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What you need to have:

Roles and Responsibilities

We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.

As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

We need a spearhead who can:

Performance Marketing

• Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;

• Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,

• Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;

• Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;

• Using A/B testing to optimize digital marketing performance;

• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;

• Reviewing and optimizing the design and content of all online assets including the company website and social media pages;

• Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;

• Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.

• Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)

• Developing and managing digital prospecting and remarketing campaigns

• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

• Identifying and testing new channels to continue to meet or exceed established critical metrics

• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

• Managing Digital Marketing Team.

• Knowledge around fraud & its prevention across web & app.

Organic Growth

• Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)

• Test ads across devices to ensure the best branding and user experience

• Test ad messaging across segments and report on engagement

• Optimize organic social posts for content and messaging

• Optimize website content, landing pages, and paid search copy.

• Monitor and respond to customer comments on social posts

• Work with internal stakeholders to promote announcements

• Campaign management, measurement, optimization.

• Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc

• Maintain digital dashboard of several different accounts

• Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.

• Manage community engagement, growth, and optimization

• Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers

• Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms

• Draft social media content for Shiprocket and post it on platforms

• Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms

• Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels

• Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management

• Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms

• Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement

1. Motivate team to promote/sell professional courses like Data Science, Block chain, PMP, AI/ML, Six Sigma, SCRUM etc
2. Leaders who have catered in U.S, Canada, Malaysia, Singapore and UAE that too into education industry will be highly preferred
3. Building highly optimized team through successful employee engagement and retention, addition to that, also taking care of the growth, development, and goal achievement
4. Optimizing revenue of the organization by meeting weekly/monthly/quarterly targets
5. Leader will be responsible to work on customer success for client retention and satisfaction.
6. Setting of targets for the team to ensure they achieve team goals.
7. Identification & resolution of day-to-day operational challenges
8. Allocate work to team & coordinates resources to meet short-term/long term goals
9. Use of effective tact and diplomacy to exchange information and handle sensitive issues within the team
10. Conduct daily/weekly hurdles to monitor/motivate team
11. Maintaining strong connection/relation with the team to ensure smooth operation
12. Assign work to team members based on their skills, development needs and availability
13. Training team member to ensure every recourse/team member is tuned to perform best tasks as per individual capability and skills.
14. Handle escalation of the client to provide customer success
15. Remains up-to-date on the current trends and issues in customer education, and is familiar with competency frameworks and curriculum development

Job description
We are looking for a Full Stack Developer with strong PHP experience to join our software development team. We need someone who loves innovating, problem-solving and wants to be at the forefront of transformation.

- Produce scalable software solutions.

- Responsible for the full software development life cycle, from conception to deployment.

- Handle both front-end and back-end coding, development frameworks, and third-party libraries.

- Participate in our product development from ideation to deployment and beyond

- Create ground-breaking new features for our users and customers, and for internal use

- Work with our data team to make our product smarter and more intuitive to use

- Maintain and help optimize existing systems

Requirements

• 3+ years of experience developing with modern PHP using Laravel or CakePHP
• Strong Javascript framework experience on a production environment (React, Angular, Vue,)
• 2+ years experience with React
• Experience building, maintaining, testing and documenting APIs to be used by other developers both internally and externally
• Experience with database management and optimization
• Experience with other data stores like Elastic Search, MongoDB or similar would be preferred
• Experience with git and related tools

1. Identify and prospect new Business Opportunities via personalized emails, Telephonic calls, prospecting via Social Media Platforms such as LinkedIn, Twitter, online Databases, Websites.
2. Schedule potential Client meetings 
3. Constantly work with Sales and Marketing Heads to strategize on Pipeline building and its progress.
4. Work closely with Sales and Marketing teams to achieve Monthly/Quarterly revenue Goals.
5. Prepare and Analyse lead Generation pipeline via Reports and Dashboards and give insights on the way ahead.
6. Manage Sales Funnel while interacting with Prospective clients and maintain relationships for re-marketed prospects.