CCA

Responsibilities

● Develop and execute a comprehensive social media strategy aligned with Rocketlane's overall marketing goals and target audience.

● Manage our LinkedIn, Twitter, and Instagram pages to ensure consistent brand messaging and engagement.

● Create and publish engaging posts, articles, images, and videos that resonate with our target audience.

● Monitor social media trends, industry developments, and competitor activities to identify opportunities for optimization.

● Collaborate cross-functionally with the marketing, design, and product teams to ensure consistent brand messaging and a cohesive online presence.

● Actively engage with followers and respond to comments, messages, and inquiries promptly and professionally.

● Implement strategies to drive lead generation, pipeline growth, and conversion through social media channels.

● Develop and maintain a content calendar to plan and organize posts, campaigns, and initiatives.

● Analyze social media performance using relevant metrics and tools, and provide regular reports with actionable insights to improve engagement and conversion rates.

● Collaborate with the content team to ensure social media content aligns with broader content marketing strategies.

● Create high-quality written content, including blogs, e-books, and other forms of thought leadership materials.

● Contribute to the creation of product marketing content, highlighting Rocketlane's features, benefits, and unique value proposition.

Qualifications

● Bachelor's degree in Literature, Marketing, Communications, Business, or a related field preferred.

● Strong understanding of social media platforms, trends, algorithms, and best practices.

● Excellent written and verbal communication skills, with the ability to craft engaging and persuasive content.

● Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.

● A genuine passion for social media marketing and a willingness to stay updated on industry trends.

Good-to-have

● 1-2 years of work experience as a social media manager or similar role, preferably within a B2B SaaS startup environment.

● Proficiency in social media management tools, analytics platforms, and scheduling software.

● Familiarity with content marketing strategies, SEO principles, and lead generation tactics.

● Basic knowledge of graphic design and video editing tools is a plus. Benefits

● Competitive salary and performance-based incentives.

● Opportunity to contribute to a rapidly growing startup and make a significant impact on its success.

● A collaborative work environment that values creativity and innovation

Job description

Ensure effective Design, Development, Validation and Support activities in line with client needs and architectural requirements

Design, develop and implement new templates, components, and responsive web pages/sites in Sitecore to support the expansion of the core Sitecore platform

Carry out the development of the assigned project adhering to the engineering standards/best practices, committing to the agreed timeline, and ensures quality metrics are met

Diagnose and solve common problems related to Sitecore implementation

Provide consulting and technical guidance to the Digital Production Team including System Integrators/Service Providers on the Sitecore CMS platform

Responsiblity-

4+ years of industry experience in developing web based applications using ASP.NET/C#, MVC

Bachelors of Computer Science or a related field is required

Extensive experience with Web Services (SOAP/REST) architecture

Knowledge of Sitecore Templates, Layouts, Components, Dynamic Bindings, Sitecore API, Rendering

Experience with serialization tools such as TDS (Team Development for Sitecore) or Unicorn

Proficient in JavaScript, XML, XSL, XSLT, XHTML

Proficient in integration patterns with a Lucene, Search, Commerce package, Payment Gateways or other platforms

What are we looking for?

1. Proficiency in English

2. Thorough understanding of marketing and negotiating techniques

3. Fast learner and passion for sales

4. Self-motivated with a results-driven approach

5. Proven experience in sales or relevant roles is a plus

6. A friendly and energetic personality with a customer service focus

Criteria

1. Willing to work 5 days a week in a fast-paced startup

2. Ready to work from Office and join immediately.

Job Description:

We are seeking a talented and experienced Backend Developer with a strong proficiency in Node.js and expertise in database management. As a Backend Developer, you will play a crucial role in the development and maintenance of our software systems, ensuring their high performance and responsiveness.

Responsibilities:

·      Design, develop, and maintain backend services using Node.js.

·      Collaborate with cross-functional teams to define software requirements and specifications.

·      Optimize and scale applications for maximum speed and scalability.

·      Implement security and data protection measures.

·      Troubleshoot and resolve issues in a timely manner.

·      Collaborate with front-end developers to integrate user-facing elements with server-side logic.

·      Stay up-to-date with emerging technologies and best practices in backend development.

Requirements:

·      Bachelor's degree in Computer Science, Engineering, or a related field (or equivalent work experience).

·      Minimum of 2 years of professional experience in Node.js development.

·      Proficiency with databases, preferably MongoDB or DynamoDB.

·      Strong understanding of RESTful API design and development.

·      Experience with version control systems, such as Git.

·      Familiarity with cloud platforms in AWS is a plus.

·      Excellent problem-solving and debugging skills.

·      Strong communication and teamwork skills.

·      Ability to work independently and manage multiple tasks efficiently.

·      Proven track record of delivering high-quality code on schedule.

Responsibilities:

• Design and build advanced hybrid mobile applications using React Native
• Lead the application development effort by being the SPOC
• Build hybrid apps using React Native for Android/iOS
• Publish apps to the corresponding App store/Play store
• Implement new technologies to maximize application performance and optimize load time
• Collaborate with the back-end developer to build the RESTful APIs
• Research on emerging technologies and trends
• Participate in the planning and design of future software and technical architectures

Qualifications

• 2 years of hands-on experience in the full life cycle of Hybrid mobile application development including publishing one or more apps to the play store & app store
• Must have developed a Hybrid Mobile application using React. Hands-on Working experience with React Native is a must.
• Experience developing backend services preferably with NodeJS.
• Experience in developing apps on native Android/iOS platforms is a plus
• Experience in designing and working with n-tier architectures (UI, Business Logic Layer, Data Access Layer) along with some experience with service-oriented architectures (SOA)
• Strong skills in RESTful web services
• Experience with Agile methodologies would be helpful

• Assisting in the formulation of strategies to build a lasting digital connection with consumers
• Identifying new opportunities by thorough market research and target top of social media trends
• Planning and monitoring the ongoing company presence on social media (Linkedin, Twitter etc.)
• Launching optimized online adverts through Google Adwords, Facebook etc. to increase brand awareness
• Preparing online newsletters and promotional emails and organize their distribution through various channels
• Planning and directing marketing campaigns
• Optimizing content for the website and social media platforms
• Providing internal reports on a regular basis
• Executing new and creative collaborations among technologies and platforms
• Collaborating with designers to improve user experience
• Acquiring insight in online marketing trends and keep strategies up-to-date
• Maintaining partnerships with media agencies and vendors
• Identify trends and insights

Desired Candidate Profile

• Preferably with a B.Tech+ MBA background from Tier 1 & 2 colleges
• 3-6 years of experience developing and executing B2B & B2C marketing programs covering multiple channels
• Solid technical background, with understanding or hands-on experience in software development and web technologies
• Proven work experience as a Digital Marketing Associate or similar role
• Excellent presentation, organization, time management, and cross-department communication skills
• Ability to quickly adapt to changes and work effectively under pressure
• Excellent client-facing and internal communication skills
• Ability to think strategically and drive the business strategy
• Attention to detail and multi-tasking skills
• Strong problem management skills
• Ability to manage multiple priorities
• Ability to interact well with people at all levels within and outside the organization    

We are looking to hire a Performance Marketing Manager to lead the planning, implementation, optimization, and reporting of performance marketing initiatives to help drive traffic to Freecultr's e-commerce website and maximize ROI across Social channels (Organic and Paid).
Prior experience working with an e-commerce platform, or a D2C Brand would be preferred

The ideal candidate will serve as the digital thought leader, helping to identify trends, evolving best practices, and new technologies/tools for all digital efforts that drive engagement and ROI.

Responsibilities:

- Responsible for the 360-degree digital aspect of digital business

- Demonstrate superior technical expertise and organizational capabilities in project and campaign management.

- Keep a track of the performances in all the marketing areas and thus discover any hindrances to strategies.

- Closely work with the strategy and product teams to be at a similar pace to improve marketing and campaign performance.

- Drive campaigns from planning to execution and beyond to meet key performance metrics.
- To get new customers and ensure customer retention for continuous growth

- Constantly optimize marketing activities to improve return on investment.

- Allocate budgets and analyze and recommend modifications to ad spends
- Manage, optimize, and improve the performance of Paid Search, Paid Social, Display, Retargeting, SEO, and Affiliate activity for company-owned D2C platforms/assets.

The ideal Fit:

- Strong attention to detail, problem-solver, and independent performer.
- Skills in search platforms including In all paid channels - FB/Insta/YT marketing, Google AdWords, etc.
- Should know how to scale a brand and should have managed large budgets previously indirect capacity.
- A dynamic, results-oriented problem solver
- Experience in transforming a strategy and vision into an actionable plan

What's on Offer

• Lead the performance marketing for a D2C brand
• To be a front runner to make the brand a success