenshoo, Marine, Salesforce, etc is a plus
● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed
● You have experience maintaining quality standards at scale
● You have experience providing service to local teams from a centralized location
● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends
● You have excellent communication skills, both verbal and written
● You are proficient in Microsoft office and Google Sheets
Responsibilities:
- Build user journeys and communication strategies for every funnel the user goes through in the app
- Build highly engaging campaigns across user funnels to increase conversion rates
- Drive repeat users, referrals through Email, Push Notifications and other product touchpoints
- Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and renewals.
- Work with internal and external stakeholder to seamlessly drive all campaigns
- Constantly look for funnel drop offs and optimise every step to increase conversion rates
- Share data on daily, weekly and monthly basis with the larger team
Requirement:
- 5+ years of hands-on experience in working with user engagement platforms like WebEngage
- Experience in building user funnels across app and web and proven record of successfully driving engagement and conversions
- Knowledge of HTML coding to create emailers is a must
- Experience working in a B2C product or Edtech is preferrable
Role - Sr. Executive (Search)
Experience - 2 to 6 years
Location - Mumbai, Bangalore & Gurgaon
About the company :-
Our Client is the worlds largest media investment company which is
a part of WPP. Neo is a global digital transformation agency with 1200 employees across 21 nations.
Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.
In this role, you will be responsible for a massive opportunity to build and be a part of the largest performance marketing setup. This role assumes responsibility of crafting a performance strategy
for clients and create success stories.
Reporting of the role -
This role reports to the Manager Performance Marketing
What your day job looks like :-
- You will be responsible for coordinating and managing marketing campaigns on Google Adwords and (preferably) Yahoo Marketing campaigns
- You will accelerate PPC Marketing using analytical and creative skills
Maximize profits by developing and crafting Google- Display Advertisement, planning and deploying PPC campaigns
You will acquire good analytical skills to gain high quality score & improve PPC Campaigns.
- You will have to track and update traffic patterns through PPC or cost per click, as well as Adwords Management
- Determine ROI on search marketing efforts
- You will be responsible for adding new keywords in the search engines, Search Engine Marketing skills
- You would get an opportunity to Manage Google-Banner Ads (including client search strategies), Paid Search Campaigns; setting up and optimizing Paid Search/PPC campaigns
- Tracking of funds in the account and maintain conversions
- You will be able to become a client champion & interact regularly with client for delivering better value & ROI to client based on their feedback.
What you'll bring :-
- 2-5 years of relevant experience
- Hand on experience on Search platforms (AdWords, Bing, Editor)
- Experience on 3rd party tools is a plus (SA360, Marin, Kenshoo)
- Graduate/MBA from a recognized university
- Self-motivated with passion for marketing, advertising & campaign management
- Outstanding client handling & communication skills both written & verbal
- Active interest in electronic copywriting & knowledge of web analytics would be an added advantage
- Ability to meet deadlines
- Google AdWords Certified & Google Analytics certified professional will be preferred & added advantage you have already worked on Kenshoo or Marine
- Good knowledge of Excel
Our client is a 5-year-old travel and hostel space providing platform, a Youth Hotel chain, where the spaces are designed for work and leisure. Their mission is to provide quality spaces for youths looking for hostel options and to other travelers across locations in India. They provide clean and hygienic dorms and private rooms along with different facilities like Wi-fi, travel helpdesk, fully stocked kitchens, lockers and laundry services, etc.
They are currently providing 800 beds in 13 locations, and plan to add another 1600 in the next few months, with the aim to add at least a lac bed in the near future. The spaces offered by them are highly rated by their customers and are preferred over other competitors for the location and services offered within a decent budget. Invested by some very well known names across Asia, it provides their team with a work culture that thrives on modern yet social and explorative values.
What you will do:
- Producing periodic reports for management and further analysing the data
- Assisting in the formulation of strategies to increase campaign efficiency
- Launching optimized online adverts through Google AdWords, Facebook to generate leads
- Optimizing ads to increase conversions and reduce CPL
- Suggesting and recommending changes in creatives and banners to improve results
- Providing ideas and collaborating with designers to improve ad experience
- Coordinating with various team members to achieve set targets
- Creating plans and objectives for campaigns
What you need to have:
- Proven experience in SEO, Email marketing and performance marketing is a must
- Understanding of digital marketing concepts and practices
- Knowledge of web analytics tool like Google Analytics
- Good content writing and communication skills
- Knowledge about ad platforms like Facebook & Google Ads
- Knowledge of MS office and Excel (Vlookup/ Pivot/ Text-to-Column/ Deduplication/ Filter/ Sorting)
- Planning, problem solving and decision-making skills
- Time management and project management skills
- Basic understanding of SEO and landing page
- Knowledge of Digital Marketing, Google Adwords, Google Analytics, Optimization and SEO management
Greetings from Invensis technologies - Bangalore (J.P. Nagar). We are hiring Product Marketing Manager for our organisation.