Digital Marketing Manager - App Marketing at WorkIndia · Bengaluru (Bangalore) · 1 - 5 years · ₹9L - ₹17L / yr · Raised funding · Posted 1 Mar 2024
About WorkIndia
WorkIndia started with One & Only One Purpose -- To provide jobs to the underprivileged of India who lack access to basic necessities and resources
Our Vision is “To Provide meaningful livelihoods to the 25.8 Cr blue-collar individuals of India and now the 120 Cr blue-collar individuals on this planet”.
Far too many individuals are deprived of access to meaningful job opportunities thanks to untrustworthy, opaque & inefficient systems of hiring. WorkIndia is here to change that - through a 100% automated, tech-driven, marketplace for blue-collar hiring.
WorkIndia has achieved a scale of 2.8 Crore registered job seekers, 1.7 million registered employers, 3.1 million interview calls and 110k+ hireds happening through the platform per month, entirely driven through technology.
Role: Digital Marketing Manager - Google and Affiliates
What you will be doing
- Drive quality user acquisition at scale through Google by creating exceptional app campaigns and ads
- Analyse and optimize app installation ad campaigns to increase ROAS
- Research and implement new features and strategies to improve campaign effectiveness
- Develop and implement affiliate marketing strategies and campaigns to increase brand visibility, drive traffic, and acquire new customers.
- Grow and Scale the affiliate network to increase the number of user acquisitions
- Negotiate and manage contracts, commissions, and terms with affiliate partners to ensure profitability and mutual benefits.
- Monitor and analyze affiliate performance, conversion rates, and ROI to identify areas for optimization,improvement and fraud prevention
- Monitor and analyze campaigns daily to meet goals
- Measure and report daily on the performance of digital marketing campaigns
- Collaborate with the Graphic Design team to create compelling creatives and promotional materials
- Collaborate with cross-functional teams, including product, design, and customer support, to optimize the customer journey and enhance the affiliate partner experience.
- Pushing our Digital marketing Strategies beyond industry best practices
What you will need
- Mandatory Hands on experience in Google UAC and MMP
- Excellent skills in Excel and Data Querying
- Experience in using marketing data tools (Appsflyer/ Branch / Singular ) and marketing analytics
- Start-up background or willingness to work in a start-up environment
- Our ideal candidate has 1-4 years of digital marketing experience
- Excellent negotiation and communication skills, with the ability to build and maintain effective relationships with affiliate partners.
- An analytical mind and an interest in the Digital marketing industry is a must
- Eager to learn, self-driven, independent problem-solving ability
Shubham Vishwakarma
Full Stack Developer - Averlon
About WorkIndia
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Performance Marketing Specialist
Experience: 1–2 Years
Qualification: Minimum Undergraduate Degree (UG)
Certification: Good to have (Performance Marketing / Digital Marketing / Analytics)
Role Overview:
We are looking for a data-driven Performance Marketing Specialist to scale user
acquisition and drive business growth for Tamasha’s consumer-facing apps. Products: • Openly – A conversation-first social app focused on meaningful interactions. • Playroom – Voicechat – A real-time voice chat platform for live community
engagement. • FriendChat – A chatroom-based social app for discovering and connecting with
new people. Key Responsibilities: • Plan, execute, and optimize paid acquisition campaigns across Meta and Google
Ads. • Drive high-quality app installs with focus on CPI, CPA, ROAS, LTV, and retention. • Own daily budget allocation, bid optimization, targeting, and scaling decisions. • Perform deep analysis at campaign, ad set, ad, and creative levels. • Build daily, weekly, and monthly performance reports. • Analyze funnel metrics and identify drop-offs with actionable insights.
• Work closely with product and analytics teams for attribution accuracy. • Share insights and recommendations with stakeholders clearly. Required Skills: • Strong hands-on experience with Meta and Google Ads. • Data-driven mindset with strong analytical skills. • Experience in mobile app performance marketing. • Excellent communication and stakeholder management skills.
Google AnalyticsAbout the role
We're a lean, fast-moving startup building consumer mobile apps across matrimonial, health, and dating verticals. We're looking for a hands-on performance marketer to own and scale our Google Ads channels, drive quality installs and in-app conversions, and squeeze maximum efficiency from every rupee spent.
What you'll do
- Plan, launch, and optimize App campaigns (UAC/AC) across Google Ads to hit install/purchase volume and CPI/CPA targets
- Own budget allocation, bidding strategy (tCPA, tROAS, maximize conversions), and daily performance monitoring
- Drive down cost-per-install and cost-per-quality-user while scaling spend profitably
- Set up and optimize conversion tracking, deep events, and value-based bidding
- Run creative testing at scale — feed the algorithm fresh video, image, and text assets and iterate on winners
- Analyze funnel performance from install → activation → retention → monetization, and feed insights back into targeting and creative
- Report on key metrics and make data-backed scaling decisions
Must-have skills
- Google Ads (App campaigns / UAC), Google Ads Editor
- Mobile app performance marketing (iOS + Android)
- Conversion tracking & event optimization (Firebase, Google Analytics 4)
- Bidding strategies: tCPA, tROAS, maximize conversions
- Strong analytics — Excel/Sheets, cohort and funnel analysis
- Creative brief writing and creative-performance testing
Good-to-have
- ASO fundamentals
- MMP experience — AppsFlyer, Adjust, or Branch
- SKAN / iOS 14+ measurement
- Experience with vernacular / Tier 2+ India audiences
- SQL or dashboarding (Looker Studio, etc.)
You'll thrive here if
- You're numbers-obsessed and let data drive decisions
- You move fast, test relentlessly, and own outcomes end-to-end
- You've scaled app-first campaigns at meaningful budgets
- Plan, launch, and manage digital marketing campaigns across Google, Meta, and LinkedIn.
- Conduct keyword research, Keyword expansion, and optimization for Google Ads campaigns.
- Build and manage relevant audiences, custom audiences, lookalike audiences, and targeting segments across LinkedIn and Meta.
- Develop and implement retargeting strategies to improve conversions and re-engage potential customers.
- Monitor campaign performance and continuously optimize campaigns based on CPC, CTR, CPM, CPL, CPA, ROAS, conversion rates, and other relevant KPIs.
- Identify campaign performance trends and make data-driven recommendations for campaign rate and performance optimization.
- Prepare regular campaign reports and performance summaries, highlighting key insights, challenges, and recommendations.
- Monitor advertising spends, campaign budgets, and account balances, including regular coordination for loading funds to ensure campaigns run without interruption. Recommend budget reallocations based on campaign performance, efficiency, and business priorities. Identify underperforming campaigns, audiences, keywords, and creatives and take corrective action.
- Drive organic growth through SEO, AIO (AI Optimization), and AEO (Answer Engine Optimization) initiatives.
- Conduct ongoing research into search behavior, keyword trends, competitor activity, and emerging digital marketing opportunities.
- Collaborate with creative and content teams to develop performance-focused ad creatives, messaging, and landing-page recommendations
We’re looking for a growth-minded person to take ownership of our apps.
We build and launch consumer mobile apps across multiple categories.
We’re looking for someone smart, entrepreneurial and obsessed with growth to take ownership of how our apps acquire users and scale.
This is not a traditional marketing role. We’re looking for someone who understands mobile products, paid acquisition, organic growth, analytics and the product lifecycle — and can look at a problem, make a decision and move quickly.
You’ll work closely with the founders and take ownership of growing our apps from 0 → scale.
What you’ll do
- Own growth across our portfolio of mobile apps
- Develop and execute ASO & organic growth strategies
- Manage and optimize Meta Ads, Google Ads, Apple Search Ads, TikTok Ads, etc.
- Take ownership of media buying, budgets and acquisition performance
- Analyze acquisition funnels, CAC, ROAS, LTV, retention and subscription conversion
- Use Firebase Analytics to understand user behavior, funnels, events and cohorts
- Work with designers to develop and test high-performing ad creatives
- Identify new growth channels and emerging opportunities
- Improve App Store / Play Store conversion
- Run experiments across acquisition, onboarding, paywalls, pricing and monetization
- Understand where a product is in its lifecycle — from launch to growth to scale — and make decisions accordingly
- Work with product & engineering to turn growth insights into product improvements
- Understand and improve the complete funnel from impression → install → activation → trial → subscription → retention
Tech & tools
You don’t need to be a developer, but you should be comfortable understanding the technology behind mobile growth.
You should know or be comfortable working with:
Firebase Analytics · App Store Connect · Google Play Console · Meta Ads · Google Ads · Apple Search Ads · RevenueCat · Adjust / AppsFlyer · Meta SDK
You should understand how analytics, attribution, advertising, subscriptions and product data fit together.
What we’re looking for
We’re looking for someone who:
- Thinks independently and makes decisions quickly
- Is highly analytical and comfortable with numbers
- Understands why a campaign, product or funnel is working — not just how to operate the dashboard
- Has hands-on experience with media buying
- Understands the mobile product lifecycle
- Loves experimentation and finding unconventional growth opportunities
- Understands both marketing and technology
- Keeps up with mobile apps, AI, advertising and growth trends
- Can move quickly from “I have an idea” → “let’s test it.”
- Doesn’t need to be told what to do at every step
Bonus points
You’ve previously:
- Grown a consumer mobile app
- Scaled Meta Ads
- Worked with subscription apps
- Used Firebase Analytics extensively
- Done ASO
- Worked with attribution / analytics SDKs
- Improved trial → paid conversion
- Worked across product, marketing and engineering
- Taken a product from launch → growth → scale
The kind of person we’re looking for
If you’re the person who sees an app, ad or product and immediately starts thinking:
“Why is this working?”
“Why isn’t this ranking?”
“Where are these users coming from?”
“Why aren’t they converting?”
“What should we test next?”
—you’ll probably enjoy this role.
How to apply
Send us your CV/LinkedIn along with 2–3 examples of things you’ve personally grown.
Tell us what you did and, most importantly, the numbers before and after.
We’re looking for someone who wants to own growth, not just execute a marketing checklist.
Job Role: App Growth and Marketing Manager (ASO Specialist)
Location: Delhi
Experience: 2-6 Years in App growth and Performance Marketing and ASO
Compensation: upto 12 LPA (Based on experience)
Employment Type: Full-time
Key Responsibilities
- Develop and execute app marketing and user acquisition strategies to drive quality installs and conversions.
- Plan, launch, manage, and optimize paid marketing campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms.
- Optimize campaigns based on key performance metrics such as CPI, CAC, CPA, ROAS, LTV, and conversion rates.
- Manage and improve App Store Optimization (ASO) across Google Play Store and Apple App Store.
- Conduct keyword research and optimize app titles, descriptions, screenshots, creatives, and other store assets.
- Plan and execute A/B tests for campaigns, creatives, audiences, landing pages, and app store listings.
- Analyse the complete app funnel from acquisition and registration to KYC, conversion, investment, and retention.
- Track and analyse user behaviour, campaign performance, retention, and conversion using tools such as Firebase, GA4, AppsFlyer/Adjust, Google Play Console, and App Store Connect.
- Identify opportunities to improve user activation, engagement, retention, and repeat transactions.
- Work with the creative and content teams to develop high-performing ad creatives, videos, messaging, and campaigns.
- Collaborate with product and technology teams to identify and improve app onboarding and conversion funnels.
- Explore new acquisition channels, growth opportunities, and marketing experiments.
- Monitor competitors and stay updated on app marketing, performance marketing, ASO, and fintech marketing trends.
- Prepare regular reports on app growth and marketing performance and provide actionable insights.
Required Skills & Qualifications
- 2- 5 years of experience in App Marketing, Performance Marketing, Growth Marketing, User Acquisition, or a similar role.
- Hands-on experience managing Google Ads and Meta Ads campaigns.
- Strong understanding of App Store Optimization (ASO).
- Experience with app analytics and attribution tools such as Firebase, GA4, AppsFlyer, Adjust, or similar platforms.
- Strong understanding of CPI, CAC, CPA, ROAS, LTV, retention, conversion rates, and funnel metrics.
- Experience with A/B testing, campaign optimization, audience segmentation, and performance analysis.
- Strong analytical and problem-solving skills.
- Ability to work with data and translate insights into actionable growth strategies.
- Good understanding of the mobile app user journey and acquisition funnel.
- Strong communication and cross-functional collaboration skills.
Candidates with experience in fintech or financial services app marketing are especially encouraged to apply
We are hiring a Performance Marketing Manager to run paid campaigns that drive measurable growth.
Responsibilities
- Plan and run Google Ads and Meta Ads campaigns
- Optimise budgets for ROAS and CAC
- Test creatives, audiences and landing pages
- Report on campaign performance
Requirements
- 2+ years in performance marketing
- Hands-on with Google Ads and Meta Ads
- Strong analytical and Excel skills
Job description:
Location: Chennai (on-site)
Experience: 6+ years
Industry: Apparel
Role Objective
We are hiring for a fast-growing apparel company seeking a Performance Marketing Lead to build and scale its digital sales engine. This is a hands-on role for a data-driven marketer who thrives on optimizing paid media and marketplace advertising. You will own end-to-end execution across digital platforms and marketplaces, ensuring profitable growth and measurable impact.
Key Responsibilities
- D2C Growth: Plan, execute, and optimize campaigns across Meta (FB/IG) and Google Ads (PMax, Search, Shopping) to drive sales on the company website.
- Marketplace Advertising: Manage Myntra Ad Platform (MAP) and Flipkart PLA/PCA dashboards. Leverage search analytics to identify keyword gaps and optimize “Always-on” campaigns.
- Agency Management: Act as the primary contact for external agencies. Define KPIs, audit performance daily, and ensure reporting integrity.
- Analytics & Reporting: Build real-time dashboards tracking CAC, ROAS, LTV, and RTO. Translate complex data into actionable insights for leadership.
- System Building: Establish structured processes for creative testing, keyword harvesting, and budget pacing in the first 90 days.
Skills & Qualifications
- 6+ years of experience in performance marketing and marketplace management within the e-commerce/D2C domain.
- Expertise in GA4, Meta Business Suite, and Google Ads Manager.
- Hands-on experience with marketplace seller portals (Flipkart, Myntra Search Analytics or similar platform).
- Strong analytical ability to convert data into strategic insights and business actions.
Note:
The interested professional should be currently living in South India.
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
About Us
Enbraun Technologies is the team behind eResource Scheduler, a global B2B SaaS product for workforce and project resource management. Our platform helps organizations plan work smarter, allocate resources efficiently, and improve productivity through better scheduling and capacity planning.
We are focused on building simple, powerful products that solve real operational challenges for businesses worldwide.
Profile
We're looking for a hands-on Digital Marketing Manager with 5–8 years of B2B SaaS experience who can:
- Own end-to-end digital marketing (paid ads, SEO, content, email)
- Drive qualified leads and revenue, not just traffic
- Use AI tools and modern marketing tactics to stay ahead
- Lead and mentor a small marketing team (3–6 people)
Responsibilities
1) Performance Marketing
- Run and optimize Google Ads, LinkedIn Ads, and Meta campaigns
- Improve CAC, CPL, and ROI across all paid channels
- Build ABM campaigns for enterprise prospects
2) SEO & Content
- Lead AI-powered SEO using ChatGPT, Surfer SEO, or similar tools
- Create content strategies around high-intent keywords
- Optimize technical SEO and improve organic rankings
3) Lead Generation & Funnel Optimization
- Drive demand generation and qualified pipeline (MQLs → SQLs)
- Improve conversion rates across landing pages, forms, and nurture flows
- Run experiments to optimize the buyer journey
4) Analytics & Reporting
- Track performance using GA4, HubSpot/CRM, and dashboards
- Analyze funnel metrics and channel ROI
- Make data-driven decisions on budget and strategy
5) Team Leadership
- Manage and mentor 3–6 marketers
- Set clear goals and hold the team accountable
- Build a culture of experimentation and learning
Requirements
- 5–8 years in digital marketing (B2B SaaS preferred)
- Proven success with Google Ads and LinkedIn Ads
- Strong SEO skills (Ahrefs, SEMrush, Search Console)
- Experience with AI SEO tools (ChatGPT, Surfer SEO, Clearscope)
- Hands-on with GA4, CRM tools (HubSpot/Salesforce), and marketing automation
- Track record of improving lead quality and reducing CAC
- Experience managing or mentoring a team
Why join us?
- 5-day work week.
- Collaborative, fast-growing team
- Quarterly recognition programs & yearly outings
- Paid leaves and learning opportunities
Performance Marketing Manager (PPC)
Location: Mohali, Phase 8B (On-site)
Experience: 4+ Years
About the Role
75WAY Technologies Pvt. Ltd. is looking for an experienced Performance Marketing Manager (PPC) to drive lead generation and digital growth for our in-house IT services website. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid marketing campaigns for an IT software development company, with a strong focus on generating high-quality B2B leads.
Key Responsibilities
- Plan, execute, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
- Manage performance marketing campaigns for the company's in-house website to generate qualified IT service leads.
- Develop strategies to increase website traffic, lead conversions, and return on ad spend (ROAS).
- Conduct keyword research, competitor analysis, and audience targeting for IT services.
- Optimize campaign performance through A/B testing of ads, landing pages, and bidding strategies.
- Monitor and improve key metrics such as CPC, CTR, CPA, Conversion Rate, and ROAS.
- Collaborate with the SEO, Content, Design, and Development teams to improve campaign effectiveness.
- Create and manage remarketing and retargeting campaigns.
- Prepare weekly and monthly performance reports with actionable insights.
- Manage advertising budgets efficiently to maximize campaign performance.
- Stay updated with the latest PPC trends, platform updates, and digital marketing best practices.
- Develop and execute affiliate marketing strategies to drive traffic, leads, and revenue.
- Identify, recruit, onboard, and manage new affiliate partners.
- Build and maintain strong relationships with affiliates, publishers, influencers, and networks.
- Negotiate commission structures, campaign terms, and partnership agreements.
- Monitor affiliate performance, conversions, traffic quality, and ROI.
- Track campaigns using affiliate platforms and analytics tools.
- Ensure affiliates follow brand guidelines and compliance requirements.
- Identify fraudulent or low-quality traffic and take appropriate action.
- Create promotional materials, offers, and campaign briefs in coordination with marketing teams.
- Prepare weekly and monthly performance reports.
- Stay updated on affiliate marketing trends, competitors, and industry practices.
- Achieve monthly targets for affiliate acquisition, conversions, and revenue
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Full Stack Developer - Averlon