Campaign Manager

Job Responsibility:

• Manage digital advertising campaign activities: Setup, traffic, manage and optimize online ad campaigns, campaign modification as per request, campaign scheduling, targeting and monitoring its performance.
• Day to day campaign optimization by focusing on conversion and other performance metrics.
• Reporting of the campaign performance metrics on timely basis to various stakeholders.
• Sustaining present clients for further business opportunities.
• Shall take lead in achieving monthly delivery target on existing publishers
• Strategizing execution of different campaigns across various verticals.
• Interaction with agencies/ad networks to plan and run campaigns.

Job Requirements:

• Prior experience of managing CPL/CPI/CPR/CPT/CPS Campaign Delivery & Optimization in US/RU/CA/UK/UAE/SA/JP/KR preferred.
• Working knowledge of tracking platform (hasoffers, affise etc)
• Excellent English Communications skills – written & verbal.

Digital Marketing Intern

0-2 Years experience

Job Location: Bangalore

Degree in Marketing/Communications/Public Relations/Journalism

Description:

Are you a digitally savvy individual with a passion for marketing and design? Join our team as a Digital Marketing Intern and play a vital role in helping us enhance our online presence, promote our UI/UX design projects, and engage with our audience. This internship will provide you with hands-on experience in digital marketing within a creative design studio.

Role & Responsibilities:

• Collaborate with the marketing team to develop content that aligns with our design studio’s branding and messaging
• Assist in creating email marketing campaigns, including designing email templates and writing compelling copy
• Monitor email campaign performance, analyze results, and suggest improvements
• Support SEO efforts by conducting keyword research and optimizing website content
• Assist in improving website performance and user experience (UX) to drive organic traffic
• Utilize analytics tools to track and analyze digital marketing performance, including website traffic, social media engagement, and email open rates
• Generate regular reports and provide insights to optimize marketing strategies
• Collaborate with the marketing team to plan and execute digital marketing campaigns, promotions, and events
• Assist in managing online advertising efforts, if applicable
• Stay updated on digital marketing trends, industry news, and best practices
• Share insights with the team to adapt strategies accordingly

Must have Skills:

• Strong written and verbal communication skills
• Detail-oriented with critical thinking skills
• Understanding of SEO techniques and best practices
• Familiarity with major social media platforms (Linkedin, Facebook, Twitter, YouTube, etc.)
• WordPress basics are very important
• Keyword research experience is a must-have
• Basic knowledge of website analytics tools (e.g., Google Analytics) is a must-have

I Responsibilities and Accountabilities:

• Manage the strategy and setup of all paid campaigns. Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
• Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs. Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
• Track, measure, and analyse all initiatives to report on social media ROI.

I Qualification(s):

MBA - Marketing.

Bachelor’s Degree required with a focus on business or analytics preferred.

• Nature of Experience: Strong knowledge of Online as well as Offline Marketing.

III Skill Set & Personality Traits required:

• In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), YouTube, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola.
• Excellent communicator with the ability to sell and convince. You will manage all relationships with vendors and ensure we get the most efficient cost possible.
• Experience handling marketing budgets and forecasting/reporting results.

• Company  Activation Specialist team is accountable for tactical Buying and implementation for a set of clients.
• WM Activation Specialist team to understands clients’ brand identity. Agency’s deliverables and campaign KPI’s.
• Understand the campaign brief received from Agency Specialist lead, and provide benchmarking/ planning rates / final negotiation in line with SOP.
• Coordination with other stakeholders, mainly the WM Planning team for deal closures
• Negotiate with Vendors for your activation plan including campaign value adds, FCT management, campaign execution etc.
• Optimize the activation plan to achieve the objectives/ KPI.
• Close the optimized plan with Activation Specialist lead.
• Track the live campaigns on daily/ weekly basis in terms of spot implementation, campaign performance, mid- evaluations etc.
• Campaign management including performance and corrective measures. Campaign inflight optimization is compulsorily done for every single campaign
• Follow end to end process for Campaign execution and Campaign management.

This Social Media Executive is suited for someone with an entrepreneurial spirit and wants to get a first-hand experience in various things that happen in a new organization. A candidate that doesn’t mind about living any challenging experience by owning it to self.

Candidate will be given responsibilities of supporting (including but not limited to) social media strategy planning, online advertising, promotions, & Ad-Campaigns. He/she will monitor and create aggressive marketing on Instagram & Facebook and create engaging content for blogs, forums and other social networks like Facebook, Twitter, Instagram, LinkedIn, Quora, Pinterest, etc.

He/she will optimize our website, blogs and social media content for maximum reach and impact (e.g. SEO/SEM) by using keyword analysis and cost/benefit analysis. They will develop a content calendar on a weekly and monthly basis.

Our company’s culture is unique in that we truly live by our values of friends first, integrity and doing the right thing.

We are looking to hire a Performance Marketing Manager to lead the planning, implementation, optimization, and reporting of performance marketing initiatives to help drive traffic to Freecultr's e-commerce website and maximize ROI across Social channels (Organic and Paid).
Prior experience working with an e-commerce platform, or a D2C Brand would be preferred

The ideal candidate will serve as the digital thought leader, helping to identify trends, evolving best practices, and new technologies/tools for all digital efforts that drive engagement and ROI.

Responsibilities:

- Responsible for the 360-degree digital aspect of digital business

- Demonstrate superior technical expertise and organizational capabilities in project and campaign management.

- Keep a track of the performances in all the marketing areas and thus discover any hindrances to strategies.

- Closely work with the strategy and product teams to be at a similar pace to improve marketing and campaign performance.

- Drive campaigns from planning to execution and beyond to meet key performance metrics.
- To get new customers and ensure customer retention for continuous growth

- Constantly optimize marketing activities to improve return on investment.

- Allocate budgets and analyze and recommend modifications to ad spends
- Manage, optimize, and improve the performance of Paid Search, Paid Social, Display, Retargeting, SEO, and Affiliate activity for company-owned D2C platforms/assets.

The ideal Fit:

- Strong attention to detail, problem-solver, and independent performer.
- Skills in search platforms including In all paid channels - FB/Insta/YT marketing, Google AdWords, etc.
- Should know how to scale a brand and should have managed large budgets previously indirect capacity.
- A dynamic, results-oriented problem solver
- Experience in transforming a strategy and vision into an actionable plan

What's on Offer

• Lead the performance marketing for a D2C brand
• To be a front runner to make the brand a success

We are looking for an Affiliate Marketing Manager who is going to manage the company’s affiliate program through all phases, including brainstorming, launch, maintaining, trafficking, marketing, reporting, optimization, and analysis.

He/she is responsible for identifying, evaluating, and recruiting new affiliates to increase program distribution and interfacing with internal marketing and other teams to develop and implement marketing strategies and support affiliate programs.

You’ll be launching, managing, and growing a world-class, global affiliate program that moves the needle for overall business growth and closely ties into the overall marketing strategy.

You will work with the wider digital marketing team and multiple stakeholders across the business to ensure consistent and effective affiliate strategies are developed, agreed and implemented across markets.

As the Affiliate Manager you will:

• Own, develop, and deliver an affiliate sales strategy to drive revenue growth and meet business targets
• Maintaining and developing affiliate marketing programs, recruiting new affiliate partners
• Reviewing affiliate contracts, nurturing relationships with external vendors, affiliates, and partners
• Monitoring affiliate practices; negotiating and evaluating affiliate advertising agreements; maintaining relationships with affiliates and partners
• Performing marketing research on potential affiliate partners
• Monitoring affiliates and enforcing company procedures around affiliate programs
• Regularly monitoring campaign performance
• Compiling and submitting campaign performance reports
• Providing monthly invoices to affiliate partners
• Handling the buying, renegotiation of rates, renewing or canceling media placements and other advertising programs
• Plan and execute the seasonal and general campaign, overall partner outreach, market positioning, and branding across all affiliates
• Manage the relationships with key affiliates, maximizing their promotion
• Manage the affiliate marketing platform (Partner Stack), ensuring adherence to performance and service level KPI's and ensuring full exploitation of platform tools and functionalities
• Provide in-depth reporting, analysis, and insight to relevant stakeholders, highlighting the story behind the actual and forecasted performance
• Creating campaign reports that show progress and return on investment

Required Qualifications:

• At least, 7 years of experience working with affiliate management platforms and networks. Experience with Partner Stack a plus
• Considerable affiliate marketing experience, ideally gained from a high-growth, online or multi-channel business in the American region and a track record of achieving results (meeting lead-gen, CPA, Revenue targets, Conversion KPIs, etc.)
• A strong digital marketing expert with experience developing and managing campaigns in at least one channel discipline (SEM, email, social, content marketing, etc.)
• Able to demonstrate strong analytics skills and experience with digital marketing analytics tools e.g., Google analytics, etc.
• Education – BA in Business, Marketing, Communications or related degree is a must, MBA or equivalent preferred
• Should have previous experience purchasing and negotiating pricing for various media, including email, banner, and Web pop-up advertisements
• Experience with affiliate marketing networks and search engine marketing is a must
• Knowledge in ad-serving technologies, experience in campaign management
• Experience in dealing with and presenting to multiple stakeholders effectively
• Organized with an ability to multi-task, prioritize and work to tight deadlines
• Excellent numeracy and analytical skills with the ability to process large amounts of data and information into concise recommendations and action for the affiliate campaigns

We are searching for a highly-creative Digital Marketing Manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.

• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Develop and monitor campaign budgets.
• Plan and manage our social media platforms.
• Prepare accurate reports on our marketing campaign’s overall performance.
• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with your team to brainstorm new and innovative growth strategies.
• Oversee and manage all contests, giveaways, and other digital projects.

• 6+ years of experience doing B2B marketing and driving customer acquisition
• Understanding of online customer acquisition process is essential
• Exposure to social media, product launches, web analytics tools, search engine marketing
• Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
• Excellent communication skills, both written and verbal
• Demonstrated ability to learn pretty much anything quickly
• Very high attention to detail
• A self-starter, capable of working independently

• A completely non-hierarchical working environment to grow exponentially
• Direct working relationship with the Founder & CEO
• Experience in interacting with top global brands.
• Casual office environment