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Responsibilities Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements Bachelor’s degree in Marketing or relevant field. In-depth knowledge of various social media platforms, best practices, and website analytics. Solid understanding of HTML, CSS, and JavaScript is required. Highly creative with excellent analytical abilities. Outstanding communication and interpersonal skills. Up-to-date on the latest trends and technologies in digital marketing.
A fun team to work with, we work with national clients ranging from media to startups!
We require a high energy marketing maven with a penchant for writing, creating multimedia blog posts and/or video production & editing. The candidate will be responsible for: 1. Identify prospects from social media and other sources. 2. Develop content (email newsletters, blogs, instagram pics, tweets, & LinkedIn posts to drive traffic and leads to our website. 3. Schedule meetings and demos with the identified leads with the sales team Your energy, enthusiasm and ability to craft a compelling message for our prospects is what we're counting on.
