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Roles and Responsibilities
§ Writing, editing and publishing engaging content for various social networks, including Instagram, Linkedin, Twitter and Facebook etc.
§ Tracking and reporting on social media responses by analyzing traffic to the site
§ Update our social media pages with compelling company news, events, celebrations or solutions and services
§ Respond to questions and comments on our social media pages in a timely and accurate manner
§ Maintaining a visible online on social media presence and adhering to the marketing goals
§ Increasing the company's awareness and readership by using relevant advertising techniques
§ Optimize social media content (language, message, tone) on the basis of the behaviour of our target audience
§ Familiarity with paid advertisement and aware about different websites, and tools for creating graphics, images and video content
§ To create a range of engaging digital content such as Marketing and
Promotional videos and Reels to be used across a variety of online
platforms and social media channels.
§ To help us maximise our online profile and develop our ever-growing social media presence through the creation of video driven strategies and digital media content.
§ Pays attention to trends on Instagram Reels creating and analyzing what works for our business.
§ Coordinate with the creative department to create advertising/engagement posts (e.g. for Company Events, Job posts, etc.)
§ Contribute to the creation of various content materials including: Blogs, Articles, Website Pages, Email templates, Social Media posts etc
§ Develop a deep understanding of MHFAI’s business, brand voice, and target audiences.
§ Develop posts and articles on a wide range of topics that resonate with our target audience and drive traffic to our website
§ Proofread and edit content to ensure high-quality standards, including grammar, spelling, and punctuation
§ Continuously discover and implement new editing technologies and industry best practices to maximize efficiency
§ Requirements and skills
§ 3+ years of solid experience in digital content marketing or related fields
§ Excellent written and oral Communication skills
§ The ability to create original web content with images or videos
§ Proven work experience as a Social Media content writer or a similar role
§ Hands-on experience using various social media platforms to advertise
§ Proven record of excellent writing demonstrated in a professional portfolio
§ Ability to work independently with little or no daily supervision
§ Working knowledge of SEO, analytics tools, and keyword research
§ Strong research skills and the ability to synthesize complex information into clear and concise content
§ Creative thinking and the ability to generate innovative ideas
Job Summary:
We are seeking a highly experienced Unica Architect with 8+ years of expertise in designing, implementing, and optimizing Unica solutions. The ideal candidate will play a key role in architecting scalable and high-performing Unica-based marketing automation platforms, integrating Unica with enterprise systems, and driving best practices in campaign management, data strategy, and customer engagement.
Key Responsibilities:
Solution Architecture & Design:
· Design and develop end-to-end Unica Campaign, Unica Interact, Unica Journey, and Unica Plan solutions.
· Define best practices for campaign orchestration, segmentation, and personalization using Unica.
· Architect scalable Unica environments ensuring high performance, reliability, and security.
· Collaborate with business stakeholders, marketing teams, and IT teams to understand requirements and translate them into Unica-based solutions.
· Architect scalable Unica environments ensuring high performance, reliability, and security.
Integration & Data Strategy:
· Design seamless integration between Unica and CRM, data warehouses, digital platforms, and real-time decision systems.
· Optimize ETL processes, audience segmentation strategies, and data flows for effective campaign execution.
· Ensure proper data governance, compliance (GDPR, CCPA), and security policies within Unica solutions.
Unica Administration & Performance Optimization:
· Lead the installation, configuration, and maintenance of Unica applications.
· Optimize system performance, troubleshoot issues, and ensure high availability.
· Manage application upgrades, patches, and environment migrations for Unica platforms.
· Maintain the overall Unica system and perform regular housekeeping in an automated way.
· Ensure all the integrated surrounding systems are functioning as expected.
· Collaborating with relevant stakeholders from the client side to maintain the environment's stability.
· Configuring notification facilities to the relevant stakeholders to make them aware of any system/functional failure that happens.
Campaign Strategy & Execution Support:
· Guide campaign teams in setting up and executing complex multi-channel marketing campaigns.
· Define audience segmentation models, personalization strategies, and A/B testing frameworks.
· Ensure seamless customer journey automation and omnichannel engagement.
Leadership & Stakeholder Management:
· Act as the subject matter expert (SME) and advisor for Unica implementations.
· Mentor and train junior Unica developers and campaign specialists.
· Engage with business leaders, marketing teams, and IT teams to drive Unica adoption and roadmap.
Required Skills & Experience:
· 8+ years of experience in HCL Unica Platform, Campaign, Plan, Interact, Journey, Deliver, Link, and related modules.
· Deep understanding of campaign management, audience segmentation, and personalization.
· Expertise in SQL, database design, and ETL processes for Unica.
· Hands-on experience in Unica upgrades, migrations, and performance tuning.
· Strong knowledge of REST APIs, SOAP APIs, and integrations with third-party tools (CRM, CDP, Web Analytics).
· Experience in cloud deployments (AWS, Azure, GCP) for Unica.
· Experience with data integration tools and techniques (e.g., ETL, APIs, data lakes).
· Familiarity with web technologies (HTML, CSS, JavaScript) and CMS platforms.
· Working knowledge of programming languages such as Java, PHP, and Python. Experience in developing, debugging, and maintaining code in these languages is preferred.
· Experience with scripting languages like Bash, Shell, or PowerShell for automation and system management tasks.
· Strong understanding of SQL (Structured Query Language) and experience in working with relational databases such as MySQL, PostgreSQL, or similar, and experience in working with stored procedures.
· Proficiency in Linux operating systems, networking concepts, and server administration tasks.
· Excellent problem-solving and analytical skills.
· Strong communication and interpersonal skills.
· Ability to work independently and as part of a team.
· Detail-oriented with strong organizational skills.
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- Must be from South India namely Bengaluru, Chennai, Kochi
- Proficiency in economics, accounting, financial statements and/or statistics
- Understanding of financial risk management strategies
- Knowledge of Capital Markets + Third-party investment products like Mutual Funds, PE, Bonds, PMS, AIF and Structured products Very strong communication & presentation skills.
- Must have good existing HNI / Ultra HNI client relationships in the market. - Must be a self-starter, proactive passionate & target oriented.
- Must possess strong networking & relationship building skills.
- Must be able to transfer his existing clients to Incred from his old company
- Must have handled an average client net worth of 4Cr to 5 Cr
- Should come with a team of 5, AUM of 100Cr & above
Business Development
Objective:
To support lead generation, client outreach, and drive sales growth initiatives.
Key Responsibilities:
Research and qualify new business leads.
Assist in client presentations and communications.
Maintain CRM systems and manage follow-up pipeline effectively.
Tools You’ll Use:
- Lead Generation & Outreach: LinkedIn Sales Navigator, Apollo, Instantly
- CRM Platforms: HubSpot CRM, Zoho CRM
We are looking for a Female Sales Executive.
Education - Any discipline with good communication skills.
Skills - Need to be a go-getter and should work towards the target to get leads. Lead generation is the primary measurement.
Experience - Minimum 2 years experience ins Tele sales of high-value products.


Mandatory skills:
- Programming skills in Python, Robot framework, Selenium, Shell scripting
- Experience on L2/L3 protocols of VLAN/DHCP/LACP/IGMP/PPPoE.
- Should be familiar with device configuration protocols of CLI/NETCONF/SNMP.
- Experience in telecom technologies like DSLAM/GPON/G.fast/Next gen broadband technologies is highly recommended
- Knowledge on regression/performance/load/scale/stability test areas
- Hands on experience with Common industry equipment like Spirent test center/ixia/Abacus/Shenick(TeraVM)/N2X Traffic generators.
- Exposure to debug tools such as Wireshark/tcpdump.
Job Requirements:
- Knowledge on software Test cycle, test plan and test case creation
- Understanding of End to end test setup topology and debugging.
- Ability to perform System level Functional and Non-functional tests.
- Familiar with Manual test life cycle
- Designing and writing test automation scripts using automation frameworks
- Exposure to CI/CD pipe line implementation and maintenance using Jenkins, Groovy scripting
- Linux skills (system configuration and administration, containers, networking experience and d) such as sockets and database management
- Good debugging skills and knowledge on various debug tools
- Bug reporting/tracking and providing logs.


-Experience in Html,css,java,java script,jqery,json,ajax


- Experience in Java/J2EE, JavaScript is a must.
- Open source framework experience such as Angular (1.* & 2), Spring, Spring Boot, Hibernate, jQuery, MySQL, and Linux is required.
- Experience in applying modern Agile Software Development practices.
- Experience in development in a CI/CD environment and familiarity with CI/CD tools is required.
- Good interpersonal and facilitation skills.
- Excellent written and verbal communication skills.
- Adaptability is a must, including the ability and enthusiasm to learn new technologies quickly.
- Must be able to write technical designs and build documentation for all aspects of technical infrastructure.
- Experience in Microservices development

we are looking for React JS developer for Reputed client Permanent role
Experience : 4+ Years
Location : Chennai / Bangalore
Skills : React JS, HTML , CSS,Javascript / Typescript
Notice Period : Immediate to 15 Days
Regards,
Pavithra R,