We are makers, crafters, designers, storytellers and creators – inspired by idea of transforming jewellery buying and wearing experience in India. Our teams research, brainstorm, design, blueprint, craft, build, test, showcase, communicate and sell. And at the heart of everything we do is our unrelenting drive to make beautiful jewellery - accessible, affordable and forever wearable. It fuels our innovation and our creativity. It’s the reason we love rolling up our sleeves and getting down to work – and it’s the reason why we’ve been successful at what we do.
Our roots are digital; our passion is contagious and most importantly, our people are the most creative, inspiring, dedicated people you'll ever meet