Digital Marketing Manager - App Marketing
at WorkIndia
1 - 5 yrs
₹9L - ₹17L / yr
Bengaluru (Bangalore)
Skills
Google Adwords
Mobile App Marketing
Google ads
UAC
About WorkIndia
WorkIndia started with One & Only One Purpose -- To provide jobs to the underprivileged of India who lack access to basic necessities and resources
Our Vision is “To Provide meaningful livelihoods to the 25.8 Cr blue-collar individuals of India and now the 120 Cr blue-collar individuals on this planet”.
Far too many individuals are deprived of access to meaningful job opportunities thanks to untrustworthy, opaque & inefficient systems of hiring. WorkIndia is here to change that - through a 100% automated, tech-driven, marketplace for blue-collar hiring.
WorkIndia has achieved a scale of 2.8 Crore registered job seekers, 1.7 million registered employers, 3.1 million interview calls and 110k+ hireds happening through the platform per month, entirely driven through technology.
Role: Digital Marketing Manager - Google and Affiliates
What you will be doing
- Drive quality user acquisition at scale through Google by creating exceptional app campaigns and ads
- Analyse and optimize app installation ad campaigns to increase ROAS
- Research and implement new features and strategies to improve campaign effectiveness
- Develop and implement affiliate marketing strategies and campaigns to increase brand visibility, drive traffic, and acquire new customers.
- Grow and Scale the affiliate network to increase the number of user acquisitions
- Negotiate and manage contracts, commissions, and terms with affiliate partners to ensure profitability and mutual benefits.
- Monitor and analyze affiliate performance, conversion rates, and ROI to identify areas for optimization,improvement and fraud prevention
- Monitor and analyze campaigns daily to meet goals
- Measure and report daily on the performance of digital marketing campaigns
- Collaborate with the Graphic Design team to create compelling creatives and promotional materials
- Collaborate with cross-functional teams, including product, design, and customer support, to optimize the customer journey and enhance the affiliate partner experience.
- Pushing our Digital marketing Strategies beyond industry best practices
What you will need
- Mandatory Hands on experience in Google UAC and MMP
- Excellent skills in Excel and Data Querying
- Experience in using marketing data tools (Appsflyer/ Branch / Singular ) and marketing analytics
- Start-up background or willingness to work in a start-up environment
- Our ideal candidate has 1-4 years of digital marketing experience
- Excellent negotiation and communication skills, with the ability to build and maintain effective relationships with affiliate partners.
- An analytical mind and an interest in the Digital marketing industry is a must
- Eager to learn, self-driven, independent problem-solving ability
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About WorkIndia
Founded :
2015
Type :
Products & Services
Size :
100-1000
Stage :
Raised funding
About
WorkIndia is India's largest blue and grey collar job portal and product company.
Our Vision:
Work India’s vision is to provide sustainable livelihoods for the 23.7 Cr blue-collar individuals of India and now the 120 Cr blue-collar individuals in this World.
Our Product:
We have created a mobile application for candidates to apply for the job they would like to do.
Candidates with this app can look for a suitable job and apply for it in a single click. Rest all the work of checking the eligibility of an employee until scheduling the interview is done by our 100% automated product.
Our Reach:
12M+ App sessions monthly
10M+ download
2Lakh+ job posting monthly
750+ cities
Employee Strength:
100+ team members
Read more
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