Instagram Jobs in Bangalore (Bengaluru)

About Pankhuri Pankhuri is India’s first virtual assistant on chat for women. Our core category is bridal in which we assist brides in discovering and buying desired wedding looks which includes attire, makeup artist and photographers. Our recommendation on chat gives curated options in form of video catalogues which solves for selection and enables conversational commerce. By asking questions and understanding individual preferences of style, taste, purchasing power and other psychographic factors, our understanding compounds over time and improves the quality of decision making. Desired Skills and Experience We are looking for an efficient performance marketer with hands on experience of running digital marketing ads on Google and social media platforms including but not limited to Facebook, Instagram, Youtube, Pinterest, Twitter and Tiktok. Good exposure to Google Analytics and Keyword Research tools Deep understanding of different distribution platforms for acquisition  Data savvy Excellent knowledge of SEM and fair experience with SEO   Excellent written and verbal communication skills  Experience in email marketing is a must Roles and Responsibilities Plan and execute all digital marketing, including SEO/SEM, email and social media Obsess over latest trends and growth hacks for faster distribution. Launch optimized online adverts through Google Adwords, Facebook, Instagram etc. to increase company and product awareness  Create landing pages for quick tests and efficient lead addition to the top of the funnel. Researching and implementing content recommendations for organic SEO success  Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns Tracking, reporting and analyzing ad analytics, cost per acquisition initiatives and campaigns Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

Responsibilities  Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements   Bachelor’s degree in Marketing or relevant field. In-depth knowledge of various social media platforms, best practices, and website analytics. Solid understanding of HTML, CSS, and JavaScript is required. Highly creative with excellent analytical abilities. Outstanding communication and interpersonal skills. Up-to-date on the latest trends and technologies in digital marketing.

A fun team to work with, we work with national clients ranging from media to startups!