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Digital Marketing Manager - App Marketing
Digital Marketing Manager - App Marketing
WorkIndia's logo

Digital Marketing Manager - App Marketing

Sowmya Halapeti's profile picture
Posted by Sowmya Halapeti
1 - 5 yrs
₹9L - ₹17L / yr
Bengaluru (Bangalore)
Skills
Google Adwords
Mobile App Marketing
Google ads
UAC

About WorkIndia


WorkIndia started with One & Only One Purpose -- To provide jobs to the underprivileged of India who lack access to basic necessities and resources 


Our Vision is “To Provide meaningful livelihoods to the 25.8 Cr blue-collar individuals of India and now the 120 Cr blue-collar individuals on this planet”.

 

Far too many individuals are deprived of access to meaningful job opportunities thanks to untrustworthy, opaque & inefficient systems of hiring. WorkIndia is here to change that - through a 100% automated, tech-driven, marketplace for blue-collar hiring.


WorkIndia has achieved a scale of 2.8 Crore registered job seekers, 1.7 million registered employers, 3.1 million interview calls and 110k+ hireds happening through the platform per month, entirely driven through technology.


Role: Digital Marketing Manager - Google and Affiliates


What you will be doing

  • Drive quality  user acquisition at scale through Google by creating exceptional  app campaigns and ads
  • Analyse and optimize app installation ad campaigns to increase ROAS
  • Research and implement new features and strategies to improve campaign effectiveness
  • Develop and implement affiliate marketing strategies and campaigns to increase brand visibility, drive traffic, and acquire new customers.
  • Grow and Scale  the affiliate network to increase the number of user acquisitions
  • Negotiate and manage contracts, commissions, and terms with affiliate partners to ensure profitability and mutual benefits.
  • Monitor and analyze affiliate performance, conversion rates, and ROI to identify areas for optimization,improvement and fraud prevention
  • Monitor and analyze campaigns daily to meet goals
  • Measure and report daily on the performance of digital marketing campaigns
  • Collaborate with the Graphic Design team to create compelling creatives and promotional materials
  • Collaborate with cross-functional teams, including product, design, and customer support, to optimize the customer journey and enhance the affiliate partner experience.
  • Pushing our Digital marketing Strategies beyond industry best practices


What you will need

  • Mandatory Hands on experience in Google UAC and MMP 
  • Excellent skills in Excel and Data Querying
  • Experience in using marketing data tools (Appsflyer/ Branch / Singular ) and marketing analytics
  • Start-up background or willingness to work in a start-up environment
  • Our ideal candidate has 1-4 years of digital marketing experience
  • Excellent negotiation and communication skills, with the ability to build and maintain effective relationships with affiliate partners.
  • An analytical mind and an interest in the Digital marketing industry is a must
  • Eager to learn, self-driven, independent problem-solving ability


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About WorkIndia

Founded :
2015
Type :
Products & Services
Size :
100-1000
Stage :
Raised funding

About

WorkIndia is India's largest blue and grey collar job portal and product company. Our Vision: Work India’s vision is to provide sustainable livelihoods for the 23.7 Cr blue-collar individuals of India and now the 120 Cr blue-collar individuals in this World. Our Product: We have created a mobile application for candidates to apply for the job they would like to do. Candidates with this app can look for a suitable job and apply for it in a single click. Rest all the work of checking the eligibility of an employee until scheduling the interview is done by our 100% automated product. Our Reach: 12M+ App sessions monthly 10M+ download 2Lakh+ job posting monthly 750+ cities Employee Strength: 100+ team members
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Connect with the team

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Shubha Gupta
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Moiz Arsiwala
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Kranthi Kiran
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JSON
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We are looking for a Java developer for one of our major investment banking client- who can take ownership for the whole end to end delivery, performing analysis, design, coding, testing and maintenance of large- scale and distributed applications. Please find JD for your reference . Job Profile : Java Developer : Location : Mumbai Description: A core Java developer is required for a Tier 1 investment bank supporting the Delta One Structured Products IT group. This is a global front-office team that supports the global OTC Equity Swap Portfolio, Single Name, and Index derivative businesses. We are designing a complete restructure of the Equity Swaps trading platform, and this particular role is within the core cash flow and valuations area. The role will require the candidate to work closely with the cash flow engines team to solve problems that combine both finance and technology. This is an exciting hands-on role for a self-starter who has a thirst for new challenges as well as new technologies. The candidate should possess good analytical skills, strong software engineering skills, a logical approach to problem-solving, be able to work in a fast paced environment liaising with demanding stakeholders to understand complex requirements and be able to prioritize work under pressure with minimal supervision. The candidate should be a problem solver, and be able to bring with them some positivity and enthusiasm in trying to think about and offer potential solutions for architectural considerations. Position Profile: We are looking for someone to help own problems and be able to demonstrate leadership and responsibility for the delivery of new features. As part of the development cycle, you would be expected to write quality unit tests, supply documentation if relevant for new feature build-outs, and be involved in the test cycle (UAT, integration, regression) for the delivery and fixing of bugs for your new features. Although the role is predominantly Java, we require someone who is flexible with the development environment, as some days you might be writing Java, and other days you might be fixing stored procedures or Perl scripts. You would be expected to get involved in the Level 3 production support rota which is shared between our developers on a monthly cycle, and to occasionally help with weekend deployment activities to deploy and verify any code changes you have been involved in. Team Profile: The team and role are ideal for someone looking for a strong career development path with many opportunities to grow, learn and develop. The role requires someone who is flexible and able to respond to a dynamic business environment. The candidate must be adaptable to work across multiple technologies and disciplines, with a focus on delivering quality solutions for the business in a timely fashion. This role suits people experienced in complex data domains. Required Skills: * Experience of agile and scrum methodologies. * Core Java. * Unix shell scripting. * SQL and Relational Databases such as DB2. * Integration technologies - MQ/Xml/SOAP/JSON/Protocol Buffers/Spring. * Enterprise Architecture Patterns, GoF design * Build & agile - Ant, Gradle/Maven, Sonar, Jenkins/Hudson, GIT/perforce. * Sound understanding of Object Oriented Analysis, Design and Programming. * Strong communication and stakeholder management skills * Scala / spark or bigdata will be an added advantage * Candidate must have good experience in database. * Excellent communication and problem solving skill. Desired Skills: * Experience in banking and regulatory reporting (SFTR, MAS/ASIC etc.) * Knowledge of OTC, listed and cash products * Domain driven design and micro-services
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Shubham Vishwakarma

Full Stack Developer - Averlon
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