Digital Marketing Manager - App Marketing

Key Responsibilities

Lead Generation & Prospecting

• Identify and connect with potential clients through market research, cold calling, networking, and outreach.
• Generate a strong pipeline of leads across media sales, events, BTL campaigns, and digital marketing domains.

Client Engagement & Relationship Management

• Develop and nurture relationships with key decision-makers and stakeholders to understand their business requirements.
• Deliver compelling pitches and presentations tailored to client needs.

Sales Execution

• Achieve business targets by converting leads into long-term clients.
• Coordinate with internal teams to create proposals, quotations, and strategic sales plans.

Market Research & Analysis

• Conduct market research to understand industry trends, competitor activities, and client needs.
• Provide insights to tailor pitches and identify new business opportunities.

Relationship Management

• Develop and nurture long-term relationships with clients to ensure repeat business.
• Serve as the point of contact, delivering exceptional client support and ensuring satisfaction throughout the project lifecycle.

Campaign Planning Support

• Collaborate with internal teams to develop customized proposals and marketing strategies.
• Assist in executing BTL campaigns, digital initiatives, and events to drive client success.

Reporting & CRM Management

• Maintain accurate client and sales data in CRM tools.
• Provide regular updates on leads, opportunities, and sales performance to the leadership team.

We are looking for a creative UI/UX Expert to structure and improve websites / mobile applications usability.

The candidate should be passionate about user satisfaction and be competent in every aspect of building websites / mobile applications. Ultimately, a high- quality UI/UX Expert will be an expert in problem-solving and an innovative thinker.

UI/UX Developer Responsibilities:

• Analyse business needs and produce detailed wireframes that meet

strategic objectives 


• Researching and evaluating usability.
• Developing Innovative, interactive designs for websites / mobile applications
• Coding website / mobile applications structure (Training or POC experience in building UI/UX, Training knowledge or certification in Node Js, React Js, HTML, CSS)
• Gather and document functional requirements for upcoming web and mobile releases 

• The candidate is expected to analyse the behaviours and patterns of users to improve overall functionality.
• Optimise information architecture to promote usability, while accommodating technical needs/constraints 

• Develop user flows and personas to facilitate feature design process 


• Oversee all user-facing text to synthesise tone, language, and

messaging 


UI/UX Developer Requirements:

• Minimum 1 year experience as UI/UX developer
• Bachelor's degree in web development or a similar field.
• Experience as a UI/UX developer
• Experience in coding website / mobile applications structure (Training or POC experience in building UI/UX, Training knowledge or certification in Node Js, React Js, HTML, CSS)
• Computer programming skills.
• Experience in a fast-paced software environment, and an ability to

execute against aggressive timelines

• Experience designing web and mobile solutions for tech platforms &
knowledge of wireframing and/or prototyping tools and methodologies 


• High energy level, enthusiastic, and eager to do what is necessary to be successful 
Highly creative and inquisitive; able to multitask effectively

Job Purpose and Impact

The DevOps Engineer is a key position to strengthen the security automation capabilities which have been identified as a critical area for growth and specialization within Global IT’s scope. As part of the Cyber Intelligence Operation’s DevOps Team, you will be helping shape our automation efforts by building, maintaining and supporting our security infrastructure.

Key Accountabilities

• Collaborate with internal and external partners to understand and evaluate business requirements.
• Implement modern engineering practices to ensure product quality.
• Provide designs, prototypes and implementations incorporating software engineering best practices, tools and monitoring according to industry standards.
• Write well-designed, testable and efficient code using full-stack engineering capability.
• Integrate software components into a fully functional software system.
• Independently solve moderately complex issues with minimal supervision, while escalating more complex issues to appropriate staff.
• Proficiency in at least one configuration management or orchestration tool, such as Ansible.
• Experience with cloud monitoring and logging services.

Qualifications

Minimum Qualifications

• Bachelor's degree in a related field or equivalent exp
• Knowledge of public cloud services & application programming interfaces
• Working exp with continuous integration and delivery practices

Preferred Qualifications

• 3-5 years of relevant exp whether in IT, IS, or software development
• Exp in:
•  Code repositories such as Git
• Scripting languages (Python & PowerShell)
• Using Windows, Linux, Unix, and mobile platforms within cloud services such as AWS
• Cloud infrastructure as a service (IaaS) / platform as a service (PaaS), microservices, Docker containers, Kubernetes, Terraform, Jenkins
• Databases such as Postgres, SQL, Elastic

Roles & Responsibilities

• The role will entail enabling new products & propositions liaising with clients, insurers and internal stakeholders to solve business problem(s) and ensure mutual growth.
• The role will entail building and manage relationships with the Insurance Companies.
• Establish relationships with business leaders and underwriters of all insurance companies.
• Be primarily responsible for getting the best quotations across insurers, handle negotiations around policy terms and price.
• Be accountable for end-to-end group insurance product delivery for our partners.
• Maintain and improve the UAT sign off TATs as aligned by the organization.
• Develop and deepen both existing and new insurer relationships to support the strategic vision of the organization.
• Own overall delivery of the product from functions across product, compliance, legal, tech, and other functions.
• Be accountable for the delivery of API integration of new products with partners ecosystem (Web service and API integration).

Requirements, Desired Skills and Experience

• 4 years of relevant experience with any Insurance Company
• 4 years of relevant experience in the Insurer Relations Team, Central Product Team,
• Placements Team, Distribution Planning, Partner Onboarding, Process Excellence vertical/teams
• Masters degree is a must
• Entrepreneurial mindset, networking, and relationship building are must-have competencies
• Ability to take initiative, be proactive and work independently as well as with team to drive results

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs build, and maintain our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop-off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
• Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

Opportunity

Create creative interactions for our app products and their marketing channels. As a Motion Designer, you are detail-oriented and understand how form influences function, can weave motion into interaction design, and simplify complexity. It’s your job to apply your passion for animation to simplify complex interactions and solve challenging design problems.

What you will do:

• Design and create enticing motion graphics for video deliverables (corporate videos, explainer videos, websites, marketing demos, etc.)
• Prepare storyboard for motion graphic project.
• Assist in selecting audio, video, colors, animation, etc for graphic design.
• Edit raw video footage and add effects/elements to enhance motion graphics.
• Research and analyse best design techniques and solutions to create motion graphics.
• Maintain up-to-date knowledge about the latest graphic design techniques.
• Ensure compliance with company guidelines and design standards.

Experience Range: 

Proven 3-4  years of work experience as a Motion Designer. Must have worked on digital marketing creatives. Having worked in the app product space is a huge plus. 

Technical Expertise:

• Portfolio of work demonstrating command of Motion Design.
• Well organized, responsible and dedicated, with the ability to work on multiple projects and deliver refined output in a short time.
• Self-learning, able to learn new tools quickly and work in a fast evolving environment.
• Proficient in Adobe Illustrator, After effects, Premiere and Animate.
• BS/MS in Motion Design/ Visual Design/ Graphic Design is a plus.
• Experience with 3D graphics and animations is a plus.

• BackEnd Technologies:

• Technical knowledge:

• It is important to adapt to changing requirements
• Have the ability to integrate external systems

How many hours are they expected to work? 

• - Full time position ( 40+ hours a week) 
•  

What hours should they work?

•  - Prefer 9-5 EST but there is wiggle room
•  

Will there be nights and weekends? 

• - Nights and weekends are not scheduled, however we are looking for someone that takes pride in their work and will lean in to hit a deadline or to fix a bug if it has a significant impact on the platform.
•  

Should they be expected to lead?

• - Yes, you should be expected to lead and to communicate/ cooperate with other devs as a team. Some coding might be alone but the hope of the app is that it all works seamlessly together and to ensure that there needs to be communication among all devs front end and back end. 
•  

Who will they report to?

• - They will report to Product OwnerRob and Product ManagerJulietta daily for standups and well as pushing tasks through the appropriate structure of review, QA, and production. 
• They will also report and check in with Client SuccessCourtney as we look to make the app have a seamless customer experience and customer value. The goal of Attribute should be to try and give as much value as quickly and easily as possible.

Will they work alone or in a team?

• In some spots they might be expected to work alone and on a separate sprint from others, however, everything needs to tie in and work together, because of that the developer must be team oriented in both development and problem solving.
• Additionally, there will be times that they should expect to work with people who are not particularly tech savvy ( ie. sales, marketing, customer success etc.) to collaborate on a specific feature to produce the best thing for the product.

Accountability

• The developer is both accountable for their code and the code of the team. They should take care and responsibility in the work that is done and if there are problems with the code in QA or production work as diligently as possible to fix that problem ( whether it is their code directly or not).
• As part of this all code will be attached from Github to Jira for developers to constantly upload their commits to Jira tasks
• A mistake is completely fine and expected, bugs are to be expected. What is asked is that you report it as soon as possible and are honest about it so that we can move forward in resolving it as soon as possible.

Customer, Usability, and Value Focused

• The end user of our product will be marketing professionals/head of marketing. At all times the developers need to take this into account and spend time thinking of the ease and the use cases that people will utilize their code or features in real life versus what is a way to make something work but in a vacuum. 

Quality focused

• Pushing out code is awesome, but if the code has a ton of bugs and does not do the required action that is practical for the user then it does not matter. We want a developer who is Quality focused and also hold their other developers accountable.

Focused on the whole 

• When producing a feature it is easy to sometime get sucked into how that features works in a vacuum. The developers need to be able to work together and understand the software architecture as a whole in order to make whatever feature they are working on be able to work with the other features that are built within the app ( and will be built or are on the roadmap for the future).

Creativity and Experimentation

• Developers are expected to work within structures, however, they are always encouraged to take time to think of creative solutions and to collaborate on new features or ways of making the product better.

Unfeathered, Honest, Respectful Communication

• Every developer should feel free to speak their mind in a respectful manner to other developers as well as anyone else in the entirety of the company. Any opinion, thought, or perspective will be listened to and valued. 

Next Man or Woman Up Mentality

• Never should anyone on the team defer a problem and say “ thats not my fault or problem”. We are one unit and one company. One problem is everyone's problem and should lean in to the “next man up philosophy” if you have the time and can help to fix the problem and bring it to a solution you should be willing to.

Upward Mobility and Vesting Opportunity

• This position will allow for upward mobility, increased responsibility, and for people who constantly go above and beyond an opportunity to vest into and own equity in the company

Your job responsibilities include

• Planning and coordinating with internal and external stakeholders to ensure project execution as per technical and functional specifications.
• Reviewing technical requirements and adapting those into a Force.com application.
• Communicating with end-users to fully understand client expectations.
• Participating in and leading code-review sessions to identify potential project bottlenecks and suggest solutions.
• Requirement analysis, database design, coding, testing, implementation and maintenance of Salesforce and associated software applications.
• Managing technical delivery of integrations and custom extensions.
• Providing hands-on support in software/application architecture, development, design, independent analysis and problem resolution.
• Overseeing development, design, UI and technology integration efforts for effective completion of a project.
• Salesforce.com setup, configuration, customization, data Migration and deployment of applications to Force.com platform
• Providing guidance to clients over technology, processes and applications while updating them on regular project related developments.

• 3+ years of experience in Force.com applications design, development, integration, AppExchange launch and support and minimum 6 months to 1 year of hands on experience in Salesforce Lightning development.
• Fluent in Salesforce Lightning. Extensive experience developing Lightning Components – both within the Salesforce Lightning Design System and by writing custom Lightning Components in Java Script within the Aura framework.
• Solid experience of Lightning component development and Salesforce customization.
• Convert business requirements into well-architected solutions that best leverage the Salesforce.com platform. Develop the technical Design, custom solution and system design based on lightning platform
• Minimum of 6 months Lightning Component development experience.
• Minimum of 6 months experience with Salesforce platform programming languages – Apex, Visualforce, Lightning Component framework.
• Minimum of 6 months experience with Lightning Design System framework.
• JavaScript, Remote Objects or JavaScript Remoting/events, JQuery, CSS
• Salesforce Static Resources Setup and usage of lightning apps and embedding in VF pages.
• Implementing REST integration (Salesforce.com web services API, REST API, JSON, Apex, HTML)
• Being a Certified Force.com Developer is a must, an Advanced Developer is highly desirable
• Strong knowledge of Agile methodology
• Proficiency in Apex, Visualforce, Web Services, SOQL, AJAX, XML, Javascript, HTML
• Experience in SFDC customization, integration and administration
• The ability to lead workshops and provide direction to your team members
• Excellent communication and presentation skills

JOB DESCRIPTION :          

• A full stack Engineer who is well versed in React-Native ad IOS/ANDROID development. 
• Can Understand and develop REACT NATIVE and knows how to bridge. 
• Can update React-native version along with the primeware/library update. 
• Has experience in using react-native, redux, redux thunk. 
• Has developed programs using React components and knows how to re-use it. 
• Has an overall understanding on ANDROID/IOS/UI/UX design.
• Can develop external primeware API like Google firebase. 
• Can develop media player controller and PDF viewer.
• Has operated or distributed multi-lingual services and country based services.
• Can manage and distribute playstore/appstore.  
• Can maintain and manage the version through GIT.    

EXTRA QUALIFICATIONS :

• Can develop codes for modules, tests and maintenance. 
• Has experience distributing through Code-push.