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Job Title - Performance Marketing Manager

Location - Pune 

We are looking for a highly skilled and experienced Performance Marketing Manager to join our team at Propacity. In this role, you will drive digital marketing strategies specifically tailored for the real estate sector, focusing on customer acquisition, lead generation, and revenue growth.

You will have a deep understanding of various online marketing channels, analytics, and performance tracking to optimize campaigns and maximize return on investment (ROI). This role requires a data-driven mindset, strong analytical skills, and the ability to manage multiple projects simultaneously.

Responsibilities

• Develop and execute comprehensive performance marketing strategies to drive customer acquisition, retention, and revenue growth.
• Plan and manage digital advertising campaigns across various channels, including paid search, display advertising, social media advertising, and affiliate marketing.
• Conduct thorough market research and analysis to identify target audiences, competitive landscape, and emerging trends to optimize campaign targeting and messaging.
• Monitor and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify areas for improvement.
• Develop and execute performance marketing campaigns across digital channels such as Google Ads, Facebook, Instagram, and LinkedIn
• Collaborate with cross-functional teams, including creative, content, and development, to ensure seamless execution of marketing campaigns.
• Utilize web analytics tools to track, measure, and report on campaign performance, providing actionable insights and recommendations for optimization.
• Lead client calls for optimization and reporting purposes.

Skills and Qualities:

• Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
• Proven 3+ years of work experience as a Performance Marketing Manager or in a similar digital marketing role.
• Experience of working in the Real Estate Industry.
• Strong understanding of performance marketing concepts, channels, and best practices.
• Proficiency in using digital advertising platforms, such as Google Ads, Facebook Ads Manager, and other programmatic platforms.
• Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.
• Up-to-date knowledge of the latest digital marketing trends, technologies, and industry best practices.

What We Offer:

• Learn from industry experts and scale your career in real estate performance marketing.
• Be part of an innovative, data-driven, and supportive team.
• Access the latest marketing automation and analytics platforms.

Key Responsibilities:

Purchase Order Processing:

Prepare and review purchase orders from various departments or individuals within the organization.

Verify the accuracy and completeness of purchase orders, ensuring they are properly authorized and comply with company policies.

Enter purchase order details into the accounting system (Tally Prime)

Invoice Verification and Processing:

Gather invoices and match them with corresponding purchase orders and delivery receipts.

Verify the accuracy of invoices, including quantities, prices, and applicable taxes.

Resolve discrepancies or issues with invoices by communicating with vendors, procurement, and other internal stakeholders.

Coordinate with vendors to resolve any payment-related inquiries or issues.

Engage in Warehousing activities related to invoices and inventory.

Vendor Relationship Management:

Develop and maintain positive relationships with vendors, responding to inquiries and resolving any issues promptly.

Ensure vendor accounts are accurately maintained in the accounting system, including contact information and payment terms.

Communicate payment schedules to vendors and provide remittance advice as required.

Reporting and Reconciliation:

Prepare periodic reports related to accounts payable, such as the outstanding creditor's reports, vendor ageing payables, and vendor statements.

Reconcile vendor statements with accounts payable records, investigating and resolving any discrepancies.

We are looking for someone with good communication skills and okay with sales and operations. As of now, this will be 70% sales and 30% operations.

Key responsibilities:

1. Promoting and selling memberships to potential new clients (walk-ins/trials)

2. Working on achieving the target by driving conversions

3. Working on upselling

4. Maintaining a record of every interaction with new users

5. Working on entering all the details of customers and walk-ins in internal tools

6. Managing the center experience and incremental enhancements

7. Handling the timely opening and closing of the center

8. Working on inventory management

Note:

1. Role name: Associate Center Manager

2. CTC: 3 LPA fixed

3. Number of working days: 6

4. Week off: 1 (rotational)

5. Shift timings: split shift (5:30 am to 10 am, break, 5 pm to 10 pm)

Roles and Responsibilities-

1. Skilled on MS Excel

2. Knows Vlookup, Pivot Table, can run different formulas on MS Excel

3. To leverage technology solutions to meet the company's organizational needs.

4. Develop recommendations that optimize the use of technology within an

organization.

5. Designing and implementing functional and cost-efficient technology systems.

6. Skilled on different Inhouse applications/tools & on Google doc, sheet.

Qualification

1. Bachelors degree or the equivalent combination of education and experience.

2. Command of English.

3. Computer Science - IT Graduate / Postgraduate (BTech / BE / BCA / BSC /

MTech / ME / MCA / MSC). - Preferred

4. Immediate joinee candidate preferred.

●       Deep knowledge and hands-on experience of Java & UI stack.

●       Proficient experience of web technologies, frameworks and tools like HTML, CSS, JavaScript, React, NodeJS, XML, jQuery, Spring, etc.

●       Should be well versed with State Management, Redux, Reducers, Java Script, CSS in ReactJS/UI

●       Practical experience of test-driven development and constant refactoring in continuous integration environment.

●       Experience in Oracle PL/SQL programming is required, knowledge of SQL and relational databases

●       Experience working in an agile team, practicing Scrum, Kanban, or XP

●       Experience of performing Functional Analysis is highly desirable.

●       Excellent communication and teamwork skills.

People skills:

●       End to end ownership in driving team towards delivery.

●       Performance and productivity orientation to promote high-quality results.

●       Profound analytical skills and problem-solving abilities.

●       Good communication and excellent interpersonal skills.

●       Pro-active and flexible working approach.

●       Ability to think outside the box to resolve problems.

●       Efficient and well organized, detail oriented.

Great opportunity to work in Roots Innovations Pvt.ltd., We simplify the RPA (Robotic Process Automation) platform with AI-powered Bots to manage business processes & compliance for all types of industry sectors.

Profile – Backend Developer (Node JS)

Educational Qualification: BE/B.Tech/BCA/BCS/MSC/MCA/MCS/M.Tech(Certification course will be Advantage)

Experience - Fresher

Job Description:

· Implement a robust set of services and APIs to power the back-end application

· Optimize application for maximum speed and scalability

· Implementation of security and data protection

· Follow and understand architecture design and implementation on
development, testing, implementation, and documentation.

· Conduct reviews and conduct team training on the complex features of NodeJS.

· Analyze business/functional requirements and translate them into
concrete tasks

· Manage Product releases

Skill Set Required:

· Knowledge on NodeJs or any NodeJS frameworks

· Good knowledge of Relational and NoSQL databases (MongoDB)

· Exposure to Cloud Environments like AWS, MS Azure or Google Cloud

· Knowledge of an interest in Agile Methodologies, such as Extreme Programming (XP) and Scrum

· Knowledge of software best practices, like Test-Driven Development (TDD) and Continuous Integration (CI)

1. Technical skills:
   • Primary skills :
2. Siebel CSW
   Should have hands on experience Siebel Configuration, Scripting and Workflows

1. Siebel Integration
   Should have hands on experience Siebel integrations like JMS\MQ, Web services, VBC, EBC, Rest Service, API building etc.

1. Siebel OpenUI
   Should have hands on experience in Siebel OpenUI development.

1. Database (SQL /Oracle)
   Should have good experience in writing queries, performance management, query optimization etc.

1. Should be able to work independently and should have strong debugging skills

• Secondary skills : (Good to have)

1. Siebel certification
2. Exposure to Agile
3. Exposure to HP ALM and JIRA

1. Candidate’s overall experience should be min 5 years to max 8 years.